Chapter 216: Interview
didn't talk much with this group of netizens, and when Wei Ling's matter was almost handled, Chu Qing gave up the position to her, tidied up her clothes a little and went out.
Because he still has an interview today. According to his habit, under normal circumstances, he tries to push as long as he can push the interview.
It's just that this interview really can't be pushed off. After all, since participating in "Moving China" in March this year, Chu Qing has basically been in the limelight in just a few months.
Whether it's a backgammon building, or a son being robbed, or DVD standards and Xbox. Chu Qing didn't feel it himself, but the outside world had been reporting on him and backgammon for a long time.
If you count the game console incident at the beginning of the year, Chu Qing has basically never left the public eye in the past six months. Especially since March, the reports that have come out have been mostly positive.
And this time, it was "Son of the East" from the "Oriental Time and Space" column. Since the launch of "Oriental Time and Space" in 1993, it has become the second only to news LB on CCTV.
You must know that at this time, "Focus Interview" is just a small column in Oriental time and space.
Before merging with face-to-face, the people who could be interviewed by the Son of the East were basically domestic figures.
In the last episode of the program, the invited interview was 83-year-old Mr. Qi Gong.
"Sorry to be late." The interview was conducted at the Beijing office of BBK. Before the headquarters of the capital was repaired, the current office location was still in Ciqikou.
Downstairs is BBK's first flagship store in Beijing, and next door is the old store of Gome in Beijing. It's just that now Gome has also begun to implement standardization, and is gradually preparing to go out of the capital and engage in a chain model in other regions.
When Chu Qing came here, the interview team of "Son of the East" was already there. The host in charge of this interview is Bai Song.
Now he is only 27, with a pair of round-framed eyes, and he doesn't look much older than Chu Qing. Compared with the sorrow of later generations, the sad spring and autumn, the current white pine is a little more vibrant.
"No, it's early for us, Mr. Chu, this is the interview script, do you want to take a look." Bai Song and his entourage did come a little early, mainly because Chu Qing's interview was really difficult to make an appointment.
Since BBK became popular, countless programs and news people wanted to interview Chu Qing, but they were basically pushed by him.
Even if you want to do an interview like CCTV, you can only find Duan Yongping. This time, Bai Song was able to get Chu Qing's first picking, thanks to the help of Taili.
It was determined that he was directly contacted. Originally, after "Moving China", they were going to make an appointment for an interview, but just after they prepared the materials, Chu Qing found out that his son was robbed.
Taili felt that the timing was not right, so he temporarily suppressed it. It's just that what Bai Song didn't expect was that in the past two months, backgammon has made several major events one after another.
This made him, who originally felt that he had missed the opportunity, and he was very glad to have arrived. If he really did it last time, it would have made him miss the standard of DVD and this reversal of Xbox.
Now it seems that this time for the interview is just right. That's why before Chu Qing returned to China, the Son of the East column confirmed the interview invitation.
"You don't need to look at the script, there's nothing I can't say here." Chu Qing is very frank, today's Bai Song is still a good young man, although his questions are sharp, he is far from being as old and spicy as in later generations.
Besides, there is nothing more that Chu Qing can't say now. Even if it's a pirated tape, it's not lethal to him now.
From pirates to genuine spokespersons. This gorgeous transformation, on the contrary, can be used as a positive teaching material.
"So we're going to start now?" Seeing that Chu Qing was very casual, Bai Song also had a little more expectation. Interviewing business figures, sometimes randomly, can have a better program effect.
After all, successful businessmen have their own unique charm. For example, Mu Zhong and Liu Chuanzhi, whom he interviewed before, the effect of those two episodes of the program is not something that ordinary people can have.
"Okay! Let's go. Chu Qing glanced at the interview room that had been cleaned up, asked the staff of the column group to help install the radio equipment, and sat directly in the main seat.
This is an ordinary office of BBK, which was originally where Xiao Yang worked. Since he often went to the capital, it was changed to Chu Qing's temporary office in the capital.
The office is not very large, only more than 20 square meters, except for one desk, there are two sets of sofas.
