Chapter 22: Stop Loss in Ghost Town
Yisheng Media Office.
Looking at the backstage numbers of the swift platform, Li Xianyun was completely speechless.
On the first day of the launch of the Ghost Legend, the box office figure of 10,000 is not too ideal, at least not as good as the 10,000 of the Legend of the Dragon Tomb.
But from the next day, every day has been rising against the trend.
In just one week, the box office reached 10,000.
This number has surpassed the weekly stats of the Dragon Tomb saga, &bsp&bsp&bsp and continues to improve.
The rapid growth also made Li Xianyun unexpected.
The production cost of this film is only one million!
This is a blast?
Look at it like this, there is a rhythm of rushing 40 million.
Li Xianyun's previous Dragon Tomb Legend with the largest cost was only about 30 million in a single part, but now a hell of a surprise directly wants to break the record of the Dragon Tomb.
The most important thing is that this film has a high praise and has reached a score.
This is already a very good rating.
At present, the movies produced by Li Xianyun have the highest praise for the ghost record, &bsp&bsp rating, then the anti-time hunting, rating, and then the legend of the Dragon Tomb, rating.
But the box office is diametrically opposite, the Legend of the Dragon Tomb has the best results, with a total box office of nearly 60 million for the upper and lower parts, and only more than 20 million for the three ghost records, which can't add up to one.
Until this time, both the score and the box office have been reaped.
To put it bluntly, the public still likes to watch some cheerful movies.
You don't see so many awesome heroes from Marvel, but in the end, the movie style is awesome and funny.
It's really better to sell money than.
Of course, it is not easy to do a good job of teasing, and many deliberate comedies often do not get the desired effect.
Real comedy is often mixed with the main drama - Li Xianyun does not recognize that the core of the so-called comedy is tragedy, &bsp&bsp because this is too narrow, he firmly believes that being funny for the sake of being funny is not the right way to do it, it is equivalent to scratching you if you don't laugh and I will scratch you.
In his opinion, releasing one's own nature, finding beauty in cruelty, seeing dreams in reality, and seeing possible existence from everything that does not exist is the core of comedy.
Here's how he sees it.
That's what he did.
The core of the plot of "Ghost Surprise" is still a drama, but the performance is subversive, casual and casual, but inadvertently creates a classic - quite a feeling of becoming a west.
In any case, the hell is a good thing, and the direct effect is that the number of visitors to the Ozawa Mountain Tomb has increased.
The Ozawa Mountain Tomb itself has three characteristics: a Buddha, a trap, and a ghost.
Other attractions sell for dozens of dollars for a feature, and they sell for fifteen, plus the unanimous praise of the people who come out, so that the ancient tomb of Ozawa Mountain has become a must-visit place for every tourist who enters the ghost town.
It's a pity that this is still an increase in the unit price of customers, not an increase in total passenger flow - a hell of a surprise can't support the passenger flow of a ghost town, but the loss of a ghost town has plummeted.
So when Li Xianyun drew the red line of loss and shouted with confidence, "We lost 100,000 yuan this month", there was a thunderous applause in the conference room.
Even the old ghost smiled, &bsp&bsp According to this progress, &bsp&bsp Ghost Town will almost be able to turn a profit next month.
After getting the news, Lanyuan Group also talked to Li Xianyun again about the shareholding.
But Li Xianyun still said that 10% of the words agreed in advance can be done at any time, &bsp&bsp The rest is not in a hurry for the time being.
The second 10% is set, and Lanyuan Group can invest at any time, but it is not in a hurry. The crux of the matter is the follow-up third 10% follow-up.
Although the ghost town is close to stop loss, stop loss is not a pursuit.
A ghost town that costs three billion, even if it can earn 100 million a year, the return on investment ratio is still too low.
According to normal business practices, even if it is a 10% return, it needs to reach 300 million yuan a year, that is, about 30 million yuan a month.
There is still a long way to go from stop loss to 30 million.
However, the operating costs of the film and television base are fixed, once the loss is stopped, each additional tourist, or a crew, can be regarded as a net profit, so the growth curve is also extremely high.
Today, Li Xianyun was in the office discussing with Jiang Zheng.
"The average daily tourists in July are 520, Dongluo Film and Television is counted in last month, and this month's official crew is three, plus the total income of shop income and other paid services is about 10,000." Jiang Zheng said to Li Xianyun.
The basic expenses of the ghost town have now increased to about 10,000.
Li Xianyun frowned and said, "There are still too few crews who have come." ”
The number of tourists increased from an average of 300 per day in March to an average of 500 per day in July, and the ticket income of the month was about 10,000, mainly to meet the needs of merchants.
