136 Big Profit and Blue Whale Equity Structure Adjustment
Although Wei Yang and Fan Xiaopang plan to join forces to make money, in fact, the brands that can really move the two of them in one go are very limited.
But as long as you can afford it, it's not a small brand, and it's very generous.
Fan Xiaopang pulled two projects for Wei Yang, namely home textiles and bathroom endorsements.
The former is a brand in the mainland of Xiangjiang Set, which has developed well, and the latter is a European brand, a giant in the field of related sanitary ware, which has recently entered the Chinese market and is ready to spend money on a wave of marketing.
Considering the market corresponding to the type of commodity, the price is certainly not as high as that of a popular product like Pepsi, but it can also bring Weiyang [7.5 million/two years] and [10 million/three years] respectively.
Wei Yang also reciprocated, and Volkswagen has been contacting him again, and even Mercedes-Benz's endorsement has been sent to find him.
He tested both sides here, and people were very interested in the combination of Wei and Fan, which was regarded as pulling Fan Xiaopang into the game.
The volume of endorsements from car companies is much stronger than that of home textiles and sanitary ware, and it is generally difficult for female artists to get car advertisements, let alone luxury car brands like Mercedes-Benz.
This kind of brand endorsement is like a celebrity endorsement of luxury goods, which has a certain improvement in its own positioning and commercial value.
At least Fan Xiaopang is very happy, and even made a bold statement, if she really wins the endorsement of Mercedes-Benz, she will accompany Wei Yang to the parking lot to experience the speed and passion.
Wei Yang is not interested in drag racing, but he is very interested in "drag racing......
In addition, there is an endorsement that both parties have been invited, that is, fast food giants KFC and McDonald's.
[Fried chicken with beer on a snowy day] is the hottest buzzword at the moment, with great influence, one of the main dishes of these two fast food restaurants is fried chicken, in the face of this huge popularity, it is no wonder that the two are not moved.
Wei Yang and Fan Xiaopang naturally knew how valuable this popularity was, and they had been stretching it before, wanting to let them see the bidding.
The two families are not stupid, so they are ready to find one for each family, but now the two have joined forces and directly merged this endorsement, agreeing to advance and retreat together.
Now KFC and McDonald's are also a bit of wax, if you can't get it yourself, and the heat is all given to the other family, it will be a real loss.
Now this contract has not been negotiated, but the expected revenue is by no means inferior to Pepsi, and considering that these two companies like to smash advertisements on TV and the Internet, it is a good exposure point.
Just these few advertisements, the two of them have made a total of nearly 80 million, if the car endorsement is good, or if there is any new project, it is not impossible for the two to join forces to earn more than 100 million.
The outside world is still calculating how much "You from the Star" has sold, and how much Wei Yang and Fan Xiaopang have shared, but they don't know that the real income of the two is here.
And that's not all, the two of them receive more endorsements alone, even if the unit price is not as good as the two combined, but the number adds up to a very considerable amount.
Especially Fan Xiaopang, she has a high commercial value, and her agent Mu Xiaoguang is used to scraping the ground, and now it is like robbing money.
I won several luxury items alone, signed a cosmetic sign, was talking about clothing, and even talked about a wig.
Fan Xiaopang herself complained, she is now like a pig on the market, and the team thinks every day that any part of her body can be exchanged for money.
In addition to luxury goods, she is also talking about beer, food, electrical appliances, daily chemicals, health products, diet tea, websites, games...... and other endorsements, as long as the price is right, it can be said that those who come will not refuse.
In contrast, Wei Yang's side is more restrained, at least he doesn't touch health care products, and he is also very cautious in endorsements such as games and food.
Making money is important, but at the same time, he pays more attention to word-of-mouth and safety.
A saturated meal was full and full, Wei Yang did not hesitate to choose the latter.
