132 The economic effect of a drama

In the domestic film and television drama market, overseas copyright has always belonged to the exclusive property of blockbusters, and ordinary film and television dramas do not include this income at all.

Mainland TV dramas that can sell foreign copyrights are basically domestic super hits, such as "Wild Princess Looking for Dad", "Step by Step", "The Legend of Zhen Huan", "Flower Thousand Bone", "The Legend of Chu Qiao", etc.

However, most of the exported works are not sold at very high prices, taking "The Legend of Bruce Lee", which is currently the highest selling overseas copyright, as an example.

With the influence of Bruce Lee, it has been exported to more than ten countries in the United States, Canada, South Korea, and Japan, with a total price of only 100,000 US dollars per episode, or about 35 million yuan.

Although "My Love from the Star" is popular, it is not qualified to fight with Bruce Lee for overseas influence.

can even sell the copyright of this drama so quickly, thanks to Fan Xiaopang.

"The Wild Princess Looking for Daddy" became popular in Asia that year, and this drama is still often replayed, and Zhao, Lin, and Fan still have some influence in Japan and South Korea.

According to relevant sources specializing in the Japanese and South Korean markets, there is currently a "celebrity list" of Chinese TV drama actors in Japan and South Korea, and the number of people is about 15.

Zhao, Lin, and Fan are among them, and the Taiwanese F4 of "Meteor Garden" and Feilun Hai, Zheng Yuanchang and other Taiwanese idol drama actors are also popular, and there is only one Huang Xiaoming who can play in the mainland.

It is rumored that the original target of these Japanese and Korean TV stations was Lin Xinru's "Beauty Scheming".

However, I was a little worried that this kind of pure women's drama would not be popular in the Korean market, so I hesitated, and as a result, I saw that "My Love from the Star" was born.

has Fan Xiaopang, or a relatively popular idol drama, and the ratings are high, these people quickly gave up "Beauty Scheming" for the time being, and chose to contact "You from the Star".

I guess the dead girl is angry enough......

Wei Yang really wanted to slaughter these people, but the market was floating here, and it was impossible for him to pour ecstasy soup into others and sell it at a high price, so he could only sell it at a normal price.

The Japanese TV station bought the episode for $12,000, and South Korea sold two of them, the TV station and the website, adding up to a total of $17,000 per episode, for a total of $29,000 per episode.

There was also a Thai dealer who wanted to buy it, but the price was too low for Wei Yang to sell.

At the 2009 exchange rate, this income will be 6 million yuan, which is not better than nothing, but it is not worth celebrating.

But more important than the actual benefits is the symbolic meaning that follows.

"From the Stars" became popular abroad and was introduced by other countries with money!

As soon as this report came out, it instantly became a new hot spot in "My Love from the Star".

At this stage in China, the people's self-confidence is not strong, and the moon is the roundest in the pursuit of foreign countries.

If "You from the Stars" is only popular in China, no matter how powerful the fire is, it is just a phenomenal hit, although it is rare in China, it is not without works of the same level, but it can be exported abroad, that is, it is completely two concepts, and the gold content has soared.

As an idol drama, "My Love from the Star" is not favored by the official mainstream.

However, after exporting overseas, it immediately became an excellent example of cultural export, and the official media of all parties reported it one after another.

Even in "News Lianbo", there was a wave of text messages of tens of seconds-

A few days ago, the popular TV series "My Love from the Star" was signed by Japan, South Korea and other national TV stations to introduce...... Chinese film and television once again raised their eyebrows overseas ........."

Wei Yang himself appeared in a footage of about a few seconds or so, and was interviewed as a TV series producer.

“…… In the future, we will take root in the local foundation, tap Chinese elements, and let more and better works go abroad......"

Good guy, there is no need to say much about what "News Lianbo" represents, Wei Yang's face can be regarded as a big show.

Wei Yang earned tens of millions of dollars before, and his family made a few phone calls to him, but this time on "News Lianbo", even the taciturn uncle specially called him to encourage him.

However, for Wei Yang, the most important thing is that this drama has an official endorsement, which can reduce a lot of open guns and hidden arrows.

This drama is too popular, and it is just over half of the broadcast, and the ratings have broken 4.

That is to say, the two Hunan Province and Suzhou Province are powerful enough, and other TV stations can't hold it down if they can't do it, and various controversial topics will be extended, but even if the two TV stations can hold on, the small size of the blue whale is difficult to hold.

But now that the film and television drama is exported, with official support, the situation has greatly improved, and Wei Yang is relieved.

And the official intervention is not only that, after they paid attention to "You from the Star", they immediately started a series of reports.

It also makes everyone more intuitively aware of the influence of this drama in China today.

More than half of "My Love from the Stars" has been broadcast, the average ratings have broken 4, the number of broadcasts on the LETV platform has exceeded 250 million, and the search volume of Baidu and online film and television has even surpassed the popular "October Siege" in the same period, ranking first.

The popularity of TV dramas is not only reflected in the ratings and broadcast data.

Moreover, it has triggered the economic effects of many industries such as catering, luxury clothing, application software, tourist attractions, real estate, books, automobiles, hairdressing and so on.

Needless to say, fried chicken beer has now become a trend, according to the buzzword.

