"MPEG chips, mainly used for image decompression. What we are trying to do now is to decompress and play the data stored in the disc. Sun Yansheng explained as he began to operate the demonstration.

A CD was put into a modified CD player. In the connected TV, pictures and sounds began to appear.

It's just that the picture quality and sound on the TV are very rough, and it looks worse than the effect of the videotape.

"You're a little bit bad at that." Jiang Wanmeng on the side frowned a little. This technique sounds good, but if that's all it can do, it's better to use a videotape.

"Due to the limitations of optical disc storage, the data needs to be compressed first, and there will be some loss of sound and image. But there's still room for improvement. "Sun Yansheng is very sincere, the disc is compressed in decoding, and the picture and sound quality are lost.

However, as long as the disc data can be increased, and the decompression technology is optimized, these can be perfectly solved. It's just that he doesn't have that much money to invest in research and development in this area now.

As far as the current technical achievements are concerned, some of them are the research and development achievements of JVC. He has invested a million dollars in the project, and if he can't find a suitable partner, he may eventually abandon the project.

"Why don't you find a big company to solve this problem together?" This time it was Hu Shengcong on the side who spoke, and he went directly to backgammon after graduating from school.

In terms of research and development, BBK has given them enough funds. So he wondered why such a small company would have to work hard to develop it on its own.

"Each playback format has its own standards, and big companies have their own industry standards to implement, and they don't want people to go in and get a piece of the action." Sun Yansheng smiled bitterly and shook his head.

It's not that he doesn't want to find those electronics industry giants, but that others don't want him. Moreover, playing the source of this format is also a huge problem.

Even if the device is manufactured, there is no source to play it, and it will be useless in the end. The machine is like a gun, and the source of the film is the bullet.

A gun without bullets is like holding a burning stick, useless.

"Then you can sell them this technology." Jiang Wanmeng was a little puzzled.

"With Boss Sun's worth, it may not be bad for that money." Sun Yansheng hadn't opened his mouth yet, but Chu Qing had broken his mind with a word.

The things that you have developed with a huge amount of money will not be sold cheaply in the end, even if they are useless. Especially Sun Yansheng, who is the founder of Duojia Technology, is not without more money to invest in research and development, which is a question of whether it is worth it or not.

This technology is promising, but it also faces a lot of problems. In the rice market, R&D and production may not be nothing, and the real big head is the supporting film and television copyright.

Perhaps this is also the reason why Sun Yansheng tried his best to persuade Jiang Wanmeng to return to China with him to put into production.

Nowadays, the film and television rights in the mainland, not to mention the price of cabbage, are much cheaper than those in the United States. As long as you open the mainland market, you can come back when you become bigger in the future.

But in the end, not only did he not come out of the mainland market, but he was also brought into the abyss, and finally made a wedding dress for others.

"So we are now looking for a partner who can help us apply chips to consumer electronics." Sun Yansheng looked at Chu Qingdao.

"Let's get acquainted again." Saying that, Chu Qing took a gilded business card from Wei Ling and handed it to Sun Yansheng.

"Shenzhen BBK Group, Chairman Chu Qing."

"BBK is now a giant in the domestic learning machine industry." Jiang Wanmeng hurriedly helped uncomfortably.

He is a TV station, and he cares a lot about a big financier like backgammon. Especially this year, with CCTV taking the lead, local TV stations have also slowly relaxed advertising restrictions.

There will be more places to deal with backgammon in the future, and it is not a bad thing to be able to make more friends now. Moreover, this technology is still very good, and if it can be introduced into China, it will also be a boost to their TV industry.

"Boss Sun, if you have time, let's talk about it in detail." Chu Qing could only silently say sorry to Jiang Wanmeng in his heart, robbed your business, and asked you to help him.

"Yes! There is time. Xiao Liu, you look at it first, and Boss Chu and I will leave for a while. Sun Yansheng, who was excited, explained to the waitress, then turned around and picked up his clothes to leave with Chu Qing.

"Manager Jiang, do you have time to sit together?"

"Mr. Chu is polite, next time, we will sit together after returning to China next time." Knowing what they were going to talk about, Jiang Wanmeng didn't want to bother, so he postponed it.

This time I sold backgammon a face, and the next time I look for backgammon to pull an advertisement, it's easier to say.

Out of the exhibition hall, a few people got into the car and went to a nearby Chinese restaurant. Talking about business at the wine table, even the Chinese in the United States have not lost this.

Chu Qing didn't have any opinion on this technology. The only thing that concerns is the technology patents and other patents that can be bypassed.

For example, CDs and movements.

"Now our company has 80% of the VCD technology patents. Based on CD technology and other patents, patents can also be granted through MPEG organizations. ”

"Then the other 20 percent of the patents, can you buy them?"

"This is unlikely,JVC, as a book TV manufacturer,It's unlikely that this part of the patent will be transferred。

"How long do you think it will take to complete the upgrade of VCD technology?" The problem with VCD is that the memory of the disc is small, and the MPEG1-2 technology loses more than the MPEG2 technology of the DVD.

At that time, the DVD also bypassed the VCD in MPEG technology, so that it could truly integrate patents.

This time, Chu Qing didn't want to give away the DVD technology to others, if he wanted to come out, he would come out first, after all, the flaws were obvious.

"If you fully invest in R&D and upgrading technology, it will take at least 2-3 years. And the R&D investment will be a lot of money. It is conservatively estimated to be 100 million" Sun Yan was afraid that Chu Qing would not know the problems inside, so he added another sentence.

"And now other companies are also doing research in this area, and if they are the first to conquer it, then we will lose the opportunity." The consumer electronics industry is a huge cake, and video decompression technology is also the direction that everyone can work together.

Sony itself has the MD format. There are also other opponents such as AV format. Whoever launches the finished product first and captures the market will be able to dominate the new video format standard.

This is also the reason why Sun Yansheng is in a hurry to put into production. However, he didn't know that it was his eagerness for quick success that threw away the biggest cake.

Maybe in the field of professional research, he is a good scientific and technological person. But in the business field, whether it is him or Jiang Wanmeng, they are too far behind.

The first shot is not a win, but the real winner is the one who can win the overall situation. Just that 100 million R&D investment, compared with the global market of hundreds of billions in the future, is nothing.