Not long ago, the 2011 ratings rankings were just counted.

Wei Yang and Blue Whale have achieved unprecedented success!

"East Palace", which was broadcast at the beginning of the year, with an average rating of 3.89, beat CCTV's period drama "Happiness Knocks on the Door" with a rating of 3.4 starring Jiang Wenli and Sun Chun, and won the 2011 annual ratings championship.

This is the first time Wei Yang has won the annual ratings championship, and the previous "You from the Star" was only the national satellite TV ratings champion in 2009.

And this time, the CCTV ratings calculation method was reformed, and Wei Yang was finally able to fight a relatively fair battle and became the real annual ratings drama king.

However, although "East Palace" won the championship, CCTV still dominated the second, third, and fourth places on the list by virtue of its platform advantage, and it was not until the fifth place that it was won by 2.61's "Shanshan is Coming".

The latter is also the well-deserved drama king of Suzhou Provincial Satellite TV this year, ranking in the top five in the national ratings, and the satellite TV ranking is 2.52 "Palace Lock Heart Jade", ranking second.

It is precisely because of this that Wei Yang's two dramas occupy the top five on the overall list and the top two on satellite TV, and the best thing is that the heroines are all newcomers.

The title of "King of Ratings" is by no means an exaggeration to put it on Wei Yang's head in recent years.

And the current broadcast of "Celebrating More Than Years" has further confirmed this title.

The premiere rating was 2.42, ranking first in the same period.

On the second day, it rose to 2.61, and the best ratings broke 6, and the ranking in the same period caught up with the sum of the data from second to fifth.

The number of online broadcasts is also very exaggerated, and it is not clear whether LETV is injected or not, but "Celebrating More Than Years" has exceeded 100 million broadcasts in less than 24 hours, setting a new record for the fastest webcast ratings to break 100 million.

As I said before, the network data in this year is not as exaggerated as the follow-up.

"East Palace" has been broadcast for a whole year, with less than 5 billion views, Da Mimi's "Palace Lock Heart Jade" is 2 billion +, and "Step by Step" is not even 2 billion now.

Of course, this is the number of broadcasts of genuine websites on the whole network, and it is only an approximate statistic.

There are also many netizens who are more accustomed to using some pirated websites, or using players such as Kuaibo and Storm Video, or downloading them to the local area to watch them slowly, most of which are not included in the online broadcast data.

Aside from the above examples, the best webcast data now is "You from the Stars", and it is also the only drama with a genuine video website that breaks 10 billion.

The second place is "The Legend of Zhen Huan", which is currently about 5 billion, and it took more than three months to surpass "East Palace".

These two dramas can be ranked in the top two, for many reasons, on the one hand, they are really popular, influential, the audience stickiness is also high, and the replay rate is screaming, on the other hand, the two dramas are both under the banner of LETV, which strongly cracks down on piracy and frantically drains traffic.

In addition to that, there is a high probability of water injection.

After all, Boss Jia is an accountant, and he likes to play tricky with numbers the most and make the data beautiful.

No matter how popular "My Love from the Star" is, it will not fall off a cliff and directly double the second place.

No matter how much discussion between "The Legend of Zhen Huan" and [Zhen Huanti] is, after all, it was only broadcast in November last year, and it was not popular in the early days, and there was a period of word-of-mouth fermentation, so it was impossible to surpass the same big hit in such a short period of time, and there was a year of accumulation of "East Palace".

In this way, the water of "Celebrating More Than Years" is very large.

You must know that under the premise that the average rating of the premiere has exceeded 2.42 and the market share is approaching 20%, the webcast data can still exceed 100 million in 24 hours.

To reach this point, either all the viewers who watched TV went to the Internet to rewatch it again, or it means that the TV and Internet groups of "Celebrating More Than Years" add up to hundreds of millions.

Wei Yang doesn't have too many opinions on LeTV's methods, the drama has already been sold, what's going on is someone else's business, he can't manage it if he wants to.

Even from a selfish point of view, the good-looking webcast data is not without benefits to Blue Whale and Wei Yang.

In the circle, buying ratings dramas and changing broadcast data are commonplace routines.

Not only is the film side buying, but many TV stations and video websites also have related operations.

Video websites are often listed or in the expansion period, and they need to get investment, and the financial report data should be good.

TV stations also need hard results as political achievements, and the wholesale capital budget and advertising revenue of the higher departments are also closely related to these.

A filmmaker like Blue Whale also needs these achievements to prove their own signboard and strive for more negotiation space for other projects.

So this is a multi-kill operation, not to mention that every drama is like this, but it definitely contains a considerable proportion.

In most cases, it is the filmmaker who buys it, not the filmmaker who needs it most, but the platform store.

For example, some TV stations require ratings to meet the passing mark, and there may even be kickbacks.

If you don't buy the ratings, the platform won't sign the contract, or don't give the end account, and the filmmaker can only grit his teeth and endure it in order to get the money.

Guo Jingyu, the director of "Dog Stick", broke the news, and some satellite TV blatantly charged protection fees on this ground, and at most 70% of the income of a drama had to be handed over.

In other words, a satellite TV pays 100 million to buy a drama, and you have to take out 70 million to hand it over, and the most fucked up will not guarantee your ratings ranking.

This is the gameplay of TV dramas, the rise of video websites in the later period, and the gameplay of exclusive video websites.

So don't look at the film and television companies are very powerful, but in the face of this kind of monopoly platform, they can often only suffer dumb losses.

