Although "Celebrating More Than Years" has aired the finale, for a popular TV series, whether it is the fermentation of the influence of the TV series or the follow-up dividends of the artist, it has just begun.

At the beginning of February, the four first-line satellite TVs of Modu, Jiangsu Province, Zhejiang Province, and Beijing announced that they had won the second round of broadcast rights and rebroadcast them on a scheduled date.

From this, it can also be seen how popular "Celebrating More Than Years" is.

It is normal for first-line satellite TV to fight for the right to broadcast the second round, and it is inevitable that everyone will have a time when they lose their eyes, they can't get it in the first round, and they will drink some soup in the second and third rounds, and it is not bad to supplement the material library.

But in the same period, there are basically one or two companies, and it is extremely rare for several companies like "Celebrating More Than Years" to shoot together and even ignore the face of a first-line TV station.

It can even be said that there is only one case, and none of the "You from the Stars" have been robbed so fiercely before.

Maybe it's precisely because of the fact that the TV station, which didn't taste the sweetness last time, learned to be honest this time.

You must know that "My Love from the Star" is known as the king of replays, and since it was broadcast at the end of 2009, it has been replayed 129 times on Star Satellite TV, and local satellite TV can't beat it several times.

And not only is it broadcast more, but the ratings are also good, especially during the day and night, which are generally better than ordinary TV dramas, so they have been replayed so many times.

It has not been out of fashion for three years, not to mention the ratings of the second and third rounds of rebroadcasts, and there are even two TV stations that have rebroadcasts breaking 1 in the second round.

It is a good result that most of the dramas can break 1 in the first broadcast, and it is conceivable how shocking the rebroadcast of "You from the Star" was to various TV stations at that time.

Although the results of "Celebrating More Than Years" are not as good as "From the Stars", the ratings base is here, and it is absolutely impossible to lose.

Normally, the price of the second and third rounds of broadcasting rights is much lower than that of the first round, of course, special treatment is given in individual special circumstances.

"Celebrating More Than Years" is semi-special, and the price is definitely lower than the first round, but it is too popular, and the ratings of the first round are too high, so the price reduction is not as ruthless as normal.

According to estimates, the cost of the second and third rounds of copyright + local stations may not be less than 60 million, which is still a relatively conservative estimate.

The current market is too crazy, the price is also up and down, and there is a faint bit of a chaotic posture, and "Celebrating More Than Years" is too hot, and there are not too many similar examples to compare.

Therefore, we can only make a rough estimate, and it may not be as accurate as before, and the specific whether it is more or less depends on the follow-up negotiations.

But in any case, the performance base is here, and the lower limit is still very high, plus the first round of cash + advertising share + webcast + other miscellaneous profits.

The revenue of the first quarter of "Celebrating More Than Years" has steadily exceeded 300 million+, and it is really possible to achieve 1000000000000000 yuan for a project that Fan Xiaopang joked about.

This is still on the surface, and some indirect benefits are also many, such as "Celebrating More Than Years", "Step by Step", "The Legend of Zhen Huan" and other online text adaptations have become popular, making the copyright value of online articles soar.

The copyright hoarded in Wei Yang's hand has increased dozens or hundreds of times compared to the price he bought at the beginning.

Wei Yang didn't be a hoarder, he had too much copyright in his hand, leaving enough for what he wanted to shoot or intervene, and the rest for selling or exchanging the IP he wanted.

In just a few days, nearly 10 million yuan has been earned, which is still shot, all of them are some non-popular IPs, and the current online copyright has not yet reached its peak.

If you take a look at it again, or sell some relatively high-quality IP, Wei Yang's free move may be able to earn back the money of Yunhua Mansion Villa.

Mo said that it was him, it was Fan Xiaopang, who was reminded by Wei Yang, and hoarded a lot of copyrights in advance.

When calling for the New Year, the voice of this girl is sweet and charming, and you can hear the little hook through the phone, and you must have made a lot of money.........

However, the most noteworthy indirect benefit is Wei Yang himself.

The center of the drama "Celebrating More Than Years" is Fan Xian, and the supporting roles in this drama are all popular, not to mention Wei Yang, who is the center C.

