Chapter 227 Windows SB System
October 1995. Two world-renowned people entered the customs from Xiangjiang in a low-key manner and started a 17-day trip through China.
These two are Microsoft's Bill Gates and Berkshire Hathaway's Warren Buffett.
"This country is developing at a very magical speed, and they are like ants that never stop, creating miracles every day." Gates and Warren Buffett, walking on the streets of Shenzhen, looking at the brand-new high-rise buildings, and the Chinese people with warm smiles on their faces, said with heartfelt emotion.
This is Gates' second visit to China, the last time was in April this year, for the Windows 95 Chinese version of the problem, he came to China for a week, and it was on that occasion that his wife was pregnant with their first child.
"It's really a lot better than I thought." Warren Buffett is the first time to travel to China, in the general perception of the Western investment community, China is a very backward country, and most of the capital in the United States looks down on this market.
The 92-year-old book "The Contest of the 21st Century" is a good demonstration of the West's view of the world, and most of them believe that the future will only be Europe and the United States.
Because they don't think China can make a difference economically. This view lasted until about 97, and the Asian financial crisis made many people see the potential of Huaguo.
Including this time Buffett came to China to have a look at the site, it was also at the invitation of Gates many times that the two finally made the trip.
"I was also surprised when I first came, in recent years, they have not only been very fast in construction, but also in the technology industry, and some products I can't help but be surprised when I see them." In Shenzhen, in October, there is already a little less heat, and the breeze blows to bring a touch of comfort.
While the two were strolling around, Gates thought of some of the products he saw last time he came to China, and couldn't help but bring the topic to the direction that everyone was interested in.
"Lenovo, I know this company, they were quite aggressive in the microcomputer market a few years ago, but they have ...... recently" Buffett didn't finish speaking, but a meaningful smile appeared on his face.
"No, you're mistaken, I'm not talking about that assembly company, it's another one called BBK, the one that launched the DVD standard with Toshiba. They're a very interesting company. Hearing his answer, Gates shook his head directly.
"Backgammon? Are they Chinese? I think it's supposed to be a book.,Am I mistaken? "The DVD standard thing, Buffett has also seen some news.
When I heard that I was fighting with Toshiba in the standard competition, I defeated Sony. So he subconsciously thought it was a book company at that time.
Even after two plunders by the suzerain,The book still has a deep foundation in terms of electronic appliances.。
It's just that what he didn't expect was that this would be a Chinese enterprise. This news really surprised him, a Chinese company can grab the standard of DVD in Sony's professional field, which has to be said, is a very interesting thing.
Thinking of this, Buffett subconsciously glanced at the assistant who was not far away, maybe it was time for someone else.
"Yes, they are from Huaguo, you see there is their flagship store in front of you." The two happened to walk to a junction, and the bustling road was full of cars, but the unique decoration on the other side of the road still made the two feel refreshed instantly.
"Well, just from the storefront, it does feel like a tech company." Warren Buffett, who has been in the investment circle all year round, knows at a glance that this simple and personalized style is something that only those who do technology will like.
Zhou Huijuan is the manager of the BBK Luohu store, and the head office is in the same city, and the biggest advantage is that they are basically the first to receive any new products.
And if there is any problem, it is also the fastest to get solved. Of course, for the sake of performance, they are also the hardest.
After all, as the earliest flagship store in the location of the head office, if it does worse than other cities while enjoying so many benefits, it is really a bit unreasonable.
Fortunately, Shenzhen is developing rapidly, and BBK's products are also good, and with the efforts of their team, they have always been the company's top ten star stores.
It's just the ninth position, which still makes her dare not relax in the slightest. Especially before and after them, there are two magic capital stores, if she slacks off a little, she is likely to be pressed down by these two.
I have to say that the momentum of the magic capital in recent years has been really strong. She had just used the newly arrived cash register to register a rental for an old customer, and while waiting for the information to be printed, she caught a glimpse of several foreigners walking in at the gate.
"Welcome to Backgammon!" She subconsciously greeted in English. In recent years, it is still very rare to see foreigners in China, but after all, this is Shenzhen, which is at the forefront of reform.
The frequency of seeing foreigners here is much more than in other parts of the country. Especially since it is located in the bustling area of the city center, they must be able to communicate in English.
After all, some Xiangjiang customers, when they have nothing to do, they don't speak Chinese and Cantonese, and always like to write some English to show their superiority.
"Thank you!" Gates replied with a smile, and then continued to explain to Buffett.
"I was in the capital of China, and I went to their flagship store once, which is smaller than this one, but it is all in the downtown area of the city, and it sells their own products." Saying that, Gates took the lead in visiting like an old customer.
Just two steps away, they saw the same booth in the middle of the store as the Guanqian Street store. That's where there is an extra mannequin stand.
The advertising spokesperson is Diva Maria Carey, the head of Sony Music in the United States.
"It's a really interesting company." I just heard about the DVD dispute between Sony and BBK, and now as soon as I come in, I see BBK looking for the top brand of Sony Music and advertising its winning products.
Although Sony headquarters and Sony Music are only subordinate, this somewhat ironic humor can really poke the laughter of the American people.
