In addition to the three of them in the office, the head of the publicity department is also there, and they also nod frequently, everyone knows that the summer vacation is good, so the competition is fierce.

However, Li Jingkun has his own golden finger, he knows which movies are the real opponents, and which ones don't need to be particularly concerned - if the other party cares about a little fame, then there is no need to make movies.

Li Jingkun said: "I still prefer the summer vacation, but there is "Metamorphosis 3" to be released at the end of July, and the threat of the Omi blockbuster is still quite big at present, not to mention that this is still a series." It has too many fans, so try to stay away if you can.

So I mean it will be released on July 1st, which happens to be a Friday. ”

"What about "Great Martial Arts" and "Butterfly on the Shoulder"?"

The Universe Pill is still quite appealing, after all, the "Master Ye" series has already begun.

"It's okay, we just want our movies to sell more, not to beat him. Besides, the types are also different, and it is still possible to accommodate two or three domestic blockbusters at the same time in the summer vacation market. ”

Although we are not a blockbuster either.

Li Jingkun still cares more about the blockbusters of the United States, and in recent years, the blockbusters of the United States have been butchers in China, cutting and chopping all the way.

As for "Butterfly on the Shoulder", Li Jingkun subconsciously ignored it, but saw Da Mimi's "Far Cry".

Yes, it's better to care about "Butterfly on the Shoulder" than "Far Cry", which may be a little more threatening......

But it's certainly impossible to change gears because of Big Honey.

So there is no way, and then I can only touch Da Mimi······

After discussing it for a while, it was preliminarily determined that it was this time, and I would talk to the issuing company later.

"What's next for you?" Zhou Deze said.

"Introduction to Architecture" has not yet been released, of course, it is still busy, but at this moment, the "scale" of their company, one movie a year is indeed a bit too idle, wasting so much manpower and financial resources.

"I'm not playing at home all the time, I'm already preparing the script for the third movie." Li Jingkun said.

"Introduction to Architecture" is still two months away, and he can't just sit idle and wait for the movie to be released.

In the afternoon, I went back to school with my assistant He Xuekai and brought a few catties of tea and local products from my hometown to a few teachers - the courtesy is light and affectionate.

In the end, I also contacted Zhao Tiantian, and I gave her more gifts, after all, I wouldn't shy away from it too much.

As expected, she is still not in Kyoto, and she has three or four blockbusters to participate in this year, and she is very busy.

"You'll send it to me." Zhao Tiantian said on the other end of the phone.

"That's too expensive, isn't it?" Li Jingkun said.

"Or I'll call someone to get it?"

"...... "Isn't that more expensive?"

······

The entertainment industry has developed into a variety of publicity methods, the most basic ones are teasers and posters, magazine and newspaper advertisements, and TV advertisements; Then you can also hold a preview screening and invite some media or celebrities to help write film reviews and promotions;

Of course, actors also have publicity work, and they can go on some variety shows to promote movies;

In a few years, there will also be a popular roadshow, which has a very big effect, and Li Jingkun is ready to put it into operation in advance; But that will have to wait until the movie is released.

I have watched the finished film with the person in charge of the distributor and the investor a while ago, and this morning the distributor sent some information such as the publicity plan and box office expectations, so the senior management of Longqi Film and Television is also in a meeting.

"According to the growth rate of the theater chain this year, the market data in the last two or three months, and the quality of the film, the distributor's domestic box office expectation for "Introduction to Architecture" is 60 million to 70 million."

Box office expectations are actually very difficult to do, because there are too many factors that affect it, and the right time, place and people are indispensable. Sometimes a movie with good quality can't get a high box office, and sometimes a movie with poor quality can explode.

However, the film is a high-investment and high-risk project, and it has to be investigated in detail.

"It feels okay too." Sheng Yuan said.

The production budget of "Introduction to Architecture" is 15 million (rounded, the film exceeds 1 million production costs), and if the domestic pure box office can really exceed 60 million, it will be a money-making work.

Then there will be other parts of the income after the release, so it is okay to get a box office of 60 million.

"So what's the number given for the publicity fee?" Li Jingkun said.

"According to 10% to 15% of the box office expectation, the publicity cost is between 6 million and 10.5 million." General Manager Zhou Deze said.

"6 million is definitely too little." Li Jingkun said.

"Introduction to Architecture" is also a small and medium-budget film, but he is confident in the quality of the film.

And 6 million really can't do much.

Now it's the smell of wine and I'm afraid of deep alleys, after all, there are too many entertainment projects now, if you don't tell everyone loudly and repeatedly, there is a good movie here;

If you don't get the attention of potential customers, they will choose other movies or other forms of entertainment when the movie is released, so the most important task nowadays is to publicize, publicize, and publicize.

"Can you do the publicity according to the goal of 100 million expected at the box office?" Li Jingkun said.