"Little Fan Adult" has become a model of the role of the film and television drama [Young Proud/Quanchen].

Fan Xian's confident and chic poster stills have also become a popular peripheral for countless fans, and several genuine authorized stores on Taobao are about to sell out.

Baidu's [Fan Xian Bar] and [Xiao Fan Da Bar] are the stickers with the most rising index of Baidu Tieba in the past month, and the most active and the most posted are [Weiyang Bar] and [Celebrating More Than Years].

It is worth mentioning that the Celebration of More Than Years Bar was originally a gathering place for book fans, or more precisely, a gathering place for pirated readers.

In the current era,The development of many pirated websites has not yet reached its peak.,In terms of immediacy,It's better to post it.,And in addition to watching piracy here,You can also discuss the plot.。

Therefore, many pirated readers and even genuine readers like to come to the post bar to read or discuss, the more popular the book, the more people and the number of posts.

Qing Yu Nian Bar was originally a gathering place for book fans, but now it has been occupied by drama fans, of course, there are also some book fans involved, and there is a lot of overlap between the two sides.

Not to mention Wei Yang, since he became famous, his personal number and activity have always been the first echelon of stars.

Or in addition to [Brother Chun], which is known as one of the three major post bars, [Wei Yang Bar] should be the most popular post bar for star artists.

As for Brother Chun, the situation is a bit special, there are a lot of fans, and there are a lot of string passers-by, so the bar is very lively, and the management team consciously operates the data of the post bar, which itself has been established early, and it is really not easy to catch up and surpass.

However, the post bar is mixed, there are too many people who have fun, and the tree is very popular, in fact, it is more beneficial to be ranked second.

What's more, Wei Yang's basic plate has never been a post bar, but Sina Weibo.

As of January 2012, Sina Weibo has been launched for more than two years.

And last year, it achieved a real explosive period, completely overpowering Tencent Weibo and becoming the most recognized and influential social platform.

The number of users is also soaring, especially in the second half of last year, which is crazy, so that many people's attention is also soaring.

Last summer, there were less than 10 Weibo fans who exceeded 10 million, and now half a year later, there are more than 20 fans who have exceeded 10 million.

The highest-ranked person is Wei Yang, with more than 22 million+ fans, and many celebrities approaching 20 million.

Among them is also Fan Xiaopang, who is known as the queen of Weibo.

She is currently the second fan to break through 20 million followers, and the current number of fans is 18.9 million+.

And the third is Xiao S, as I said before, "Kangxi is Coming" is very famous in the mainland, especially on the Internet, coupled with the Hong Kong and Taiwan filters, this person is actually pressing Xie in the hosting field at the moment.

At the same time, with "Palace Lock Heart Jade", Da Mi Mi is very popular, and Da Mi Mi can be said to be a rising star on Weibo.

In the past year, the number of fans has increased by nearly 10 million, and the current number of fans is about 16 million, ranking in the top five on the list.

In contrast, although Liu Shishi's popularity is not weak, his Weibo activity is low, and the number of fans has not been strong, and it will only exceed 12 million + after "Step by Step" and "Celebrating More Than Years".

It seems to be a lot, but in fact, Tang Yan, who has shown a big wave of face with "Celebrating More Than Years", is about to catch up with her.

is supported by the blue whale, although there are not many dramas, but he frequently shows his face, and the variety show fashion continues, and the fans are about to break through the 10 million mark.

In contrast, Liu Shishi's data is not particularly eye-catching, but the fan activity is very high, and if you really put together the data, it may not be worse than Da Mimi.

Taking this as an example, it can also be seen how terrifying Wei Yang's fans are now.

And as the ceiling of Weibo fans, he has always been responsible for attracting new users, not only the largest number of fans, but also the most lively.

So it's absolutely no problem to say that Weibo is his basic disk, and on this platform, the fan scolding war has never been lost.

Compared with the previous "Shanshan is Coming", Wei Yang's fans have increased much faster after "Celebrating More Than Years", not only attracting a large number of new users, but also converting old users who don't pay attention to him.

