Chip production, design and manufacturing are two key points. The most important thing to design a chip is the EDA tool, which is used to complete the design and verification of VLSI circuits.

In everyone's perception, our domestic EDA tools started very slowly. Even lagging behind the international basic software.

However, what many people don't know is that as early as 1993, the first fully self-service AD system was developed with the help of the whole country.

"Panda System". Based on the market conditions at that time, this system was not far from the international advanced level.

And because the price is only less than one-tenth of the market, it has won the favor of many low-end chip manufacturers as soon as it came out.

BBK MPEG-2 design tool is used

"Panda System". If it can continue to develop, at most a few years, in terms of packaging design, it will basically be able to catch up.

However, a lot of times it's not something you want to do and you can do. It's the same as VCD and DVD.

If you want to kill you, it won't be too easy for these industry giants. The road that was walked in front of them, and then the road was cut off to prevent the people behind from coming to this kind of thing, some people did not do less.

"The price of Lianhua's MPEG-1 chip has been reduced." The three of them were discussing countermeasures, and Qiu Zheng hurriedly ran in.

"In addition, they also released the news that they will be able to launch MPEG-2 chips in the near future."

"The action is coming so fast!" The three people in the room all frowned after hearing this.

"It was premeditated! These bastards! It's really not a thing. Duan Yongping was the first to react.

In the past six months, BBK and Lianhua have negotiated many times about MPEG chips.

With the coordination of ministries and commissions, the two sides reached a preliminary agreement. BBK authorized UMC to produce MPEG chips.

Lianhua only needs to pay a certain license fee, but the price of the chip must be synchronized with BBK, and cannot be lower than the minimum price set by BBK.

Seeing that the cooperation agreement between the two sides was about to be reached, Lianhua suddenly turned back, and seized the stall where BBK chips were banned, and immediately lowered the price and dumped the market.

This is clearly premeditated. The previous cooperation agreement was also deliberately hung backgammon, and they had no intention of cooperating from the beginning.

"Why is Lianhua doing this, isn't it good to cooperate with us?" Regarding Lianhua's reaction, Sun Yansheng was very confused.

On the one hand, there is normal business cooperation, as long as it is reached to the benefit of both parties. On the other hand, there is an obvious backstab, if it is really a stalemate with backgammon on the VCD decoding chip, it may not be good for Lianhua.

"They're gambling." Chu Qing, who had never spoken, woke everyone up with a word.

"Bet on Sony DVDs?"

"Hmm." Sony's development of DVDs is already well known. Even the cooperation between Toshiba and JVC has released news.

Their high-density CDs have also made phased progress, second only to Sony. As far as the news released by several major companies in the book is concerned, more advanced and higher value DVD products will definitely replace VCD.

Even if BBK launches a new SVCD, the picture quality is still much worse than that of DVD.

In particular, DVD products can perfectly bypass the application patents of VCD. On the patents of CDs, Sony has more permissions.

As long as it is in this industry, there will be no doubt about Sony's ability in research and development. Whether it is VCD or DVD, in the eyes of peers, there is already a basic judgment.

"So Lianhua is sure that VCD won't last long. He just believes that Sony will be the first to introduce the DVD standard? His hard work was denied, and Sun Yansheng slapped the table angrily.

"Even if it's not Sony, there is Toshiba, and we are backgammon, which is really nothing in their eyes." Qiu Zheng was not angry, but he also laughed at himself.

"Yes, backgammon is really nothing compared to high-end players like them. It is not easy for a small factory in a backward country to crush it. ”

"Maybe this time the chip is banned, there is Sony behind it. Otherwise, why suddenly add MPEG cores and tablets to the Batumi ban. ”

"The list of bans in Batumi has not been updated for a long time, and now a new directory will be added."

"Speaking of Batumi, I don't know if you still remember the suppression of Toshiba in 87."

"Isn't it just a propeller, it's their own dog-eat-dog."

"You mean, the reason why Toshiba makes DVDs is to make trouble for Sony?" Duan Yongping, who reacted instantly, looked at Chu Qing suspiciously.

"Where are we in our high-density CD development?" Chu Qing didn't answer, but turned his head to look at Qiu Zheng.

As early as a year ago, BBK established a high-density CD R&D project with Pioneer and Philips.

On the DVD project, BBK has not revealed the slightest news to the public. But the progress of R&D is not slower than the above two.

Even in the functional type of the prototype, these two have been thrown away. After all, from the beginning of the VCD project, the research and development of DVD has been carried out in the United States.

The only problem is that the progress of high-density CD is a little slower because of the lack of technical reserves.

"At least early next year, we will be able to come up with preliminary standards." Qiu Zheng thought for a while.

"In 1995, it was a little late."

"That's ......." Several people present looked at Chu Qing at the same time. Waiting for his decision.

"Yan Sheng, you can contact JVC, and we will cooperate with them." It's tempting to be able to eat alone on DVD items.

But Chu Qing knew that compared with these head players, the backgammon background was still not enough. Even though it has been two years ahead of schedule, it is still a little powerless to face their catch-up.

This is the same as the EDA tool in China. In the face of external encirclement and suppression, latecomers often do not have much backhand ability.

At the beginning, the three giants of overseas EDA entered the Chinese market in a big way, relying on mature technology, cheap prices, free gifts, multi-party cooperation and other strategies, and instantly defeated the budding domestic EDA.

From '94 to 2008, the industry was silent for 15 years. In the past 15 years, foreign EDA manufacturers are ongoing

The fierce merger of "big fish eat small fish". The period when the EDA moved from free competition to oligopoly. Domestic EDA, but completely missed the opportunity to fight in the fierce competition, and did not even get the ticket.

It turns out that other people's things are really useful, but when you give them to others, you also become a puppet.

In the face of the opponent's coercion, he has no ability to fight back at all. If Chu Qing insists on going his own way, and BBK chooses to eat alone on the DVD project, then the final result may be nothing.

For electronic products, the most important thing is to set standards. Now in front of backgammon, the DVD project has gone all the way to the black.

Or choose to cooperate and release some technology, but you can get greater opportunities. It's like using technology to buy a ticket.

Admission to the high-end market. Sometimes the enemy of your enemy is your friend, and win-win cooperation is more beneficial than eating alone.

A strong ally can also be a boost for backgammon. The most important thing is that it can completely exclude Sony from the DVD alliance.