Chapter Forty-Seven: The Artist's Chaos (Part II)
Termination?
Dou Lingling, Xu Shiqin and a group of people all looked at Li Xianyun in surprise.
Dou Lingling said: "Tongyu is the most profitable person we have here, and the company's main profit point now is on him." ”
"It is precisely because of this that he is so arrogant." Li Xianyun sneered.
He said to Dou Lingling, "You have taught me some business experience, which has benefited me a lot." But today I also teach you something. ”
As he spoke, he got up, walked to the conference table, and looked at everyone.
He said slowly, "I can understand your thoughts. Brokerage companies survive by serving artists. But I think it's too low-level! A truly strong brokerage company is not a servant, but a master! ”
After looking around, Li Xianyun continued, "In your words, artists are our commodities, and the media is our tools!" Commodities and tools are used to make money, not to cause trouble and turn against their masters. ”
"Focusing one's main energy on these things for the sake of a little profit is destined to be unsuccessful. Artists are raw materials, problematic artists are like inferior materials, using inferior raw materials to make products, of course, the profit is high, but it will affect word of mouth, which is not conducive to long-term development! Considering that our raw material is people, this inferior quality will even form a trend and spread to other artists. That is, they are poisonous! Scourge not only yourself, but also others! ”
"An excellent company, &bsp&bsp should be institutionalized and standardized. Yes, I know, &bsp&bspThe film and television industry is different from others, &bsp&bsp artists have a high degree of freedom, &bsp&bsp But no matter how free they are, there should be boundaries. We can babysit for them, but we can also be tutors and even their parents. Fire fighting is not only in the elimination, but also in the prevention. Our team pays too much attention to the ability to extinguish fires, but neglects to prevent problems from occurring, which is also a kind of ability. ”
"Of course, &bsp&bspI can understand you. It is only when something happens that you can show your worth. But as the head of a business, I hate it, especially when it's messy. That means unstable, &bsp&bsp means uncontrollable. A good team shouldn't be like this. ”
"An artist like Ji Tongyu, although it can bring us profits in a short period of time, &bsp&bsp also consumes the team's energy, &bsp&bsp can't be big at all. Lingling,&bsp&bspYou are an ambitious person, do you think that with Ji Tongyu, this company has a future of development and growth? Or do you think that a brokerage company that has signed more than 100 garbage artists is larger than a company that has signed a first-line artist? Is a strong company embodied by this? ”
Dou Lingling shook her head slowly.
Of course, it is impossible for a brokerage company to determine the volume by the number of artists.
Li Xianyun is right, an artist who always causes trouble will stumble most of the team's energy, &bsp&bsp, and the team will not be able to provide more help to others. But when others can't make a profit for the time being, they can't give up this artist.
That's the contradiction.
Like a dose of poison, &bsp&bsp when you are about to die of thirst, you have to drink the poison.
Or Xu Shiqin said, "If Ji Tongyu is terminated, the company will lose money immediately." ”
"No!" Li Xianyun said directly, "Crisis public relations is the control of the media, and propaganda and publicity, &bsp&bsp propaganda is the propaganda channel." Movies should be promoted, &bsp&bsp artists should be promoted, &bsp&bsp can be combined. can use the power of the media to save the evil artists, &bsp&bsp can also use the power of the media to promote artists and promote films. ”
Dou Lingling was surprised: "Are you asking us to do publicity?" ”
"It's just some self-media publicity, now that the Internet economy is developed, Internet celebrities are in charge, we have so many artists, we should make good use of it."
Xu Shiqin immediately said, "I object, Internet celebrities have no future." ”
Chains of discrimination!
Although the Internet celebrity economy makes a lot of money, in fact, there are still many people in traditional film and television companies who discriminate against Internet celebrities, thinking that they have no strength, and they don't even have good looks, and they all rely on beauty filters.
Because of this, Internet celebrities, like Internet universities, are regarded as lower classes in the film and television industry.
But with the rise of the online economy, many people in the film and television industry have also transformed in time, especially those who can't eat, as long as they can make money, they can do anything. As a result, there are really a number of successful transformations, with their professional technology, to take the lead in the new era.
The changes of the times, the first thing that is often created is the former bottom, because they are down, so they are eager for new opportunities, but the former vested interests will not be willing to give up the old profits.
