Chapter 69: The Old Ghost's Investment (I)

According to Li Xianyun's plan, the ghost town will develop into a diversified film and television city with a full industry chain in the future, providing a variety of venues that can include everything.

The reason for this choice is also from the perspective of the crew.

A drama needs a lot of scenes, so the crew will often run around, go there to shoot the exterior today, and change places tomorrow to shoot the exterior location. The crew had a two-month filming period, and they could be on the road for ten days. If this crew invests 100 million, the time saved can be as high as tens of millions.

So if you can have a film and television base and meet most of the needs of the crew at the same time, it will be a lot of money!

Now the most famous thing in China is the vertical store, and the venue of the vertical store is mainly based on ancient buildings, so the biggest advantage of filming costume dramas in the vertical store is that you basically don't need much exterior scenes, 80% of the scenes can be filmed in the vertical store, and you can do everything in a vertical store if the script is done well.

Li Xianyun wants to take the route of ancient buildings, and he may not be able to grab the vertical store, so he will diversify.

Of course, the idea is good, but the practice is very unrealistic.

The scope of film and television coverage includes ancient and modern, Chinese and foreign, and there are countless imagination space, how can it be possible to summarize all of a base, if you want to make it big and complete, if you don't do it, it will become a messy hodgepodge.

The vast majority of special needs are fulfilled through the studio.

However, Li Xianyun decided to engage in container construction in order to facilitate handling and change.

For example, I can stack up containers and paint them, which is a building, and add something else, and I can make a convenience store or something - a container is only a few thousand dollars, and the cost of rebuilding a building is much higher.

This practice is between a fixed attraction and a studio, and it belongs to the "Transformers-style exterior location", &bsp&bspBut this practice is actually not scientific at all, because in the traditional mode, it may cost more than using a studio.

But Li Xianyun has a little ghost plug-in, handling, assembly, and art coloring don't cost anything, to put it bluntly, it's the work of setting up the scenery in this way - you don't care about my cost, I can do it anyway.

For this reason, Jiang Zheng also opened a company specializing in the service of scenery artists under the ghost town, and is fully responsible for this - the same as the special effects of Yisheng Media, you have to calculate the cost and quotation, no matter how you calculate this practice, it is a loss.

It can be said that the core point of the early income of the ghost town is in the scenery art and special effects.

And this kind of operation that makes ghost towns no longer limited to ghosts, also makes ghost towns not only only suitable for ghost movies, but many types of films, so as to provide more ghost special effects services.

There are many places where ghosts can be used, modern films can have ghosts, costume films can also have ghosts, Xianxia films can have ghosts, &bsp&bsp imagination can play a little, &bsp&bsp science fiction films can also have ghosts, super films can also have ghosts, &bsp&bsp Chinese ghosts can also run to Europe and the United States to run rampant, it's really not like the old ghost this time, you can also be a ghost or a ghost.

Anyway, as an element, it has too much free space on its own, as long as you dare to think, I dare to shoot.

Now the construction team is still arranging the scenes needed for the Xianxia drama on the side of Xiao Zeshan - it's not for the old ghost, his scene has been completed, but the 30 million borrowed from Lan Yuan has to be spent.

The scene of Xianxia Opera is basically an ancient building, but it is more natural and elegant.

Get a few archways, the roof does not need to be built, it is the heavenly palace; Build a wooden house at the foot of the mountain, pass the water pipe and make the waterfall, that is, the clear water and green mountains and the stream are murmuring, plant a few fake trees, get some plastic flowers, and ensure that the four seasons are evergreen, even if it is a work.

But having said that, it's a lot of work to do.

The biggest difference between the studio base and the crew is that the crew is a tofu scum project, which is neither necessary nor allowed to be too strong, otherwise there will be an explosion scene,, didn't it blow up? That's stupid. Or blow it up, and a big rock comes down and smashes the actor, and the problem is even more serious.

