The night after tomorrow.

At the door of the Xiangze Hotel, Li Xianyun saw Chu Xiya, and there were two other people beside her, estimated to be people from her company.

Li Xianyun had expected it, shook Chu Xiya's hand, and said, "You didn't tell me to bring my friends over, the table I set in the Japanese restaurant is a bit small." ”

Chu Xiya hurriedly said: "How embarrassed to let you break the bank, they don't matter, or ......"

She turned, "Let's go to another table first." ”

Li Xianyun turned around and went up to the second floor.

There are no doors in the small room, only curtains.

Li Xianyun sat opposite Chu Xiya, ordered a few dishes casually, and handed the menu to the waiter: "I ordered some sake." ”

Chu Xiya was a little embarrassed: "I can't drink very much. ”

"I'm not asking if you can drink it, I'm just telling you to drink this." Li Xianyun said casually.

Chu Xiya was slightly stunned: "You ......"

"You want to say that my attitude has changed somewhat?" Li Xianyun chuckled: "This is not strange. When Li Lianjie was developing in Hollywood, at first he begged for drama everywhere and no one paid attention, once he was at someone else's door, and the boss of the film company made him wait at the door for a full four hours. Later, he became popular, and the same film industry boss waited at his door for four hours. This circle is very realistic, and you will be respected if you have the ability. Didn't Huang Bo also say it? Before you became famous, there were intrigues everywhere, and after you became famous, you were surrounded by good people. I gave you a chance, but you didn't take it. This is the second time, and you have to give me new reasons to arouse my passion. ”

Chu Xiya took a deep breath.

She said: "I think there is a possibility of cooperation between our Internet celebrity agency and your film and television company...... We can work together to develop artists. ”

"Reason."

"Sunk costs are different." Chu Xiya replied.

Hearing this, the corners of Li Xianyun's mouth finally pulled out a smile.

This girl has finally found something.

There is a little difference between a short video platform and artist training, that is, the sunk cost.

The sunk cost of the artist is borne by the film and television company.

For example, if a film and television company wants to cultivate artists, it may only come out of a hundred, especially for trainee girl groups, and finally one comes out, which is a cash cow. But because other artists didn't come out, the part of the training fee that didn't come out was lost.

That's the sunk cost.

And what if the company wants to make money? The loss has to be made up for by the artists who make money.

This is also the core reason why artists and film and television companies often have huge differences - for enterprises, I have finally cultivated you as one, and all the previous loss costs will naturally have to be made up by you. But for artists, they will feel aggrieved, why should I share other people's costs with the company? It's not fair!

But short videos are different.

Because the vast majority of short videos are independently produced, if they don't get up, they don't get up, and they are responsible for the cost.

This is like the author of the online article, when the great god became popular, it was accompanied by the blood and tears of countless street writers. However, the main cost of the author is borne by the author himself, not by the website, and the website loses a full attendance award at most, and the loss is limited.

The companies that create Internet celebrities are similar, although they also need to train artists and bear the sunk costs, but the short video production cost is low, and they who are experienced can replace them immediately if they find that the signs are wrong.

Compared with the training cost of newcomers in the film and television industry, the cost is much lower.

This is also what Li Xianyun values the most.

In his opinion, short videos are actually a good basic channel for artist training.

In the past, it was cultivated first and then famous, so the sunk cost was high.

But short videos can be the other way around.

Become famous first, then cultivate!

It's like going to bed first, then falling in love.

Li Xianyun had proposed this suggestion to Dou Lingling at the beginning, but Dou Lingling objected.

It can't be said that she doesn't have a vision, it's just that everyone's ass is different.

Dou Lingling's Yisheng brokerage company does not focus on cultivating artists, its training basically relies on Yisheng Media, the essence of Yisheng brokerage is to consume artists, sign more artists in the name of Yisheng Media, free-range management, artists can't stand running away, she can also earn liquidated damages.

A small agency cultivates artists? Impossible!

This is also the reason why Dou Lingling is not interested.

But Li Xianyun is a person with a strong desire to control and is keen on making stars rather than consuming stars, so for "cultivation", oh no, the interest in cultivation is far greater than making profits by serving big stars.

This is the fundamental difference between the two.

And before Li Xianyun crossed, there were already many examples of this kind of thing.

For example, in the vertical store, some actors take on the scene when they have a play, and when they don't have a play, they take short videos, shoot promotional videos, and do live broadcasts to bring goods, if they can't receive these jobs...... It doesn't matter, there are a lot of nightclubs with vertical stores.

