Although the Internet is a long-tail world, compared with the regionality of the physical market, in the virtual unified market, it is easier for the top players to take all the sizes.

The sales ranking is a depression of traffic and a must for merchants. Now, being suddenly squeezed off the rankings and squeezing out the gathering place of traffic, sales have fallen off a cliff. The sudden change in the e-commerce environment did not give the production line any reaction time to adjust its production capacity, and the inventory increased sharply in an instant. Now we must not only find a way to regain the lost territory, but also find a way to increase sales, once consumers develop new consumption habits, these inventories will only be left with the fate of cheap sales.

In just a few months, more and more businesses are crowded at the crossroads, not only to buy traffic at a high price, but also to rush sales at a low price.

It is difficult to say whether the decline of the entity has made e-commerce, or the rise of e-commerce has collapsed the entity, but the sharp increase in the cost of physical channels and the huge subsidies of e-commerce platforms have happened coincidentally. The only thing that is certain is that the diehards who did not choose e-commerce at the beginning have been eliminated in the big wave of turning from real to virtual at that time. Nowadays, in the face of the monopoly of e-commerce channels and the withering of physical channels, if we want to be pragmatic, we need to rebuild physical channels, cultivate new consumption habits of users, and divert profit-seeking capital again...... At this time, physical capital has lost the strength to challenge virtual capital. Under the ratchet effect, as a factory with an average profit margin of only single digits in the industry, where is the way forward? If you could turn back the clock, maybe you shouldn't have made that choice in the first place.

Xiao Feng was very satisfied with the performance of Genesis E-commerce in the past few months, and praised: "It's done well." Now more and more manufacturers have unsalable products, and we must help them solve the big problem of difficult sales. ”

Feng Xiaohui compared the projected data with the past, and continued to report: "As the tide rises, our bargaining power has been greatly improved, and various charging standards have also been greatly raised. ”

Xiao Feng looked at the report and said with satisfaction: "This is very good. Who said that the general environment is bad and you can't make money? You see, we're making a lot of money in a market where supply is oversupplying. ”

Feng Xiaohui asked from the perspective of sales: "The market has been oversupplied, and it will be difficult for our OEM products to make money in the future." ”

Xiao Feng remembered Zhao Lei's instructions, thought carefully for a while, and then asked, "Do you think we, as the platform party, need to rely on these transactions to make money?" ”

"No, then what are we for?"

"We don't make money, we just make friends."

Feng Xiaohui suddenly realized: "Understood, build an ecological closed loop." ”

"So, we have to not only do it, but also invest more in it. See what I mean? ”

"Understand, then copy this model on other platforms and make it into a matrix to achieve multi-platform coverage."

After listening to Xiao Feng's idea of preparing to become bigger and stronger on other platforms, Zhao Lei also knew in her heart that as long as a monopoly was formed, it would bring unimaginable benefits, but each platform had its own closed loop of interests, and it was unrealistic to want to grab food on the territory of competitors. So he reminded: "Xiao Xiao, you should focus on your own genesis first, so as to avoid picking up sesame seeds and losing watermelons." ”

Xiao Feng, as the platform party, understood the information conveyed in Zhao Lei's words, and immediately responded: "Okay, I'll adjust it as soon as I go back." ”

Zhao Lei thought for a moment, and then said: "If you don't invest money, you can cover it first." You arrange for them to raise an account on other platforms first. ”

Xiao Feng nodded understandingly, so that the surplus value could be squeezed to the maximum.