This kind of giving up the fruits of the present to fight for the future sounds great, but most people don't do it.
Xu Shiqin is very capable, but as a beneficiary of the old field, her thinking is also limited.
Li Xianyun can understand, &bsp&bspHe smiled and said, "I didn't let you transform into an Internet celebrity economy, I asked you to put your energy on wiping Ji Tongyu's ass on the synchronous promotion of future movies and related artists, &bsp&bspYou can eat more than one fish." We should cultivate more and better newcomers, &bsp&bsp&bspdo more new artists. Qin Yuqi, Bai Xiaoxian, &bsp&bspLin Xiaoyu, Jiang Lanwen, they are all very good! The share is also low, and we should have more opportunities for them, rather than relying on a troublemaker. As for Internet celebrities, if you don't want to do it, someone is willing to do it, build a branch in the future, and send newcomers who have no future to the bottom, which can be regarded as diversified development, and it is also an opportunity for your artists. ”
Hearing this, Xu Shiqin nodded.
That's much more acceptable.
If you don't do it yourself, it won't prevent you from finding the right person to do it.
She said, "If the boss gives us the promotion of the fifteenth part of the superhero series, and there are more opportunities for artists, it is indeed something to consider." ”
Li Xianyun shook his head: "Relying on blood transfusion from the parent company is not a way to grow. But I can give you the opportunity to practice, you have such a thing as a water army, and it can also be used when the time comes. ”
Dou Lingling recognized this, of course, there are water armies in brokerage companies, not directly subordinate, but related to some companies that specialize in water army. In addition, they control a large fan base, which is also a water army in itself!
Film and television companies are like this, usually mastering their own resources, and other resources cooperate with each other.
The series of phone calls just now is like this, the company has set a plan, the money is in place, and someone will implement it.
According to Li Xianyun's meaning, the company should consider giving up Ji Tongyu next, making every effort to cultivate new talents, doing more operations, doing event marketing, and at the same time expanding the direction of resource utilization, further extending to the network and other aspects, and exploring its added value.
As for the revenue, they can temporarily rely on the publicity resources they have at hand to make up for it, and the profits will definitely decline in a short time, but this is good for the long-term development of the company, after all, Qin Yuqi and they don't have so many moths.
These things sound simple, but they are not easy to actually operate.
But don't say it, the people in this team are quite thoughtful, as long as they have a direction, they can immediately give various solutions.
At this moment, he learned that Li Xianyun intended to hand over part of the promotion of the Chaoying series to them, so he spoke freely one by one.
There is humanity" to make a copywriter and explain why Huaguo does not have its own superheroes and create pain points. Then launch the Superhero series, and there will be a sentimental bonus. ”
"The cooperation between Lanyuan Group and Yisheng Media is very rare, and it can produce topics, and million-level companies swallow elephants."
"This may lead to the dissatisfaction of the Lanyuan Group."
"Then to put it another way, let's use Bill Gates's son-in-law and the president of the World Bank, the boss Li Xianyun's incorruptible tongue to persuade President Lan Yuan to talk about earth-shattering cooperation in three months, and Lan Yuan will also like this."
"I think it's okay, do you want to fire the boss's love history? The boss is a celebrity now. ”
"Oh my God, I forgot that the boss's song is quite popular, or the boss will sign an artist contract with us. Hee-hee. ”
"That's it, I really didn't expect the boss to sing such an affectionate song, it must have been a feeling."
"The boss speaks for himself, it's a hype gimmick."
"Aren't you going to terminate Ji Tongyu? The upright boss is dissatisfied with the bad artist, and in order to defend the morality in his heart, the strong man breaks his wrist. ”
"That's right, that's right, anyway, this guy will get into trouble next time, and when he gets into trouble again, he will reverse the publicity, and then terminate the contract and get out."
"It's best to sign an agreement with him before that, once the contract is terminated because of his accident, and he has to lose money, he won't think that we will give up on him, and he can definitely cheat him!"
"I think it's better to sell the contract directly, there's no need to make it too ugly."
In the conference room, every word you said to me made Li Xianyun stunned.
Xuandong's words couldn't help but come to mind.
"In business, there is no good or evil, only success or failure......"