The studio base has to be used repeatedly, so it has to be strong and firm, at least it can't collapse at the first touch, but it also has to save costs, after all, it's filming, and there is no need to engage in such high quality.

Li Xianyun also wants to facilitate the scene change, suitable for the needs of scenery artists, and now even the attractions are Transformer-style attractions, so the cost of some aspects is higher.

Li Xianyun dared to do this, also because he had a few ghosts, strong ghosts, and melon farmers, otherwise he would not be able to do these jobs with the existing investment just by relying on Lan Yuan.

Next, the old ghost asked Li Xianyun about the planning of other districts.

After a general understanding. The old ghost asked, "So, the next two phases are the ghost town expansion and ancient building area?" ”

"Yes, the scenery service of the ghost town will also be the main source of income in the future, as long as the crew can afford to pay for it, I will have no problem building a city directly." Saying that, Li Xianyun whispered a price to the old ghost.

Hearing the price, the old ghost was also shocked, "Are you sure?" ”

Li Xianyun nodded, "Of course, Yisheng Media is a high-tech company!" ”

The old ghost didn't ask what technology it was, and said directly, "When will you do it?" ”

Li Xianyun smiled and bared out a mouth full of white teeth, "Look at the money." ”

The deadline given to them by Lanyuan Group is three years for the second phase of the project, and now it has only passed less than a year, so there is no hurry.

In the past two years, it is necessary to use the first phase of the project to make some money.

Investment has begun, three months free in the early stage, and then three months at a discounted price, and a number of merchants have been booked to settle in.

However, this part of the investment is a small move, and the core business district has not yet moved.

The old ghost thought for a while and said, "Thirty billion prices, I want twenty points." ”

That's 640 million.

Yes, old ghost, it's not ordinary people who can easily take out so much money.

No wonder Dou Lingling, they provoked you to be so scared.

Li Xianyun suddenly felt that the old man in front of him was several times thicker than him, and he laughed and said, "My land is only 1.4 billion, and I promise to invest 1.5 billion, and there is also 10% of the income from special effects!" ”

"That's why I counted you 300 million more, I'm an angel wheel."

"Fuck off, I'm so rare with your 300 million." Li Xianyun was disdainful. After thinking about it, he said, "Four billion." ”

The old ghost pouted, "The film and television base is not easy to do, and it is the most difficult in the early stage." ”

Li Xianyun nodded.

Yes, don't look at his good planning, in fact, it is still extremely risky.

The whole country is engaged in this kind of thing of film and television bases, and the real fire is a vertical store, and 80 percent of the film and television bases are loss-making.

Even if Li Xianyun is confident in his ghost special effects, he still doesn't dare to guarantee it, there are too many things involved. So much so that for a period of time, Li Xianyun and Jiang Zheng were collectively anxious, and Li Xianyun had the idea of taking Jiang Zhengxuan on a world tour and singing a love song to old age.

Of course, whether the world wants them or not is another matter.

The old ghost continued, "And your plate is too big, which is a good and a disadvantage. ”

Exercise!

You're on the nail on the head again.

The area of this land is too large, and the key to the land is high-tech equipment, and the investment per unit area is too large.

You must know that the total investment of many film and television bases does not exceed 100 million.

The old ghost continued to poke the needle, "To make a film and television base, it needs a relationship between the upper echelons, and word of mouth alone is not enough." ”

Li Xianyun knows this.

The reason why the vertical shop was able to rise in the first place was because the vertical shop group itself was inextricably linked with the upper echelons of the film and television industry, and when they first started to build this film and television base, the earliest batch of crews could not even be regarded as voluntarily entering, but had the assignment from above.

Want fast approvals? Please go to the vertical shop to shoot.

Want to get funded? Please go to the vertical shop to shoot.

Want to buy a film at a good price? Please go to the vertical shop to shoot.

