"Twinkle Twinkle Twinkle Star" ended its trial broadcast at the end of February.

The ratings don't need to be listed one by one, but they can be summarized in one sentence, and the three pilot sub-channels/TV stations have all refreshed the best ratings data in five years.

Tang people can receive calls from two or three TV stations every day, and some of them are on satellite TV.

In March, Tang first announced that it would sell the exclusive online copyright of "Twinkle Twinkle Twinkle Star" to Youku.

As I said before, the copyright of online video is very vague nowadays.

As long as a drama is spread to the Internet and has popularity, it will immediately spread and will not care about any copyright at all.

Tudou, Youku, Sohu and several big websites are like this, at most, they can cover it up with means, not to mention that other small websites have some video playback software.

Even these small pirate sites did not disappear completely until later, so you can imagine what the situation was like in 2009.

Therefore, at this stage, there are not many TV drama producers who sell webcast rights independently, and they basically sell one or even several collectively in a package.

TV dramas that can independently sell online broadcast rights are all big production groups that the industry pays attention to, or if the TV series is broadcast and becomes popular, there will be website bids.

When the webcast rights are sold, the video websites that buy dramas will naturally crack down on the management of some copyrights and collect users from their homes as much as possible.

The price is not very high, and at this stage, the video site has not started the copyright war, and the bid is relatively conservative.

The popular "Golden Wedding" and "Soldier Assault" in the past two years have only sold thousands of episodes for the webcast rights.

However, the price of online copyright iterated very quickly, it was still a few thousand in the first two years, and now it has been bid to tens of thousands.

For example, "Twinkle Twinkle Twinkle Star", although the webcast has achieved better results, but now it has just been piloted, and it has not reached the influence of "Golden Wedding" and "Soldier Assault", and the price of a single episode is as high as 50,000, which has increased tenfold at once.

And this is just the beginning, with Youku and Tudou listed successively, Baidu and Penguin are about to launch iQiyi and Penguin videos, and LeTV's Boss Jia will also suffocate his dreams.

The era of crazy money burning on major video websites is coming!

The current popularity of "Twinkle Twinkle Twinkle Star" sells 50,000 per episode, and in another two years, a single episode below 500,000 will be exempted.

However, it can't be said that the Tang people have lost money, and no one in the market can say for sure when they will make money.

Cai Yinong is a smart person, he earns money when he has it, and he accepts it when he sees it.

Anyway, now that he has earned 1.2 million, wouldn't it be even more uncomfortable if the Tang people held it in their hands and pirated it for nothing.

And the copyright of TV dramas also pays attention to the timeliness, there are very few dramas like "Wulin Gaiden" and "The Legend of Zhen Huan" that can be eaten for more than ten years.

Compared with the webcasting rights that were not available at a high price at this time, Tang people must be more concerned about TV stations.

By the end of 2008, there were less than 300 million Internet users in China, and there was still a large gap between the scope of television and television.

Whether it is for the filmmakers or the creators, the TV station bids higher and has more influence.

Because the trial broadcast results are too eye-catching, local stations can no longer grab the first round of premieres, and they are directly competing for each David TV.

Due to the trial broadcast, Hunan Provincial Satellite TV has a first-mover advantage and is currently in the lead.

However, there are certain differences between Xiang Province and the Tang people, Xiang Provincial Satellite TV wants the first round of exclusive broadcasting, and Tang people want to sell to several satellite TVs.

First, you can make as much money as possible and enhance the influence of artists, and secondly, Tang Ren is talking about "The Legend of Sword and Fairy 3" with Suzhou Satellite TV, and they have given more favorable conditions.

To put it bluntly, the price code is still not negotiated, whether it is an exclusive broadcast or a sub-broadcast, in the end, it comes down to money.

Wei Yang is still very concerned about the star of "Twinkle Twinkle Twinkle Star", not only about his personal acting career.

What's more, he wanted to see the price of "Twinkle Twinkle Twinkle Star" and have a reference for "You from the Star".