Rao is Gates and Warren Buffett are both well-informed, and they still feel inexplicably funny about such behavior.
"Hahaha!" Forty-year-old Gates, who is also a man of temperament, immediately laughed out loud. For fear of embarrassment from his boss, the accompanying escorts also laughed together.
In the center of the huge backgammon flagship store, a few foreigners with high noses and deep eyes are smiling happily at the company's recent flagship products.
This strange scene caused the customers and staff in the store to be puzzled. Is the content on TV that funny?
Zhou Huijuan, who had just stepped forward to prepare for the reception, also subconsciously glanced at the DVD disc playing on the TV.
This is the video of the 5th "The Voice of China" competition in the second half of this year. The content in it is a singer from Xiangjiang who sings a foreign song called "Hero".
glanced at the picture and listened to the singer, and the singing was not bad, but the female singer was a little bucket waist.
couldn't figure out why they were laughing, Zhou Huijuan put away the doubts in her heart, and waited until they were almost laughing before taking the initiative to start receiving them.
"Welcome to BBK, this is the DVD player we just launched this year, which is a video and playback equipment with independent intellectual property rights." Zhou Huijuan is already familiar with this set of English introductions, and she does not stumble at all when she introduces them.
"Thank you, ma'am, your products are very good, don't mind if we look around." After listening to her, Gates praised her heartily.
"Okay, no problem, you can call me anytime if you need anything." The experienced Zhou Huijuan knew as soon as she heard that these people were just shopping, and although she was a little disappointed, her professionalism still made her smile all the time.
These foreigners usually come in to see the strangeness, and there are very few who actually buy things. After all, they will always think that the things made in China are very poor, and they are worried that there will be quality problems when they buy them back.
Even if I liked it at the time, not many were willing to buy it.
"Their products are really good, and if I'm not mistaken, the DVD standard was only confirmed in May, which is really fast." Warren Buffett walked around the DVD and picked up a DVD disc and looked at it.
From defining the standard, to designing and producing, and putting it on the market. It's only been four or five months.,This ability to act is much faster than the book.。
"Maybe this is the speed of Huaguo." In response, Gates also looked at the flagship store with interest.
Compared with the one he saw in the capital a few months ago, this one not only has a larger venue, but also seems to have a lot more products.
"Huh!" When he saw a row of products diagonally placed in the display case, Gates was subconsciously surprised.
"You're selling mobile phones?" Looking at the small shape in the display case, Gates asked Zhou Huijuan.
"Yes sir, this is our mobile phone independently designed and produced by BBK." Zhou Huijuan saw that they were interested, and immediately led them over, and instructed the waiter over there to take out two mobile phones and put them on the table.
"In-house design and production? Not OEM? Hearing this introduction, Buffett was also a little surprised.
GSM's network and mobile phone have been logged in many countries, including the United States, which is also beginning to be promoted.
Although the market is still not very clear, he was a little surprised when a technology company in Huaguo was able to launch independent production.
After all, the technical requirements of a small object such as a mobile phone are not small. If the DVD standard let him know backgammon, then this small mobile phone let him know more about backgammon.
"No, this is our latest production, which has 70% independent intellectual property rights. From chips, basebands and batteries, most of it is our own technology at the moment. Although Zhou Huijuan's 70% independent intellectual property rights are exaggerated, 70% of the parts are produced by themselves is correct.
Gates and Warren Buffett glanced at each other, they don't believe the word that 70% independent intellectual property rights, after all, in mobile communications, those large communication companies in Europe and the United States have long monopolized many technology patents.
How could such a Chinese enterprise not bypass them and come up with so many patents of its own. But Rao is so, and it is very remarkable to be able to produce and assemble it by itself.
After all, at present, when many spare parts such as chips and basebands have not yet been openly supplied, there are not many companies that can produce mobile phones.
"Our GSM mobile phone has the characteristics of long battery life, stable signal, compact and flexible. A single charge of the energy tube is 72 hours. Seeing that they were carefully looking at the mobile phones in their hands, Zhou Huijuan immediately introduced them skillfully.
"It's very well made, better than the Nokia I've seen in Europe." Warren Buffett, an investment veteran, has been specially looking for someone to study Nokia 1110 as early as after it came out.
With the impression in his memory, compared with the mobile phone in front of him, he gave a very fair evaluation.
"I've seen Nokia's latest, and I have to say, this one is really better." After trying to press the button a few times, Gates also nodded in agreement with Buffett's statement.
Regardless of the hardware of the device, this look and feel really makes Gates very satisfied.
"Seriously, I'm getting more and more interested in this company. If I hadn't seen it with my own eyes, I really wouldn't believe that this was a Chinese company. Buffett smiled at Gates and said.
"Sir, do you want to buy a try, now there are GSM network signals in eastern Guangdong and Fujian, which can not only make local calls, but also carry out cross-border communication." Although Zhou Huijuan couldn't quite understand the meaning of their words, she knew that they should be a little tempted, so she used the skills of a salesman and immediately began to fool.
"Hahaha! Thank you ma'am. Buffett shook his head with a smile and returned the phone to the clerk.