On the other side, there is a large bookcase, which also contains some less important materials. Behind the sofa are two large windows facing the courtyard.
It's May, and the luan trees in the yard are growing very thickly. The desk was temporarily removed, two chairs were placed in front of the bookcase, and a Persian rug was covered.
Diagonally opposite Chu Qing and Bai Song, there was a lens to record the expressions of the two of them.
"Hello audience friends! This issue of Oriental Son interviewed the chairman of BBK, Mr. Chu Qing. "[To tell the truth, I have been chasing more recently, switching sources, reading more timbres, .huanyuanappAndroid, Apple, etc.
According to the process, a short video will be broadcast at the beginning of the program to introduce Chu Qing, and after Bai Song has introduced it, he will talk about the opening remarks to the camera.
"Hello everyone, I'm Chu Qing!" Chu Qing also smiled at the camera.
"We all know that BBK has only been four years since its birth, and as a technology company, how did you develop so fast." Bai Song is very calm, and the first question that comes up is also very conventional, and there is nothing out of the ordinary.
According to his usual interview method, at the beginning, he will throw out a few topics that the other party is familiar with as a starting point.
"This is mainly due to the times and the country, after the rapid development of the country, gave us a lot of opportunities for private enterprises, we really did not do much. It's like if you stand on the cusp of the times, even a pig can easily fly. And backgammon is just a pig that keeps up with the tide of the times. Chu Qing's answer was very casual, but hearing Bai Song's ears, it instantly made his eyes light up.
Although he knew Chu Qing's answer, he would definitely say it to the open, but he didn't expect that he would compare the development of the times to an outlet, and backgammon would say that he was a pig.
"Pig on the tuyere! This metaphor is very innovative, do you think it is the development of the times that has created backgammon? Without much hesitation, Bai Song summarized Chu Qing's answer a little, and immediately threw out another question.
The biggest feature of Bai Song's interview is that he is quick to react and sharp in language. Based on the respondents' answers, they are often able to ask targeted key questions.
"Yes, with the development of the country, even if there is no backgammon, there will be a steady increase or other technology companies."
"But other technology companies won't invest so much in independent research and development like BBK. It is said that you once said that in the first five years, BBK will take out 50% of its profits and invest it in research and development. Saying that, Bai Song threw out a data, which they learned through various channels, BBK has invested in research and development in the past four years.
In the later stage, a fragment will be directly inserted here for detailed introduction, and those independent technologies will be invested in research and development.
"As far as we know, BBK has invested more than 400 million in research and development so far."
"As a technology company, shouldn't we invest in R&D of our own technology?" Regarding this question, Chu Qing said as a matter of course.
"But in other science and technology companies, the annual fixed investment in research and development seems to be less than 20 percent, and the annual investment of BBK is 50 percent, aren't you afraid of losses?" If it weren't for Bai Song's interview with Chairman Liu of Lenovo not long ago, he would definitely be confused by Chu Qing's painting as a matter of course.
You must know that as a super enterprise in the domestic technology industry, Lenovo, which had sales of nearly 1.5 billion yuan last year, invested only more than 30 million yuan in research and development.
But BBK has invested more than 200 million in research and development last year. Such a disparity in R&D investment ratio cannot be seen in other companies at all.
"Loss! Maybe you don't know that many of BBK's businesses in China have actually been loss-making. ”
"Huh~? So why is BBK still doing it even though it is losing money? Hearing Chu Qing's answer, Rao is Bai Song was also very surprised.
As a private businessman, shouldn't you only do profitable projects, why do you lose money, and continue to do it?
"Some things have to be done by someone, just like the postal sites all over the country, if from the perspective of profit, those remote areas, is there no need to appear? But they have been serving the people for decades. ”
"But it's a state-owned enterprise!" Bai Song wanted to say that this kind of money-losing thing nowadays is that state-owned enterprises are not able to continue to do it, but fortunately, his professionalism is still there, so he didn't ask the second half of the sentence, but looked directly at Chu Qing, waiting for his next answer.