Wei Yang's previous Weibo fans, the proportion of female netizens is more, and it is about seven or three years old with men.

And this time, the number of fans who have risen on the hit of "Celebrating More Than Years", according to Sina's background statistics, the proportion of male netizens is higher.

A considerable number of them are old male users who were not very interested in him, and after "Celebrating More Than Years", they changed some views and paid attention to Wei Yang.

This situation has caused Wei Yang to have a new point of powder.

Considering the current popularity of "Celebrating More Than Years", according to Sina's estimates, if the transformation is strong, coupled with Sina's continuous development and drainage, before the summer vacation, Weiyang fans will break through 25 million.

25 million!

Now the data of Weibo is not so watery, even if it is squeezed out, plus a certain proportion of simple melon-eating people, the remaining actual fans are extremely terrifying.

In other words, Wei Yang's Weibo has been seen by millions, or even tens of millions of people, and this influence and spread is immeasurable.

Before the finale of "Celebrating More Than Years" ended, Wei Yang posted on Weibo to chat about the creative process, and thanked the audience and staff for their support, and talked about the filming of the two-part series.

This Weibo has more than 3 million likes, 400,000+ comments, and 200,000+ retweets within 24 hours, and there are countless fans and netizens who have browsed it.

Because of this incident, "Modu Daily" also published an article on this matter, saying that Wei Yang is the star with the most outstanding actual impact since the outbreak of the Internet.

In the thirties and forties of the last century, the influence and exposure of celebrities were linked to wall calendars, posters, cigarette packaging, etc.

In the seventies and eighties of the last century, the influence of celebrities was related to radio, newspapers, magazines, discs and television.

At the end of the last century and the beginning of the century, television, print media, online media, and overwhelming advertisements proved the influence of celebrities.

Today, with the complete rise of the Internet, the decline of print media and even TV media, the artists who seize the wave of the Internet era are the new superstars of the new era.

Don't look at Wei Yang's red half of the sky, but his qualifications are too shallow, this is the first time that authoritative media has called him a "superstar".

Superstar, located above the star, can also be said to be a superstar, this word is sometimes used by people to rot, but in fact, it is not qualified to be used indiscriminately, and it will only be ridiculed.

What can truly be called a superstar is the influence, national degree, industry achievements, hard achievements of the work, industry or other outstanding contributions, and even international influence.

Of course, this is talking about the kind of top superstars, and in fact, they can reach a few of them, and the top name can be justified.

Wei Yang is now famous, popular, national, hard results of his works, and many aspects have a bright and even Wang Bang performance, and in many aspects he is the top and first echelon in the industry.

said that he is not qualified, and many so-called superstars are even less qualified, and when they are pulled out for comparison, few can compare with Wei Yang in terms of comprehensive conditions.

said that he was qualified, but his qualifications, age, and never had any achievements in movies were all hard injuries, a little biased, and it made people feel bad.

Therefore, Wei Yang can now also be said to be a quasi-superstar or a half-step superstar, between superstars and non-superstars, and there is a considerable proportion of those who support recognition and those who feel that they are inferior.

"Modu Daily" can also be regarded as building momentum for it this time, and helped Wei Yang make up for the problem of qualifications from another angle.

directly bypassed the original seniority of the entertainment industry, opened up a new track based on the Internet, and directly labeled him as a new superstar born in the Internet era.

In a situation like Wei Yang, many conditions are in place, and there are often only one or two shouts left.

Although "Modu Daily" is not the official mouthpiece of the Modu City, its influence is not weak, and it also has a relevant background.

The Internet is even more lively, especially on Sina's side, which incarnates the main force of output.

LeTV, Sohu, Penguin and other platforms have cooperated with Wei Yang, not to mention help, but not to come up and drag their feet.

Paper media, online media, and some TV media cooperated with Wei Yang, with the momentum of "Celebrating More Than Years", Wei Yang's name as a superstar became louder and louder.

He also naturally became the first person in the entertainment industry to be born after 85, and even counting the post-80s generation, many people nodded.........

(End of chapter)