Early the next morning, Yisheng brokerage company.

Dou Lingling looked at the video speechlessly.

She didn't expect that Li Xianyun would do such a thing last night.

Li Xianyun said, "How is it?" Is there room to manoeuvre? ”

Li Xianyun's purpose is very simple, that is, to do artist marketing.

Speaking of which, if an artist wants to become famous these days, it depends on more than just his works.

You don't see many traffic stars, and there are no good works, but you still have a big reputation.

By what?

It is to do character design, promotion, and all kinds of marketing.

Li Xianyun hopes that Yisheng Agent can cultivate talents by himself, and his company is responsible for helping artists produce works, but artist marketing needs Yisheng Agent to do it himself.

And artist marketing itself is a university question.

The biggest problem with artist marketing is to move people's hearts.

You have to use the simplest symbols to promote the artist.

For example, famous

"I'm a wealthy family!"

"Do you have that feel?"

"Just invite me to dinner."

It's a very simple and ordinary sentence!

But this sentence must be representative, and it must be able to poke people's hearts and even pain points.

The pain points are easy to find, and the hearts of people are easy to find.

Back and forth, that's what it is.

The real difficulty is one sentence!

You can only sum it up in one sentence, absolutely not more.

Because if there are too many words, it will not be conducive to spreading.

Now all the buzzwords on the Internet are almost one sentence.

Those words that are reasonable and useful, as long as they are long, are not easy to spread.

Another point is that you can't be reasonable!

It must be the simplest vernacular, so that it is easy to understand and disseminate. Reasoning means that there is a place for logical arguments, and the vernacular will not. Not only that, reasoning itself is to calm people, and marketing is to mobilize the enthusiasm of the public.

So it is absolutely impossible to calm the people, &bsp&bsp must be sensational!

Who is a rational person chasing stars?

With so many requirements, this kind of marketing is actually very difficult.

You asked Li Xianyun to write a long story of three million words in half a year, &bsp&bsp no problem.

You ask him to spend half a year designing a sentence, &bsp&bsp makes sure that it can be promoted, &bsp&bsp he doesn't have the ability to do it.

So the more concise it is, the more difficult it is.

Marketing companies don't always succeed in marketing, they make a variety of plans, and then try them one by one, and after determining that a plan is feasible, &bsp&bsp will spend a lot of money to push it.

For Yisheng brokerage, it is not a problem to spend money to push, the problem is that you have to find the right entry point, otherwise it is just a waste of money.

Li Xianyun is not good at this, &bsp&bsp can't think of a way to set up people to promote artists in one sentence, but he is good at events!

Create a focus event, and the effect can be achieved.

Like this time.

"Xiaoyu Yuyu is brave in their actions, &bsp&bsp outwits human traffickers, &bsp&bsp is indeed a good point, but it is not enough." Dou Lingling shook her head and said.

Li Xianyun nodded, "Well, I also think there is something missing." ”

A righteous and courageous person wants to make Lin Xiaoyu and them angry, &bsp&bsp thinks that it is too simple.

After all, there are a lot of righteous and courageous incidents now, and &bsp&bsp&bsp has not seen anyone become a celebrity because of this.

Li Xianyun said: "But it is rare for celebrities to act bravely. ”

"If they're stars." Dou Lingling replied.

That's the crux of the matter!

Celebrities are brave enough to do this kind of thing, &bsp&bsp Huaguo has basically never appeared, especially fighting human traffickers and stopping crimes, &bsp&bsp level is still high.

The problem is that Lin Xiaoyu is not a star yet.

There is an amplification effect on celebrities, every bit of bad things you do will be amplified, and every bit of good things will also be amplified.

So Lin Xiaoyu and they fight human traffickers, &bsp&bsp If it happens to Han Xinyu, then Han Xinyu will be a living Buddha in the world in an instant, &bsp&bspPudu sentient beings, great love is boundless, and the world is holy!

The police caught thieves for a lifetime, the undercover agents died and lived, &bsp&bspfirefighters came and went in the fire...... But so what?

All of you combined, &bsp&bsp is not as great as my idol!

He or she is God, &bsp&bsp&bsp is light, &bsp&bsp is everything!