Everyone has to eat and find a way.

There are a bunch of artist agents in the vertical store, all of whom are stunning. Some investors are going to MM, the investment is in place, the sister is in place, and you are obedient to the waiting.

For artists, what they want is opportunity; For investors, ha, at least this will not be lost.

That's what you call hello, I'm good, hello everyone, so some things are not about the production of money, and some people just take the initiative to let you take the money - Li Cheng is a typical example.

In short, as long as the relationship is in place, everything is easy to say.

As for the current stage, live streaming has just budded and has not yet flourished, and what artists are pursuing is still film and television itself, and few are willing to shoot short videos.

At this moment, Li Xianyun said: "This kind of idea, in fact, many film and television companies have had it, but do you know why there are so few of them?" ”

This time, Chu Xiya was prepared: "There are many reasons, the first is that the original industry has been able to make money, and there is no need to take risks to transform. Therefore, most of the people who have transformed are not able to eat in this industry, and many Internet celebrity companies are now transferred from the original small film and television companies, and some of them have succeeded. The second is that Internet celebrities are short-lived, simple to cultivate, but also withering quickly. The third is the difficulty of monetization, at present, the realization of Internet celebrities mainly relies on live broadcast rewards and goods, but there are only a few who can really rely on bringing goods, and the number is less than that of famous artists. In the end, I think the most fundamental problem is that they look down on influencers! ”

Li Xianyun snorted: "It's a little interesting." So what do you think should be done? ”

Chu Xiya said: "Don't mention the garbage company, the cost of cultivating artists in excellent film and television companies is too high. The main cost of an artist is marketing, planning, brokerage, training, etc., and all these efforts do not necessarily mean that there will be a corresponding return. The problem of Internet celebrities is that fame is simple and withering fast, if you can cooperate and choose the priority cultivation of fame, the success rate will be greatly improved, and the life cycle of the artist will also be greatly improved. In addition, the problem of monetization of Internet celebrities exists in film and television companies, and it can also be solved. There is also the technology of film and television companies, which can also greatly improve the quality of short videos. This has been proven by many companies. ”

"Hmm, but it's not a hit." Li Xianyun said.

Film and television companies have transformed into short videos, and there have been many successes.

But the fire, it can be said that there is no one at this stage.

Why?

Because they are still making short videos with the ideas of the past.

Film and television thinking restricts them and does not adapt to the rhythm of short videos, in fact, the two are very different in terms of content mode.

This is also why Li Xianyun values Chu Xiya's content team.

Chu Xiya was obviously excited: "If you are willing to invest, I know where there are excellent short video producers, I can poach them, and you provide artists and monetization channels, this is the best way to cooperate." Your brokerage company is not something that everyone can take care of, come to me, there are new opportunities. ”

"But have you ever wondered if they don't want to come?" Li Xianyun asked rhetorically.

Chu Xiya smiled bitterly.

How could she not know?

Why are there so few really good artists in influencer companies? The reason is that they don't have the channels of film and television companies.

The best boys and girls in the country are staying in major film and television academies. Every year, there are a large number of talent scouts at the entrance of the film and television academy to distribute business cards there, but as long as there are good seedlings, they are directly snatched away by major companies.

This has even formed an industrial chain, and there are people who do this.

Li Xianyun's Yisheng Media has cooperated with such a company, and Dou Lingling's brokerage company even has it, and there was an interesting incident that happened when two scouts fought for a seedling that they liked together, and in the end they found out,, you are Yisheng Brokerage, I am Yisheng Media, a family.

In this case, who will the students of the film and television school choose in the face of the business cards handed by major film and television companies, and the business cards of those short video Internet celebrity companies?

You don't have to think about the answer.

Because of this, unless those Internet celebrity companies are big enterprises, if they want to find good seedlings, they don't have to go to the film and television academy at all, and some good ones have been picked away, they can only pick the rest of others, or simply look for them in society.

The resources are completely unequal.

It can be said that the most garbage artists under Dou Lingling are of higher quality than the most famous Internet celebrities in Chu Xiya's company.

That's it, it's not uncommon for people to come here—unless you can guarantee that I'll be the fallen queen of goods.

At this stage, the queen of goods is still in the development stage, so there is not even room for reverie. So just an artist's attitude can embarrass Chu Xiya.

And this is something she just learned not long ago.