Yu Yi was in the late stage of the company at this time.

Seeing this, Zhou Ying asked puzzledly, "Mr. Yu, isn't it?" ”

Yu Yi sighed and said, "Every family has a scripture that is difficult to read, isn't it my hiding from it?"

It just so happens that this is my first film, and I also want to do more homework and try to handle the film to the best of its ability, otherwise, it will be a shame if it doesn't reach that box office. ”

Zhou Ying said with a smile: "50 million, this is a box office that I couldn't think of before, but this film, I think there is still a lot of hope, it is indeed different,

It's just that I watched it, and I want to have another love like this, but it's a pity, I'm older, but I believe there will be no shortage of those crazy men and women watching. ”

Yu Yi laughed and said: "Then let's come on, strive to complete it as soon as possible, and make some achievements, we can't be ashamed of your ability, Sister Ying, this time you have to drive at full power, and you can't make a little mistake." ”

Zhou Ying patted his bowl and said: "That's natural, no matter what my sister says, she has also won the Golden Horse Award for Best Editing, I don't think it's good to say that this film can be won once." ”

Yu Yi smiled: "Then I'll ask you." ”

Zhou Ying laughed and said: "You don't have to worry about me doing things, the rough cut is almost done." ”

At this moment, Dou Daxian walked in: "Mr. Yu, why are you nesting here, have you thought of the theme song of this film?" ”

Yu Yi asked puzzledly: "No, it stands to reason that I have so many love songs before, it's good to find just one, there's no need to find it again." ”

Dou Daxian said with a smile: "I don't think the previous ones are very in line with the theme of this film, I think it's better to find a new one, Mr. Yu will perform a live song?" I'm looking forward to what kind of tune you can write. ”

Yu Yi said angrily: "How can it be so easy? I'm thinking about it, you are also ready for a series of things such as the soundtrack at any time, and we will cooperate to hurry up the time and try to catch the release in the summer vacation. ”

Dou Daxian said seriously: "It's the end of June now, and it has to be released in August in a hurry, just to make up a summer vacation, which should bring a lot of students to watch the movie,"

Zhou Ying frowned and said: "However, our domestic box office is currently a little better during the National Day schedule and the Chinese New Year, and the other time periods are not very good.

Why don't we take a break? Wait until the National Day file to be released again? Anyway, it's not bad for this time, and there are quite a lot of holidays during that time, and the box office will be better. ”

Yu Yi shook his head and said: "It's still a summer vacation file, this kind of romance film doesn't really need a special schedule, as long as it's suitable, just try to see if you can make a schedule, if you can, that's a good thing." ”

Zhou Ying nodded and said, "Okay, since that's the case, let's do what you want." ”

Yu Yi thought about what kind of theme song this film was suitable for.

The theme songs of romance movies are only a few famous, but most of them are bad movies, and there are still relatively few good theme songs in good movies.

"Decent"? Inappropriate, breakup songs.

"Later"? It doesn't seem to fit very well either.

"Because of Love"? The song is a good song, but the degree of compliance is still so bad.

What kind of song does it fit?

Yu Yi not only has some brain pain.

Then I didn't think much about it, just thought about it while editing.

A week has passed in the blink of an eye, and the rough cut of the movie has been completed.

Yu Yi took a serious look at it, and it was okay.

It's a little better than the original, of course, that's his experience.

Immediately afterwards, Yu Yi came to Dou Daxian and handed him over to do dubbing and other issues.

Some of them were cut out and had to be voiced by actors again, and it didn't take long.

In a blink of an eye, half a month has passed, and the later stage of the movie is almost done, and it comes to the special effects part.

Looking at the special effects made by the company's existing departments, Yu Yi not only had some headaches.

Then he said: "I'll look for the special effects department of China Film when the time comes, and you can also learn it, this special effect of yours is really ......."

The person in charge of the special effects department said embarrassedly: "Mr. Yu, it's not that we don't work hard, it's just that we don't have much experience." ”

Yu Yi thought for a while and said, "Is there a good domestic special effects department now?" ”

One of them said: "Mr. Yu, the best in China is in Xiangjiang, and the special effects over there can basically be ranked first in the world.

It's not first-class but second-rate, first-class special effects, there is no one in China, the best is still Hollywood, and other regions are a little worse. ”

Yu Yi thought for a while and said, "Okay, I know, I'll contact the company over there in Xiangjiang after a while.

When the time comes, you go over there to learn from their experience, and the company is not very charitable, and you have to show some achievements, otherwise, you will be raised in vain. ”

After saying this, several people laughed, and then the leader said: "This is great, we actually want to learn, but because there is no suitable opportunity,

So, I had to do it myself, in addition, I heard that the special effects program in Hollywood has been updated, but I heard that it is very expensive, and I don't know if there is a need to buy it? ”

Although he said so, the envy in his eyes couldn't be hidden.

Yu Yi didn't agree immediately, frowned and asked, "How is the effect?" If the effect is much better than the existing one, there is nothing to spend some money, if not, then wait, the development of technology is very fast, there is no need to follow the current situation. ”

Many people's eyes lit up after hearing this.