The others didn't have a big reaction when they heard it, and Zhou Deze replied calmly: "That is the publicity fee between 10 million and 15 million, and the three parties can sit down and discuss." But if the other party thinks it's too much, they may ask us to pay most of the cost first. ”

Last year, the total domestic box office was 10.1 billion, of which there were more than 20 films with a box office of more than 100 million, but most of them were either big productions or had the blessing of big directors and big stars, and these "Introduction to Architecture" can be said to have not accounted for either.

Therefore, there is still some pressure to set the publicity and distribution cost at more than 10 million.

But Li Jingkun didn't want to miss the opportunity, so the publicity period will be busy again - even if he won't do the publicity himself, he will keep an eye on every step.

"First make a set of plans according to the publicity and distribution fee of 15 million, and then notify the investor and the issuer, find out the tone, and set a time to meet and talk."

Although the movie also has advertising placement, Li Jingkun didn't deliberately do too much, so the box office still had to triple the production fee before he could start making money.

But it's okay, he has made some preparations himself.

Traditional propaganda channels are definitely going to be there; The preview screening will also be held, and then let Huaying invite more media to come over and help report.

The scarf should also be promoted, first of all, each starring advertisement will be issued, and the lottery will continue later, and mobile phones and cars can be sent.

There is also the theme song and the ending song together, please invite this year's more popular singers to sing, and he can come out of the work.

Lin Xiaojie replied, and the agent said that he liked this song very much and would record it within the specified time, as did the MV.

The theme song of "Introduction to Architecture" is "I want to see you, I want to see you", and the ending song is "Unfortunately, I don't have if".

The former was the theme song of another TV series in the original world, but it doesn't matter if you use it now, because the lyrics are also appropriate, and the song is good.

"It's a pity that there is no if" is more appropriate to the movie, and it is also very good, so it is used to promote the movie.

The theme song is going to invite the May band, "It's a pity that there is no if" is looking for Lin Xiaojie, the original singer of the original world, and there are many strength and fans of the two parties, so they also need to use their influence to do publicity.

The price is certainly not cheap, of course, but because the quality of the work itself is guaranteed, it is definitely worth the money in the end.

"The May band also has to urge and give a reply as soon as possible, we are short of time, if it doesn't work, we have to find a more suitable person as soon as possible." Li Jingkun said.

"Also, if they have a concert or commercial performance during this period, they are required to advertise by singing this song."

"That's for sure." Zhou Deze said.

To be honest, Li Jingkun is also under pressure at this time, after all, it is different from the time of "Youth Pie", this time the investment is larger, and he has to be responsible for other investors, so the tasks and responsibilities are much heavier than before.

So it's going to be busy again in the near future.

When to start putting out posters, when to start putting out the first and second trailers, when to let the actors go to the promotion, etc.

On this day, Li Jingkun had a publicity plan in his hand, which was about the announcement of the program "Happy Camp".

"Cortana and Li County also want to go?" He said.

"Yes, "Happy Camp", one of the biggest variety shows in the country, who doesn't want to go?" Lin Xiaoman, director of the propaganda department, said.

Because Gu Xiaona is a junior in high school, she is assigned very few jobs; Even with Li County, there are some less work arrangements. After all, they themselves are not very famous, and they can run a little less publicity.

"Did they promise to show our movie trailer?"

"Yes, they said no problem."

It's only a matter of 2 minutes.

"Then the four leading actors will go." Li Jingkun crossed out his name, and then returned the propaganda plan to Lin Xiaoman.

Lin Xiaoman was a little surprised, but he didn't say anything.

She felt that not many people could resist the temptation of big variety shows, but thinking that this was her boss, it seemed as if it was a matter of course to make any decision.

In fact, Li Jingkun has no opinion on the base camp, he can't say that he doesn't like it and ask it to help promote the movie, right?

It's just that he thinks that judging from the program model of the base camp, there won't be much time for them to promote at that time, at most, they will introduce it at the beginning, and then they will have to play some old-fashioned games with the people of the base camp family.

There may even be some other artists who will give them a ride to run the announcement.

So it doesn't matter if he goes or not, it's enough to let the four leading actors go up.

Then Li Jingkun had a small meeting with the two managers, mainly to show them the latest movie scripts; It's also a youth movie, but this time the main character is a 14-year-old girl.

"The name of the movie is "Hummingbird", and it is about the story of a young girl growing up. About domestic violence, patriarchy, betrayal of friends, etc., the theme and style are different from the previous two. Li Jingkun said.

"The third is also a youth movie?" Sheng Yuan said.

"Yes, it's just a different theme."

"The first work is about the college entrance examination, the second is about first love, and the third is about domestic violence?" Zhou Deze said.

