The time has come to May, which also indicates that the annual summer file is coming.

The major film producers of TV dramas are grinding their fists, and the film market is also surging.

In previous years, the blue whale is naturally more concerned about the TV drama market.

This year, I also paid attention to it, after all, "Carat Lovers" was broadcast in the summer, but compared with the TV series, this year's Blue Whale film debut "Fame" was also released in the summer.

Scarcity is expensive, and there are too many blue whales in the TV series ratings war, and I have long been used to it, but it is the first time to participate in the box office war, and everyone is very fresh, so most of the company's eyes are on the film market.

Hengdian, the crew of "Celebrating More Than Years".

During the break, Rouba kept swiping his mobile phone, and then saw a message and hurriedly showed it to Wei Yang, who was talking nonsense to Hetian Yu.

"Boss, "Painted Skin 2" is finalized."

"What number is it?"

"June 28th, boss, what time are we?"

Wei Yang thought thoughtfully: "It hasn't been officially decided yet, but it should be early or mid-July." ”

Although the summer season is two months, under normal circumstances, most of them will be released in July.

Especially now that the prosperity of the film market is not as good as that of later generations, the market is limited, and if it is released late, you can only eat other people's leftovers.

This statement is a bit extreme, in fact, there are many popular movies released in August, but more crews choose July, and there is indeed this partly reason.

A considerable number of viewers may only watch one or two movies in the summer or Lunar New Year/Spring Festival, or only have the budget to watch one movie for a certain period of time.

In such a situation, it is relatively easier for movies that are released early to win tickets for this part of the population.

If it's too late and people's budgets run out, your movie will be released at that time. If people are powerless, they may wait until they look back at piracy.

These tricks and scheming seem cumbersome and useless, but if they are used well, they may be able to increase the box office by millions or even tens of millions.

The quality of the film is comparable to the combat effectiveness of the army, and the schedule arrangement and some related strategies for distribution and publicity are equivalent to strategy and tactics.

If this work is not done well, no matter how much the "army" can fight, it will be useless, and if Xuanfa plays beautifully, even if it is a rabble (bad movie), it will still win a big battle.

Wei Yang is a rookie in the film industry, but he has never eaten pork and has seen pigs run.

There are too many good movies that overturned because of poor publicity and distribution, or because they ran into the sinkhole schedule.

If it is because of the quality of the movie, it will be fine, if you encounter a hit movie, you can accept it without a box office war.

But if the quality of the film itself is strong, but it has not achieved due results due to some other factors, this kind of non-war crime is too uncomfortable.

Therefore, Wei Yang attaches great importance to the choice of schedule, and "Rise to Fame" has not been finalized for a long time.

On the surface, it is an investigation, but in fact, it is to avoid "Painted Skin 2".

At most, others think that the previous work is brilliant and unbeatable, but Wei Yang knows that this movie has really hit the box office of 700 million+ in his last life, and it is the top three of the year.

From a practical point of view, Wei Yang doesn't want to have a hard time with "Painted Skin 2", and there is no need to touch it.

During the entire July schedule, there is enough space to separate the two films, with a gap of ten days and half a month, and the two weeks with the strongest box office growth of "Painted Skin 2" have passed, and it is the turn of "Rise to Fame" to be released.

"Didn't it just collide with "Search", it was Director Chen's movie."

Although Rouba did not participate in "Rise to Fame", he still pays attention to his company's first movie, and if this is a good shot, they will be able to shine in the future.

At present, the most important thing in China is the Chinese New Year stalls, but the summer vacation has also matured and is hot, so the strong gather.

In addition to the previous work, "Painted Skin 2", which has a good lineup, and Director Chen's "Search" was earlier confirmed to be set for No. 7.6, which is also the first movie to be set in the summer file.

Although after "Wuji", Chen Dadao stepped down from the altar, and then "Mei Lanfang" and "Zhao's Orphan" have a gap in performance and word-of-mouth, compared with Feng Pants and Lao Mouzi.