"I know you don't want to buy it, but I want to buy one and try it." Don't look at Warren Buffett's net worth of billions, but he is well-known in the investment circle.
The last time I stood in Xiangjiang, Buffett said that he didn't spend a penny for a treat, and he used a McDonald's coupon.
After Gates finished speaking, he handed the phone to the assistant behind him and asked him to wait at the front desk to check out.
"Bill, what kind of product is this?" Buffett, who didn't continue to look at his phone, just turned around and happened to see a small long object on the display case next to him.
Without waiting for the store manager to speak, the waiter inside immediately opened the cabinet and took out the small object.
It is about 10 centimeters long and 2 centimeters wide. It looks like a whistle, except that the front end is a USB socket, and the tail end is a U-line streamline.
It looks like a whistle, but a discerning person knows at a glance that it should be a small technology product.
"It's the first time I've seen this, what is it?" Gates also leaned over to take a look, but he didn't recognize what it was from the outside, so he turned his head and asked Zhou Huijuan.
"This is one of our mobile storage products, called a USB flash drive, which is as convenient as a disk." Zhou Huijuan thought about the product introduction issued by the company, organized the language a little, and quickly translated it into English to introduce it.
"USB flash drive!" When he saw the USB port, Gates was already thinking about what it was.
But after listening to the introduction, he was still shocked. Gates himself was born as a programmer, so naturally he knows a lot about disks.
As a removable storage tool, disk drives are required. But this USB flash drive, although it is just a simple addition of a USB interface, can directly omit the disk drive.
With a little thought, Gates immediately understood how it worked. The design of the USB flash drive itself is not complicated, and the technology used is not very advanced.
The most difficult thing is the idea, when the idea is opened, any program ape can think of it. But sometimes, invention and creation, there is a layer of window paper, as long as it is not pierced, sometimes it can be stuck for more than ten years.
"Genius design!" After figuring out the application scenario of the USB flash drive, Gates couldn't help but admire.
Why didn't he think of it before.
"From now on, I'm afraid that the disk will be withdrawn from the market." After sighing, Gates did not forget that there was a Buffett who did not understand technology on the side.
So I hurriedly told him about the magic of the USB flash drive.
"Amazing Orientals! This is indeed a stroke of genius. "Warren Buffett doesn't understand technology, but he understands the market very well.
Such a simple design is absolutely subversive. With the gradual popularization of computers, disks have become a mass consumer product.
Such ancillary products themselves have a large market. With the increasing popularity of computers.
The market will become bigger in the future. But such a subversive product is definitely an existence that can completely crush the disk out of the market.
"I can't believe it could have been designed by a Chinese company." This is not the second time Buffett has felt this way.
The assistant who had been following behind him silently glanced at the big backgammon logo behind the service desk, and he had already kept this company in mind.
According to the boss's habit, the first time I feel like this, it may be out of appreciation. Then the second time, it was already a strong interest in this company.
In general, this situation can be included in the scope of investment consideration.
"It's amazing backgammon." Gates nodded in reply, and handed the USB flash drive to the assistant behind him.
This time, Buffett didn't skimp anymore and asked the waiter to take a silver one again and hand it to the assistant as well.
It's just that Gates, who was happy just now, took less than two steps, and a youthful smiling face immediately froze on his face.
When Warren Buffett, who followed behind, also saw the advertisement in front of him, a kind old face laughed directly.
"Interesting, so interesting!" It turned out that right in front of them, there was a row of learning machines.
In a prominent position in the center, there is a billboard that reads Support for the latest Windows system.
Here's a new learning machine connected to a TV. A few middle school students were working around the TV and the learning machine, operating with the mouse.
The windows95 iconic start menu, as well as the desktop icon, look at Gates' eyes, particularly dazzling.
In August, the official version of Windows 95 was released, and it has only been more than two months since now.
He really didn't expect to see his own system on such an occasion. Especially after experiencing the initial shock, Gates, who is very familiar with his own products, quickly reacted, this should be a copycat system running on a 16-bit machine.
Because Microsoft did not have such a design from the beginning, although the Chinese version has been sold in China, that is not at all the same as this one on TV now.
After thinking about this, Gates was even more shocked, not only did they crack their own software, but also restored the design from the ground up and transplanted it to the learning machine.
Not to mention how much of it uses its own code, this strength alone shocked Gates.
It can be done in two months, does that mean that as long as they want, they can now sell pirated copies of Windows 95 to the world.
Although even if the pirated copy comes out, it cannot be sold in some countries with strict copyright in Europe and the United States. And those developing countries are also a very large market.
Thinking of this, Gates was directly scared into a cold sweat, that was his own hard work for several years.
"This is our company's new learning machine, equipped with our self-developed WindowsSB system." Gates, who was already sluggish, had no smile on his face at all.
I didn't listen to Zhou Huimin's introduction at all. Is that your own research and development? That's what we've worked on for years.
"Huaguo enterprises are really powerful." Unlike Gates, who has a gloomy face, Buffett has a smile all the time. After complimenting, he said another sentence to the assistant behind him.
"Did they go public? I'm going to buy their shares and invest in them! ”