This year, the first day of the Lunar New Year is the third day of the second month of the solar calendar.

On the first day of the new year, the ghost town had a soft opening.

On the day of the trial opening, Jiang Zheng and Li Xianyun gave full play to their connections, let the Swift Platform, Huayou, and Lan Yuan all help to do some publicity, &bsp&bsp invited some heavyweights to come to the platform, making the scene reasonable, and Li Xianyun was also given the title of an outstanding young entrepreneur by the Ze County Government.

The opening of the cinema is a big reward, the original price of the ticket yuan, during the Chinese New Year, the tourists and the crew are discounted, and the crew introduced by the old ghost is discounted by six on this basis, &bsp&bsp Even the ghost special effects are relatively given a 20% discount, and they are all full of flowers, and they agree to promote Li Xianyun, &bsp&bsp directly insert advertisements in the series, special thanks.

Li Xianyun, who pulled sponsorship, can be regarded as a sponsor.

The news of the trial operation of the ghost town in Zexian County spread quickly, and local residents came to play, one is to see the ghost town attractions, and the other is to watch the crew filming.

Although the business of the film and television base is not bad in the trial operation stage, the opening is all false prosperity, often the opening is lively and lively, and the follow-up is deserted.

Therefore, the excitement for a while at the beginning does not indicate any problem, whether it is a mule or a horse depends on the performance of the future.

Not to mention that because it was a soft opening, the tickets were discounted, and I couldn't make a lot of money.

On the other hand, the decisive battle of Sky City is now online.

This masterpiece prepared by Huayou "carefully" is not surprisingly Waterloo.

People who have seen it have shouted and cursed, and the only thing that is commendable is the special effects.

Yisheng Media's special effects have been circulating on the Internet before, but this time it is finally on the theater, &bsp&bsp is officially a wave of theater-level fame.

Another one who caught a small fire was Jiang Lanwen.

She plays the big sister in the film, &bsp&bsp A little villain who is not a villain, &bsp&bsp originally didn't have many scenes, &bsp&bsp But because of Li Xianyun's relationship, she temporarily added a scene, and later added some to her in order to balance, and the original small role was also played because of this, and she was about to catch up with the third female.

And Jiang Lanwen did perform well, so she became a little popular, and her popularity increased significantly, and she was about to catch up with Qin Yuyu and them.

Although Qin Yuqi and Bai Xiaoxian are the heroines, the Internet University and the cinema line are not at the same level after all.

This made Qin Yuyu complain and call Li Xianyun to blame Li Xianyun for being eccentric.

Li Xianyun had to say that this is a coincidence, don't worry, there will be your big drama in the future, the superhero series, and the theaters in the back will have you.

Jiang Lanwen was overjoyed, and ran over on the third day of the Lunar New Year to accompany Li Xianyun through the rest of the holiday.

During this time, the ghost town gradually revealed its problems.

The main thing is the supporting problem.

The success of the vertical store has attracted a large number of low-level employees.

For example, group performances.

A large number of group performances across the country gathered with this, they are worthless, even humble, pitiful.

But if one day, a film and television base opens, but you find that you can't even find a group performance around, you will immediately feel that the group performance is so important.

Although the crew will not add money for this, they will give up this film and television base for this.

For this reason, Liu Yijiang and Jiang Zheng also ran all over the crew, looking for group leaders everywhere.

The leaders of the group are also very proficient, you want me to go to a poor mountain and a remote ravine to pull people for you, you have to give extra money.

Giving extra money is absolutely impossible, but convenience can be provided.

Free accommodation can be provided, and a large number of containers converted into group performance living areas are also unique.

In addition, there is a subsidy, in the early days, a certain living allowance was given every month.

However, the base is not only a group performance, a large number of peripheral facilities, including art scenery, costumes, props, etc., are also required, and the supporting services of the Zhudian Film and Television Base in this regard can be called the most complete, which is not only convenient service, but also profitable.

Otherwise, what if the directors have an idea, what if they have new needs but no resources?

So what a crew needs, the cinema should be able to provide, and this is a lot of resource expenditure.

In the early days, there was no full financial support, and the all-round diversified film and television shooting center of the whole industry chain pursued by the ghost town actually lacked even basic supporting services, and the only thing that could be played was the two fist products of special effects and scenery.

Because of this, even if Jiang Zheng and Liu Yijiang tried their best to add a lot of investment in this area, they still couldn't meet the needs of multiple crews, and the area of the ghost town itself is now limited, so only three crews were received for the time being.

After the Spring Festival, the tide recedes.

As expected, the ghost town was lively at first, but as the year wore on, the number of visitors began to drop significantly.

The average number of visitors per day in a ghost town has dropped from 3,000 to 300.

In the end, the total return in 26 days is 10,000.

Among them, there are more than 10,000 tourists and 10,000 ticket revenues.