"Whether it is a state-owned enterprise or a private enterprise, we are all local enterprises in China, and the ultimate goal is to benefit the local people. Of course, our loss of money is only a loss of money at home, and we still make money with the same series of products abroad. ”
"You're talking about the 100 million yuan subsidy plan. Why did you want to use foreign profits to subsidize China? Speaking of this, Bai Song's eyes lit up instantly.
In their preparations, there is a national subsidy plan for backgammon. This is also a point that has been mentioned in "Moving China".
If he hadn't known in advance that BBK subsidized the whole country and used foreign profits to subsidize the country, he would have almost missed it just now.
Speaking of this, Bai Song gestured to the photographer and gave Chu Qing a close-up, when the program is broadcast, there will be a short video here.
It is used to introduce the 100 million yuan subsidy plan of BBK.
"I don't use the money I earn abroad to subsidize my country, do I still want to use my domestic money to subsidize abroad? As a Chinese company, shouldn't it be right to make money from outside to support domestic consumption? ”
“……!” Chu Qing's answer made Bai Song a little speechless for a while. Unlike those who don't know anything, since the 80s, in order to earn foreign exchange through exports, many domestic enterprises have implemented both domestic and foreign product standards.
The quality of the exported products is not only better than that of the domestic ones, but also the prices are lower than those of the domestic ones. Many companies practice domestic profits to subsidize foreign products.
So that they have more ability to compete with foreign companies. For example, many of Lenovo's computers are cheaper abroad than in China.
However, like backgammon, it's completely reversed, not to mention that there are not many in China, basically nothing. In this way, backgammon is definitely the first, but they not only did it, but the effect was not bad.
It can be seen from the fact that BBK has subsidized 180 million yuan in three years, and BBK is really doing it. And the export earns foreign exchange, but it is still getting higher and higher year by year.
"Why can backgammon do it, foreign products are more expensive than domestic products, and they can still sell so well?" Bai Song deserved to be an experienced interview host, and after being stunned for a moment, he immediately threw out another question.
"The main thing is independent research and development, because we have our own technical advantages, and the price of our products is cheaper than others', so when exporting, we can not only have a price advantage, but also ensure profits." Chu Qing replied with a different posture.
"Are you talking about VCD?" Bai Song hurriedly answered.
"VCD is also one, in addition to Walkman and learning machine, we basically have our own independent technology, including motherboards and chips and many other things, we can also produce our own." Chu Qing said.
"So these are the results of BBK's independent research and development? That's not also proven from the side. You are not optimistic about the trade, industry and technology route of Chairman Lenovo Liu? Thinking of the recent interview with Chairman Liu, he talked a lot about Lenovo's future of trade, industry and technology, and Bai Song immediately threw this question out.
"I don't make an evaluation of what others choose, I believe that time will give us an answer, I engage in independent research and development, and I just want to let BBK not become a sinner of the nation. The state has given us so much time and opportunity, and it is not for us to waste it. Chu Qing's answer, Bai Song's heart skipped a beat when he heard it, and such a sharp answer made him look forward to what kind of expression President Liu would have after hearing it.
It's just that when he wanted to continue asking, he saw the director's prompt out of the corner of his eye, and there was not much time left for him.
It wasn't until this moment that he realized that he had unconsciously followed Chu Qing's rhythm, and he had deviated a little from the original question, and now he didn't ask a single question about DVD standards and Xbox.
You know, these are the biggest hot spots at the moment.
"We all know that not long ago, the SD standard led by BBK won the battle with Sony's DVD standard, so can you talk to us in detail? What made BBK win against Sony in this world-renowned scramble? Although he was a little regretful, Bai Song immediately changed the topic and asked about the goal of the trip.
"I guess it's luck!" Chu Qing pondered it carefully and gave an answer that surprised everyone.
"Why do you think it's luck?" For this answer, Bai Song stayed for a while before taking on the next question.
Long before Chu Qing answered, he had made a lot of drafts in his heart, whether it was Chu Qing talking about technology or the identification of standards, he could follow.
But he didn't expect that Chu Qing would attribute all this to luck.