It's a pity that Lin Xiaoyu is not a star yet, they are famous, but they are far from enough, which means that the amplifying aura on their body is effective. There is no bonus to righteousness and bravery, and that's it.

That's what happened back then.

When a stupid and forced a little star to go to the island country to play, he actually visited the island country shrine, and was picked up and banned afterwards.

But just like that, there are fans who wash the floor for it.

That's right, this fan is Li Xianyun's former reader.

She said, "I've also been to the shrine, so why doesn't anyone scold me?" It's because I'm jealous of him! ”

Perfect theory.

Because he has also visited the shrine, but no one scolds him, so it is right for the star to do this.

Li Xianyun said bitterly that you are not scolded, not because you are right, but because you are not famous and no one pays attention.

The other party retorted but the people around me knew, and no one said about me, and we all supported it in the group.

Li Xianyun sighed because you are all the same kind of people, as the saying goes, things gather by like, and people are grouped, so you will be together and become good friends.

The other party's response was to block Li Xianyun, and proved with her actions why no one scolded her behavior - those who scolded you and taught you were all blocked by you, and the rest around you are all supporting you, cover your ears and don't listen, of course you will always be right!

Therefore, Lin Xiaoyu and their matter, &bsp&bsp are used in the third line, and they can achieve the second line or even the first line in an instant.

And for actors who are not well-known, it is very good to be able to raise the next level.

"What about key promotions?" Li Xianyun asked.

Dou Lingling thought for a while, &bsp&bsp said, "This is a real event, &bsp&bsp retweeted, it will make people doubt the authenticity, especially if you shoot too professionally." ”

Belch......

Yes, real events do not require professionalism.

The shooting is too professional, but there are traces of fakes.

Li Xianyun said, "The professionalism can be adjusted later, as for the key promotion...... What do you think? ”

Dou Lingling replied, "I think this matter can be pushed, but not now." ”

"When?"

"When Chaoying is launched, fifteen masterpieces will be on the line, enough face, enough popularity, and combined with this event...... Marketing wants to detonate, and sometimes it needs to be released intensively, creating the highest level of hot spots in a short period of time. ”

Li Xianyun thought it was true, Dou Lingling was an expert in this area, and since she judged it like this, it was probably right.

"That's going to have to wait a year."

Dou Lingling smiled, "It's worth waiting." Besides, you can put it now, but you don't have to push it again. ”

"Won't that be effective?"

"Yes, it doesn't work now, but it's realistic. You don't need to do publicity, just release it on the platform, and then dig it out when Chaoying is launched...... You know that old news hype is good, and it can also be news. ”

Li Xianyun smiled, "Yes, that case is more credible." ”

There is no question of the credibility of this matter, but the overly professional and wonderful performance of everyone has reduced the authenticity.

Wait for a year of precipitation and then explode, and the authenticity is confirmed to be correct, then all the excitement will be transformed into blind worship.

Lin Xiaoyu and Qin Yu's fire is just around the corner, and by the way, they can also hold up Chaoying - this is a good thing for both worlds.

"Very well, then do it. Chaoying will start in the middle of next year, and it is estimated that it will be launched in the second half of the year, and it will be almost a year. During this time, you should also create more opportunities for them, and it is best to have some characters that are in line with the performance, and lay more foundations. Li Xianyun said.

"I will." Dou Lingling will definitely not miss this opportunity. Although it is not the main promotion this year, the early stage is done, and the effect of next year's big explosion will be better.

Li Xianyun thought for a while and asked, "Do you think they can become a front-line because of this?" ”

Dou Lingling shook her head, "The first line is difficult, and it needs too many things to bless, but the first line is also a saying, as long as there is enough traffic, even if it is not the first line, you can charge the price code of the first line." ”

According to Dou Lingling's judgment, during the fire, it can be temporarily second-line, but if there is not enough work support and traffic support, it will fall back to the third line in a short period of time, and then float back and forth in this range, depending on how the brokerage company operates.

But what is certain is that at least for this time, the four of them can bring in a lot of profits.

That's why traffic is king!

You Li Xianyun can not recognize this, but others still recognize it.

Li Xianyun got up, "Very good, the video is handed over to you, and the rest is also up to you." ”