So during this time, in addition to filming, Wei Yang also took extra time to go to the Tang people a few times to inquire about the situation.

…

Xuhui, Tang Film and Television

Wei Yang came in with sunglasses, and the young lady at the front desk greeted her warmly.

"Brother Yang is here."

"Is Mr. Cai here?"

"Yes, I'll take you there."

The young lady took the initiative to help Wei Yang lead the way, and she met many Tang employees on the way, and they all greeted him warmly.

Wei Yang responded with a smile one by one, he was originally popular in the Tang Dynasty, he was handsome, and his emotional intelligence was high, don't look at it if he was not a Tang artist, Yuan Hong didn't have a sense of existence with him.

After the hit of "Twinkle Twinkle Twinkle Star", Wei Yang's fame became more and more famous, and he had the likable character of [Zhang Wansen] as a filter.

Considering that Wei Yang himself is also the owner of a film and television company, they are all peers, and they are all in the magic capital, maybe he will jump to Blue Whale one day.

For a combination of various reasons, Wei Yang's popularity in the Tang Dynasty can be compared with the company's first brother Hu Ge.

The front desk went in to report that Wei Yang was stuffed with a bag of beef jerky by a female staff member who might be a fan, and then walked into Cai Yinong's office.

"Mr. Cai, I see that the office outside is a little damp, and the humidity is too heavy, so I need to turn on the air conditioner."

Cai Yinong looked at him angrily: "I really don't treat myself as an outsider, or I'll give way to you and become the boss of the Tang Dynasty." ”

"Okay, I'll work hard, and then I'll buy the Tang people, and let you work for me."

Wei Yang made a joke, and then couldn't wait to ask about the matter: "I heard that the matter of Shangxing has been decided?" ”

"You're well-informed."

"A little connection, these don't matter, how much was sold in the first round?"

"Broadcast exclusively in Hunan Province, 1.1 million per episode."

"A single episode is 1.1 million, and 24 episodes are more than 26 million, which is not bad."

Wei Yang agrees with this price, and in the current TV drama market, a single episode of more than one million is already a pretty good price.

Generally, it is a big production and a popular hit that can be sold at this price.

For example, not long ago, the original cast of "Soldier Assault" filmed "My Regiment Leader, My Regiment", and "Struggle" director Zhao Baogang and Lu Yi, Wang Luodan and others filmed "Who Calls the Shots of My Youth", which is probably this price.

The cost of "Twinkle Twinkle Twinkle Star" is here, if it is not for the bright trial broadcast, coupled with the good popularity of the Internet, it is difficult to sell at this price.

This can also be seen from Cai Yinong's face full of spring, she is very satisfied with the price.

You must know that the production + publicity cost of "Twinkle Twinkle Twinkle Star" is about 10 million.

Even if there may be some additional publicity in the future, it is definitely blood-earned, not to mention that in addition to the webcast rights, the first round of broadcasting rights, there are also two or three rounds and some patch ads.

It is roughly estimated that for this project alone, the Tang people will be able to account for at least 2000~30 million.

Not to mention, "Twinkle Twinkle Twinkle Star" also became popular with Liu Shishi.

Although Zhang Wansen's brilliance in the later period overshadowed Wei Yang's limelight, with her beautiful appearance and brilliant performance, Liu Shishi still had a large number of fans.

And with the star and follow-up reruns of "Twinkle Twinkle Twinkle Star", her popularity will have a bigger explosion.

If "The Legend of Sword and Fairy 3" is not broadcast, it is even expected to break hands with Da Mimi.

Under such circumstances, Cai Yinong and Wei Yang were just habitually bickering, and they had already praised Wei Yang to the sky in their hearts, and the latter was golden in her eyes.

At the beginning, Mr. Cai's beauty couldn't make a plan, and he lost his wife and soldiers, and the Tang people were not without opinions.

There are also high-level executives who think that Liu Shishi is a little flower held by Tang Man, and it is very risky to fall in love, and the company should interfere and not let her act willfully.

Now that "Twinkle Twinkle Twinkle Star" is on the air, the Tang Dynasty has made a lot of money, and these voices have all disappeared.