But the name of the person, the shadow of the tree, and the lower limit of Director Chen still exists.

The two films mentioned above were the sixth at the box office of Chinese films in 2008 and 2010 respectively, which may be insufficient compared to the above, but more than enough to compare with the next.

Therefore, Director Chen's fans and box office appeal are still very strong in the industry, otherwise every project would not have extensive support.

Mockery is ridicule, but those who know how will not really take others seriously.

The lineup of "Search" is also good, Gao Yuanyuan, Yao Dazui, two first-line flowers, as well as Chen Hong and Wang Xueqi, who has been quite popular in the film market in recent years, and popular artists such as Zhang Ze and Wang Luodan are also among them.

may not be as good as "Painted Skin 2" and "Rise to Fame" on the surface, but it should not be underestimated, let alone have a famous director.

"Rise to Fame" and "Painted Skin 2" don't look at a lot of big names, but the directors are all newcomers.

Wei Yang also has a well-known producer + producer, and Wu Ershan, the director of "Painted Skin 2", has also filmed a "Sword Laugh" before, and he can really be regarded as a "nobody".

Therefore, this summer file, some media believe that it is a dispute between the old and the new [new generation of directors VS veteran famous directors].

Rouba understands Wei Yang's choice to seem to deliberately bypass "Painted Skin 2", but he doesn't understand why he doesn't avoid "Search".

"It's better to withdraw from both of them, the lesser of two evils, the theme of "Search" is limited here, which is easier to deal with than "Painted Skin 2".

Wei Yang knows in his heart that he doesn't have any hard confidence in "Painted Skin 2", and "Search" can still be touched.

In addition, one of the two movies is about cyberbullying, and the other also has a discussion similar to rumors and reputation, which can form an interaction to some extent, which is more beneficial to publicity.

"Looks like we'll have to talk to the light."

After deciding to avoid "Painted Skin 2" and compete with "Search", Wei Yang did not ignore another movie.

"The Four Famous Catches"

In fact, the data of this movie is not bad, and the box office in the last life was even higher than that of "Search", otherwise it would not have made several films.

Wei Yang is not afraid of this movie, but the key is that Wei Yang also invested in this movie, and at the same time, Guangguang also participated in "

Make a name for yourself".

And the light is one of the main publishers of "Rise to Fame", and if the two sides form a competitive conflict, it is difficult to say that the light will not be selfish.

Therefore, Wei Yang hopes that the two sides will discuss an acceptable situation, stagger the peak, and then concentrate resources and not fight their own families.

He believed that the light thought the same way.

It doesn't matter if "Rise to Fame" suffers a loss, if "The Four Famous Catches" suffers a loss, it will be a big loss.

The blue whale is afraid of "Painted Skin 2" and Director Chen, and how can other box offices see Wei Yang + Fan Xiaopang + Uncle Ge normally.

Wei Yang personally made a few phone calls to Lao Wang, and the general manager of Blue Whale went to the capital to negotiate, and finally achieved a result that everyone accepted.

"Rise to Fame" was released on July 10, about two weeks after "Painted Skin 2", and "The Four Famous Catches" was launched on July 21, with an interval of more than ten days.

This can be regarded as a concession by the light, and Boss Wei will also help shout a few words when he turns around, and cooperate with the propaganda work as compensation.

The release time was determined, and the Blue Whale began to formulate relevant publicity plans, and began to match the schedule with the main creators to cooperate with the subsequent publicity roadshow.

In other words, since the file was finalized, Blue Whale and other publicity teams began to carry out the relevant publicity of "Rise to Fame".

However, for this kind of film promotion, the time and scale should be adjusted according to the budget, and the time may be long or short, and the scale may be large or small.

Of course, the purpose of publicity is to attract audiences to the cinema, and if the interval between the promotion period and the actual release time is too far, the effect is actually not ideal.

Therefore, the main publicity period is the month before the release, especially the first two weeks and the hot screening period.