Finally, let's put a sign that the crew is free - in fact, only part of the venue can be free, and if you want to be free, you have to stay in their hotel, use their supporting services, and change the soup without changing the medicine.

Anyway, after a series of operations, there are related resources, and excellent marketing methods, which attracted a large number of crews to station, brought financial resources, and continued to expand, so as to have a good reputation, and finally form a virtuous circle.

And Li Xianyun's plan is still purely commercial.

It's all about word of mouth!

That's his biggest challenge.

Word-of-mouth is not so easy to publicize, it is not something that can be done with one or two advertisements, you spend a billion to go out, not many people may know, and if you know, you may not believe it, and if you believe it, you may not come.

In this case, it is extremely difficult to operate in the early stage, after all, the maintenance of the studio still requires a large number of manpower.

There are more than 50,000 internal employees in the Zhudian Film and Television Base, and so many people eat and drink Lazar every day is a huge number.

The ghost town is now small in scale, the first phase was completed, the management company was established, and there were more than 200 people in the business department, technical department, and ordinary staff, and the salary alone exceeded one million per month.

This is still not as few as the number of salesmen, and the number of employees will have to increase when the business is opened.

The key is that you can't wait for the business to recruit these people, you have to carry out on-the-job training first, right? Employees can't be found in a day, so there's always time, right?

So during this time, Jiang Zheng has been recruiting people, and he has a headache when he can't recruit people, and he has a headache when he sees the efforts of so many people, and he has a headache about the passage of book numbers.

This is where the drawbacks of snake swallowing elephants come in, and there is a serious lack of funds.

You must know that once a ghost town loses money, it is not something that tens of millions can stop, and a small loss in a month is more than one million.

The most important thing is that you can't do it if you can block it - Yisheng Media's money should be used to develop itself, and ghost towns are used to make money instead of dragging them back!

The old ghost just saw through this, and punctured Li Xianyun's confident balloon with a word.

At this moment, the old ghost made persistent efforts, "In fact, what really needs a film and television base is a TV series, not a movie." ”

Yes!

Movie shooting requirements are high, either you close the road yourself, find a famous building to shoot, or simply build a building yourself, anyway, big productions rely very little on the studio, only small production movies and TV series really need a movie theater.

And in terms of TV series, their relationship is significantly weaker.

The old ghost said again, "The first two or three years were the most difficult, and the initial stage was almost ironclad in terms of losses. Whoever can maintain capital within half a year is a miracle. ”

Belch......

It's good, it's hit again, Li Xianyun feels that he is covered in bruises, and he is about to be stabbed into a sieve by the old ghost.

According to Li Xianyun's plan, the fundamental source of income for the ghost city film and television base is still tourists.

Only with tourists can there be ticket income, and merchants can also make money, as for the crew, their main role is actually to use it for tourists to watch. For example, fans chase stars, or are interested in how the crew films, and then enjoy the attractions......

In the early days, tourists were the most difficult to pull, and it would be nice to survive on the income from renting the venue to the crew.

No way, the film and television base is typical of low consumption costs and high operating costs.

Operating costs are fixed expenses, whether you have a business or not, you have so many costs every day, and you are not famous in the early stage, and the relationship is not in place, even if there are things that others do not have, it will take time to accumulate.

And you don't have that much money here......

Lanyuan Group, Huayou Group, and Swift Platform actually have investment intentions, but they all depend on the situation.

They don't expect Li Xianyun's ghost town to make money now, as long as he can break even within a year and a half, then this ghost town has potential.

And the ideal is that Li Xianyun will bring the ghost town to the point of close to breaking even in a short period of time but still losing money, and then be on the verge of bankruptcy due to a shortage of funds, and that is when investment institutions flock to it - just like when Li Xianyun picked up the leak from Lan Yuan.

Get the fattest fruit when you're at your weakest!

Although he was about to be stabbed into a sieve by the old ghost, Li Xianyun still smiled confidently, "Our special effects and scenery income can make up for it, and we can also take out a loan." ”

A businessman must not only be able to fool others, but also himself.

