A chip, from the design architecture to the market use, needs to go through multiple links. The chip industry is a typical labor-intensive industry.

And the speed of replacement is very fast. If you move a little slower, you will be left behind by your opponent.

How many chip companies that are ahead of the times, because they have not escaped the rules of Moore's Law, have finally disappeared in the long river of chip development.

It is based on this that large companies such as Apple, even though they know that ARM's energy-saving attributes are of great help to the development of small devices, they still choose to take action.

When a device equipped with a chip does not achieve the desired effect in the market, then if he wants to develop, he will start all over again and experience the next three or five years again.

But by that time, new technologies had already appeared on the market. The current advantage is likely to have become the disadvantage of enterprise development.

In this era, many people do not think that the 2G era will develop so fast. Including Motorola, it is believed that 2G will not arrive until after 2000.

Therefore, many companies, even if they know these advantages of ARM, are not optimistic that they can hold on to it after 2000.

According to Moore's Law. Five years later, the chip technology is not at all comparable to what it is now. Moreover, at the time of Apple's lowest obsession, it is better to take advantage of some value than to spend a lot of money to gamble on an uncertain future.

At that time, Apple, the industry leader, was still in the failure of many projects, which also caused the company to fall into the quagmire of bankruptcy.

September 1. When the summer vacation is over, the new semester officially begins. The full set of procedures for BBK's acquisition of ARM has also been officially completed.

The registered place was moved from Cambridge to Xiangjiang, but at present, an office space has been rented in Xiangjiang, and the others have not been relocated for the time being.

It is different from the drastic reform in China. After Chu Qing acquired ARM, he did not make many personnel adjustments.

"At the moment, it is not appropriate to make a big move on ARM, and there is no need to adjust their design direction. The first step is to throw our own engineers into the project, and we have to understand the technology first. When everything settled, Chu Qing's first instruction to Duan Yongping was Xiao Gui Cao Sui.

"Ordinary engineers can say that we have cooperated with Huajing and Huawei over the years, and we have also accumulated some talents. Senior talents who may be involved in architecture design ......" Duan Yongping didn't finish speaking, if he is just an ordinary engineer, it is basically impossible to understand the technology in a short time.

In this era, not to mention backgammon, the whole of China lacks this kind of engineer who can participate in the core architecture of the chip.

"You don't have to worry about this, I'll try to find someone first, you happen to be in the UK, you can go to Oxford to poach someone first." Regarding Duan Yongping's worries, Chu Qing had already prepared.

There are indeed very few engineers who can participate in the core architecture of the chip in China. But in the foreign chip industry, there are many Chinese giants.

Jun Tan graduated from Fudan University in Shanghai in 1986 with a bachelor's degree in electronic and electrical engineering.

He received his Ph.D. in the United Kingdom in 1992 and has been conducting research at Rutherford National Laboratory in the United Kingdom since then.

In the face of this kind of talent, Chu Qing, who lacks technology and talents, has no choice but to wave the capital hammer in his hand.

High salary, high benefits, plus option rewards. This combination boxing, not to mention the current nineties, is still applicable even after thirty years.

Of course, in addition to these high-paid connections, Chu Qing has always reserved a few seats in his pocket.

"Lao Liang, I recently acquired a British chip company, and I can't get some problems accurately, I want to ask you for a favor and guidance." [I have known an old book friend for ten years to recommend to me the book-chasing app, change the source app! ]

It's really easy to use, driving and going to bed rely on this reading aloud to pass the time, you can download it here.huanyuanapp] Chu Qing made a phone call, and called Liang Mengsong, who was still at AMD.

Due to his butterfly effect, Liang Mengsong did not go to TSMC and still stayed at AMD. It's just that in the past few years, under Chu Qing's intentional guidance, he is basically half of the consultant expert of BBK's North American laboratory.

So as soon as Chu Qing came up, he didn't have much politeness, and chose to go straight to the topic.

"Which chip company in the UK?" Although the two crossed the ocean, they also often exchanged mail.

Hearing the news, he was only slightly curious about which one Chu Qing had acquired.

“armholdings。”

"Eh~ them, you have taken a fancy to the low-energy chip they developed for Apple." Liang Mengsong, who knew BBK's business very well, instantly understood Chu Qing's intention to acquire ARM.

"Yes, you also know that I want to make a difference in the field of communications, but without my own chip architecture, I can't go far. The MEPG chip for DVD is the best example of this. Only then did the charter be determined, and Philips took the lead in pushing its own MEPG chip into the market. Besides, I don't want to do it again last time about the VCD chip. "The last time BBK VCD chips were banned by the Ministry of Commerce of the United States, many of them knew about it.

