Chang'an, the industrial park of backgammon. After more than ten months of site selection and construction. The brand-new BBK Industrial Park was finally put into operation before the National Day.

The current BBK Industrial Park covers an area of more than 2,000 acres. Walkmans, cassette tapes, landline phones, learning machines, all moved in.

In addition to the five factories that have already been opened, four more are under construction. According to Chu Qing's plan, in the future, this industrial park will basically include all the important production lines of BBK.

Other technologies such as PHS and flash USB flash drives are still under development. A red Ben, entering through the main entrance, crosses the wide boulevard.

In the park area in the middle of the bypass. The car was parked in front of a factory building in the East District. The door of the factory says A-5 Yes, the first generation MP3 of BBK has begun to be put into production.

It's just that the MP3 player produced by BBK today is different from what everyone remembers. One of the major features of MP3 in later generations is that MP3 songs can be downloaded freely.

In this era before Windows 95, it is basically impossible to download songs freely at home.

The biggest problem is that there are too few resources. Now backgammon, only part of the transcription is saved in a floppy disk.

Moreover, the MP3 decoding chip used by BBK does not have the function of copying and modifying. It's just a simple decode, read, and analog audio function.

Although the function is simple, in order to achieve playback, there must be a storage. In order to solve this problem, Chu Qing added the latest CFI memory card to MP3.

The CF card has just been on the market for a short time, and now only the camera industry has applied this epoch-making product to electronic products.

BBK's MP3 is the first company to expand into other fields. In order to help BBK with application research and development, SanDisk sent two engineers to the city.

With their help, there was BBK's first mp3 player. An MP3 with a 32mcfi card.

"That's what MP3 is all about. It's so exquisite! Wei Ling looked at the palm-sized mp3 player in her hand and liked it very much.

Compared with the small body of later generations, this MP3, which is about the size of a cassette tape, looks a lot bulkier.

The all-black fuselage has three buttons in the center, previous, play, and next. If you don't know in advance that it's an MP3, most people will think of it as a newly designed Walkman.

It's just that its streamlined fuselage and the first-generation lithium battery of BBK make it much thinner than the Walkman, especially the one-finger-wide digital signal display on it.

It also makes it look full of science and technology. In terms of exterior design, this era is actually no worse than later generations.

Looking back at the Walkman of Sony and Aihua in the past two years, each one can be said to be a work of art.

In particular, the MD digital player just launched by Sony last year can really be said to be a very perfect industrial product.

As a latecomer, Chu Qing naturally pays more attention to appearance design than them. From the learning machine of backgammon to the Walkman, you can see Chu Qing's aesthetic needs.

Whether the product is good or not is another matter, but the design must be beautiful. This is a major feature of backgammon, which distinguishes it from other domestic products.

Moreover, Chu Qing launched the MP3 player, the purpose of which is to use it to fight with Sony MD.

"Well, it feels good compared to Sony's MD." As a traverser, Chu Qing often has preconceived subjectivity, so every time a new product comes out, he will ask other people around him.

Only this time he brought Wei Ling and Huang Zhang.

"In terms of sensory aspects, the sound quality is a little worse than Sony's MD, but our biggest advantage is that the CF card is more convenient to erase."

"Overall, if it were me, I would choose mp3. After all, the CF card can store more songs at a time, and there is no need to change CDs repeatedly. Huang Zhang's answer was very objective.

The lossy compression of MP3 will make some changes in sound quality during the storage process. At the end of the day, it's a matter of memory and decoder.

At this point, backgammon wants to surpass Sony's MD effect, and it is unlikely that it will be in a short time. This is the same problem that VCD is facing now.

The first generation can only be said to have made a product, and if you want to do it well, you have to continue to invest in research and development and keep upgrading. Unlike Sony, which has a decade of technology accumulation, BBK is still just getting started.

In the future, it will definitely surpass the effect of MD.

"At this price, I don't think there are many people in China who can buy it." Although Wei Ling is already very rich now, out of habit, she looks at the problem and is still willing to start from the price.

A consistent low-cost course higher than the starting step. This 32M MP3, the lowest price is 2998.

The price of nearly 3,000 is second only to VCD among all the products of BBK.

"It's impossible to get a very low price for MP3 in a short period of time." Chu Qing also knows that at this price, it is basically unrealistic to want to distribute goods on a large scale in China.

Even twenty years later, a mobile phone of nearly 3,000 is considered expensive. Not to mention 1993.

"Besides, our main market now is not in China." Chu Qing has always put his position very right.

The low-cost products made by BBK basically have no independent intellectual property rights. For example, Walkman, learning machine, etc.

Low prices are just a means he uses to seize the market. VCD and MP3, which can be operated exclusively, Chu Qing naturally has to leave enough profit margins.

Besides, you have to rely on them to earn foreign exchange, and the price is too low and not very cost-effective. When the time entered 1994, the mp3 of backgammon was not the first to appear, nor was it the major flagship stores in the mainland.

It is the first BBK flagship store in Heung Kong Central. This is also the first flagship store to go to the world in the gradual expansion of BBK.

The decoration is still backgammon sterling silver style. The pure white lighting of a few backgammon at the door looks particularly fresh.

Compared with the colorful and popular now, the monotonous and concise backgammon store seems to stand out from the crowd.

On New Year's Day in 1994, on the opening day, Jackie Chan, as the spokesperson of BBK, personally came to the platform to cut the ribbon.

The cooperation with BBK for more than a year has made Jackie Chan rise in the mainland advertising market. The endorsement fee doubled from 2 million to 4 million.

At the beginning, Chu Qing signed a two-year contract at one time, which was equivalent to earning a year's endorsement fee out of thin air. For this, Jackie Chan is not annoyed.

He was able to open up the endorsement market in the mainland, thanks to backgammon. Especially after participating in the mentor of "The Voice of China" once, many programs in the mainland are inviting him.

Even crooked variety shows want to find him as a mentor. In terms of popularity, it can be regarded as opening up a big market for him.

Compared with the hard work of filming, being a mentor not only makes money quickly, but also makes it much easier. If he wants, he can record several variety shows a year.

It's just that he still likes acting, so he doesn't take on so much now, but he can try to be a mentor when he retires.

After cutting the ribbon, Jackie Chan took the new mp3 and took a few promotional photos before leaving. The reason why Chu Qing chose Xiangjiang as the first place for MP3 was launched.

There is no way around it. First, Xiangjiang's consumption level is affordable for MP3 worth 3,000 yuan.

Another thing is that Xiangjiang is not a big place, but the local music resources are very rich. All you need is an upgraded flagship store to meet the needs of MP3 songs.

Compared to the mainland, it needs to invest a lot of money to upgrade floppy drives and equip disks. This store in Xiangjiang can meet the needs of most customers.