"BBK Xbox recently landed in the North American market, and its sales far exceeded that of Sony PS1."

"With the rise of domestic technology, Xbox surpassed the former overlord Sony and won the first place in the International Consumer Electronics Exhibition!"

"BBK announced that Xbox will postpone the domestic launch indefinitely, and it is difficult to find one in foreign markets!" The International Consumer Electronics Exhibition has just passed, and the major domestic media have begun to report overwhelmingly.

Xbox, which was frantically boycotted and condemned half a year ago, has become the new domestic light in just half a year.

At the beginning, BBK also issued some press releases, but with more and more foreign news, it was impossible to wait for BBK to send back the news, and the domestic media began to report spontaneously.

In the case that the prototype can't even be seen in China, the news of being sold out of stock and snapped up abroad has been broken one after another.

All kinds of reviews are positive. It has attracted countless domestic consumers and is looking forward to it. There are even good deeds, and they directly took out the news that BBK released before that it would not sell Xbox in China.

For a while, it seemed as if BBK was not selling Xbox in China, because the production did not go up and it was not enough to sell.

"Your Xbox really doesn't sell in China?" Chu Qing, who had just finished his trip to the United States, had just returned to the capital, and was approached by Lei Jun and Qiu Bojun, who had been waiting for a long time.

It's just that to Chu Qing's surprise, Lei Jun's first sentence was about Xbox.

"It will not be listed in China in a short period of time. Besides, foreign money is still more comfortable than domestic money, and no matter where it is sold, it will not be scolded. Although Chu Qing said a joke, Lei Jun heard it, and he didn't plan to sell it in China for the time being.

"Didn't you say this is a kind of hunger marketing? I think it's pretty much the same now. Thinking of the plan that Zhang Xiaolong told him last time, Lei Jun couldn't help but ask.

"Huh! You know hunger marketing! Zhang Xiaolong told you about it. Hunger marketing is true, it's just far from the time. Don't look at the high demand now, but there are a lot of opposition behind the scenes, the last group attack was not an exception, you look at it, it won't be long before there will be another one. Instead of coming back and hitting the muzzle of the gun now, it is better to cool down first. Although Chu Qing was very surprised that Lei Jun would care so much about the matter of Xbox, he still said it truthfully after thinking about it for a while.

Xbox From the beginning, Chu Qing did not plan to distribute a large number of goods in China. After all, the game industry has a catastrophe, and if this catastrophe does not pass, it is basically impossible for China to develop.

Instead of waiting for Xbox to be banned in China, it is better not to come in at the beginning, and let it gild the gold body a little brighter overseas, and even if it is affected at that time, it will be much less powerful.

"You're so not optimistic about the reputation of the domestic game market?" Hearing the meaning of Chu Qing's words, Qiu Bojun and Lei Jun glanced at each other, and they were also very surprised.

"It's not that I'm not optimistic, the main thing is that the market is immature, and Xbox can't stand another public opinion smear."

"Then when I heard you say this, we also have the bottom of our hearts, and we originally wanted to ask you about the problem of Jinshan's entry into the game, so it seems that it is unnecessary." After listening to Chu Qing's answer, Lei Jun was also a little depressed, and after seeing the process of BBK's development of "The King", Lei Jun, who returned to the capital, also had the idea of making a game.

After all, today's Kingsoft relies on WPS as a business support, and the new software has no eyebrows, and the development of games is relatively simple compared to others, and basically a few people can do it.

[To tell the truth, I have been chasing more recently, switching sources, reading more timbres, .huanyuanapp, Android, and Apple are available.]

In particular, he also talked to the people of Wanwan Daewoo, and heard that their "Xuanyuan Sword" series has been sold to the second part.

It has not only opened up the market in Southeast Asia. This time, with the export of Xbox overseas, it was also sold to the United States.

This is undoubtedly a big temptation for Lei Jun, who has always wanted to sell the software he designed abroad.

"You want to make a game?" At first, Chu Qing thought that they were looking for themselves because of Microsoft's word entering the mainland, and it wasn't until this moment that he understood why Lei Jun chased and asked about Xbox at the beginning, it turned out that their real purpose was to make games.

