Chapter Thirty-Nine: Appetite Grows
October 10th.
Yisheng Ghost Town Development Zone Conference Room.
Li Xianyun, Jiang Zheng, Xuandong, Old Ghost, and Zheng Xinglin sat in the conference room.
Jiang Zheng took the financial statement and said, "First of all, I want to tell you the good news, as of the 10th, the ghost town has reached 10,000 tickets in ten days, and the average daily passenger flow has reached 2,000 people, plus the increase in the number of crews, this month has been able to ensure that the revenue is 5 million, and the profit will not be less than 10,000." ”
Zheng Xinglin said: "What about the passenger flow in the last three days? ”
"In the last three days, the daily passenger flow dropped to about 700 people." Jiang Zheng replied.
"It's still too little." Zheng Xinglin shook his head, "The ghost town has been open for seven months now, and our customer flow growth is too slow, and you have invested too little in publicity!" ”
It's a fact.
Although Jiang Zheng is also working hard to publicize,&bsp&bspBut in fact, their publicity cost investment is limited.
Li Xianyun said, "The reason why we didn't do large-scale publicity before was because there were not so many scenic spots in the ghost town, and it was meaningless to attract too many tourists with a large amount of publicity investment, and we couldn't accept so many guests, which would only affect word of mouth." ”
Zheng Xinglin shook his head, "Word-of-mouth needs to be fermented for a long time to work, and I made money this month, but that's because of Golden Week, what about next month?" Besides, the investment is so big, it makes no sense to earn hundreds of millions a year. ”
Jiang Zhengdao: "We have reached an agreement with the travel agency, and they have fully included the ghost town attractions in the tourism route planning. ”
The matter of the tour guide of Qingping Mountain made Han Xinyu catch a handle.
Jiang Zheng got the video here and went directly to the Hualu side to ask the teacher.
Everything was as Li Xianyun expected, and China Travel didn't want to lose its reputation because of this incident, plus the ghost town had been stopped out, and the cost of negotiation was getting lower and lower, so he simply bowed his head and agreed to help them unite with many travel agencies to plan travel routes.
There are no strings attached, just normal cooperation in the way of treating the big attractions.
"But it still needs to be recognized by the public." Zheng Xinglin said.
The travel agency is to put the ghost town into,&bsp&bspBut if the tourists are not interested,It's useless to line in,After all, you have to publicize it in place.。
Li Xianyun said, "The Doomsday Crazy Flower has been launched, this is propaganda. ”
"But it's not enough, the Doomsday Flower hasn't exploded." Zheng Xinglin said.
Doomsday Flower is making money, but it doesn't explode.
The absence of a box office explosion means that the promotion of ghost towns is not enough, which is also one reason for the slow growth of ghost town traffic.
Relying on the box office brought by stars is this drawback, people go to the stars, not the scenery.
Li Xianyun himself has also analyzed that the reason why the Doomsday Crazy Flower did not explode, in addition to some of his own shortcomings, is that the love scene of this film is average.
Li Xianyun is not good at love scenes.
He has never been good at this, whether it is online articles, screenwriters, or directors, he is not good at it.
A man who refuses love and treats women as clothes for the sake of his career, what touching love can you expect him to shoot?
If it weren't for Han Xinyu's suggestion to add some love dramas, the love component of this film would be even more scummy.
Funnily enough, the original idea was doomsday love.
As a result, when the actual shooting was taken, the theme of &bsp&bsplove was completely marginalized.
This is the reality, and many things will go astray as you walk.
At that time, an idea suddenly popped into Li Xianyun's mind, if the Doomsday Crazy Flower was filmed by Dong Zixin, maybe the box office would be better.
Anyway, the fact is that the Doomsday Flower didn't explode, so the reputation it can bring to the ghost town is very limited.
Li Xianyun added, "The first part of the superhero series will be launched three days later, and it will be a wave of publicity at that time. ”
After the filming of the Chaoying series was completed, the later production was also intensified, and the first two parts have been completed, which have passed the review quickly, and the online speed is super fast.
"It's just a big network." Zheng Xinglin didn't like the Super Hero series.
"It's your Lanyuan Group's network university, don't look down on it so much." Jiang Zheng said with a smile.
"It's because it's from the Lanyuan Group, so I can't look down on it." Zheng Xinglin and Jiang Zheng are also old friends, and they don't speak as politely as before, "What's going on with this set of films, don't you know yet?" ”
"Xianyun is doing it very seriously. We hope that you don't have to pay the minimum fee, so that you can earn more. Xuandong said immediately.
"How did I hear that you guys were in a hurry when you were filming the Superhero series?" Zheng Xinglin asked.
