At the end of 2012, "Thai Embarrassment" was actually not ranked.

Needless to say, Cheng Long's "Zodiac" in late December, it is only said that it is a movie released in early December and late November at the same time as "Thai Embarrassment", and what has attracted everyone's attention is "1942" and "The King's Feast".

And "The Grandmaster", which was originally expected to be released in early December, temporarily announced a jump gear, and it is likely to be released after the year.

"1942" is the painstaking work of Feng Xiaogang, the three major directors in the mainland, with several years of preparation, quite twists and turns, and the lineup is even more luxurious and scary, and you can casually count seven or eight top powerful people in the mainland.

After "Tangshan Earthquake" and "Do Not Disturb 2", Feng has become the highest-grossing director in China.

In addition, it is known as the king of the Chinese New Year files, even if "1942" is a less pleasing theme in the film market, but don't forget, Feng has had successful precedents such as "Assembly Number" and "Tang Great Earthquake" before.

Therefore, anyone will regard the movie "1942" as the king of this year's Chinese New Year file.

On the day of the premiere, the theater side discharged more than 40% of the films.

You must know that there were nearly ten movies in the same period, and there was no shortage of some excellent works.

For example, the Hong Kong film masterpiece "Cold War" in the past two years, "Life of Pi Fantasy Crusoe", which is cold in North America but has performed well in the mainland market, and Lu Taro's "The King's Feast".

In particular, "The King's Feast", which was released on the same day as "1942", is also one of the most promising Chinese films in the Chinese New Year file.

Lu Taro doesn't look at the box office very well, and the word-of-mouth is also polarized, but the signboard of the sixth generation of directors is particularly hard.

This "King's Feast" is another audition and a city-building, which has been tossed for several years, and has brought in Liu Huohua, Wu Yanzu, Zhang Zhen and other big names, and the layout is very good-looking.

It and "1942" were released on the same day, and the combined schedule of the two is almost 70%.

Everyone is waiting to see Feng continue the box office miracle, and Lu will kill all sides, becoming another Chinese box office upstart in the summer file Wei Yang and Wuer's aftermath.

At the end of November, the first-day box office of the two films was determined.

"1942" - 25.55 million!

"The King's Feast" - 8.19 million!

These two data are shocking, "1942" has been given high hopes by many people, looking forward to breaking the Chinese box office record of "Painted Skin 2".

The box office guarantee on the first day estimated by major institutions is about 50 million, but the reality is directly cut in half.

However, after all, there is still a weekend box office, which is a positive feature film, word-of-mouth fermentation, and it is common for the box office to fall backwards, and everyone can still look forward to it.

But "The King's Feast" is completely finished!

The first-day box office of 8 million, you just doubled the rise, and the moment you got it from the first-day box office, it was basically determined that you were out of the Lunar New Year file.

Of course, there are still a small number of people, still holding a little expectation, maybe a miracle will be born.

However, the performance of the box office in the following days, and even the weekend, completely nailed the coffin board of "The King's Feast".

The box office in the first week was less than 40 million!

This is not just the coffin board nailed, the soil is filled and then tamped, and a few layers of cement are smeared, and a demon suppression tower is built on it, and one hundred and eight arhats and the heavens and stars watch it in person, and the Lord of Yama has to be slapped twice when he comes to save him.

According to this trend, it is likely that it will be difficult for this movie to break 100 million in the end, and the shooting cost of the entire project will not be less than 100 million, and the most conservative estimate will be at least 50 or 60 million.

How can I say it, if Wei Yang is an investor, he will have Lu Taro's thoughts about sinking the Huangpu River.........

Although the performance of "1942" is far less miserable than "The King's Feast", the overall performance is also very mediocre.

The first-week box office of less than 150 million really stunned many people who were optimistic about Feng pants.

It is understandable that the box office of "The King's Feast" is so dismal, and after the release of this movie, the word-of-mouth is extremely divided.

Some people blow it to the sky, and even think that this movie is not popular, because the audience can't eat fine chaff.

Some people are scolding, thinking that the whole movie is pretentious, I don't know what to do, and it is simply a ghost story filmed by neurosis.

Although the movie "Jinling, Jinling" was scolded as a traitor film, it does not discuss the director's crooked ass, at least the plot quality and shooting techniques are still there.

"The King's Feast" is Lu Taro's complete self-release and holding back to the style of Wang Sunglasses.

If your literary film is made like this, even if the audience can't understand it and doesn't know it, maybe it will be a couple of sentences, but the key is that it is a commercial film.

Wei Yang's "Rise to Fame" has a famous line -

Don't impose your own preferences on the audience, it's disrespectful to the audience!

At the beginning, a group of people took the connotation of Chen Dadao, and this time in "The King's Feast", Lu Taro was also wildly ridiculed by a group of people with this line.

After the fiasco of "The King's Feast", this guy should not think about commercial blockbusters, no one dares to vote, unless it is a big injustice with money and nowhere to spend.

Everyone seemed to have concluded Lu Taro's end, and only Wei Yang saw through the fog of time and space.

In his previous life, Boss Jia, who was LeTV, didn't believe in evil, and bet heavily on Lu Taro to shoot a more classic "Nine-Story Demon Tower.........

Compared with "The King's Feast", which was collectively besieged, although the reputation of "1942" is also controversial, it is not bad overall, but the key is that the style is too unpleasant.