The crew introduced by the old ghost entered the scene on the third day of the new year, and left after only 23 days of filming, using seven venues, because of the relationship between 4.8 percent off, the total venue rental fee is about 100,000 yuan. The special effects cost 8 million, and the commission of 10% for the ghost town is 800,000, but fortunately, the scenery is considered a ghost town, and there are 50,000.

The other two are small crews pulled by the business department, with little space and short time, adding up to 100,000 yuan in venue rental fees, and the small crew can't afford special effects, Li Xianyun They sent a few ghost shots in order to attract business, no charge, and other services such as serving Huadao scenery earned 100,000 yuan, and the total income was 200,000 yuan.

In addition to that, there are some other incomes including billboards, parking lots, plantations, etc., about 300,000 yuan.

The operating cost of a ghost town is about 10,000 yuan, of which the salary expenditure alone reaches 10,000 yuan.

The main reason for this is that the ghost town now has about permanent staff - there are more daily staff than tourists.

The company itself has administrative, financial, legal, business, planning, marketing, personnel, publicity, technology and other departments.

The relevant technical personnel include plumbing, plumbing, engineering, masonry, carpentry and a series of other types of work, involving all aspects.

Providing supporting services for the crew also requires relevant personnel, studio management, equipment rental, start-up and maintenance, warehouse management of the service, organization and arrangement of group performances, crew communication, coordination of business arrangements and other related service personnel.

Finally, there are ticketing, security and cleaning, and even an emergency center.

People are already the minimum configuration, and if the enterprise wants to develop, these must be missing, even if it cannot play a role for the time being, at least the team must be built.

This day's profit was about 10,000, but then it was miserable.

If calculated according to the current average of 300 tourists per day, 10,000 tourists a month will have a ticket income of 600,000, and if there is no big crew entering the venue, it will be up to the sky with the income of 7.8 million yuan from the crew, plus the surrounding areas, it will be a net loss of about 10,000 yuan in a month.

Of course, they can also reduce expenses by reducing the number of personnel, etc., but this is obviously not a reasonable approach, and many staff members cannot be reduced according to the flow of passengers.

There are not many staff in ordinary scenic spots, and it is not appropriate to go any less.

Although after three months, the shop charges can make up for the shortfall, but there is not enough tourists, and the shop can't actually collect much money.

You must know that although the main source of customers of the studio base is the crew and tourists, the core of creating value is still the merchants.

Without customer flow, shops are not easy to rent.

Although the ghost town has special effects income, the majority of the special effects income is not here, and the ghost town only takes one percent, plus the small crew's demand for large special effects is low, so the income is also small, and it is basically ignored in the early stage.

Revenue ultimately goes down to passenger flow.

And the passenger flow can't just rely on the surroundings, how many people can there be in Jiangcheng?

Tourist attractions that are open to the whole country have no future without inter-provincial tourists, and at this point, ghost towns need time to be promoted.

Everything is as the old ghost judged, the crew's response was fast, but the response of the passengers was much slower, and fame in the circle and outside the circle are two concepts.

The ghost town is highly professional, and the awesomeness in the circle is just around the corner, but to get out of the circle?

I'm sorry, but your professionalism is strong enough to care about my tourist's?

Fortunately, in the past half a month, the satisfaction of tourists is high, after all, the real ghosts of holographic projection are indeed rare, so the reputation is easy to establish.

It's just that word-of-mouth only takes one night to collapse, but it takes years or even more than ten years to establish.

So don't expect a lot of tourists to come in the short term.

For this reason, Li Xianyun and the others also kept meeting and discussing.

The old ghost finished his play and joined in as a shareholder.

But some troubles really only know about troubles when you do them.

Even the old ghost slapped his head after touching that pile of people who were anxious, fuck me, I'm still naïve.

The big names in the film and television industry, the king of human spirits, and the ghost of drama spirits, Comrade Lao Changgui, all feel naïve and think things simply, which shows how troublesome this series of follow-ups is.

But it's all done, and you still have to grit your teeth and hold on.

Doing business is annoying, but it's actually quite simple.

The so-called simplicity is a principle to find and solve problems.

As long as you find the problem, solve the problem, and do what others can't do, and be unique, business will naturally be good.

How to solve it is the most important thing.

The first issue now is to stabilize the merchants.

If the source of customers decreases, merchants will not make money.

Although the ghost town does not charge tenants for rent at this stage, labor costs are also costs.

Merchants watch scattered tourists in ghost towns every day with nothing to do, and it is inevitable that they will be dissatisfied after a long time.

Especially after a day, some people only do business for one or two hundred yuan, and they instantly feel that there is no future here.

Merchants don't feel that they are incompetent, and if business is bad, it must be the environment.

Although the environment is good, the business of merchants may not be good, but at least there is a reason to find fault now.