"It's about growing up," Li Jingkun said, "it's not just domestic violence, it's more about the neglect of family members, and the story of youth growth." ”

"Is it possible to call them your "Youth Trilogy" when doing publicity?" Sheng Yuan said.

"It's okay, I really won't make any more youth films in the fourth part." Li Jingkun didn't expect this question, after all, three youth films were paved, which was indeed enough.

"Doesn't that mean that there is one more propaganda point for "Introduction to Architecture"?" Zhou Deze said.

yes, it seems like there's another point.

The second part of the youth trilogy "Introduction to Architecture" directed by a talented teenager was advertised for the second and third works at the same time.

"But the similarity with "Youth Pie" is that it is almost a one-man show for the protagonist?" Sheng Yuan said.

"There's only one protagonist this time." Li Jingkun nodded. "Introduction to Architecture" has four main characters.

"There's something I've been discussing with Deze for a long time, and I've been trying to find a time to confirm with you." Sheng Yuan said.

"You say."

"Isn't it time for us to set up a brokerage department?" Sheng Yuan said, "Before, under your instructions, we bought a lot of copyrights, but so far, we are only one artist, is it time to expand?" ”

Li Jingkun looked at the general manager Zhou Deze, who said: "Money is indeed a problem, but in the past two years, we feel that the boss has a very strong ability to make money, and it is time to put this matter on the agenda." ”

Sheng Yuan said: "And our movies are also very good, we can praise people, so why don't we praise our own people?" Make a wedding dress for someone for nothing? ”

Li Jingkun said: "I have really considered signing an artist, or setting up an agent department, and even wants to open an independent company, but I want to sign a director and photographer or something." ”

Sheng Yuan said: "Directors, photographers and screenwriters can all be considered, but actors can also be missing, in our country, actors' monetization ability is not weaker than directors." ”

Li Jingkun said: "Then you have to recruit people again?" And you have to continue to play? ”

Zhou Deze said: "At present, the publicity of "Introduction to Architecture" is the most important, and the others will be discussed slowly, and there is no need to rush when it is decided, the details must be discussed and improved slowly, and I will let people get a plan first." ”

Two days later, He Xuekai handed him a phone call, saying that it was from Teacher He.

Speaking of "Teacher He", let alone insiders, even ordinary people, many people know who "Teacher He" refers to among artists - the first host of "Happy Camp".

"Hello Mr. He, I'm Li Jingkun."

"Hello Jingkun, I'm He Jiong. Are you available now? Convenient for answering calls, right? ”

"It's convenient, it's convenient, and I just don't have anything to do right now."

"Haha, you shouldn't be very idle, you have to write and make movies, in my impression you should be the kind of young man who is very active and hardworking. Oh no, and geniuses don't need to seem busy to get things done. ”

Of course, Mr. He is a very good talker and easy to make people feel friendly, and Li Jingkun also respects him very much, so the two chatted very well.

Soon Mr. He stated his purpose.

"The crew of "Introduction to Architecture" is coming to participate in the recording of "Happy Camp", how can you, as the most important person, not come? I've always wanted to meet you and talk. ”

Li Jingkun said: "Originally, I wanted to give a few actors more opportunities to perform. ”

"Oh, don't worry, there are opportunities, I will take care of everyone, Meiyuan and I are also old acquaintances and old friends, please eat together then."

The two chatted on the phone for a while, and in order to dispel his concerns, Mr. He also said a lot, saying that if he came, it would take them longer.

In this case, Li Jingkun can only adjust his work arrangement and personally do the promotion of the movie.

After hanging up the phone, Li Jingkun called He Xuekai and asked him to inform the people in the Propaganda Department, and then he would also go to participate in the recording of "Happy Camp" together.

······

"Hey, didn't the director say you weren't going?"

Soon it was time for the base camp to record, and the crew gathered in Longqi Film and Television, and then flew over together.

Gu Xiaona was a little surprised when she found out that Li Jingkun was also going.

"There's no way, I decided not to go, but I didn't know that Teacher He kindly invited me and said that he must meet me, so I could only agree."

"Really?" Gu Xiaona looked at him with her eyes open.

Li Jingkun nodded: "He said that I am a genius boy, very popular, and there are many fans, I hope I must come, and he will invite me to a big dinner then." ”

Gao Meiyuan, Qin Hao, and Li Xian were also next to them at this time, and everyone was sitting in the business car, ready to go to the airport.

Qin Hao and Li Xian just smiled and didn't speak, but Gao Meiyuan couldn't help it when she saw Gu Xiaona's adoring eyes; She put Erlang's leg down, took off her big sunglasses by the way, and said to her: "Xiao Na, don't listen to his nonsense, do you believe this kind of thing?" ”

Gu Xiaona said: "Is the director lying? ”

Gao Meiyuan said: "I don't know if he is lying, but it is obviously an exaggeration, Mr. He I know very well, he will never say such a thing." ”

"Really?"