Steady!

We didn't have any problems!

The old ghost said happily, "Your special effects are currently limited to the use of ghost towns, which in itself will affect your special effects business, you must know that special effects also have templates, if the same ghost special effects are used in ghost towns, and you leave here, you will have to use them elsewhere, you can only find other special effects companies, in the case of insufficient use, it will lead to an increase in the cost of other special effects, so unless you reduce the price significantly, your special effects business is not so easy to do." As for the setting, even if you can give a cheap setting, there will not be many crews willing to do it if there is no oil and water. ”

Exercise!

That's right again.

For the same ghost, if one shot is 10,000, then the five shots cannot be 50,000, but may only be 20,000, after all, the foundation is there.

Li Xianyun's special effects are limited to the use of ghost towns, what if this ghost is still used outside of ghost towns?

Redo?

That's another extra expense!

The decisive battle in Sky City is with the group, there is no such thing, and the god-killing crew is because Zhang Damu pursues the effect, and he doesn't feel distressed about spending money - he used Li Xianyun's ghost here, and he can shout in the later stage when he looks for other houses to do it according to this standard.

Unfortunately, the late company is not him.

Even so, the 40 million special effects fee before the god-killing crew also includes fireworks, water waves and other special effects, otherwise it would be impossible to give this price.

But not every crew is a god-killing crew, so they can't buy a special effect from two companies.

So unless the special effects happen to run out in the ghost town scene, or if the special effects you have here are really too cheap and worth doing in two.

This leads to the situation of weak binding, the crew can not come to the ghost town, and the ghost town business cannot be driven; Under strong binding, the special effects are difficult to sell, and the help for ghost towns is also limited!

That's the crux of the matter!

As for the setting, it's the same, after all, these days, the crew is the main force!

The cheaper and better you are, the more reluctant people are to ask for it!

The old ghost continued: "In addition, your company has mortgaged fifty million. As for this land, it is very valuable, but Lan Yuan gave you 80 million, locked the land, and can no longer be mortgaged. In this matter, in fact, you are still plotted by Lan Yuan, no matter how awesome the development is, they don't agree, and the ghost town can't be used as collateral anymore. ”

Critical Blow!

The experience is still shallow.

At the beginning, Lan Yuan lent them 80 million for this purpose, so that their maximum capital could only be used to sell shares and not to borrow.

Want to borrow money? Talk to me!

Jiang Zheng and the others were not unaware of this problem, but Lan Yuan was resolute on this issue, and they had no money to develop it, so Sun Shi was forced to not give in, so they could only give in.

Li Xianyun was completely helpless: "Old ghost, you can do it." ”

"I entered your studio, and I should know you best." The old ghost laughed.

Gain this, lose this.

The old ghost is willing to open a price of 3.2 billion because he really feels the magic of Li Xianyun's special effects and the prospect of the ghost town, but because he has enough time to feel it, he also has enough time to investigate.

He knew that this was Li Xianyun's most critical and even weakest moment.

Lan Yuan understands engineering but doesn't understand film and television, Swift Platform understands film and television but doesn't know production, Huayou understands production but has no money, Shengda is too big and directly locks the technology itself.

So they all missed the opportunity.

But the old ghost caught it.

He didn't want technology, because he found that Li Xianyun's special effects had a direct relationship with the ghost town.

Then I'll take a stake in the ghost town.

I don't want technology, I just want your exclusive technical service!

That's easy to talk about.

In fact, as he himself said, the crew is good at doing business, and the tourists may have to promote, but the crew's nose is very smart. As long as you can save 10 yuan, you will never go to a place where you can save 9 yuan.

Therefore, Li Xianyun has a lot to offer, if Li Xianyun opens, he doesn't need to make a profit, as long as the monthly loss reaches a certain bottom line, investment institutions will flock to it like a bear smelling honey.

