When Fan Xiaopang heard the name of "33 Days of Broken Love" again, it was a week later.

The box office of this movie was less than 20 million on the first day, and then with the rise of word-of-mouth and the various marketing hype of Double Eleven, the box office increased instead of falling in the following days, and finally the box office in the first week was cut 150 million, shocking the industry.

Although the box office in the second week declined significantly, it also exceeded 75 million+, and the authority estimated that the total box office of this movie was between 2.8~320 million.

This data is already very terrifying!

At present, Lao Mouzi and Xu Laowei's "Jinling Thirteen Hairpins" and "Dragon Gate Flying Armor" have not yet been released, and the highest box office of Chinese films this year is "The Great Cause of the Founding of the Party" with more than 400 million, and then "New Shaolin Temple" with 212 million.

Regardless of the final box office of "33 Days of Broken Love", it is already the biggest dark horse of Chinese films this year.

What's even more remarkable is that the shooting cost of this movie is only 9 million, excluding the cost, just the box office share, the producer can earn 100 million.

The investments behind are all happy to die, considering the rate of return alone, they are the most eye-catching existence this year.

Even "Far Cry", which set off a fan economy in the summer, can't compare, after all, the funding base is here.

Even Wei Yang couldn't help but blush a little, it wasn't that he didn't know about this movie at the beginning, and it wasn't that he didn't want to vote.

But the cost of this movie is too low, and the Perfect World Film and Television that is the main control behind it is not a small company, so there is no need to go outside to find investment for this money, and he can't invest if he wants to.

However, although he didn't make any money, Wei Yang still beckoned the blue whale to study the publicity and marketing of "33 Days of Broken Love".

And it's not just the blue whale, most film and television companies are learning.

This kind of box office dark horse that has always broken the routine must have its advantages, and it will naturally be studied and reviewed by various companies to see if it can be copied and followed.

Summer vacation Da Mi Mi "Far Cry", which is defined as a fan economy, has been imitated by the company.

Including Wei Yang and Fan Xiaopang's "Fame", which is also a kind of "fan movie" in the eyes of many people.

And "33 Days of Broken Love", in addition to its own movie quality and pinching the chick movie style, after research, the outside world feels that its marketing and publicity methods are absolutely novel and first-class.

The trick of tying up with Singles' Day is not new, and others have used it, and some people have been playing Valentine's Day since the beginning of the 21st century.

However, "33 Days of Broken Love" makes full use of new media, on Weibo and other platforms, as well as the increasingly convenient mobile network, to carry out large-scale viral marketing, and take the initiative to create hot spots, and interact with the audience and netizens with selling points such as golden sentences and emotions, which has made many people's eyes shine.

That's fun!

This new way of film marketing has allowed the industry to see a new track in addition to the conventional methods such as the premiere of most films in the Spring Festival Gala + star roadshow + online media releases.

What's more, this strategy can turn passive into active, and the film crew can operate more ways to publicize.

Wei Yang is no stranger to these methods, and even knows how to upgrade them later.

In the past, when promoting TV series, Blue Whale also used a similar method, but the TV series and movies are different, and the outside world does not feel it obviously.

This time I took the blue whale to learn, but I also wanted to go to the chaff and touch the inspiration, so that the team could understand more about the operation of film promotion and distribution, and contribute to the crew of "Rise to Fame" in the near future.

For Wei Yang, Blue Whale started too late and the theater line couldn't be plugged in, at most he could get a few theaters or acquire some shares in the future.

However, those are still too far away, and compared to the theater chain, the establishment of a mature distribution team and the consolidation of relevant distribution channels are the top priorities at the moment.

Blue Whale is going to make movies for a long time in the future, and it is impossible to keep the distribution work in the hands of others, and when the time is ripe, we must strive for more initiative.

Wei Yang, who knows well, is not surprised by the success of "33 Days of Broken Love", but more from learning from it, adjusting the team, and laying out the future.

But the outside world is far less calm than him.

Most people don't care about box office returns and marketing methods, they care more about who is more popular when the movie is popular.

Bai Baihe is undoubtedly the biggest beneficiary of this movie.

It turned out to be just the pirate king Luo Dan, and now he is even more fierce than the main one.

Some reporters even went to Wang Luodan to make trouble, and some people dug up the fierce information of the past.

Wang Luodan's famous "Struggle" is said to have been played by Wen Zhang's old classmate Bai Baihe at the beginning, who finally pushed this drama because of tourism.

This matter is not easy to say, after all, with Bai Baihe's relationship in the Beijing circle, it is not difficult to catch up with Zhao Baogang.

But after pushing Zhao's play, it would be a bit nonsense to go on a trip, after all, she was not a well-known artist at that time, but it is not good to say, she just met her singer husband at that time, and she may be busy maintaining her relationship.

But whether it's true or not, as soon as this incident came out, it was obvious that Bai's team was stepping on the king.

The two sides fought in the air, and even affected Liu Tianxian and Liu Shishi, who were often "stupid and indistinguishable", and often set off a dispute over piracy and genuine copies.

Wen Zhang's movie is not as beneficial as Bai Baihe's, but the starring movie is expected to have a box office of 300 million+, but it is a real hard achievement.