"That's the inevitable result of saving costs, in order to maximize the value of resources, not to make money!" Li Xianyun was a little dissatisfied.
He is trying to save costs, but the total cost is fixed, and such savings are for better results.
It would be too much for you to understand that we are causing the quality of a single piece to deteriorate because we are trying to make money.
Zheng Xinglin also knew that he had said the wrong thing, so he nodded and said, "I'm sorry, Don't mind Dong Li." However, Lanyuan Group is really interested in additional investment. ”
Li Xianyun said: "The problem is the price. ”
"It's all about talking." Zheng Xinglin said with a smile, "As long as you want, we can help you expand the business district planning and make it a commercial center." ”
, you've mentioned this, that's not helping, it's trying to kill Lao Tzu.
Li Xianyun shook his head, he raised four fingers, "Super Hero Series, Killing Gods, Tongtianji, plus my ghost town secrets, there will be four sets of big productions from this year to next year, and it is enough to promote ghost towns." You see the quality of ghost towns, and the only opinion of tourists is that there are few attractions. I have already sold 10 points of shares, and the money I get is enough for this year's development, and it will not affect the overall plan. ”
He didn't say anything about Li Cheng's mirror world, the film was good, but it was mainly the imagination of the special effects, and the performance of the ghost town was insufficient.
And Zheng Xinglin's dissatisfaction is actually not dissatisfaction with the ghost town.
On the contrary, he was actually satisfied.
In the absence of a large amount of money invested in publicity, the ghost town can turn a profit into a profit, which is already a very awesome performance.
Although the Doomsday Flower has not exploded, with the gradual improvement of supporting facilities, more and more crews are entering, and the passenger flow will inevitably increase in the future - once the word of mouth ferments, it will skyrocket!
According to the agreement, Li Xianyun can supplement his investment needs with profits in three and a half years.
In other words, he may invest another seven or eight billion yuan in the future, and he can meet the demand of 1.5 billion.
This means that he doesn't need to sell more shares.
This is also a point that Lanyuan Group is anxious about.
If you don't take it down now, it will be even more difficult to grasp later.
Therefore, all the picks in Zheng Xinglin now are actually to negotiate conditions for additional investment.
It's just that Li Xianyun saw this problem from the beginning, and directly hinted to him that except for the ten points of shares promised, there is no need to think about it for the time being.
"It's just about the price." Zheng Xinglin also understood what he meant.
Aren't you convinced that after a year, the fame of the ghost town has come out, the passenger flow has increased, and you can ask for a high price?
It's okay, we take this as such.
Now, after more than half a year of observation, Lanyuan Group has basically confirmed that the ghost town has a future, and many ideas are different.
Listening to Zheng Xinglin say this, everyone looked at each other.
Li Xianyun said, "You want twenty points?" In addition to the first 10 percent, the agreed 2 billion will go, and the next 10 percent will be calculated according to 4 billion. ”
This price is not cheap in the current situation of the ghost town.
But for a promising business, it's different.
Taking the vertical store as an example, the 50,000 acres of film and television base, not counting the land investment of 5 billion, the land is not very clear, and it is good to count 40 billion. Today's annual revenue is also 20 billion, and without considering taxes, the annual net profit may not be less than 10 billion.
With such huge gains, can you tell them that I will invest 40 billion shares in this plate?
Straight big stick to pull you out.
Li Xianyun quoted 4 billion, mainly because the ghost town has become profitable, but the profit is too small and does not meet the return on investment ratio, and the real upper limit cannot be confirmed.
If the ghost town can't make a profit of 30 million a month after it is fully completed, it means that the valuation of 4 billion is a bit uneconomical.
Hearing this number, Zheng Xinglin also frowned.
But after all, he just nodded his head and said, "I'll tell you what I said." ”
Li Xianyun is just bluffing like this, he really doesn't plan to accept this price from Lanyuan Group.
What he didn't expect was that Zheng Xinglin called him three days later and told him that the price could be negotiated.
Hearing this reply, Li Xianyun was instantly stunned.
Exercise!
My appetite is still small.
Doing business in a large group is sometimes no different from buying things at a stall.
You repay the price, and the merchant readily agrees, and the buyer thinks that he has not been fooled.
Li Xianyun opened his mouth for a plate of four hundred million, and as soon as Lan Yuan said that it could be considered, Li Xianyun felt that it was going to be lower.
But you can't change your mouth because of this, it's too low.
Fortunately, there are still details.
In fact, Lanyuan Group is not without additional requirements, so Li Xianyun and Lanyuan Group started a tug-of-war over the details of the terms.
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