"East Palace" was broadcast in early mid-February, with a total of 50 episodes, according to the frequency of two episodes per day, and the last few episodes happened to collide with the Spring Festival Gala.

Netizens frantically clamored for "East Palace" to touch the Spring Festival Gala to see who is the king of ratings.

But neither Wei Yang nor Modu Satellite TV wanted to be in the limelight.

Moreover, Wei Yang himself has to participate in the Spring Festival Gala, how can he add to his own blockage, and Modu Satellite TV, as a local satellite TV, must also cooperate with CCTV's Spring Festival Gala simulcast on Chinese New Year's Eve.

In addition, the last few episodes of "East Palace" have a higher abuse point, and it is not good to make everyone cry in the Chinese New Year's Eve.

So as the Spring Festival approached, Blue Whale, Modu Satellite TV, and Sohu Video issued a statement that "East Palace" was suspended on Chinese New Year's Eve, and returned to normal on New Year's Day.

Many viewers were dissatisfied and denounced Wei Yang and the two platforms, Chinese New Year's Eve can be suspended, and the day's update can be moved to the previous day or the first day of the new year as required.

For example, on the 29th day of the lunar month or the first day of the Lunar New Year, there will be four episodes in a row, or three episodes can be broadcast on two days.

The suggestion was particularly good, but it was not taken.

TV dramas are not written online articles, you can ask for leave to make up for changes, people's advertisements, programs and follow-up dramas are all arranged, and it is the New Year's Festival, there is a shortage of manpower, and the time background is special, so everything is stable, how can it be said that change will change.

Netizens and viewers complained that the platform did not pay attention to "East Palace", but they didn't know that Modu Satellite TV heard this and called it a grievance.

The average ratings of "East Palace" are now approaching breaking 4.

Since the ratings changed the calculation method, this drama is the highest rated and most influential drama on Modu Satellite TV.

It is worth mentioning that the current Modu TV is still in the growth period, and it is not the tomato station that can even compete with Mango in later generations.

Although Modu Satellite TV has always been regarded as a domestic first-line, it is at the bottom of it, and some strong second-tier TV stations, such as Hui Province and Lu Province, may sometimes have a greater presence than him

Modu Satellite TV can still sit firmly in the position of a first-line TV station, the reason is very simple, its own political particularity + financial resources, as well as the two strengths of news and variety shows.

Especially in the news, Modu Satellite TV is not a brother in the provincial TV station, but it is also among the top three, and this gold content is very important in the era when the focus of propaganda and public opinion has not yet shifted to the Internet.

However, in terms of TV series, Modu Satellite TV is a little inadequate, and even a little stretched.

Take last year as an example, the annual average ratings of Prime Time TV dramas on Modu Satellite TV will exceed 0.3, and there are only two that break 1.

The major provincial TV stations ranked seventh in the annual TV drama ratings, and if the major CCTV channels are counted, they can directly fall out of the top ten.

If it weren't for "Hello, Old Times" to win the runner-up in the annual ratings of a satellite TV, Modu Satellite TV would be embarrassed to come out to meet people.

Therefore, Modu Satellite TV loves Wei Yang to death.

Not only did the Zhenhua trilogy and "East Palace" bring them ratings exposure and advertising revenue, but in fact, they also made up for their shortcomings to some extent and saved a wave of face.

Although the overall ratings are still slightly inferior, at least there are popular signboards that can be used, and even this year's "East Palace" is expected to compete for the annual satellite TV ratings championship.

Because of this, Modu Satellite TV regards "East Palace" as a treasure from top to bottom, how can they be willing to slacken.

If it were possible, they would definitely not let "East Palace" stop before the finale, after all, it is likely to affect the original hot momentum.

But there is no way, this is force majeure.

For "East Palace", Modu Satellite TV itself changed the broadcast time of its Spring Festival Gala from the original first day of the Lunar New Year to the fifth day of the Lunar New Year.

Satellite TV's Spring Festival Gala made concessions to TV dramas, not to mention unique, but it is also extremely rare, which shows the sincerity of Modu Satellite TV.

Even Wei Yang couldn't stand it anymore, so he deliberately explained to Modu Satellite TV on Weibo, after all, this is his most hardcore cooperation platform, and it must be maintained.

Of course, in order to appease the grievances of fans and audiences, Wei Yang decided to update his [Spring Festival Gala Personal Vlog] on Weibo, revealing the interesting daily life in front of and behind the scenes of the Spring Festival Gala live broadcast.

Well, that's right, it's Wei Yang's marketing hype again!

It's rare that last Spring Festival Gala, Wei Yang's troublesome soul couldn't help it again, and he wanted to play some tricks and increase more exposure, so he sacrificed Vlog Dafa.

Vlog, to put it bluntly, is a video blog, that is, posting Weibo in the form of video images, which can be regarded as a pseudo-documentary from a personal perspective.

In this year, video self-media is still in the wild stage, and even the word Vlog was just included in Webster's dictionary in 2009, and the rise of domestic stars and personal Vlogs will be after 2018.

Not to mention Vlog, it's a reality show, and now there is no official way in China.

At this time, a top star video records the behind-the-scenes daily life of himself and the Spring Festival Gala, the largest stage in China, you can imagine what kind of impact it can bring to netizens and audiences.

