81 Baidu search top ten, the popular "Light Chaser"
"We are always full of joyful expectations, but the so-called romance is that there is no after."
"God has blatantly unfair, so mortals should retain the right to be paranoid!"
"Compared with your betrayal and separation from your relatives and dependence on me, I hope you are blessed with everything you need."
“……”
The editing of this video is centered on the character of Luo Zhi, and the two dramas "Midsummer Huainan" and "The Best of Us" are used as materials to tell the story of a girl who has been in love for many years.
From time to time, an affectionate and beautiful line monologue, combined with the sad and fresh "Light Chaser", frantically infects every audience.
In this world, how many people have not had a crush on someone at a certain time?
Or one of the images, a line, or a lyric in the video is the real events and feelings experienced by the viewer in real life.
The comment area below this video has become a platform for netizens to express their emotions.
[I cried, I always liked him back then, but ......]
[When I wanted to go back to high school]
[Some love is like heavy rain, but they still believe in rainbows, this word is really well written, and the lines are good]
[Damn, Lao Tzu cried like a dog in the Internet café]
[You must watch the drama "Tangerine Sheng Huainan", it's really good]
[Ask for the name of the song, where can I download it]
[This sister is so temperamental, like my homeroom teacher in junior high school]
[There is a feeling of softness on the outside and rigidity on the inside]
[Hu Ge, this is the "Tangerine Huainan", where can I watch it]
[At 7 a.m. on October 2, 2004, the No. 2 dormitory building of Quancheng Vocational College ......]
【……】
Zhao Ji browsed the comment area, and a few passers-by who heard the movement just now saw her, and compared it to the screen, and a boy had the courage to ask.
"Is that you in this video?"
Lou Yixiao was somewhat struck by this crush video, and now she hasn't come back to her senses, Li Jinming stood up to cheer.
"Well, she sang the song too."
"It's so good, the video is good, and the people are good."
This guy is also a self-acquaintance: "Can we take a group photo and add a QQ?" ”
Zhao Ji met his request for a photo with several other people, but under the pretext of not playing QQ, he politely declined the request to add friends, Chen Chichi and they were afraid that something would happen, so they quickly escorted a few girls and withdrew.
When a few people returned to the restaurant, Zhao Ji realized the popularity of this video and hurriedly called Wei Yang to ask about it.
"What did you do with the video guys on the Internet?"
"Yes, I asked people to do it, hey, Brother Liu, you go in first...... I'll answer the phone. ”
Wei Yang's voice was a little noisy, as if it was a venue, he asked Zhao Ji to wait for a while and found a secluded place.
"The publicity plan made by our company, I didn't expect the effect to be generally good, are you still in the magic capital, if you are there, go directly to the blue whale, your notice is estimated to change, and you have to prepare, there may be a lot of performances......"
Wei Yang was busy over there, and he couldn't say a word clearly on the phone, so he hurriedly explained a few words, asked Zhao Ji to go back to the company to talk, and then hung up the phone.
In these years, the mobile phone speakers are loud, and several people around have heard some conversations, and the atmosphere is a little quiet.
After a while, Chen Chichi couldn't help but ask, "Is this ...... Wei Yang operated? ”
"I didn't run away."
Zhao Ji nodded and explained again: "You may not know that the company that filmed "The Best of Us" and "Tangerine Huainan" is now his, and he is now responsible for the promotion of TV series and stars. ”
“……”
Except for Lou Yixiao, who already knew, everyone else was stunned.
Wei Yang is not an ordinary person, they know, he is a screenwriter and an actor, he has participated in several projects, and he is the most popular student in the play.
But they never thought that Wei Yang would run so fast, they originally thought that he was the main creator + screenwriter, but now they are directly mixed into the boss.
Zhao Ji was worried about the video, and she couldn't sit down at all, and the others also understood the priorities, so they hurriedly let her get busy with business first.
After Zhao Ji left, the rest of the people glanced at each other, the atmosphere was a little strange, and Sun Yizhou, who had the least deal with Wei Yang, asked.
"I remember that he seems to be in the same class as Yixiao, just in his third year, how many years has it been?"
"In '87, I was exactly 21 years old after this month's birthday."
No one in the audience knew this information clearly, and after hearing this, Sun Yizhou was a little embarrassed.
"I'm so good in my early twenties, and the current post-85s generation is really amazing."
Another relatively familiar Chen Chichi was also full of emotion: "The key is that I heard that his family conditions are quite average, and his hometown is a small place in Lu Province, so it is estimated that he has not borrowed the strength of his family." ”
Several boys have mixed feelings when they hear this, most of them have also graduated from college and have been exposed to society, and they understand too well what it means to be self-made for a young person.
Li Jinming winked at Lou Yixiao: "Potential stocks, Xiaoxiao hurry up, don't let people take the lead." ”
Lou Yixiao: "......"
Do you think I don't want to start, the key is that I can't find a chance to start, I can't send it to the door.........
…
And here, Zhao Ji hurriedly came to the Blue Whale Company.
Wei Yang and Xia Cong are not there, and the company is basically Wei Yang's agent + henchman Lei Chun.
He now has a position as the director of the president's office, and his specific job is to assist Wei Yang.
There is no way, there are too few reassuring talents in Wei Yang's hands, so he can only let Lei Chun stand up to it first, and then recruit from outside or promote a few from the company.
Although Lei Chun became the person in charge of the president's office, he did not lose his job as an agent.