Yu Yi's friend said: "The effect is naturally good, it is said that it has reached the world's leading level, but it is very expensive, and there are millions of dollars in one set." ”

Yu Yi frowned and asked, "Dollars?" It's really expensive. ”

The man smiled bitterly and said, "RMB, a few million dollars is not enough." ”

Yu Yi thought for a moment and asked, "Is it universal?" It's not impossible to buy a set if you are universal. ”

The man thought for a while and said, "It should be general, mainly just a few sets of programs. ”

Yu Yi nodded and said, "I know, I'll buy you a set later, but you also have to work hard." ”

Then he dialed Mr. Han's phone: "Mr. Han, most of the film has been done in the later stage, and now I'm waiting to do special effects, can you do it?" ”

Mr. Han laughed and said: "In terms of special effects, China Film should be the leader in China, so Mr. Yu can rest assured that he will give you a fair price." ”

Yu Yi said embarrassedly: "Can you let the people in our company follow along?" ”

Mr. Han sighed and said, "Okay, but don't disturb their normal progress." ”

Yu Yi smiled: "This is natural. ”

Mr. Han continued: "Mr. Yu, I don't know what you are going to do with the announcement of this film? ”

Yu Yi smiled: "Does Zhongying have this idea?" ”

Mr. Han laughed and said: "Of course there is, we also want to see Mr. Yu's 50 million box office." ”

Yu Yi nodded and said: "Okay, then I'll hand over this film to Mr. Han, by the way, can we release this film simultaneously in Japan and South Korea?" ”

Mr. Han was stunned for a moment and then said, "Are you sure you want to do this?" ”

Yu Yi asked puzzledly, "Is there a problem?" ”

Mr. Han shook his head and said: "There are still a lot of problems, after all, our domestic films, such as martial arts films and Jackie Chan's action movies, have a better effect in Japan and South Korea, and the others are average." ”

Yu Yi said with a smile: "This film is a romance film, people in Japan and South Korea still have a good impression of this style of movie, China Film just needs to publicize it, and leave the rest to Providence." ”

After sending the part that needs to be done with special effects, Yu Yi also thought about the theme song.

The love theme song, "Little Lucky" is good, and the sad tune, "Serious Snow" is good.

Then he told Dou Daxian about this idea.

Dou Daxian's eyes lit up after reading it.

Haha laughed: "I really didn't find that the song "Little Lucky" was very suitable before, and "Serious Snow" is also good, and I can release an album with this in the future." ”

Yu Yi frowned and said, "Mr. Dou, your work attitude is not good, you haven't thought about this thing clearly?" ”

Dou Daxian said embarrassedly: "Isn't there a lot of things lately?" You also know that Ju is very busy, but next time it won't, by the way, should we do dubbing in other languages? ”

Yu Yi thought for a while and said, "Let's do English, Japanese, Korean, and Cantonese." ”

Dou Daxian nodded and said, "Okay, I'll go and inform someone." ”

Then Yu Yi, Gao Yuanyuan, Sister Shuangshuang, Zunlong, and Yu Feihong began to dub painfully, and as for the rest, just find a dubbing artist.

Simply, Yu Yi's learning effect during this period of time is good, and I don't know if it is with the blessing of the panel, learning the simple languages of other countries is still very fast.

After the post-production is done, the submission for review begins.

Because there is no 404 content, plus expedited processing, it didn't take long for the review results to come down, and there were no revisions.

On this day, Yu Yi came to China Film with the film and met Mr. Han again.

After a pleasantry, the viewing session began.

Looking at Mr. Han's eyes getting brighter and brighter, some amazing clips and funny links in the play, plus the 'sweet' love routine.

After watching it, Mr. Han patted his chest and said, "Mr. Yu, it seems that this will be another popular film, let's talk about publicity?" This is the recent film schedule, you take a look, is there anything that needs to be avoided? ”

Yu Yi glanced at it, a Hong Kong film "SWAT New Humans" in June, "Baolian Lantern" and "That Summer Day" in July, "Beixia Ouyang Chun" and "Dragon Flying Phoenix Dance" in August, "My 1919" in September, "New Family Law", "Yin Yang Road Six", "Red Rock", there are no big hits.

Yu Yi smiled: "No problem, let's release it in August, I don't know what most of the publicity and distribution of other films are like?" ”

Mr. Han replied: "Roughly ranging from 10% to 50% of the shooting cost, but I heard that the publicity and distribution cost of some foreign films is even higher than the shooting cost.

