Emeryville.

It is a city in northern California, located in the eastern part of the San Francisco Bay Area, and is part of Alameda County.

It's a two-hour drive from Silicon Valley.

In addition to the recently famous Pixar headquarters, it is also home to the headquarters of IKEA.

The originally quiet city has become a holy place in the hearts of countless children since its release.

Disney and Pixar invested 30 million and spent four years to make the animated film, which cut 360 million at the global box office.

It also made many practitioners see another possibility of the movie.

Of course, Pixar was renamed as the original Lucas's computer animation department. In addition to the production of animation, there is another outsourcing business.

Since the game industry exchange meeting, BBK's game department has reached cooperation with some manufacturers.

Among them, after the backgammon game department joined, the progress of development has been greatly improved.

And there are also many improvements in playability and game graphics.

When the first phase of testing was completed, it was unanimously praised internally in BBK.

And it was determined that it would exist as a successor to become the main game of Xbox in 1996.

Of course, this time backgammon will not be as low-key as that.

So after deciding on the publicity strategy, BBK placed an order for Pixar.

Make a five-minute cG short video.

The world's first successful commercial video game was released on November 29, 1972 by Atari under the title of video game.

It wasn't the first video game in the world, but it was the first to promote video games.

As cGI technology becomes more and more mature, it has become the norm to do cG promotion at the same time as the game is released.

It's just that at this time, due to the limitations of the business model, game manufacturers are only using in-game graphics for promotion.

It's the same thing it was more than 20 years ago.

The real start of doing cG plots is from the beginning.

But even SqARE is not investing much in this area.

For this five-minute cG promotional video, BBK paid Pixar $3 million.

This is definitely a precedent in the entire game industry.

Of course, the money is definitely well spent.

In Pixar's viewing room, Chu Qing and Pixar's art director, John Lasseter, did not speak after watching the finished film.

This time I came to Pixar and did not meet their boss Steve Jobs.

Not long ago, Steve Jobs was invited by Apple and has confirmed that he will return to the stormy Apple.

Unlike Chu Qing's calm face, whether it was Ke Shaoan or Shen Lanpeng, they were all amazed by the cool special effects.

As the company's executives, although they don't know much about cG special effects, they have really learned about the promotional videos of their peers.

When they knew that Chu Qing was willing to take three million just to make a five-minute short film, they actually didn't have much hope.

After all, they have not seen a good time, and they have no actual understanding of what they can do.

"It took a dozen of our engineers five months to complete the film. This is definitely our top production at Pixar. ”

After admiring Ke Shao'an and Shen Lanpeng's shocked expressions, John Lasseter turned his gaze to Chu Qing.

He knew that this big customer had a high vision.

A number of requirements were made in detail prior to the cooperation.

During the broadcast of the film just now, while the other two were frequently amazed, the young boss not only did not move in the slightest, but still frowned from time to time.

It can be seen that he has a certain understanding of cGI.

But even so, he still had to bite the bullet to please.

After all, backgammon has only signed a cG short film with them now.

But at the beginning, more than a dozen cG projects were taken out at the same time.

There are several cGs that can do this follow-up alone.

Don't look at Pixar's success.

But after all, it was more than 50 people, and it took four years to complete.

Simply put, the benefits are no faster than doing this simple cG.

Anyone who makes movies knows that no matter which one it is, it is a large investment and a long cycle.

This one is earned, but the next one may not be.

So since the Lucas era, they have not given up the outsourcing business.

“……”

In the face of John Lasseter's invitation, Chu Qing did not answer.

The cG short film just now, on the whole, can only score 4 points in the game cG he has watched.

Plot aside, the details of the special effects are lost a lot, and the character movements are slightly stiff.

If it weren't for the addition of points to the soundtrack, this cG would definitely not be unqualified here in Chu Qing.

But it's still the same sentence, limited by the times, if you want to do better, it's not this money, but this time.

He knew that a dozen people had been doing it for months. After all, cGI in this era is not as developed as in later generations, and the details are all hand-drawn by hand little by hand.

But this is definitely not all Pixar's strength.

If you have seen it, you will know that Pixar's strength is much more than that.

Originally, in order to simulate the action characteristics of the characters in Toy Story, Pixar was able to buckle the details one by one.

Even after simulating the action manually, it was restored to cG little by little.

However, Chu Qing also understands that his own work is outsourced after all, and it is not as good as other people's own business.

"Boss, if you're not satisfied, we'll let them change it."

Although he didn't know what Chu Qing was dissatisfied with, Ke Shao'an immediately turned his head sideways and whispered to Chu Qing after quickly calming down.

"No, that's it, we don't have much time for them to change slowly."

After pondering for a while, Chu Qing still rejected Ke Shao'an's proposal.

cG is not like film shooting, even small changes are not completed in a short time.

Besides, it takes more time to get into these details.

Now in the face of Sony's step-by-step pressing, he doesn't have so much time to change slowly.

Fortunately, the opponents of this era are still relatively weak.

It's just such a cG, and it's enough to take it out and beat them.

Now that Sony's three-plate axe has been wielded, it's time to take it upon itself.

In the face of today's Sony, backgammon is no longer the passively beaten backgammon.

Sony changed its president, which he has not yet expressed.

This cG should be regarded as a congratulatory gift from myself to Izui.

"Inform the marketing department that I want this cG to appear on TV around the world next week."