"It turns out that I did have this idea, but now I don't think much about it, in the face of the general trend, you are not sure, and we don't need to wade into this troubled water." Lei Jun was very frustrated, he finally found some direction, and now he had to start again.

"Actually, you misunderstood, if you just make game software, you don't need to worry about it at all, the problem I'm talking about is the problem of equipment manufacturing. It's not a thing. ”

"Aren't devices and game software the same?" Being said by Chu Qing like this, Lei Jun and the others were even more confused.

"Equipment belongs to the manufacturing industry. Software belongs to the technology industry, and it is not a department, of course, it is different. Saying that, Chu Qing began to introduce them to the key to the problem.

In the mid-to-late 90s, it wasn't the games that were really banned, but the console sales of JL. And it was issued by a joint force of seven ministries, and the paper ban was not officially lifted until 2014.

"If you're so optimistic about the game industry, why do you want to make Xbox." After listening to Chu Qing's analysis, Lei Jun didn't understand even more, listening to Chu Qing's statement, the domestic game industry is about to decline.

But why does he still spend so much effort on R&D and production.

"Make money, I'm a businessman, and backgammon started with game consoles and learning machines, even if I can't do it at home in the future, I can still do it abroad." Chu Qing's answer was a matter of course, which made Lei Jun and Qiu Bojun a little speechless for a while.

"If you are really ready to make game software, I support it, after all, Xbox goes to sea and needs more game support." Seeing their hesitation, Chu Qing smiled slightly, ready to reveal a little data to them.

"You should know that Xbox is selling well abroad this time, but you shouldn't know that what is more profitable than Xbox is actually "King". Since March, Xbox has accepted reservations in Xiangjiang, and until this international consumer electronics exhibition, a total of 800,000 Xbox units have been booked out worldwide.

The reason why Chu Qing said that Xbox will not be listed in China for the time being, in addition to the reasons mentioned above, there is also the problem that the production capacity of backgammon cannot keep up.

Originally, it was only a few months since Xbox was put into production, and now these are scheduled to be delivered, and they will be delivered in the second half of the year at the earliest.

Moreover, the number of Xbox sales is still rising, and it is estimated that it will not be possible to be launched in China for a year or two. However, compared to Xbox, the most profitable is the first game independently developed by backgammon "The King".

"The King" is the first game independently developed by backgammon. After a year of research and development, more than a dozen people were invested in the game department.

This R&D configuration, even if it is placed in the global game industry, is considered a high configuration. After all, in this era, a game has been developed for a long time.

However, the investment is nothing compared to the sales of 1 million copies of "The King".

"Up to now, the statistics of the game department are that "King" has sold 65 million." Saying that, Chu Qing looked at them and deliberately added

"Dollars!"

"......" Listening to Chu Qing's personal admission, Lei Jun and Qiu Bojun both saw the shock in each other's eyes.

With the support of the BBK flagship store, Kingsoft has only sold tens of thousands of sets of WPS so far, and the total is less than tens of millions.

Compared to backgammon, it's a drop in the bucket. Especially since they still earn dollars. After thinking about all this, Lei Jun also understood why Chu Qing would say that even if it is not allowed to be sold in China, it will not affect BBK to make games.

After all, compared with the international market, in terms of today's domestic consumption power, how can BBK sell so much so easily.

In this way, they still have a small pattern, and they still have to look at the international market to make consumer electronic products.

"But we don't have a sales channel!" Although stimulated by the sales of game software, Qiu Bojun is still very sober.

The reason why "The King" can sell so well this time is because of the Xbox. If Kingsoft does it by itself, it is difficult to have such sales data without the support of BBK's sales channels.

"Starting from this year, we will build offline sales channels in more than 130 countries and regions around the world, using two types: franchise and direct sales. When Xbox is fully rolled out, it will need the support of more game manufacturers. If you can trust me, we can add your game to our sales channels, but only if your game is reviewed by our games department. "Xbox, as a home game console platform, also needs more ecological support.

BBK's game department will produce some of it independently, but more will choose to cooperate with other manufacturers.

Just like Sony's PS1, it has now reached support cooperation with more than 100 companies around the world. BBK's Xbox leaves a lot to be desired in this regard.