Even Wei Yang is more inclined to, and Lei Chun himself is more willing to do the position of the head of the future Blue Whale artist agency department.
However, that is all after the blue whale survives, and now the company does not have the time and energy, Lei Chun is mainly running errands for Boss Wei at the moment.
Due to the publicity work of "Tangerine Sheng Huainan", it is necessary to contact and cooperate with platforms, media, and event parties, which happens to be the strength of agent Lei Chun, so he has also participated in a lot of work.
"You don't have an agent?"
Lei Chun was a little surprised, and Zhao Ji was a little embarrassed: "I just graduated from college, and I haven't had time to sign a company yet." ”
Zhao Ji has already filmed several films, such a high-quality newcomer, it is definitely impossible to say that there are no brokerage companies and independent agents staring at him.
It's just that Zhao Ji is more cautious about choosing this aspect, and he was busy filming and going to school before, so he is still in a state of running a single gang.
"In that case, we will send someone to dock with you."
Lei Chun glanced at Zhao Ji thoughtfully, and only reacted to the latter's hair, and then found several members of the propaganda group to study and formulate a notice for Zhao Ji.
It doesn't matter if you don't have an agent, you don't have to grind your skin, and you can directly connect with the artist, which is more worry-free and trouble-free.
Wei Yang didn't come back until more than 8 o'clock in the evening, and Lao Xia, who was drunk and faint, was sent home directly.
At this time, most of the people in the Blue Whale Company had already gotten off work, and the propaganda team was still working overtime, so Wei Yang asked Wei Fei and an employee to buy supper.
"Come on, come on, don't miss this time, and then do it when you're full."
"Thank you, Mr. Wei."
The employees cheered and shared supper with each other, and Wei Yang himself took a few bites of the egg tart, and announced good news to Zhao Ji by the way.
"Dragon TV's New Year's Eve party, I am very interested in "Light Chaser", you prepare, someone may contact you to go to the rehearsal in a few days."
"Huh?"
"Ahh
Wei Yang swallowed the last bite of the egg tart: "Youku and Sohu have called, there is a high probability that they will interview you, go back and talk to the copywriter Xiao Liu, don't let me stop." ”
Looking at Zhao Ji, who was still a little confused, Wei Yang smiled and explained.
"You may not realize how popular the song "Light Chaser" is now, Baidu music search list has entered the top ten, and the follow-up may be fully rolled out to hit the list, and the related marketing of "Orange Sheng Huainan" will also increase the firepower......"
"Light Chaser" has the current momentum, which Wei Yang, the initiator, did not expect.
In other words, he did make a lot of efforts to make this song popular, but he didn't expect it to go so smoothly.
As an old oilman in the entertainment industry, Wei Yang understands very well that if you want to be popular, many times, marketing hype plays a very big role.
Wei Yang only filmed "The Best of Us", and he became a new student in the circle, like Yuan Hong, Tang Yan, and Liu Shishi, who have filmed several dramas, are not as good as him.
Of course, there is the influence and good results of "The Best of Us" itself, as well as the likability of the role of Lu Xinghe, which is easy to attract fans.
Another key thing is that Wei Yang has a lot of exposure and flowers.
started with an affair with Yang Rong, and the limelight even overtook the male protagonist Cui Peng at that time.
After joining "The Legend of Sword and Fairy 3", in fact, he also invisibly rubbed the popularity of Hu Ge and Da Mimi, and then served as the male protagonist of the new Tang Dynasty, which also attracted a certain amount of attention.
And his titles such as popular screenwriter + best-selling writer + blog big V have helped him consolidate his positioning as a cultural/literary artist, and his own fame and aura have continued to grow and expand, attracting fans in a steady stream.
Artists can be like this, and so can their works, and similar success cases of TV and movies abound.
The so-called hype marketing, to put it bluntly, is to toss something, attract the attention of the outside world, and then obtain benefits.
In 2008, the rise of the Internet was not long, and the vast majority of netizens were still very young and simple.
A bowl of chicken soup can move them, a false dark story can make them angry, and a sad story can make them cry.........
Wei Yang also came at this time, and he knew too well what kind of tone these netizens liked with words such as "Desolate Blood/Kiss Tears/Sadness Flows Into a River/Indifferent and Cold Heart/Tears Wet Memories].
Youthful, love, forced, affectionate, self-touching, touched, pure.........
As long as you can grasp some of these elements and launch the banner of [Crush Ceiling], and then make a few golden sentences, it will inevitably attract some of them, and after setting off a storm, some people will naturally follow suit.
But Wei Yang still underestimated the energy of the song "Light Chaser" itself.
Marketing hype is really important, but the quality of the work itself is the foundation that lays everything down.
The higher the quality of the work itself, the greater benefit of the marketing hype, and even a qualitative change.
At present, the clip videos related to "Tangerine Sheng Huainan/Light Chaser" have been out of the circle on several video websites such as Tudou and Youku, and the search volume of the song "Light Chaser" has reached the forefront of Baidu, and it is active in major music charts, and has even attracted reports from mainstream media.........
The budget of the blue whale in the related publicity and hype is only 100,000 yuan, Wei Yang personally handled it, planning to do more tricks and try to make hundreds of thousands of effects, but in the end, he was stunned and smashed millions of momentum.
That is, in front of the employees, we must take care of the image, and in private, Wei Yang's mouth is almost grinning behind the ears.
(End of chapter)