Wei Yang personally took the lead, and Weibo, as the platform party, agreed without hesitation, and the Spring Festival Gala program team finally nodded after many discussions.

After all, this is also a big publicity and momentum for the Spring Festival Gala, CCTV itself takes the lead in the live broadcast backstage, and it doesn't matter if you add a Wei Yang.

However, Wei Yang still made a guarantee that the content of the program would never be disclosed, and the uploaded video content must be reviewed and approved by the Spring Festival Gala program team.

On the morning of the thirtieth day of the lunar month, Wei Yang's first Vlog was launched on Weibo, which exploded in popularity and was quickly reposted on the whole network.

…

To be honest, at first, everyone didn't understand what Wei Yang's "Vlog" or "Vlog" meant.

But when I watched the feature film, it really opened the door to a new world.

The video is obviously well-made, with subtitles, special effects, editing, and soundtracks that have dazzled many netizens.

The first shot of the Vlog is the street scene of the New Year's flavor in Beijing, and then the time is pointed out, 6 o'clock in the morning.

Then the camera appeared in a hotel room, the camera was held and briefly recorded the room, and there was also a narration, and those who were familiar with it knew that it was Wei Yang's voice as soon as they heard it.

"This is the hotel room I live in Beijing, the configuration is not particularly good, but the advantage is that it is very close to the CCTV building, and then it is relatively clean and hygienic."

“… This is the desk and my laptop, I usually have any work here, I will show you, this document has the script for the next new play, you can guess it......"

"I usually watch TV for entertainment, and the TV in the room is installed with cable, and most of the satellite TV can receive it, well, here's an advertisement, and "East Palace" starring me will be broadcast at eight o'clock in the evening on the first day of the New Year......"

"There's nothing else to see, let's go directly to the CCTV Building, and then watch the breakfast of the Spring Festival Gala program group."

The camera turned again, and he had already come to the CCTV Building, the camera was held by another person, and Wei Yang's face appeared in front of the camera.

didn't wear makeup, appeared without makeup, and wore a long down jacket, but he was still handsome.

I asked the staff for breakfast, and Wei Yang introduced today's food.

Two buns, an egg, a carton of milk or soy milk.

In this regard, CCTV treats everyone equally, whether it is a big name or an ordinary actor, they are all treated equally, of course, you can also go out to eat.

"This amount is basically enough, of course, some people can't eat enough, you can ask for another serving, as long as it is not wasted."

Wei Yang deliberately explained, after all, although CCTV is not generous, it is not so stingy, and the food is not good enough, but the portion will not be less.

At the same time, Wei Yang also said that he had eaten the box lunch of the Spring Festival Gala, but breakfast was basically eaten outside, and today was the first time to eat, and he also specially took a picture of the breakfast of the Spring Festival Gala for everyone.

In front of the camera, Wei Yang peeled off the egg and ate it, drank a few sips of soy milk, and then commented.

"It's just normal boiled eggs and soy milk, a little cold."

After eating a few more bites of steamed buns, Wei Yang was silent for two seconds, and Wei Fei, who had been holding the camera to take pictures, asked curiously.

"Doesn't it taste good?"

Wei Yang replied: "The buns are meat and vegetarian, as well as eggs, milk and soy products, and the nutritional combination for breakfast is not bad." ”

After breakfast, Wei Yang came to the dressing room, as the top class and the explosion point of this year's Spring Festival Gala, it is rare for him to have a small separate dressing room.

Wei Yang filmed the environment, chatted with the makeup artist for a few days, and then said that the rehearsal makeup and the program were confidential, and the Vlog was skipped.

When the next shot reappeared, Wei Yang had already finished the rehearsal, removed his makeup and changed his clothes, and was ready to leave the CCTV Building.

"I'm lucky tonight, someone has a dinner party, let's go to the car and wait first."

Wei Yang's car is a Mercedes-Benz business car, the space is still quite large, sitting and chatting for a while, the window was knocked, the car door opened, and a young man with a baseball cap and a chubby female assistant came in, it was Wei Yang's new friend Zhou Jielun.

Obviously, the two had already talked about Vlog before, and it was even likely that they were invited by Wei Yang.

Jay Chou didn't panic when he saw the camera, said hello coolly and draggedly, and then went straight to the restaurant.

The one they ate was a relatively famous hot pot in Beijing, Wei Yang didn't advertise, the camera went directly to the box to eat, Wei Fei held the microphone, Wei Yang and Jay Chou talked and laughed, and they made an appointment to go to the basketball hall after eating.

Interestingly, when he went out at the checkout, Wei Yang found the paparazzi who followed him and recorded them into the Vlog, but his face was mosaiced.

He also joked with Jay Chou: "Look back and see if it's their news fire, or my Vlog video fire." ”

Wei Yang is not good at or likes to play basketball, so he is not active in the basketball hall, he just patted Jay Chou, and then he was busy signing autographs with the onlookers.

Thanks to him, Jay Chou played a friendly match quietly and steadily, and Wei Yang packed most of the people's signatures + a separate group photo.

After the basketball hall, Wei Yang filmed the content of going back to the hotel for night running + video conference work, but the latter was edited and muted throughout the process.

At this point, the first phase of Weiyang's Spring Festival Gala Vlog has ended, but the impact and popularity caused by it are rapidly fermenting.........

(End of chapter)