At that time, this place was not a matter of thirty-two billion, but at least four or five billion.

Li Xianyun has said, "My target is the vertical store, not counting the land, the vertical shop group has invested about 5 billion yuan in the film and television base, and the annual revenue is 20 billion!! And the ghost town may develop to a higher and more powerful point in the future. ”

The old ghost grinned, "Impossible. The ticket alone is far worse than the vertical store. The number of tourists in the vertical store is now 10,000 per year, and the price of the unified ticket is now yuan, and the annual ticket income alone is not less than 100 million. And you? How many people can your ghost town hold? ”

He stretched out two fingers: "30,000 people are up to the sky!" With an average of 10,000 visitors per day, you are already more awesome than a vertical store, but how many tickets can you order? The 480 yuan ticket is because there are 50,000 acres of land. Your land of less than 5,000 acres is about the same as receiving 50 according to the standard. Of course, you have a big investment, I count you well, an average of 10,000 people a day, and only 500 million ticket income a year. The surrounding facilities have declined year-on-year, counting you as one billion yuan, and 1.5 billion yuan in revenue a year, this is the performance of your Li Xianyun's ghost town! ”

Belch......

I'll go, the key combo!!

Indeed, Li Xianyun's 5,000 acres of land can be counted as good in the early days.

There is a huge gap in ticket revenue.

This is the difference between a large film and television center and a small film and television center.

The large film and television center has a large area, high ticket prices, and a large capacity.

Ten times the area, ten times the capacity, and at the same time the ticket price is still three times, after all, the area that can be played is wide, so the ticket revenue alone is dozens of times worse.

Not counting the land, with a total investment of 3 billion, it is already good to have a revenue of 1.5 billion, in fact, Li Xianyun knows that it is impossible to reach his level of blowing in the short term - if he can reach an average of 2,000 tourists per day, he will thank God for Guangkun.

There is a shortage of cash, huge debts, and the prospects are not as broad as Li Xianyun's blowing, what should I do?

Excellent bosses will stick to the end and never admit defeat!

Li Xianyun stubbornly resisted, "It's not bad that the annual revenue can reach this figure." As for funding...... Doomsday Crazy Flower is about to be launched, and the Super Hero series has been initially launched, and the fifteen series can also bring back some models. In addition, I plan to sell Ji Tongyu. ”

The old ghost didn't know that Li Xianyun wanted to hide Ji Tongyu, but he didn't care about this, and said directly, "That kid is not worth a few dollars, and I suggest you hide it." Things are fine, and whoever you sell them to will offend them. As for the money of the brokerage company, I know that you will not divide the account for the time being, and it is Dou Lingling's ability to not let you transfuse blood. It would be good if Doomsday Crazy Flower could be launched next year, and the payment period will be half a year smaller. The Super Hero series storyboard is not good, right? Wait until the Year of the Monkey? It is estimated that it will take a year to get the money back after the shooting. If you don't know that 80 million will not be returned, you have to post another one. Lan Yuan will not pay money until it is determined that there is a profit, and Yisheng Media will pay money in one direction, and in the case of Lan Yuan has shares, it is equivalent to sending money to Lan Yuan. ”

Li Xianyun was surprised: "Old ghost, you know a little too much." ”

The old ghost raised his wine glass and said, "Lao Tzu is not a director, what do you think I have been doing all this time?" The ghost town hasn't opened yet, not counting anything else, just the more than 200 employees, everyone eats horses, and the basic expenses are more than one million per month, right? After opening, you have to recruit more people, and the cost will be further increased. If the revenue does not meet expectations, the loss will further increase. This thing is just like the movies and television before it was launched, before it was walked, no one knew if it was a mule or a horse. ”

Li Xianyun was extremely sad and indignant: "Brother, you check my bottom down!" ”

The old ghost said sincerely, "I really like you as a younger brother." ”

Exercise!

I was taken advantage of.