Again, that's the same sentence.

Insiders are not surprised that Xinghai Records can spend tens of millions of dollars for publicity, and even practitioners in the entertainment industry are not surprised that some record companies spend tens of millions of dollars for singers to do publicity.

But remember one premise: Stud!

This round of publicity was a wave of all the money was spent, and it was spent within ten minutes.

Now it seems that the effect, of course, is top-notch.

However.

This kind of case is unprecedented because it has a very poor investment-to-return ratio and is extremely risky.

With so much money, round after round of publicity, the popularity will definitely not be lower than now.

And Qi Luo was robbed of attention because of the album, so he finally had no choice but to gamble like this.

Yes.

Bet.

He is gambling, betting that he can sing the scene well, and betting that the ten songs of the album can conquer passers-by.

In all the links here, as long as there is a mistake, Qi Luo's announcement this time will be a loss.

Use numbers to analyze the most vivid.

Assuming that Qi Luo doesn't make this announcement, he can earn 100 million in the next year.

So after making this announcement, he has to earn 200 million in the next year.

The remaining 100 million, in addition to tens of millions of costs, also has to be calculated as interest.

Other companies are not without money, they don't have singers like Zilo who are confident and really control the audience, and because they don't have the ten songs that Zilo's album conquered the audience.

Therefore, this announcement was forced out by reality, and it has no one before.

Zilo may not be able to put together so many good songs in the same album in the future, so this kind of publicity may not be the next one.

It forcibly created a level of attention equivalent to the Spring Festival Gala in an ordinary time period.

Let's see the effect.

At this time, three of the first to fifth hot searches on Weibo are Qi Luo's.

Some people in the music circle who just dissed "Dragon Fist" a little bit some time ago, have nothing to say about the album "Zilo" at this time.

Rock Circle: "#齐洛首专#, the first album, rock to the end!" Inspirational to the end! You are the best! @会唱歌的齐洛"

Rap circle: "#史诗级现场#, love "Dragon Fist", respect Qi Luo, brother, you are the strongest newcomer in the rap industry! @会唱歌的齐洛"

Music critic: "#给所有知道我名字的人#, God always hears the audience say that the Chinese music scene is dead, and his old man is very depressed and throws out a king bomb - Qi Luo!" @会唱歌的齐洛"

People in the music industry first started blowing on Weibo.

"Sales miracle, Qi Luo's first album broke one million on the spot! 》

"Epic Announcement! Epic Live! Epic singer? 》

"The Next Heavenly King - Zilo! 》

"Your name is Zilo - we remember!" 》

The online media is also very excited to publish the news to the front page of the website first.

Passers-by and ordinary spectators seem to ignite the activity in their hearts.

"I like "To Everyone Who Knows My Name", the publicity is really strong, and the whole country has seen it!"

"Let me introduce to you, my idol Zi Luo is a boxer by profession, singing part-time, and the album he just released is called "Qi Luo".

"Rock, pop, rap, all write and compose their own lyrics and music, it's really talented."

"The album has been purchased, when will the concert start? @会唱歌的齐洛"

"Arlo is super stable on the spot, a series that must be listened to once in a lifetime."

"I'm a third-tier small city here, and I can't imagine that one day there will be this kind of singer advertising on our side, awesome!"

"I found out that someone in the music industry had made a big deal, so I immediately went to Douyin to watch the live broadcast, and now I use tomorrow's lunch money to exchange for a digital album, am I losing?"

With such a large investment in publicity, not many people have actually seen it.

People who see large LED screens outdoors can't even reach a small half of the proportion of people who stop to listen to songs.

But there is an advantage to this kind of publicity, that is, the explosion of popularity.

Everyone in China knows that there is a singer who makes such a big scene, so everyone will go to eat melons and watch the excitement.

These people come to see the excitement, listen to the song and you will find: it!

Qi Luo didn't think of singing and crying all over the country when he said a song, because it was unrealistic.

It was through this large-scale publicity that he initially opened up the national popularity, and if there are good songs and publicity in the future, people who hear his name will say: I know this singer.

Yes.

Just for the sake of this sentence, the money spent by Qi Luo and Xinghai Records is not a loss.

As for the future......

In the future, he can only rely on Qi Luo's good songs one by one and one publicity again and again to conquer the audience, and if it continues, he will be the idol of a generation in a few years, and he will be a superstar.

"Ah Luo, quick, after the interview, we flew to Jiangsu and Zhejiang, and the company knocked you on a variety show."

The future is the future, and Zilo still has to run the itinerary now.

The album is what he wants to release, and in recent days, he has had the consciousness of running to publicize it.

Get interviewed first.

Walked out of the backstage and came to the lobby where the media reporters were entertained.

"Click."

"Click."

The flash kept coming on.

After Zilo sat down.

"Zilo, your digital album just surpassed a million sales, what do you think?"

The reporter who raised this question must have been his own person, a person who received a red envelope, and he came up to build a ladder for Qi Luo.

"Thank you to my fans......"

Zi Luo didn't have anything to say, and replied according to the script given by the company.

"Arlo ......"

"Arlo ......"

In the next question, Qi Luo saw the strength of Xinghai Records.

The media reporters present may have enough news to report, or they may have received enough red envelopes and asked very kind questions.

But Zilo actually thought about one thing less: this is not what it used to be.

Before the first album press conference, he Qi Luo was a "little music talent", not to mention that one or two are produced every year in the circle, at least it is not very rare.

After the stage of the press conference, Qi Luo was a superstar seedling.

And he is also a young man full of personality, and the reporter is of course unwilling to offend such a musical talent who will be interviewed often in the future under the premise of "being full".

Yes.

The media interviews after the press conference were amiable.

Qi Luo then went to Jiangsu and Zhejiang, took over a show, went to the radio to sing and sing, and ran a commercial performance to make a little money.

The people around me are also smiling.

After the next day, the album sold more than 2 million and had 110,000 more fans.

One more day, keep running.

Album sales increased by 800,000 and fans increased by 70,000.

When he ran for a week in a row and everyone was about to get tired, the recorded program was finally enough to cover the early publicity.

The time has come to October 1st, the National Day.

Zilo was able to catch his breath a little.

In recent days, the entertainment industry will definitely not dare to compete with the National Day for popularity, and more singers who will show their faces during this period will be singers who belong to red songs, and those who are compiled.

A singer in the pop music scene like Qi Luo honestly posted a Weibo to bless the motherland, and then if he didn't accept commercial performances and galas, he could be a little more relaxed.

Next, Qi Luo has two things to solve: one is the authorization of the cover, and the other is that the exclusive variety show "The Publicity of an Album" needs to be recorded.