The TV drama market has always been respected for summer vacations, followed by winter vacations.

Because this involves student vacations, for many TV series, students are often one of the most important viewing groups.

Among them, the winter vacation file generally involves the New Year's drama, so it is also a "soldier's important place" that has been valued by various TV stations over the years.

After all, in the new year, everyone wants to get off to a good start and get a good fortune.

And the New Year's drama is generally in January, and there is a high probability that before the Spring Festival, the results of the ratings are likely to directly involve everyone's mood and welfare during the Spring Festival holiday.

Therefore, the opening drama is not only the "beginning of the year", but also the "end of the year", there are too many heads, everything is fine if you do it well, and you can't do it well.

As early as December 2010, various TV stations began to build momentum one after another.

I want to give the lunar year of the tiger a successful conclusion, and for 2011 to win another jackpot.

This is true for TV stations, and it is also true for film and television companies.

Last year, the blue whale achieved remarkable results, and naturally wants to go to the next level in the new year.

The drama "East Palace" is a big production, and it involves a certain degree of transformation and breakthrough of Wei Yang and even the entire company, so it is very important from top to bottom.

Interestingly, "East Palace" is likely to have a direct wrist break with Tang People's "Strange Man Yizhimei" this time.

After the latter premiered on local stations in December, it was directly on the stars, and was jointly broadcast by two satellite TV stations in Shenzhen and Fujian Province, as the opening drama of the two TV stations.

"Strange Man Yizhimei" has Liu Shishi and Huo Jianhua co-starring, and has played the banner of the original cast of "The Legend of Sword and Fairy 3".

In addition, Liu Shishi's "Hello, Old Times" has been on the air recently, and it is booming, and it is the most threatening rival of "East Palace" in the same period.

The Tang people's Cai Yinong is ambitious, and the blue whale was too popular last year, and the Tang people were a little inconspicuous next to them.

Lao Cai was a little unconvinced by this.

Modern dramas are just that, this is indeed the strength of the Blue Whale, but costume dramas are the strength of the Tang people.

Wei Yang is popular enough, but his teammates are not very good, and the cast of "East Palace" is relatively thin.

And Huo and Liu teamed up, coupled with the signboard of "The Legend of Sword and Fairy 3", the disadvantage of "Strange Man Yizhimei" is not so big, and the Tang people may not lose if the two compete.

As a result, Lao Cai's bold words were immediately revealed to Wei Yang by Liu Shishi, an inner ghost.

Wei Yang is very helpless, the heroines of your crew are all my people, no matter how this battle is fought, he is afraid that Liu Shishi's interview will help promote a wave of "East Palace" by the way.........

In addition to "Strange Man Yizhimei", "The Three Thousand Golds of the Xia Family", which Wei Yang had invested in through Jade Shrimp, was also broadcast in Hui Province in January.

The media also called the three TV series "The Legend of Sword and Fairy 3" crew civil war.

Mo Zunlou VS Zixuan VS Xu Changqing + Nightshade

In addition to the above three dramas, it is also worth mentioning that "I Accidentally Fell in Love with You" broadcast exclusively by Hunan Provincial Satellite TV.

This drama is starring Zhang Han, the master of Tianyu, and its popularity is still very good after the two-part "Let's Watch the Meteor Shower".

More importantly, this drama is adapted from the classic Korean drama "Blue Life and Death Love", and the starring lineup is also handsome men and beautiful women, and it is matched with the first strong platform of Hunan Satellite TV, which cannot be underestimated.

In addition, CCTV 8 is estimated to have tasted the sweetness of last year's "Myth", and this year it launched another "Ancient and Modern Wars of the Qin Warriors", starring Du Chun and An Yixuan, with the precedent of "Myth", this drama is favored by all walks of life.

So after such a circle, this year's New Year's drama can be described as a group of heroes competing and very lively.

But even so, "East Palace" starring Wei Yang is also the most promising favorite.

There's no way, Professor Gu is so popular, the overwhelming popularity of "From the Stars" is impressive to this day, and naturally I am looking forward to Wei Yang's new work.