Isn't it just a future first sister, if Wei Yang comes up with two more similar projects, let alone Liu Shishi, it is not impossible to negotiate with Cai Yinong in it.........

Wei Yang doesn't care about how much money Tang people make, he only cares about how much benefit "Twinkle Twinkle Twinkle Star" can bring to "You from the Star".

With the foundation of the previous works, Wei Yang is actually not worried about selling "You from the Stars".

But it's one thing to sell, it's another to sell how much!

The cost of the two crews is not the same, the same selling price "Twinkle Twinkle Twinkle Star" is blood earning, while "You from the Star" may only be a return to the cost or a small profit.

Therefore, Wei Yang has to increase the bargaining chips of "You from the Star" as much as possible in order to raise the price even higher.

"Is the time to go to the stars set?"

"In April, the second round will be opened in June."

Wei Yang calculated the time, at that time, "You from the Star" was estimated to be almost finished, and he could run more publicity and pull exposure.

As the male protagonist of "You from the Star", the more popular Wei Yang is, the more benefits he will have to the crew.

After chatting about business, Cai Yinong invited Wei Yang to dinner under the pretext of inviting him, and also called Liu Shishi, during which he knocked on the side.

To sum up, Wei Yang still has other scripts in his hand, and the Tang people are buying them with a lot of money.

"Heavy money, how much can you pay?"

"For more than 30 episodes, I will give 2 million!"

Cai Yinong was full of pride, Wei Yang was slightly stunned, and said quietly: "A single episode is only 60,000+, this price is a little lower." ”

"Then add more, but the quality of the episodes must be guaranteed."

Wei Yang pretended to think, Liu Shishi on the side was stunned, she didn't expect Wei Yang's remuneration to rise so quickly.

This shows that she still doesn't know much about the market.

"The Best of Us" and "Tangerine Huainan", two star dramas, broke 1 in ratings, ranking among the top two in the ratings of Modu Satellite TV in 2008, which is already very remarkable.

And now "Twinkle Twinkle Twinkle Star" is popular again, and the momentum looks even stronger than the previous two works.

The industry and the media have now begun to regard Wei Yang as the "screenwriter of mainland idol dramas".

may be shallow in terms of qualifications, but Wei Yang's achievements can already be compared with those first-line screenwriters, and he is very good at praising people, this price is not an exaggeration.

Even if Wei Yang opens his mouth, I'm afraid that more than one company will come to grab the script from the Tang people.

Liu Shishi didn't know it, but Cai Yinong and Wei Yang understood it very well, so the former did not hesitate to offer a high price, and the latter would not spit easily.

"Just sell it, if you have more money and less money, if Sister Cai is interested, we can cooperate."

Wei Yang has too many scripts in his hand, and his family will definitely not be able to finish filming, so instead of watching it expire, it is better to cooperate with others to get a piece of the pie.

Cai Yinong was not surprised by Wei Yang's words.

Now Wei Yang's script is equivalent to a cornucopia, and it was just before, Wei Yang's strength was insufficient, so he could only gnaw on his bones and drink soup.

And now, although Wei Yang is still shallow, he already has the capital to share the meat.

"How to cooperate?"

"I will contribute the book + funds, the Tang people will contribute funds + production, the share will come in proportion, and the actors will be selected from the artists of our two companies first."

Cai Yinong thought about it for a while, this way of cooperation is very fair, and he should respond decisively.

"Well, it's a pleasure to work with."

"Happy working together!"

Cai Yinong is very happy, Wei Yang is also very satisfied, the blue whale is still very weak, and the Tang people will cooperate with the Tang people, the Tang people will make money, and the blue whale can also take advantage of the situation to continue to grow.

The key [content] of cooperation is always in the hands of the blue whale, and when the blue whale has sufficient funds and the team matures and grows, the Tang people will either be kicked out or become a vassal of the blue whale.

Wei Yang said that the acquisition of Tang people may be a joke, but letting Cai Yinong work for him is really that much.........

(End of chapter)