But this time, several crews are small crews, and they don't even use much special effects, and the income from serving Huadao is only 700,000.
The lack of improvement in core profitability is also a major factor in the failure to achieve profitability.
Jiang Zheng spread his hands, "It's not that there are few crews, it's that our studios and actors are still not enough to meet the needs." ”
After a trip to Chaoying, he has accumulated a lot of service and road, which can solve the problem of supply and demand of service road.
But studios and group performances are still bottlenecks.
And the biggest difference between the crew and individuals is that as long as you still have a bottleneck, it will restrict the willingness of the crew to come.
You must know that what many crews really need is not attractions, the core is the studio, if I can only shoot a scene with you, and then I have to change scenes, it means that the cost will increase, and it is better to find a scene elsewhere than this.
Therefore, a good cinema must allow the crew to use as many attractions as possible and reduce the time and transportation costs caused by the transition.
In this regard, the big crew is not satisfied with the matching, and the small crew does not need special effects, and after the related households run out, it also leads to the decline in the income of the crew in the ghost town.
At the end of the day, the ghost town is a half-finished product with insufficient hardware.
Li Xianyun asked, "How long will it take for these to be fully completed?" ”
Jiang Zhengdao said, "If the studio is concerned, ten should be completed by the end of the year, and the rest will definitely have to wait for next year." The key is still special and group performances, we have few crews, and we can't find a job if we come too many group performances. ”
Things are often mutually restrictive.
There are not enough supporting facilities, and the crew is reluctant to come, and there is not enough crew, and the actors are not willing to come to pick up the work.
Although the ghost town gave subsidies, the group leaders were very dark-hearted and ate the bulk of the subsidies.
This is also the reason why there are still few group performances, and the benefits are taken away by the group leaders.
At this moment, Li Xianyun thought for a while and said, "What do you think of us raising a group of performers by ourselves?" ”
"Raising a group?" Jiang Zheng was surprised, "That's a big cost, once the group performance is raised, the ghost town may fall into a loss again." ”
Li Xianyun shook his head, "Facts have proved that our current business model is effective, and there is no shortage of funds for the time being, but what is lacking is time." Studio expansion is not in a hurry, but group performances can be solved first. In addition, after the expansion of the ghost town, it was supposed to increase the number of staff ......"
Jiang Zheng understood what he meant, "You mean, this wave of group performances is also a staff member of the ghost town?" ”
"Yes, then you won't be afraid of waste." Li Xianyun said.
The first phase of the ghost town has made ten scenic spots, and the second phase of the project is more than halfway through, of which the ghost town scenic spot has 20 scenic spots, but some of them have not yet been put into use. The ancient building area and studio area are also expanding on a large scale, and many of them are still unfinished.
When a large number of scenic spots are put into use, they will definitely still have to recruit people. Of course, in the case of perfect infrastructure, there is no need to recruit so many people, mainly the service personnel of the scenic spot, which does not belong to the technical work.
Li Xianyun thought, why don't you recruit people from the group performance?
While doing group performances, while being a ghost town staff, for group performances, this is also a way to ensure income in drought and flood, and there is no need to be exploited by the group leaders anymore.
As for the special contract, the price is high and it is difficult to raise, it is better to draw people directly from Yisheng Brokerage - the actors of the brokerage company, and the worst ones are also calculated according to the special contract.
Group performance? Do you need an agent for group performances? The head of the group is the agent!
Li Xianyun said: "We are the head of the group!" In the future, we will be responsible for the group performance arrangement of the crew, we can give them a high share ratio, and save them from being exploited by those dogs. ”
The head of the group is awesome, and you can make millions of dollars with one trip to the crew.
Li Xianyun gave them money, but they didn't do much in personnel, Li Xianyun simply took a heart and smashed the job of the group leader.
This Qian Laozi and the group performance are half divided, and everyone is happy.
The whole industry chain comes step by step, the first step is special effects, the second step is pre-set art, and the third step is group performance.
Jiang Zheng is also a little worried, "This is likely to lead to confusion in responsibilities and easy problems in management." ”
Li Xianyun thinks about it.
It is a group performance and a staff member, which is indeed easy to lead to management chaos.
After thinking for a while, Li Xianyun said, "Then make it a volunteer." The group performance is their main identity, and they usually participate in the ghost town service as a volunteer, and they are settled on a daily basis. When the time is ripe, learn to erect a store, set up a special actors' union, and then set up several branches under the ghost town, each responsible for a stall. ”
Jiang Zheng thought about this, "Yes." ”