"The King's Feast" is incomprehensible and a waste of money!

"1942" is too tragic, not an ordinary tragedy, but a tragedy, a tragedy that makes people desperate and helpless.

In the film market, tragedy is also a selling point at the box office, but tragedy is difficult to say.

If you make a movie that makes people feel sad and crying, everyone will have regrets and feelings after watching it, and they may even go to the second brush and go to Amway's other friends.

But when you shoot a human tragedy, everyone is concerned after watching it, and they don't want to watch it twice, and they don't even want to recall the plot, and they don't know how to Amway, which will inevitably affect the spread and popularity.

What's more, it's December, approaching the end of the year, and although it's far away from the Spring Festival, it is also a time for many people to say goodbye to the old and welcome the new.

For the Chinese New Year, I must prefer to watch some comedy movies, at least this kind of tragic movies are not welcome.

In addition, there is another reason, in December, Maya predicted that even if most people think that they are happy, there are still people who avoid it, so there is no need to look for abuse at this time.

The theme, style, and schedule are the key to determining whether "1942" is not popular in the market, but it invisibly pushed "Thai Embarrassment".

Wei Yang said before that the success of "Thai Embarrassment" was in the right place at the right time.

[Tianshi] - it is the New Year file + Mayan prophecy, many people are willing to go to the cinema to relax.

[Location] - The failure and tragic style of the films of the same period made the audience yearn for a light-hearted and funny comedy.

Coupled with the strong marketing and momentum, "Thai Embarrassment" has obtained an unprecedentedly comfortable release environment, and the box office performance on the first day is good, and the film schedule that is expected to break through 50% is ironclad proof.

And the box office of "Thai Embarrassment" has been rising, and even reached the point of soaring for a time, and the last step [people] are also together.

Many viewers walked into the cinema with the mentality of watching the excitement, wanting to see if this movie that made such a big fuss was good.

Some people think it's worth the trip and it's still fun, and some people are disappointed and feel that the quality of the movie is not as good as they thought.

But no matter how you think about it, the box office of the movie has indeed contributed, and at the same time, expressing your opinions on Weibo or major platforms has added a fire to the momentum of "Thai Embarrassment".

And [harmony] is not only reflected in this, when the box office of "Thai Embarrassment" reaches a sufficient volume,

Breaking the Chinese box office record and hitting the 1 billion mark has become a threshold in front of "Thai Embarrassment".

In this world, there are many people who are keen to witness "history", some of them will make a noise, and some will take practical actions (buy tickets).

As those barriers get closer and louder, more and more people will participate.

When this matter reaches a certain point, it will not be entirely a problem of the "Thai Embarrassment" movie itself.........

The box office of "Thai Embarrassment" in the first week is 300 million+!

The box office reversed the next week, and word of mouth fermented, only one step away from "Painted Skin 2".

In late December, the box office of "Thai Embarrassment" exceeded 800 million, setting a new record for Chinese films.

Xia Cong, the general manager of the film's producer Blue Whale, shouted the slogan of impacting the first 1 billion+ Chinese film to the media in high spirits.........

On January 1, 2013, after more than 20 days of release, the box office of "Thai Embarrassment" exceeded 1 billion, and the number of moviegoers reached a record-breaking 31 million.

Topped the Chinese box office!

On the same day, as an investor in "Thai Embarrassment", Wei Yang finally made a public appearance recently and appeared in the recording of CCTV's interview speech program "Let's Talk".

In this episode of the show, Wei Yang will be a youth idol to tell the story of his struggle and entrepreneurship, but everyone is more concerned about how much money he makes.

The box office of "Thai Embarrassment" broke 1 billion, and the follow-up is still being released, according to the box office sharing ratio, this movie Wei Yang has a high probability of earning 400 million+.

Forbes' year-end statistics for 2012 were released several days later.

With an income of 1.24 billion, Wei Yang topped the Forbes celebrity list.

He alone earns more than the other nine in the top ten combined, and the entire Forbes celebrity list (a total of 100 people) excludes Wei Yang, and the total income of the remaining 99 celebrities is only about 4.3 billion.

The Forbes Who's Who List has been in existence for several years, and this is the only time someone has made a ten-figure income.

And the most terrifying thing is that in this year's Forbes World Celebrity List, Wei Yang also beat many big names in Hollywood, with an income of about 172 million US dollars, ranking first in annual income and ranking in the top ten in the comprehensive ranking.

Moreover, in addition to the celebrity list, Wei Yang also entered the Forbes mainland rich list for the first time with a total net worth of 3.11 billion (a total of 400 people), ranking 377th.

The whole country was shocked!

No one expected that in just a few years, Wei Yang would be worth billions of dollars, enter the rich list, and become a generation of young business idols.

However, Wei Yang scoffed at the Forbes rankings.

When questioned by the student audience, he vaguely criticized the institution for exaggerating his own income and net worth, deliberately attracting people's attention and rubbing his popularity.

In the face of the host and the audience asking him how much money he actually earned last year, and his real net worth, Wei Yang was hesitant, and finally asked anxiously, so he could only prevaricate.

"I don't care how much money I have, I'm not interested in money, what I'm chasing is the satisfaction of bringing a stable and prosperous life and career success to my family, making 100 million or 1 billion, for me, it's just to accomplish a small goal or a big goal........."

(End of chapter)