Although the problem was quickly solved later. But after that time, Chu Qing often raised his concerns with them.

The words reveal that he wants to set up his own wafer factory. Therefore, it will not be surprising that Chu Qing acquired the operation of chip companies.

"Okay! I'm going on a business trip to the UK recently, so I'll bring two people to check it out for you. Lao Liang didn't hesitate much, thought about it for a while, and agreed to Chu Qing's request.

In the past three years, he and BBK have gotten along quite well. Chu Qing is also not stingy, every time he consults him, he will give a lot of consulting fees afterwards.

Although for Lao Liang, he is not short of this money, but Chu Qing's behavior makes him feel very comfortable.

Especially watching BBK grow from a small domestic enterprise to today's extent. Even if Lao Liang didn't participate much, he still had an indescribable sense of achievement.

After talking to Liang Mengsong on the phone, Chu Qing told Duan Yongping about it again.

"Liang Mengsong will come from the United States next week, and you will ...... do this when the time comes." After three years of layout, it's time to turn this consultant into a real member of backgammon.

Regarding Liang Mengsong's scheme, Chu Qing was already thinking about how to abduct him when he saw him for the first time.

Although Chu Qing didn't want to make chips by himself at the beginning, he didn't want such talents to fall into TSMC.

Therefore, at the banquet, when Lao Liang raised TSMC's troubles, he encouraged Sun Yansheng to stay in the United States.

If he was really allowed to join TSMC, Chu Qing would have to wait for more than ten years if he wanted to lure him out.

Lao Liang is a person who values affection, of course, while being affectionate, he will also take care of his own interests. In his last life, he went to TSMC, and at the beginning, he certainly had the affection of his teacher Hu Zhengming.

Later, I was able to do it for more than ten years, because of the binding of interests. As for leaving TSMC, it is even more of a loss to his own interests.

The position of vice president of R&D is actually overtaken by others. Ten years of hard work, but not as good as an airborne soldier.

Later, he went to Samsung, even more because of his relationship with his Korean wife. In the past three years, Chu Qing and him have not been in love, but they have also had a certain friendship.

If you add the proper benefits, it is not impossible to poach him from AMD. Moreover, Chu Qing still has the righteousness of the famous clan in his hands.

Mid-September. A passenger plane flying from the United States stopped steadily at the London airport. When Liang Mengsong and his party of four walked out of the exit of the station.

On the road outside, there was a row of ten black Mercedes Benzes. There was a light rain in the sky, and a column of 20 Hua Guo Mengmen in suits and leather shoes, holding black umbrellas, stood neatly in the wind and rain, waiting for the battle.

This made countless passers-by subconsciously get out of the way. Such a big battle has made many people speculate about which powerful person needs to be welcomed.

"Mr. Liang, long time no see!" Duan Yongping, who had been waiting outside for a long time, recognized Liang Mengsong who walked out of the exit at a glance.

When he went to the United States to fight a copyright lawsuit with Nintendo, Duan Yongping met Liang Mengsong several times.

So the two are not strangers.

"Mr. Duan is really polite." Seeing the grand scene of backgammon, Rao is Liang Mengsong has seen a lot of the world in the United States, but he is still a little surprised.

He originally thought that he was just coming over to help with the staff, but he didn't expect that backgammon would attach so much importance to himself.

"Where, you are the most important guest of our chairman, and no matter how grand the courtesy is, it is not too much. Sir, please get on the bus first. Saying that, Duan Yongping personally helped open the car door.

When the group boarded the car, many passers-by at the scene speculated about the identity and origin of this group of people.

The convoy left the airport, boarded the M25 and headed straight for Cambridgeshire, where ARM is located.

"How's Arm doing now?" Feeling the enthusiasm of backgammon along the way, Liang Mengsong did not forget his task.

After a few words of greeting with Duan Yongping, Liang Mengsong asked about the current situation of ARM.

"For now, the acquisition process is relatively easy, but the business situation is not optimistic." Immediately, Duan Yongping introduced ARM's business strategy in recent years.

Arm's main focus is on ARM series chips. The first prototype was released in 1991, and then Apple used the ARM610 with the ARM6 architecture as their Apple Newton PDA processor.

In 1994, Akon Computer used the ARM610 as the processor for their personal computer products.

Other than that, it has not been put into commercial use with other products. Until now, ARM has been in the red-money stage.

