Chapter Seventy-Four: The Peak Moment
Sponsor?
Li Xianyun was stunned.
Brand sponsorship can be regarded as a very important additional income channel in the film and television industry, and the most important thing is that this part of the channel income, which is well operated, is the producer's own, and will not share the profit with the investor.
For example, when the Transformers were filmed, more than two-thirds of the production cost was recovered by brand sponsorship alone.
Claiming to be an investment of 400 million US dollars, the actual expenditure of film and television companies may only be more than 100 million, or even less.
However, brand sponsorship, like celebrity endorsement, has a threshold, and ordinary film and television dramas are not eligible for brand placement.
Of course, this is not all the case, small films can also have small sponsorships, and when Ren Zhikeng's investors made money, part of the profits came from this. However, because the investment in the film is too small, there are very few benefits that can be pulled down, and the production of a million investment can pull down 10,000 yuan of sponsorship, even if you have the ability.
It depends on the network resources.
In this regard, it is generally the producer who occupies the dominant position, and ordinary investors must obtain the consent of the dominant party if they want to plug in the sponsorship.
Otherwise, you have a small producer and said, I pulled so-and-so sponsorship, and the director came directly to say, I don't agree.
and he is blind.
This happened when the famous Director Jiang was filming the film called "Bullet", and the producer brought tens of millions of liquor sponsors, but Director Jiang didn't say a word, and the matter was yellow.
Of course, the reason for Director Jiang's refusal was that there would be no such brand in that era, and the use of this brand of liquor would affect the artistic effect.
But whether this is the case or not, no one can say.
Because some things can be understood from another perspective.
From a malicious point of view, this story can also be explained in this way: the producer brought in sponsorship, but the money for the sponsorship was for the producer, not for the director, and maybe your producer also benefited from it.
So why should I serve you?
The money is not in my pocket.
I refused, and it was my director's artistic pursuit that was fulfilled.
Accepted, the plump is your producer's private purse.
So how do you say people should choose?
So that's what it is, it can be analyzed from all angles, and it makes sense.
Of course, this is only a judgment based on malice, which can only show that there is such a possibility, not that it must be the real reason for Director Jiang's refusal.
In this circle, people have to strive to be clean, but they must be able to see the turbidity and distinguish the turbidity - even if the turbidity is only possible.
Li Xianyun has his own bottom line, but this does not prevent him from speculating on others with malice and not harming others, but he also tries not to be harmed.
Far from it.
Back to the present, when Li Xianyun filmed the ghost battle in the secret room and the ghost detection record, he didn't sponsor it at all. When filming the anti-time hunting, Jiang Zheng pulled a small sponsor, and the friendship price was only a few thousand yuan, which was ignored.
However, the investment of the Legend of the Dragon Tomb is also considered to be large-scale in the Internet University, and it is qualified to pull some decent sponsorship.
Looking at Yang Yuan, Li Xianyun somewhat understood what he meant.
Sure enough, Yang Yuan said: "I can help you pull some sponsorship, you know, Huayou's sponsorship will not be a small fight." This little bit of my relationship has been consumed by you! ”
After some discussion, Li Xianyun and Yang Yuan finally decided on a cooperation plan.
The original investment plan remains unchanged, still fifteen million, and the actual length of the film will be three hours, consisting of two relatively independent stories.
The first story is about a group of young people who go on a sea adventure to a desert island and escape after many difficulties. The second story is that the young man who survived the catastrophe returned to the desert island for various reasons and challenged the tomb crisis again.
This architecture is almost a special-shaped routine.
The first part of the alien tells the story of an alien fighting with the crew in a spaceship, mainly focusing on horror and thriller, and the second part becomes an alien of the special operators fighting the entire planet.
And following this story routine means that the scenes in the second part are more exciting than the first.
The first part is a suspense thriller, and the second part is a popular production.
Huayou has invested so many resources and money, but only the first part can be shared, and the second part of the heavy one, they will only have three percent, and the copyright money is actually a hush money, which means that we will shoot the second part at our own expense, but it will still give you some corresponding benefits, don't talk to me. If you want to talk about it, maybe three percent of it won't have ...... The contract deliberately leaves a gap, which is used to handle.
Huayou will also admit it for money.
As Xuandong said, as long as Huayou can make money and have Yang Yuan's help, Huayou will not care too much.
Now Li Xianyun is confident in his directorial level, and with the cooperation of Yang Yuan and his group of ghosts, he is also sure of the quality of the film, so even if the resources are focused on the second part, he is confident that the first part will not lose money.
In addition, Yang Yuan may have promised to pull some sponsorship for Li Xianyun, and the money for the sponsorship fell directly into Li Xianyun's pocket.
It's hard to say how much this sponsorship is, Yang Yuan has to run through the relationship to know, and it also depends on the suitability of the script, but Yang Yuan requires that they must get a 30% commission from it, of which 10% is converted into a commission for the contract, that is, the 18% to make it legal.
Li Xianyun certainly agreed.
And just like that, a dirty deal was made.
Seeing that the time was not early, Yang Yuan gave Li Xianyun a look and smiled evilly: "It's almost time, let's be here today." Take it easy in the evening. ”
Li Xianyun comprehended: "I'll go back and report the battle situation to you." ”
Yang Yuan laughed and went out.
Li Xianyun looked at his phone, and there was a WeChat message from Qin Yuqi on it, saying that she and Bai Xiaoxian had gone back to the room.
With a slight smile, he walked towards the room.
When I entered the room, I didn't see anyone, but I saw the clothes on the bed, and the sound of running water in the bathroom.
Li Xianyun opened the door casually: "Wash it." ”
"Ahh Get out! In the bathroom, under the mist, two little girls shouted coquettishly together.
Hmm, this shyness is three points true and seven points false, right?
Li Xianyun also instinctively tested it, Bai Xiaoxian didn't go crazy, so it was confirmed that there was no problem.
"Take a shower together." Li Xianyun laughed and returned to the room.
Take off your coat, throw yourself on the bed, and think about it.
I don't know how long I thought about it, and a gust of fragrant wind hit me.
It's Qin Yuqi.
"What about her?" Li Xianyun asked.
"I was a little nervous and didn't dare to come out." Qin Yufang replied, then bowed his head and said, "This kind of thing...... Actually, it's the first time for me. ”
"Huh." Li Xianyun smiled.
"If you don't believe it, forget it." Qin Yufang was a little angry.
"It doesn't mean that." Li Xianyun kissed lightly: "I'll go comfort her." ”