You're out if you don't eat fried chicken with beer.........

The male and female protagonists Wei Yang and Fan Xiaopang are often active, and the Weibo that appeared in "You from the Stars" has become the hottest social platform nowadays.

According to the person in charge of Weibo, the growth of new users on Weibo in the past few days alone has exceeded the sum of the previous months.

The number of Weibo fans of Wei Yang and Fan Xiaopang has tripled in a short period of time, and even the fans of the supporting roles Qiao Zhenyu, Wang Yang, and Tang Yan have also reached the top of the list.

Another software participating in "You from the Stars" Feixin, the number of downloads has also soared, and it has become the leader of mobile phone communication software.

Wei Yang didn't know if Brother Xiaoma, who was studying WeChat, had written his name in his small notebook.........

Tomson Yipin, China's No. 1 luxury house, which is the main scene in the play, is said to have more than hundreds of times the number of customers who have come to inquire in the past two days.

Of course, this customer visit does not count, with the positioning of Tomson Yipin, it is the real customer who can spend money.

And it just so happens that there are two customers who are more interested and have hard power, one of them is obviously a fan of "You from the Star", pointing out that he wants to buy Professor Gu's home in the play, and the price is negotiable.

You must know that Tomson Yipin has been on the market for so many years, and only a few sets have been sold, and now the TV series has been broadcast for so many years, and two real customers have come directly.

Netizens ridiculed that if the boss of Tomson Yipin was smart, he would quickly send Wei Yang a set, and under the banner of being a neighbor with Professor Gu, he would be able to attract many customers.

Not to mention, I don't know if the boss of Tomson Yipin is tempted or not, but there are real estate developers in the magic capital who want to send a house to Wei Yang, and there are even more people who want to find him to advertise and implant in his own community.

Not only real estate developers, but also the luxury industry has also seen the influence of popular works this time.

According to the statistics of the reporter of "China Economic News", the style of Fan Xiaopang, the heroine of the drama "You from the Star", in the play, has an average of 5 to 7 sets of clothes per episode.

Including pajamas, home clothes, fashion activities, normal outings, and a variety of styling clothes.

The vast majority of them are authentic brands, more than 90% of the items are more than five figures, and more than half of the looks with a total value of more than 200,000 yuan for the whole body clothing.

After "My Love from the Star" became popular, Fan Qianqian's clothes of the same style were popular.

When Wei Yang went to talk about implantation, these luxury brands thought that their audience was limited, and the promotion of TV series had a very low impact on sales.

But now that he has been slapped in the face, many luxury jewelry shopping malls such as Shin Kong Place, Jinling East Road, and World Trade Center have been collectively swept away by fans and followers of "You from the Stars".

Even many styles were once sold out, among which the heroine had a lipstick in the play, due to the strong purchase demand, several brands squeezed their heads and said that they were their own products, and they no longer had the previous high profile.

Such an expensive authentic product is still so crazy, let alone copycat piracy.

After all, there are still a few people who can afford the authentic product, but everyone wants the same model, so what should I do, I can only go to Taobao.

Now open Taobao and search for [Fan Xiaopang's same paragraph] or [Fan Qianqian's same paragraph], at least more than 20,000 products can appear.

And that number is increasing at a very frightening rate.

Not only the female protagonist, but also the male protagonist and several other supporting characters, clothing, accessories, shoes...... Even a small hairpin on the head when he was at home, a thin bracelet on his wrist, and the brand and color of the lipstick were all pulled out.

Even the lamps in the homes of the male and female protagonists, the home, and the books they read together are bought by many people.

Before that, everyone knew that "My Love from the Star" was popular, but there was never a complete concept of how popular it was.

After the statistics of the official media, everyone understands that this drama is not only a matter of film and television, but also directly to the social level.

Even the official media has given a "star effect" to the current wave triggered by "My Love from the Star", of course, there are also called "Fan Qianqian effect" or "Professor Gu effect".

This is not the case for the items of the TV series, let alone the actors who star in the TV series.

Fan Xiaopang has become the hottest actress at the moment, and she has come into contact with several commercial films, and her role is not the perfunctory supporting role in the past.

Wei Yang received no fewer scripts than her, and there was no shortage of some film works.

Including but not limited to several commercial films such as "Dragon Gate Flying Armor", "Hongmen Banquet" and "New Shaolin Temple".

Among them, the invitation to "New Shaolin Temple" was the most enthusiastic, they had already got Fan Xiaopang, and they especially wanted to get Professor Gu to bring heat to the movie, and even did not hesitate to change the script to add drama to Wei Yang and Fan Xiaopang.

What's more worth mentioning is Wei Yang's salary, the salary for filming "Twinkle Twinkle Twinkle Star" was 20,000 yuan for a single episode, and later "You from the Star" rose to 50,000 per episode.

Of course, this price is a bit of a friendship price, after all, it is a drama led by himself, and Wei Yang is embarrassed to take too much.

And now Wei Yang's salary has directly increased several times, with a unit price of 300,000 per episode, and it's just now.

With the follow-up broadcast of "My Love from the Star", the influence has been further fermented, and even overseas results, the price will be raised, and it may even be doubled.

Don't be too expensive, at this price, you may not be able to grab Wei Yang's schedule.........

(End of chapter)