In this way, the audience is more impressed, and if there is a sense of expectation for publicity, it can easily be converted into the actual box office, and the cost performance is the most impressive.

Therefore, the current publicity is mainly based on foreshadowing and building momentum, and the real large-scale output will not be until the end of June and July, and then the roadshow of the movie will be released.

Not only did he notify the other main creators to prepare, but Wei Yang also wanted to squeeze out at least 20~40 days of schedule in "Celebrating More Than Years".

Fortunately, Wei Yang had prepared before, and made arrangements in advance when formulating the notice of "Celebrating More Than Years", and with a little adjustment, it could meet the needs of Boss Wei.

…

Little by little, the time came to mid-June, and the Magnolia Award was held in the magic capital as scheduled.

Wei Yang was nominated for Magnolia for the second time with "Celebrating More Than Years", and Liu Shishi also relied on "Step by Step Shocking" to nominate Magnolia for the first time.

At the same time, Blue Whale artist Qiao Zhenyu was also nominated for "Step by Step".

However, due to the subject matter and qualifications, the chances of the three winning the award are not high.

Especially in the after-view, Sun Niangniang of "The Legend of Zhen Huan" and Xiao Song Jia of "Cliff" are applauded and popular, although Liu Shishi in "Step by Step" has performed well, but it is not as good as these two, not to mention that this drama is considered a Hunan provincial department.

Liu Shishi and Qiao Zhenyu were present, but Wei Yang simply didn't come, but he recorded a VCR with the crew of "Celebrating More Than Years", thanking "Celebrating More Than Years" for the most popular TV series award voted on the Internet.

The awards were over, and the results were not unexpected.

The queen was also won by Xiao Song Jia of "Cliff", and the winner of the emperor was Huang Haitao of "The Indelible Number", and Liu Shishi and Qiao Zhenyu who were present were the most popular actors and actresses voted on the Internet.

There is actually no controversy about Shidi, mainly because some people take Wei Yang and Wen Zhang to accompany him twice.

That's right, in addition to Wei Yang, Wen Zhang, who was nominated for "Snow Leopard" last year, also relied on "The Age of Naked Marriage" to nominate the emperor this time and became a spectator again.

Wei Yang is actually in a good state of mind, his relationship with the Demon Capital is here, and he is not worried about the award, not to mention that there is also the Golden Eagle Emperor as the foundation.

Wen Zhang didn't have a weighty award, he thought he had been "shabu" twice, coupled with the already expanding mentality, according to Liu Shishi, this guy had a dinner after the award ceremony this time.

Boss Wei didn't know what the mood of the organizer was, but he thought it was more "comfortable".

Hearing this news, Wei Yang regretted for the first time that he didn't come over to join in the fun, otherwise if he was here, he would definitely say a few words of tea and tea at the right time and give this guy eye medicine.

Let this guy contemplate himself last time.........

The controversy behind the scenes, because of the popularity and high reputation of "The Legend of Zhen Huan", has actually caused a lot of controversy, and it is rumored that a certain agent has made a lot of nonsense.

The two fans also attacked to a certain extent, and Sun Niangniang's fans were undoubtedly more and stronger, but because of the use of dubbing, this point was firmly grasped.

This dispute even caused the restlessness of Wei Yang's fans, who also felt that the results of "Celebrating More Than Years" were off the charts, and Wei Yang's performance was not bad.

The defeat of the Emperor is likely to be due to reasons that are not broadcast on the Demon Capital Channel.

"The Legend of Zhen Huan" is not convinced, and "Celebrating More Than Years" should not be convinced, there is a shady scene in it.

As a result, before they could make trouble, Wei Yang personally congratulated Huang Haitao on Weibo, and interacted closely with the Magnolia organizers, which was translated into one sentence.

Your own people, don't rush wrong!

Pressing the Magnolia Emperor turmoil, Wei Yang didn't pay attention to Sun Niangniang's grievances, and now it's almost late June, and the prelude to the summer file has begun.........

(End of chapter)