If this film wants to be brilliant, it has to increase the cost of publicity and distribution, how much does Mr. Yu think is appropriate? ”

Yu Yi thought for a while and said: "According to my expectations, the box office should not be less than 50 million,

According to one-third, it is 15 million, 8 million was spent on shooting, and 7 million, what about us taking out so much for publicity? ”

Mr. Han said with a smile: "Mr. Yu, don't you really know how the announcement came about?" ”

Yu Yi shook his head and said, "It's really not clear." ”

Mr. Han said with a smile: "It's really not clear to see you like this, let's talk about publicity first, it's nothing more than interviews and programs, as well as advertisements, mainly subways, stations, bus stops, elevators,

Distribution, that is, take out a copy and send it to the theater chain in every city, a model costs 10,000, and our domestic theaters are roughly about 500, almost 50 copies are about the same. ”

Yu Yi thought for a while and said: "Then issue a hundred, one million, not a lot, and it is estimated that the propaganda will not be used so much, plus Japan, South Korea, Hong Kong and Taiwan, can two million make a splash?" ”

Mr. Han sighed and said: "It's almost, any more will be a little too much, I think there will be no less cooperation between us in the future, so let's not talk about those, these are completely enough." ”

Yu Yi nodded and said: "Then let's do it, as for the contract, according to the standard, or our company can bear the cost of publicity." ”

Mr. Han smiled: "Mr. Yu, you are not interesting enough, this is the money we should earn, naturally we bear it, and we can still afford this money." ”

Yu Yiyi patted his head and said embarrassedly: "I'm sorry, I really didn't understand it before." ”

Mr. Han smiled: "It's okay, let's know more cooperation between us." ”

Then the two discussed the details of the announcement.

Yu Yi dragged his tired body home.

When he returned home, to Yu Yi's surprise, the old man seemed to be completely unaware of it.

Yu Yi said dissatisfiedly: "What's the matter with you kid? I've been in the capital all this time, and I don't know how to go home to see Xiao Chen and the child? ”

Yu Yi frowned and said, "I'm very busy during this time, how can I have time to care about this?" I'll go back to sleep first. ”

After saying that, he went back to his room and went to sleep.

The old man said dissatisfiedly in the back: "This little cub doesn't know how to care about your mother." ”

Chen Hong still had a warm smile and relieved Yu Yi: "Brother Yi should be very tired, let him take a rest, it is estimated that it will be fine after a while." ”

The old man muttered, "This kid is really." ”

Time came to the end of July in a blink of an eye, and the release of Yu Yi's new film "My Sassy Girlfriend" began to be promoted nationwide.

The movie channel also did a promotion.

I saw Zeng Li say to the audience in front of the TV: "Recently, Yu Yi's new film "My Sassy Girlfriend" will be released nationwide in early August.

Let's watch the highlights of this film and see if what Director Yu said is true? ”

Then I saw the most classic building blocks in the film appear, especially the plot of Yu Yi wearing high heels, which caused many viewers to laugh.

Yu Yi and a few people also went to several TV stations to start publicity, subways, bus stations, station entrances, and elevators in large commercial centers were all posted with posters of "My Sassy Girlfriend".

Seeing the content on the poster and several promotional videos, many people showed interest, especially when the promotional advertisement also said - a different love movie.

This makes it even more interesting.

In the blink of an eye, the day of the premiere came.

On the evening of July 31, Yu Yi and others held the premiere of the film in the largest theater in Beijing, and the next day, it was the time when the film was simultaneously released in the mainland, Hong Kong, Taiwan, Japan and South Korea.

Yu Yi stood at the door to greet everyone, and many people still needed him to receive them personally.

The first to arrive was a group of people from the company, many of whom put down their work and rushed over, Yu Yi was not polite, and directly shouted everyone as a welcome.

Then Yu Feihong and a few people came.

It didn't take long for the Chinese opera and Nortel people represented by Mr. Chang to arrive.

Yu Yi beckoned Teacher Chang and the others into the door.

Teacher Chang smiled: "You have been doing very well recently, these two mid-year dramas have fought because of your fame, but you must also guard against arrogance and rashness, there are some things you know." ”

Yu Yi nodded and said, "I know, you can rest assured." ”

Teacher Chang smiled: "Then I'll rest assured, you can go and get busy first." ”

It didn't take long for a group of reporters represented by Zeng Li to arrive.

Yu Yi said to Zeng Li: "How are you doing lately?" ”

Zeng Li smiled: "It's okay, your film is very big." ”

Yu Yi smiled: "It's okay, do you want to sit inside or stay with me first?" ”

Zeng Li shook his head and said: "I'll stay with the reporter, now my identity is different." ”

Yu Yi nodded and said, "Okay." ”

It didn't take long for everyone in the Beijing circle represented by Ye Dashao to arrive.

Ye Dashao said with a smile: "Congratulations to Director Yu for the big sell." ”

Yu Yi laughed and said, "Please inside." ”

Then a lot of people came, and Lao Mouzi also brought Zhang Ziyi here, and the two exchanged a few words.

Then, there was a person who surprised Yu Yi very much - Chen Shishi.

Chen Shishi's first sentence after meeting: "Director Yu, I have watched your film and have ideas, but some expressions are still not enough, if I ......"

After listening to this, Yu Yi only felt that his scalp was numb, and then laughed and said, "Director Chen, please." ”

Then Zhang Guorong and Chen Daoming also came.