There was a game that offered a high price of 8 million/year to invite him, Wei Yang went to check the information himself, and found that this game was very rubbish, purely to fool people, and even involved some gray areas, so he decisively refused, even if the other party opened to 10 million, he was unmoved.
Wei Yang also persuaded Fan Xiaopang that there is no head to make money, some money can be used, and some money cannot be touched.
Fan Xiaopang listened to it more or less, pushed two particularly sensitive ones, and didn't see the rest at all.
Wei Yang didn't persuade much, the entire market environment has been like this in recent years, and there are almost no accidents. Everyone does this, you can do it yourself, and if you stop others, that is to block people's money.
Fan Xiaopang's own attitude is not discussed, and the agent and team may not agree with what Wei Yang said.
Even if you know that Wei Yang is good for Fan Xiaopang, you will feel that he is too timid, stars can be popular for a few years, and he may not be able to encounter a popular drama like "You from the Stars" in his life.
Wei Yang couldn't control Fan Xiaopang, so he could only be strict with himself.
I'd rather take a few fewer endorsements, and the price is not so high, but I also want to ensure quality and reputation.
Not to mention, some brands and companies find Weiyang difficult to do and are too proud of their vision, but some brands still eat this set.
Some brands don't just decide on a spokesperson, they also look at all aspects of the spokesperson.
Popularity, personal image, and commercial value are one of them, and what other brand endorsements are also the focus of attention, in addition to preventing competing products, there is also the fear of lowering their own grade or bringing negative impact to their own family.
Wei Yang raised the threshold, and the endorsement on his body was relatively high-end + healthy, which is exactly the point that some brands are more interested in.
This alone has attracted two high-end luxury brands, Louis Vuitton and Gucci.
In addition, Wei Yang also successfully signed a contract with Sina.com and became the exclusive spokesperson of Sina Weibo at a very superior price.
It is said that Sina originally wanted to find Fan Xiaopang and felt that she was more famous, but later all parties assessed that they still chose Wei Yang, which was somewhat related to Wei Yang's adherence to the bottom line.
Of course, it is said that Sina did not give up on Fan Xiaopang, and may sign her in the future, and make up the [King of Weibo] and [After Weibo].
This shows Sina's cleverness.
I have been holding back my strength, and I almost finished talking with Wei Yang before I revealed that I wanted to sign Fan Xiaopang, otherwise the two would join forces, and the price would definitely be higher.
…
Wei Yang's wave of endorsements made his net worth soar rapidly.
This money is not the income of "Ling from the Stars", and he has to give this and that point, and the majority of the money is basically his own, and he only needs to take out a part of the management fee to the blue whale.
Although Wei Yang is an artist of Blue Whale, he did not sign a sharing contract, but is more akin to affiliation.
Pay a corresponding management fee every year, which is used to pay the company to pay him for taking care of and cooperating with all aspects of the work and bonuses, and then the other money is his own and has nothing to do with Blue Whale Company.
It is definitely impossible for ordinary artists to sign this kind of contract, but Wei Yang is the major shareholder of Blue Whale, which is equivalent to a left-handed hand-to-right-handed, and the people below can't control it.
Lao Xia, the only one involved in interests, also turned a blind eye.
Lao Xia's current state is actually a bit complicated, the company is developing rapidly, of course he is happy, but he is also a little panicked.
The blue whale developed too fast, even faster than Xia Cong originally expected.
And his role during the period was not as big as originally expected, and with the rise of Blue Whale's fame, TV stations rushed to cooperate, and the gold content of the publicity channels in his hands was constantly weakened.
In this case, Xia Cong's 20% stake is a little hot.
Wei Yang doesn't mention it now, more because he doesn't want to get rid of the reputation of killing donkeys immediately after the incident, and he can't cut other people's shares for no reason.
But as the blue whale gets bigger and bigger, sooner or later this matter will have to be put on the table.
Either Lao Xia will increase his weight and prove his irreplaceability, or he will honestly give up his interests so as not to be completely kicked out.