Lao Cai thought that Huo and Liu could barely fight with Wei Yang, but in fact, they didn't necessarily fight even if they pulled Hu Ge over.

Just kidding, the national-level popular male protagonist in Asia, after F4 that year, how long has it been since I saw such a popular artist.

Wei Yang is usually low-key, busy filming, and has not produced a work for a year, so Lao Cai has a wrong judgment, but in fact, Wei Yang's national degree and appeal are far stronger than she imagined.........

…

On January 2, Wei Yang brought the main creators of "East Palace" Guli Nazha, Nie Yuan, and Di Lirouba to a university in the magic capital to hold a premiere press conference.

As a result, the auditorium where the press conference was held was directly filled, and the seats, which were originally less than 800 people, were squeezed in at least 1,500 people that day.

At the same time, a large number of fans and melon-eating people gathered in schools and playgrounds to watch.

Because the school was in a college town and it was a weekend, it was roughly estimated that at least tens of thousands of people came that day.

Even though most of them were college students and of high quality, Wei Yang and the others were blocked for nearly three hours after the press conference before they were able to leave.

The snacks, letters, flowers, gifts, etc., which were fed by fans from all walks of life along the way, were almost not served in the two nanny cars that Wei Yang was sitting in.

And this is still a lot of fans haven't met him, otherwise they would have to call and call two more vans to pull it.

This is also the first time that Rouba and Nazha have felt Wei Yang's popularity face to face.

The two of them knew that Wei Yang was very popular, and when they were filming "East Palace", fans watched almost every day, even when filming in Dunhuang.

But at that time, there were dozens or hundreds of people at most, this time it was tens of thousands of people, crowded, and most of them were girls, Wei Yang waved his hand, screaming and cheering could deaf their ears.

Wei Yang's figure, which was already full of aura, shone more and more in their eyes.

Wealth, talent, and fame are often the best medical aesthetics for men and women.

Needless to say, the first two are famous, and a star who is famous all over the country and liked by countless people will continue to magnify its own charm because of this, giving people a certain sense of mystery and desire to conquer.

For example, two beauties with a face value of 9 points are at your disposal, and most of them will be more inclined to the latter, which is the stimulation brought by the aura of identity.

Wei Yang soon discovered that during the propaganda period, Ermei in Xinjiang Province acted more and more "excessively" towards him.

The root is no longer acting, and his eyes are getting hotter and hotter, Boss Wei sometimes feels like a meat bone being targeted by a dog, and even the meat that was relatively more restrained before is much more daring.

During the recording of the program on Modu Satellite TV in the future, it happened that the lounge of the program group was not equipped with air conditioning.

The winter in the south is not as violent as in the north, but the cold air is swishing into the bones, Wei Yang has no firepower and has not felt anything, and the meat is a little thin in order to be photogenic, and it is a little unbearable.

When Nazha went out to be interviewed and recorded by a single person, Rouba couldn't help but come over, at first just leaning on Wei Yang, and then directly hugged Wei Yang with two arms.

"Why?"

Wei Yang frowned, and said pitifully: "Boss, I'm cold, just hug it for a while." ”

"Ahem, don't take it as an example."

Wei Yang glanced at the kettle in the house, didn't say much, and quietly served as a human flesh heating pillow.

It was not warm to hold him, and then he wanted to rub and rub it to get hot, but unfortunately the clothes were thick in winter, and Wei Yang didn't feel it deeply, which was quite regrettable.

Seeing that Wei Yang still had no intention of resisting, the meat hesitated for a moment, had to inch in, blushed and stuffed both hands into Wei Yang's arms, and touched Wei Yang's abdomen through his thermal underwear, expressing some surprise.

"Boss, you actually have abs."

Wei Yang said angrily: "You think that my usual fitness is a joke, and I can't compare with a professional, there are still simple muscle shapes, don't eat tofu indiscriminately." ”

After all, it was still in someone else's territory, Wei Yang was afraid of being seen, so he asked the meat to take out his hand, feeling that her hands were indeed a little cold, so he simply covered her with both hands.

