Before the release of Sony's PS1. Sony is just an innovative entertainment company.

Whether it's a Walkman or a radio from a long time ago. Or the invention and application of CD. Their focus has always been on the entertainment experience.

After PS1, Sony's Dafa gradually took shape. In the past three years, with more and more BBK products, the A1 game console, which was the first to capture the market, has been basically forgotten on the shelves of BBK.

Even inside backgammon, the console is one of the most inconspicuous. After all, whether it is the groundbreaking of VCD or the popularity of learning machines, game consoles are the most inconspicuous ones.

However, the highlight of this conference is this forgotten game console. 20 December 1994.

The backgammon auditorium was packed. In addition to the company's various department executives and the two thousand employees in the park.

Shen Lanpeng, who was invited to come, Qiu Bojun from Jinshan, and Huang Jenxun, who flew back from the United States, were also there.

This time is the most complete gathering of Chu Qing's subordinates. At eight o'clock in the evening, the lights suddenly dimmed throughout the whole process, in the introduction of the host.

Chu Qing appeared on the stage in casual clothes. He didn't take the microphone. I walked up slowly as if I was shopping.

Behind him, there is a huge LED display. On the all-black stage, a beam of light slowly moved with him.

The moment he appeared, the audience burst into applause. In the past three years of backgammon, everyone in the company knows this person.

Although he is rarely seen in public, as long as he is in the company, you can often see him in the staff cafeteria.

Young and handsome, but there is no boss frame at all. Eating the same meals as them, and wearing normal clothes similar to everyone else's.

If it weren't for Chu Qing's early fame, maybe many girls would have recommended their pillows at some point.

But even so, he is still the dream lover of many people.

"Good evening!" When the applause lasted almost, Chu Qing gave a simple greeting to everyone in the audience.

His voice was clearly heard through the headset throughout the audience. The applause that had just fallen rang out again in an instant.

"In 1991, on a small three-story building in Beizha, when I told Qiu Zheng, who was still the workshop director at the time, that I wanted to be an electronics factory. His first reaction was that I was drunk. ”

"Hahaha!" Chu Qing's opening self-deprecation caused more than 2,000 people in the audience to burst into laughter. When backgammon reached today's height, when looking back on that moment, no one would believe that Chu Qing's lofty ambitions would become a reality.

If it was changed to the original position, let alone Qiu Zheng, even the others present would not believe it. But the fact is that it only took four years for BBK to complete countless enterprises and the achievements accumulated over decades.

"Looking back now, maybe it was the drunken mantra at that time that made a few young people who knew nothing about it persist in getting to the present."

"If it's a drunken dream, I want it to belong to everyone here."

"Whoa!" A few simple words, but many backgammon people can empathize. Whether it is an old man who has just entered backgammon, or an old man who has struggled with Chu Qing for more than three years.

The experience at BBK is completely different from other factories. From wages to living conditions, they are superior to all the companies they know.

When other factories were still working 14 hours, BBK had been implementing the eight-hour clock for a long time.

This year, in line with national regulations, a single holiday system was implemented. And the promotion mechanism of BBK is also completely transparent, just like Tan Jiaodi at the beginning, as long as you have the ability, you can completely become an executive of the group from an ordinary front-line female worker.

Even if you don't have the ability to be a manager, you can enjoy different levels of salary as you work in BBK for a long time.

All this made them feel like they were in a dream compared to the outside environment.

"The above paragraph was written to me by the Secretariat." However, just when everyone was immersed in the atmosphere of emotion, Chu Qing said another sentence coldly.

"Hahaha!" For the boss's self-deprecation, thousands of people present gave a knowing smile.

"Okay, let's talk about today's business." When the scene returned to quiet, Chu Qing began to get to the point.

Three press conferences have been held, and Chu Qing is already familiar with this kind of talk show-style speech.

He pointed to the LED screen behind him. The originally dark stage began to light up.

"Since 1991, we've been launching new products every year." With Chu Qing's explanation, the first A1 game console appeared on the wide LED display.

Then gradually came the P2 learning machine, the P1 high-end model, the Walkman, and the tape recorder. As the screen skimmed over one by one.

One product after another appeared on the screen as if it were a horse's eye. When the screen was fixed on the latest 1006 PHS mobile phone, many employees present were proud.

Although they come from different factories, these are their achievements in the past four years. At the time, I didn't think there was anything special, but now I look at it, but there are indescribable achievements.

"In four years, BBK's several product lines have produced and developed a total of 64 products. Among them, the most sold is the A1 console. A total of 1.96 million units were sold nationwide. When this data appeared, everyone present was shocked.

In recent years, BBK's products, from learning machines, to VCD players, PHS mobile phones.

However, what everyone didn't expect was that the most sold would be the most inconspicuous A1 game console.

Before the data center came up with this data, let alone them, even Chu Qing himself didn't expect it.

The game console will actually become the most sold product of BBK in the past three years.

"It's true that game consoles have always been the least valued industry in BBK. Who called them worthless? ”

"Hahaha!" When the discussion in the audience was a little smaller, Chu Qing came to ridicule again at the right time. All the employees present were backgammon, and they could all understand this sentence.

"It's true that our A1 learning machine has never been profitable. And because of the 100 million yuan subsidy program, we have even been losing money. At this point, another string of numbers appeared on the big screen behind him.

"As of last month, our A1 learning machine has lost a total of 23 million. Basically, for every A1 learning machine sold, we need to subsidize users by 13 yuan. ”

"But we have no regrets, A1 learning machine not only continues to sell, but also has been subsidized with 100 million yuan."

"Why?"

"Because for every A1 learning machine we sell, the BBK Foundation for the Disabled receives a donation, and as of today, we have helped a total of 348 poor children who have been disabled in car accidents and have no money for medical treatment." Speech is a very rhythmic thing.

Sometimes it is necessary to pause and let the audience think and digest slowly, but sometimes it does not need the audience to understand much.

Behind the straightforward numbers, release more exciting news to maximize the effect.