Wei Yang had mentioned to Lao Xia that he wanted to inject another 20 million yuan, but now the company does not have much money on its books.
"East Palace" + is likely to open a new project, and more funds are more certain.
And the company is bigger, but also to recruit some people, the allocation of all parties to improve some, now the blue whale is still a little too shabby, and these need money.
Wei Yang may not have any thoughts in this sentence, it is purely for the development of the company, but Lao Xia can't think about it.
As a shareholder, Wei Yang injected capital, and Lao Xia also had to follow the capital injection, if he wanted to keep the shareholder's share unchanged, Wei Yang paid 20 million, and he got 5 million.
Blue Whale has not paid dividends so far, although he has earned some annual salary over the years, his net worth cannot be compared with those who are bosses, not to mention that he has to buy a car and a house.
What's more, even if he scrapes together the 5 million, what about next time.
This time, Wei Yang didn't care whether he was intentional or not, but he did it very tactfully and decently, and it was also Lao Xia's best opportunity to "show loyalty".
Lao Xia and Wei Yang have cooperated for more than half a year, and they also know a little bit about it, they cherish their business reputation, they are relatively kind, and they don't like to kill them all.
If he took the initiative to back down, Wei Yang would not treat him too much in the future out of various considerations.
After all, he is Wei Yang's "benefactor" + "Yuan Cong", and with this concession, if Wei Yang goes too far, it will be too cold and cold-blooded.
But if he doesn't retreat at this time, he is a "mediocre moth" who is lucky enough to hug his thighs, and Wei Yang may definitely be controversial about him in the future, but he is not afraid of it.
He didn't even need Wei Yang to do it himself, he just supported a shield, and some of them took him away.
Lao Xia pondered for a long time, hesitated for a few nights, and finally decided to gamble.
Bet that Wei Yang is exquisite, and he will not be killed in the future!
He took the initiative to find Wei Yang to mention the shares, saying that he had taken some "taking advantage of the danger of others" at the beginning, and he had always been concerned about this matter, and now it is a small success, and so many shares are really deserved.
After saying a beautiful meal, Lao Xia said that he was unable to inject capital, so he accepted Wei Yang's financing dilution.
Wei Yang was naturally "surprised", feeling that Lao Xia was thinking too much, he himself was not the one who unloaded the mill and killed the donkey, and if the money was not in his hands, he could lend it to Lao Xia.
Lao Xia said that he didn't want to say anything, and Wei Yang was "helpless" so he could only make a compromise.
Nominally it is diluted, but in private, he personally took out another 5 million, which is regarded as compensation for Lao Xia's shares, and the company paid another 8 million to make up all the dividends that his shares should have received before.
Lao Xia is decent, Wei Yang is more decent than him!
The dividends did not treat Lao Xia badly at all, the shares were actually diluted, but Wei Yang gave a certain amount of cash compensation, which was regarded as a semi-acquisition of shares.
Even in the end, Wei Yang left 5% of Lao Xia's shares, of which 2% could not be diluted.
That is to say, in the future, regardless of all kinds of financing or listing, no matter whether Lao Xia pays money or not, the 2% of the shares will not move, which can be regarded as Wei Yang's pension money for him as a "benefactor + yuancong", but the condition is that the shares cannot be resold to people other than Wei Yang and Blue Whale.
After reaching an agreement, Wei Yang and Lao Xia were very satisfied.
Spending some money to buy back 15% of the shares is worth it for Wei Yang, and this matter is done safely, without damaging his reputation, and Lao Xia, the general, can be regarded as retaining.
Lao Xia was also satisfied, at least Wei Yang's attitude towards him was more gentle, and he also took 13 million in compensation, and also left some guaranteed shares.
In the future, the blue whale will become bigger, and the 2~5% stake may be more valuable than he imagined, and more importantly, he will not be hot with this money.........
(End of chapter)