The little flesh's face was red, and his eyes were wet: "Boss, you are so nice." ”

"Less sycophants."

Wei Yang scolded with a smile, and when it was almost over, he let go of his hand, but the meat did not let go, dragged Wei Yang's hand, leaned on Wei Yang's body and studied the lifeline for him, Wei Yang was also played by her, listening to her blind analysis,

Not to mention, this girl's hands are tender and soft, and they feel good to the touch.........

It wasn't until Nazha came back from the interview that Wei Yang didn't react, Rouba got up first and let go of his hand, he looked back at her, Rouba winked at him, and made a "confidential" mouth.

“……”

Wei Yang was really a little distressed, he was abused by Xiao Zhao and Liu Shishi in turn, and there was a good girlfriend who wanted to steal his home, which was really miserable.

However, he didn't have the heart to meddle in this matter, no matter who stole whom, his "family" would not suffer anyway.........

In addition to the promotion of Modu Satellite TV, the promotion of "East Palace" also has to take care of Sohu Video.

It is estimated that he was stimulated by LeTV, Youku, and Tudou, and Sohu's Boss Zhang has been a lot more generous recently.

After the last Golden Eagle Award meeting, he chatted with Wei Yang a few times, and finally spent a huge amount of money to smash the webcast rights of "East Palace".

According to rumors, Sohu originally wanted to spend a lot of money on "New Huanzhu Gege", but later considered LeTV's popularity last year, and instead focused on "East Palace".

The webcast rights of "East Palace" are not easy to grab, especially LeTV, which has long been eyeing it, and it is also generous.

Previously, "You from the Stars" broke the record and gave a high price of 700,000 yuan for a single episode, but this time "East Palace" has many episodes, although the unit price is slightly inferior, but the total price has reached 30 million.

You must know that at this time, the average price of webcast copyright is about 15~200,000 yuan for a single episode, and the whole drama can be sold for more than eight figures, and it can be counted on both hands.

Although "My Love from the Star" is expensive, the ratings were hot at that time, and although the price was expensive, the traffic and popularity it attracted cannot be regarded as a loss.

But "East Palace" has not been broadcast yet, and no one knows what the results are, so throwing so much money now is undoubtedly a big gamble.

However, it is not only Boss Jia who is willing to gamble, Boss Zhang is also very arrogant, the two sides bid to 33 million, and finally Boss Zhang made a final decision and won "East Palace" at a price of 35 million.

LeTV was helpless, and instead won the filming "New Huanzhu Gege" at a price of 30 million.

Don't look at the price expensive, but "Xin Huanzhu Gege" is said to have 98 episodes, and the conversion of a single episode is more than 300,000, less than half of "East Palace".

How popular Wei Yang is in the TV drama market now can be seen from this price.

got a sky-high price that set a new record for the sale of webcasting rights, and Wei Yang naturally had to do a good job in supporting services.

People buy "East Palace" on Sohu, in addition to the TV series, they are more worried about Wei Yang, who is now too close to Sina, and if they want to gain popularity, they can only throw money.

Sohu sent a special team to come to the magic capital to interview the creator of "East Palace" in the form of live interviews.

"Hello, I'm the host Da Peng this time, and this is my partner Liu Yan."

Wei Yang met Sohu's team at the interview location, and the two hosts were also acquaintances.

Especially the latter, although it is not cool, the turtleneck sweater worn close to the body still shows its domineering curves, and with Wei Yang's concentration, he unconsciously swept his eyes twice.

is worthy of being the female star with the most fans!

Although Wei Yang was well disguised, several women present kept staring at him.

Liu Yan showed a reserved and satisfied smile, Wei Yang was very restrained, so far, she didn't feel offended, being able to attract a handsome male god of this level is actually something to be proud of.

But Rouba and Nazha unconsciously looked down at themselves first, and then pouted with some inferiority.

What's the big deal.........

(End of chapter)