The movie scenes of "33 Days of Broken Love" are mainly played by Bai Baihe, but all aspects of early publicity, materials and other aspects are heard, which is a very high bonus to his career.

At this stage, the new generation of male stars in the mainland are being pressed too badly by Hong Kong and Taiwan actors, and there are few movie results that can be done.

Wen Zhang's "Ocean Paradise" and "33 Days of Broken Love" have word-of-mouth, acting skills, and box office, and have directly become the hottest new generation in the film industry.

In the circle, movie achievements are automatically one notch higher!

Although Wei Yang was tied with him before, no one felt that the two were real opponents.

After all, Wei Yang is a super top-notch and Asian male god, and it is more because they are of the same age and have been famous for about the same time, and the gap between the actual careers of the two is not low.

But after Wen Zhang's successful counterattack in the film industry, many people took a higher look at Wen Zhang, feeling that he had a promising future, and it was difficult to say that there would be no chance of overtaking in corners in the future.

There are still many people who take him to step on Wei Yang, saying that Wenzhang has blossomed in both film and television, has outstanding acting skills, and has won many balabala over Wei Yang.........

They didn't think that Wen Zhang was stronger than Wei Yang, but simply suppressed him and stimulated Wei Yang.

After all, Boss Wei is too hateful, many male artists are so pressed by him that they can't raise their heads, and finally a Wenzhang comes out, but he can't be a gunman and stab Wei Yang a few times.

is Wen Zhang himself, in fact, it is not without the psychology of raising his eyebrows.

Since "You from the Star", he has been pressed by Wei Yang, whether it is the new four students, or the later three gentlemen of the post-80s generation of Raushzi, he has been suppressed by Wei Yang, not to mention hatred, but there is dissatisfaction and grievance.

This time, he was praised by media netizens, and his heart fluttered, and in the subsequent interview, he also confided in his sincere words.

"I think I'm the best movie actor in the mainland after the 80s......"

This sentence can't say that he is wrong, the two conditions of [post-80s] and [mainland] have eliminated most of the competitors, and few of the rest can really compete with him.

But in the same way, these two words are also very pertinent, and they perfectly summarize Wei Yang.

Especially at this time juncture, it is inevitable that it will be a little provocative.

Even if he doesn't, the media will understand him as a "provocation" and then make a big splash.

The media and the outside world are rhythmic, Wei Yang's fans are very dissatisfied, your own movie is popular, why do you step on our brother, many people ran to attack Wen Zhang, which in turn caused the latter's fans to fight back, and even Wen Zhang himself scolded the street in the later stage, with a tough attitude.

A series of events also made the behind-the-scenes footage of "33 Days of Broken Love" particularly lively.

But it's a pity that from beginning to end, the other party, Wei Yang, did not respond, and filmed in the crew of "Becoming Famous" by himself.

This move made Lin Gengxin a little puzzled: "This guy jumps like this, boss, you just put up with it?" ”

Even Wu Jing, who has been familiar with Wu Jing recently, can't stand it: "That's it, you say something, I'll help you fuck him." ”

"You him, what should Xie Nan do?"

Wei Yang made a joke, his expression was indifferent, but Uncle Ge nodded approvingly.

"Director Wei has the style of a general, and he is not shocked by honor and disgrace."

"You just don't bother to pay attention to him."

Wei Yang replied, in his early years, whether he was scolding Pang Yidian or fighting a war of words with a dead girl, Wei Yang was going from the perspective of realistic interests.

In the absence of benefits, he disdains a war of words and wastes time and energy.

To be honest, if he responded, he would give Wen Zhang a face, and let him rub the heat in vain.

And even if you scold, people may not be convinced, in the final analysis, you still have to rely on hard power to speak, "Rise to Fame" is successful, and you can win without scolding.

Of course, Boss Wei has a small heart, and the small book remembers it clearly, and when someone falls back, he is the one who stepped on the hardest.

Fan Xiaopang more or less understands him.

In her opinion, if Wei Yang starts scolding, it will be a trivial matter, and now she is holding it in her heart, and she may not be able to make any cruel moves in the future.

And Wei Yang's non-response, in the eyes of the outside world, is also biased towards the style of a general, or waiting to make a big move.

None of them felt that Wei Yang was cowardly!

After all, Boss Wei is not an ordinary artist, he is worth hundreds of millions of dollars and has countless connections, if Wen Zhang is not protected by his godfather and several cooperative companies, he will be pinched to death directly.

Even so, in the face of Wei Yang's silence, Wen Zhang was the first to coax.

Wei Yang really wanted to scold, but he vented it, and at the same time, he clearly stated his position on his family, he was above board, and Wen Zhang had a bottom in his heart.

But Wei Yang never responded, making people confused what to think, and the swishing was particularly scary.

However, although he was cowardly, he did not say anything, but his wife Ma Yili said in an interview that the media misinterpreted the meaning of Wen Zhang and apologized euphemistically.

However, Wei Yang still did not respond, but what few people noticed was that he didn't know where to start, and followed an actress named Yao Di on Weibo.........

(End of chapter)