In total, there are only more than 30 talks. Fortunately, there is still a period of time for Xbox to be fully rolled out, which gives Chu Qing time to contact more manufacturers.

"That's fine, in terms of games, we'll focus on your Xbox." Qiu Bojun, who knew what Chu Qing wanted, was also very knowledgeable about current affairs and immediately expressed his position.

No matter what, Chu Qing's deep sea is still a shareholder of Jinshan, and it is harmless for them to cooperate with BBK on Xbox.

"So what game are you going to play?" Since they wanted to make a game as soon as they came here, Chu Qing wanted to hear what they wanted to do now.

Video games can be roughly divided into 6 categories: action, adventure, simulation, role-playing, casual and others.

The "King" developed by BBK belongs to the action category, and the well-known "Super Mario" belongs to the adventure category.

Daewoo Information's "Xuanyuan Sword" is a role-playing.

"Actually, what we wanted to do at the beginning was a computer game, and we didn't plan to make a console game, but after listening to your introduction, we also wanted to try to make a martial arts adventure game." Long before coming, Lei Jun and Qiu Bojun had been thinking for a long time.

Although they don't know that console games are so lucrative, they believe that with the popularity of computers, computer games can have a huge market like office software.

In the last life, Jinshan established Xishanju Game Studio in May 1995. The first game they released was "Zhongguancun Apocalypse".

It is a Monopoly computer simulation management game. Although the game as a whole is very rough, there are also a lot of bugs behind it.

But at that time, it was very advanced, and the commercial methods of selling low and selling high seemed very simple, but many people learned a lot of business knowledge through this game.

This kind of business game is still very popular after 30 years, for example, "Most" not long ago is actually a game similar to "Zhongguancun Apocalypse".

"Martial arts adventure! If you want to do it, I recommend you to check out Daewoo Information's "The Legend of Sword and Fairy". You can make a similar "Swordsman Love". This kind of game with domestic martial arts elements, it is best to make the main story line simpler, mainly to make the picture fine. Of course, you can borrow more from the animation elements of the book.,Try to make the picture as beautiful as possible.。 "It's different from the later Genshin Impact dominating the world.

Nowadays, domestic games are still in their infancy. Even Daewoo Information's "Xuanyuan Sword" is still only sold in some parts of Asia, and has not really gone overseas.

Backgammon's "The King" was the first to be sold directly in the rest of the world. It's not that "Xuanyuan Sword" is a national-style martial arts game that is not popular.

The main thing is the game mode, out of Asia, other countries can accept less after all. If domestic games want to go overseas, they need to integrate some foreign elements into it in order to be truly accepted.

is like backgammon's "The King", in addition to the characters being in the national style, the fighting methods in it are still the core of traditional fighting games.

So as long as the graphics are more refined than other games, you can achieve good results in the market. This trick is completely feasible for a new game company.

"Didn't you say that gaming is the ninth art, and that we're going to let our own culture go out? Borrowing from the book.,It's not good! After listening to Chu Qing's suggestion, Qiu Bojun and Lei Jun were a little hesitant.

This seems to be a little different from the game that Chu Qing advocated before.

"This is called learning from each other's strengths, foreign gamers, we still have some concerns, this kind of game setting similar to anime characters, they have more contact, and they can also get into it very well. After all, we have to go to sea, and when we really develop, we can do our own cultural output in order to be accepted by more people. ”

"Then can I know what backgammon is going to do next?"

"Backgammon's next game will be innovative, and we want to make an action RPG game called Legend." Legend was first operated by South Korea's Actozsoft in 1998, and was later bought back to China by Chen Tianqiao in 2001 to start operating, and created the first domestic phenomenon-level online game.

The legend that Chu Qing said is actually an action RPG that combines many elements in it. More like a combination of Blizzard's Diablo.

Since Chu Qing was already planning to make a game, there was no reason to give up such a classic game. Even if today's network can't support networking, the Xbox in his hand can fully support a single machine.

Take the lead in launching, lay a good foundation, and wait until the network broadband can support it, and then launch the online game version, so that an IP can eat for many years.