So as the year ended, Jiang Zheng's office also continued to have merchants coming over, urging Jiang Zheng to engage in some activities and more special offers to attract tourists.

Inside the office of the Ghost Town Development Corporation.

Li Xianyun and Jiang, who had just gone to work, were talking.

Jiang Mengmeng sat on the side obediently, holding a toy to tease the black bear ghost.

Jiang Zhengdao: "China Travel requires a five-year rebate agreement. They say that our ghost town is not attractive and tourists are reluctant to come. ”

"! I just want to lock in the chips when our fame is not open. The old operation of the business world. Li Xianyun was disdainful.

After being a boss for more than two years, Li Xianyun now understands these business routines.

It's not that ghost towns aren't attractive, it's just that their fame hasn't opened up yet.

Travel agencies have always been the pillars of scenic spots, and some small attractions will give travel agencies rebates in order to attract business, which is why some travel agencies can organize groups at low prices. Of course, you don't have to give away the popular attractions – not only do you not have to give rebates, you have to queue up to buy tickets.

The travel agencies contacted by Jiang Zheng asked to sign a long-term cooperation rebate agreement, which in itself shows that they are optimistic about this place. Now I just want to seize the opportunity to make a profit, otherwise when the ghost town rises, I want to find a ghost town to get back? There are no doors.

But Li Xianyun, where are they willing to do it?

As a result, there is no way to talk.

In the early days, the new attraction relied on tourists from the surrounding area, and a major source of tourists was travel agencies.

Without the support of travel agencies, it is difficult to increase the number of tourists from other places.

In this respect, the ghost town is losing money precisely because it is doing so well!

Ironic, isn't it?

But that's the reality.

If they don't do well, Li Xianyun and they may agree to the rebate, but because they do well, they will naturally not accept it easily, and they are doomed to difficulties in the initial stage.

"The problem is that it is still more troublesome at this stage, mainly for merchants." Jiang Zhengdao.

Li Xianyun said angrily, "At this stage, it is rent-free, and they made a lot of money in the first month, but now they are not happy if they are a little less?" ”

Jiang Zheng shook his head: "Merchants won't settle accounts with you like this." It's their ability to earn what they earn, and it's our incompetence to lose it. It's nothing, each has its own position, and it can't be said who is wrong. If we were one of them, we would think the same way. ”

"What are they asking for now?"

"Discounts, promotions, publicity, even free, price increases, what else can there be?" Jiang Zheng also smiled.

Although the entry of the crew can also bring benefits to the merchants, the crew is different from the tourists.

For example, there are many merchants in the scenic spot that sell souvenirs, and some special ghosts in ghost towns have registered their copyrights, and only merchants in ghost towns are eligible to sell them. But the crew won't buy these things, they're here to make money, not to play.

Therefore, the crew's consumption is basically limited to food and accommodation, and they basically don't touch souvenirs.

Tourists are different, tourists are here to play, they are here to consume, the consumption direction is wide, the target group is many, and the merchants are profitable.

So at this stage, due to the lack of crew and tourists, the result is that the business of small food merchants is okay, and the merchants who do souvenirs are miserable.

Recently, the most complaints received by the ghost town commerce department are from such merchants.

Of course, those merchants who make money may not be satisfied, and what they hate is that ghost towns do not allow them to raise the price of their goods.

A huge ghost town must have norms, and it is necessary for merchants not to sell at will at high prices and rip off customers.

But doing business in a situation where there is not enough traffic is a nightmare for many.

Those who don't make money want to make money, and those who do want to make more money.

That's why each merchant has its own needs.

Not only that, but even the travel agencies have a variety of tours, the most typical of which are low-cost tours.

What do low-cost groups rely on to eat?

Isn't it just a sales rebate?

Therefore, the travel agency proposes not only ticket rebates, but also rebates for commodity sales, and the latter is more demanding - ticket rebates are twelve, and merchandise sales rebates are forty-five.

This means that the shop does not sell fakes, and it is simply impossible to pay such a high rebate.

It is impossible for any aspiring and ambitious business to accept such conditions.

Li Xianyun snorted coldly: "Why do they ask us to do it?" ”

Jiang Zheng smiled: "No, why. Your readers will teach you how to write. Your moviegoers will tell you how to make a movie. Your merchant can also teach you how to make a film and television base. It doesn't matter whether it's right or wrong, the important thing is that if there is an interest, there is the right to make a claim. You can not listen, but business cannot not be upright. We can afford it, but merchants don't want to wait. ”

"!" Li Xianyun scolded fiercely.

At this moment, there was a knock on the door outside, and then Su Haili's voice said, "Boss." ”

Li Xianyun waved his hand, Jiang Mengmeng and the black bear monster disappeared, "Come in." ”

Su Haili pushed the door and entered, "The phone of Lanyuan Group, they have something to talk to you about." ”

"What?"

"Phase 2 and shareholding agreement."