This is also the reason why the outside world is not very optimistic about ARM. Although Chu Qing doesn't understand technology, he understands the market.

In the final analysis, chips are still commodities. It's just a commodity with a very high threshold. As long as it is a commodity, it must abide by business logic.

The reason why Huajing and other domestic chip industries have failed to succeed several times is that they have not mastered business logic.

Blindly catching up, in the end, can only be exhausted. In particular, there is a huge generation gap in chip innovation.

It's not something you can learn by just self-taught. Apple's application of ARM is to develop products around ARM.

This is really a great way for ARM to maximize its capabilities. But it also limits its direction in disguise.

Later, Arm was able to break through commercially. It's that it changes business strategy.

It's not about designing products around chips. Instead, take the initiative to let the chip match the product. Change yourself and blend in with others.

Different products correspond to different functions. This invisibly opens up the limitations of the market. Let ARM's chip architecture have a broader market.

There are also more possibilities. Therefore, Chu Qing, who understands business, does not need to change much at all, just follow the path left by ARM in the previous life and continue to move forward.

In this era, foreign chip companies are not in the world of Ah San, and major companies have a large number of Chinese executives.

As long as it works properly, it will be easier for ARM to seize the market faster than in the previous life. Moreover, behind Chu Qing, there is a thriving mainland market.

With his own product proofing, he can lead ARM out of the predicament.

"I've tried Apple's Newton PDA, and the effect is actually pretty good, especially the handwriting input is very easy to use. If it weren't for Apple's internal indecisiveness to treat Newton PDA as a separate product to compete with computers, it might have been able to succeed. Liang Mengsong, as an industry insider, knows more about the failure of Apple's Newton PDA.

Newton's PDA was designed to revolutionize the personal computer and rewrite the goal of contemporary programming.

Otherwise, ARM would not have been established at the beginning to develop and apply chips for it. It's just that with R&D investment, Apple's internal PC department began to worry that this new product would become a competitor to the company's other big product, Macintosh Computer.

In the constant internal friction, it had to be planned to shrink. From the position of the original challenger, it was finally reduced to a peripheral product of personal computers.

Apple's short-sightedness has made the powerful ARM processors specially developed completely useless.

So the final failure is a foregone conclusion. You must know that even if it is such an emasculated product, Newton PDA has a lot of very advanced functions at the time.

For example, touch screens, infrared, handwriting input and even cursive writing are supported. The operating system used is ONOS.

Its handwriting recognition function is a major feature. It's hard to say whether the later iPhones borrowed inspiration from this product.

"If Apple really had that determination, Arm wouldn't be ours now."

"Indeed, the acquisition of ARM is a good deal." An hour and a half later, the convoy pulled into Arm's office on the outskirts of Cambridge.

"This is the new ARM7 series chip that was launched only last year, which is a 32-bit embedded processor family, a three-stage pipeline of 0.9mips/MHz and a von Neumann structure. It provides thumb 16-bit compressed instruction set and embededice software debugging mode, which is suitable for large-scale SOC design. Tudor Brown took Liang Mengsong and Duan Yongping and began to introduce them to the company's products.

Don't look at Duan Yongping has been here for so long, although he also graduated from electronics. And he has been making consumer electronics for many years, and he really doesn't understand such esoteric things as manufacturing and structure.

I can only watch Liang Mengsong, together with President Brown, where to have a very professional exchange on the advantages and disadvantages of piles of data and ARM instruction sets.

I have only been in the factory for less than an hour, and I have never understood the architecture of ARM before, but I can discuss with each other in terms of professional knowledge.

Duan Yongping had to sigh at Chu Qing's eyes. Such a capable industry bull can be easily found by him.

Thinking of Chu Qing's instructions to Liang Mengsong when he was sure that he was coming. If such a talent can't stay, it will be a big loss for backgammon.

In fact, Chu Qing's first instruction to Duan Yongping for Liang Mengsong was respect! Liang Mengsong is a very emotional person, and the biggest characteristic of this kind of person is that when he encounters problems, he can't erase his feelings, and he is not very good at refusing.

Whether it is in the face of TSMC, Hu Zhengming's invitation. Or joined Samsung, the relationship between her wife. Liang Mengsong didn't say too much every time.

Including joining SMIC later, after confirming that he wanted to leave, he was finally persuaded to return. Soft-heartedness is his biggest characteristic.

So this time, when he arrived, Duan Yongping gave the highest level of courtesy throughout the whole process. In his eyes, Liang Mengsong is not an ordinary engineer, but a great god who needs to be worshipped.