Gu Xiaona didn't know who to believe, the more she got to know Li Jingkun, the more she admired him, so she didn't think what he just said was an exaggeration.

Li Jingkun said: "It's really not an exaggeration, Mr. He really said so, you don't believe it if you tell the truth." ”

Gao Meiyuan glanced at him: "It's okay if you want to deceive Cortana, this little girl, but it's far from fooling me!" ”

Li Jingkun said: "Yes, Sister Meiyuan is more experienced, and it is more difficult to deceive." How dare I lie to you. ”

Gao Meiyuan picked up the things around her casually and was about to smash them. Everyone in the car couldn't help but laugh.

The show can usually be recorded on the same day, and everyone can disband on the same day, but the hotel still has to be opened, and rest and preparation must be done in their respective rooms.

So everyone went to the hotel first, rested for a while, and redressed themselves, and then went to the recording site.

They arrived early, resting in the background at first. Soon the people of the Happy Family came to say hello, they had already recorded the show for most of the day, and now they came over during the break.

Mr. He asked them to reconfirm the script, and if there is an inappropriate topic, they can talk about it in advance.

"The director is really young." Teacher He said.

"Teacher He can call me Jingkun." Li Jingkun said.

"You're so young, are you still in college?" Another presenter, Shaina, said.

"Yes, I'm a junior now."

Several people should get acquainted with each other first and exchange feelings.

Gao Meiyuan has debuted for many years, and she has seen several hosts inside, and she is indeed friends with Teacher He.

Then several hosts went out first, and Li Jingkun and they continued to wait in the background.

"I just remembered that this seemed to be my first time participating in a variety show." Li Jingkun said.

"Me too." Gu Xiaona said.

“……”

Li Jingkun just looked at her, and what he meant was self-evident:

Can we both be the same?

"What? Is there anything special? As an actor and an artist, you will come into contact with it sooner or later, right? Gao Meiyuan said.

"I should be the first time too." Qin Hao nodded, then looked at Li Xian.

"It's my first time participating, it's still "Happy Camp", and I couldn't believe it at first!" Li County said.

“·····”

Well, I thought it might be a little memorable, but I didn't expect to say that it was the first time for everyone.

As for the excitement of several other people, he can also understand, one is that Li Xian and Gu Xiaona are still newcomers and are not famous, and the other is that variety shows are not yet in full bloom in China, and the base camp is indeed the leading program in China at present.

As an actor, if you can come here to promote, you really need to have a certain coffee position or resources.

Soon to their unit, but instead of inviting them to appear at the beginning, they were first introduced to a movie called "Introduction to Architecture", and then a movie clip, that is, a trailer, was shown to everyone.

Soon a picture of the movie appeared on the big screen, and at the beginning, it was the pure and beautiful Gu Xiaona who asked Li County: "Do you want to hear it?" Then he put on his headphones.

Li Xian looked at her quietly, thinking in his heart: If you give up now, you may regret it for the rest of your life.

"It's been a long time, how are you doing all these years?"

The camera quickly switched, and it became a picture of Gao Meiyuan and Qin Hao meeting.

"You are?" Qin Hao asked with a smile a little politely.

"Don't you remember me?" Gao Meiyuan said with a little disappointment.

The picture changes again.

"How did you meet?" Mao Bitong asked, tilting his head sideways.

"I took the same subject as him. What is that? Introduction to Architecture? Gao Meiyuan leaned back in the chair and pretended to answer her easily, her expression not like she was thinking about it.

……

The trailer was quickly finished, and the scene again burst into applause and cheers, and then the host also began to speak:

"Let us welcome the director and the four leading actors of "Introduction to Architecture" with warm applause!"

Li Jingkun and several people walked out one by one amid cheers, and then were introduced one by one, among which Li Jingkun and Gao Meiyuan were introduced to cheer the most.

"Okay, let's start with our director. So the two protagonists took a course in architecture, and the movie is called "Introduction to Architecture"? Teacher He said.

"Yes." Li Jingkun said.

"Why take this course? And not the other? When I first saw it, I had a hard time remembering the name at once. Sheina said.

Because it is a thread that runs through the whole story, the male protagonist later also worked in the construction industry, and he also promised to build a house for the female protagonist; So architecture is important for this film. Li Jingkun said.

"Oh, I see." Shayna said.

"So every detail of the movie is very important, and it has its meaning in it." Teacher He said, "And I see that the protagonists are all handsome men and beautiful women." ”

"Mostly beautiful women." Li Jingkun said.

Everyone laughed, and Shayna said, "What do you mean?" Are you saying that neither Qin Hao nor Li County are handsome? ”

Li Jingkun said: "The degree of good-looking is different, handsome is also handsome, but it is only seven or eight points handsome, but the degree of beauty is ten." ”

(End of chapter)