Blue Whale is in a special situation, and it is one of the few companies that can get rid of this kind of big store situation.

But it's just to get rid of bullying and oppression, but if the cooperative platform wants to have similar operations, the only thing Wei Yang can do is clean himself, and then he will turn a blind eye.

As for the onset of mental cleanliness, let the platform be upright, don't engage in this kind of crooked ways, people will only treat him as a psychopath.........

For Wei Yang,LETV's data moisture is too large,But it's not without reference significance,After all, no matter how much water is, there must be a real base。

If the data is too outrageous, LETV won't make it so big, otherwise it will be a self-defeating face.

Without considering LeTV, Baidu and Penguin in terms of the index list, in just two days, Fan Xian, Chicken Leg Girl, Teng Zijing, Wei Yang, Liu Shishi and other keywords related to "Celebrating More Than Years" have been in the forefront.

Related posts on Baidu Tieba, Douban and Tianya are also growing rapidly.

Weibo, the main battlefield of propaganda, is also a hustle and bustle, but Wei Yang and Liu Shishi are too famous and have many fans, so the range of changes is limited.

What can really see the gain of "Celebrating More Than Years" is still a few likable supporting roles such as Rouba, Zhang Yishan, and Tian Yu.

Just two days. Several people's Weibo followers are rising rapidly, and the most obvious is the meat.

The character is pleasing, beautiful and beautiful, and the speed of natural circle fans is fast.

Although the growth rate is not as fast as the previous Nazha and Xiao Zhao, it also makes Rouba feel some of what is called [popularity].........

…

"Ruoruo, sign it for me."

"Rouba, I like you so much."

"Adu!"

"It's so beautiful, you're more beautiful than TV."

"Gotta get along with Naza."

“……”

The crew of "Celebrating More Than Years" is mainly promoted in Star City, but it is not that other places do not care.

Rouba and Zhang Yishan were sent to Beijing to participate in an event of LeTV halfway, and many fans and fans of "Celebrating More Than Years" came to support.

Rouba has been greatly welcomed, and the limelight has even overshadowed child star Zhang Yishan.

This made Rouba somewhat flattered.

She is not famous, she has participated in the hit drama "East Palace", she is still the second female, and she is tied to Nazha, and she has also participated in some variety shows, and her Weibo fans have already exceeded one million.

But one thing to say, the main focus of "East Palace" is on the male and female protagonists, although the second female protagonist of Rouba is familiar, but it is impossible to talk about more out of the circle.

Usually, he either goes in and out with Nazha, or follows Wei Yang and a few people, and rarely has this opportunity to become the focus of the audience.

This time, she showed a big face with the corner of Fan Ruoruo in "Celebrating More Than Years", and her popularity soared, and she was barely qualified to be called a popular little flower.

Rouba Meizi signed the names of the fans and audiences, and also met the group photo of a group of people.

As soon as the event ended, the assistant came to inform her that the agent Liu Xingyu had just called, asking her to participate in an online interview with Sohu on the spot, and an interview invitation from a print media magazine.

In addition, the person in charge here is very satisfied with the effect of the event, and plans to arrange a meeting later, and the specifications will be higher.

Since Rouba became famous, it is not that she has not taken on similar work, but it is extremely rare to have such a high frequency and focus on her personally.

And she is no stranger to this situation, and the same was true when "East Palace" became popular, and there were too many notices to receive it.

When an artist is not afraid of being busy or tired, he is afraid of not being announced, and the busier he is, the more popular he is.

"Celebrating More Than Years" has just been broadcast for a few days, and Rouba has received so many personal announcements, and as the TV series continues to broadcast and ferment, there will be more and more announcements, which also means that she is becoming more and more popular.

Looking forward to a better life in the future, the corners of the meat's mouth rose.

The first fat is not fat, and the second fat overwhelms the kang!

"East Palace" made Nazha the first to become famous and accumulated an absolute advantage in the early stage, and now that "Celebrating More Than Years" is broadcast, it is her turn to exert her strength.

"Rouba, go to Sanlitun for a drink, I'll have a treat."

After talking to the assistant here, Zhang Yishan, as the host, took the initiative to invite.

Young men and women, of similar age, and beautiful, it would be unrealistic to say that he had no ideas.

And he also inquired in the crew at the beginning, Wei Yang and Rouba have nothing to do with each other, or Rouba's unrequited love, but Boss Wei is beautiful in his arms, and he has no time to pay attention to her.

Even such a beauty is not impressed, Zhang Yishan can only say that Boss Wei is awesome, but there is no such situation as fighting for women with the big guy.

In Star City before, there were many people, and there was no opportunity to speak alone, but this time when the two of them came to the capital, he pondered and showed one or two.

"No, I don't like to go to bars."

Rouba gave a polite smile and went straight to the assistant.

Don't look at the two of them as sisters and brothers in the play, fighting and fighting, but in private it is an ordinary colleague relationship.

Although it is a little hurtful, but Rouba has been in contact with Wei Yang for a long time, and his vision is not ordinarily high, and Zhang Yishan will not appear in her consideration at all.

After the meat left, Zhang Yishan thought about it for a while, and couldn't help but smile bitterly, he chose the wrong object, he might as well ponder the girl who played Ye Ling'er,

Although it is not as good as Rouba, it is precisely because the conditions are inferior, but he is self-aware and will not worry about Wei Yang, and like Rouba, he has his own appearance and wants to be the proprietress of the blue whale.........

(End of chapter)