"At present, the scenic spot has not been fully completed, and in the case of a small crew, 20,000 tourists a day is the limit. However, when the rest of the development is completed, the number of tourists that can be received will further increase, and preliminary calculations show that the average number of tourists per day will reach more than 6,000 from next year. ”

On the streets of the ghost town, Jiang Zheng and Li Xianyun walked side by side, telling Li Xianyun about the current situation.

Tourist attractions have their own reception ceilings, in order to avoid the trouble caused by overcrowding, and at the same time ensure the experience of tourists, Li Xianyun also asked that it is best to control the number of tourists, otherwise it will be a big trouble if there is chaos.

In different scenic spots, the upper limit of reception is different, and it is not linked to the area of the scenic spot.

For example, the Ming Palace in the capital has an area of 720,000 square meters, thousands of acres of land, including a construction area of 50,000 square meters, and receives more than 40,000 tourists per day, and accepts 60,000 people at the peak.

But the area is a thousand times that of the Ming Palace Jiuzhaigou Scenic Area, and now the daily reception of tourists is 40,000 caps, after this number, basically no tickets are sold.

Because it has a large natural area, it is not convenient to receive a large number of tourists.

At that time, Jiuzhaigou even had an accident because of overcrowding of tourists, so it was later locked to a cap of 40,000.

The erection store covers an area of 30 square kilometers, 50,000 acres of land, and the annual reception capacity is about 7 million people, with a daily average of about 45,000 people, but the actual peak reception passenger flow should reach more than 200,000.

The area of the ghost town is only one-tenth of the vertical store, but it is five times that of the Ming Palace, and for the needs of the crew, there is also a large amount of construction area, so the old ghost originally predicted that the number of people accepted at the peak was about 30,000, which was less than that of the Ming Palace.

However, after getting Lan Yuan's 800 acres of land, the commercial area was extended, and Li Xianyun and they planned more empty venues, so the peak reception could reach about 40,000 people - provided that there were not so many crews.

With the vertical store as the standard, the average daily tourist number of one-tenth of the area of the ghost town can reach 5,000, so it can be said that the ghost town has officially risen now.

At this moment, Jiang Zheng continued, "Now that the ghost town attractions have been developed, and the studio and costume fairy area have also been completed, there is only a commercial area. It is mainly used for monetization and can share the passenger flow. Natural scenic spots, while less attractive, have also been sharing the flow of passengers. In the current situation, there is not much room for improvement in passenger flow, but there is still a lot of room for improvement in terms of monetization. What does Lan Yuan mean by the ticket price increase? ”

Li Xianyun shook his head: "It's not good." ”

The unified ticket for the vertical store is about 480 yuan, which is almost exactly one dollar per 100 acres of land according to the area.

The 4,500 acres of land on the ghost town side has not yet been fully developed, and there is no sub-region for the time being, all of which are the price of the unified ticket, so the price is still 28 yuan before, which is already more expensive than the vertical store according to the unit area.

But it's different if you have to calculate it by investment.

Not counting the commercial area, the unit area input cost of the ghost town is three times that of the vertical store, and if it is calculated in this way, it is reasonable to pay 200 yuan for a ticket after the full completion.

At the beginning of the second phase of the ghost town, the price had already risen once, and too frequent price increases would also reduce the reputation.

Due to the ongoing construction, it is inevitably a little noisy, coupled with some imperfect services, tourists appreciate the high technology here, but often dissatisfaction with the lack of comprehensive facilities.

Therefore, the second price increase is just a shout, and it is not good to start immediately for the time being.

In addition, the reputation of tourist attractions takes time to accumulate, and places like vertical stores are superimposed on the reputation of many years.

As an unlisted company, Li Xianyun does not need to think about the stock price, he is more concerned about the satisfaction of tourists - people are shrewd, and everyone will be cost-effective.

Li Xianyun's requirements for ghost towns are like vertical stores, regardless of the off-peak season, they can always maintain enough customer flow, and have a good reputation, and get more cash through the shops, which needs to be supported by a good reputation.

Also take the vertical store as an example, 7 million tourists per year, 480 tickets, and 8.2 billion ticket revenue a year, of course, because there is a difference between a unified ticket and a single ticket, a single ticket is usually one or two hundred in a scenic spot, so there must be a difference in reality, and the specifics are not clear.

The actual annual revenue of the vertical store is 20 billion.

Where did the extra 12 billion come from?

It is a supporting service and commercial realization.

Awesome tourist attractions, can do only one-third of ticket revenue.

According to statistics from previous years, the ticket price of places like Disneyland and Universal Studios is 48 yuan, but the average consumption of tourists has reached 3,300 yuan.

In other words, the actual consumption of tourists is about 8 times that of the ticket, and half of the total consumption belongs to the attractions!

Among them, there is a large amount of peripheral consumption.

Of course, different attractions are not the same.

Overall, the number of visitors is what matters!

So Li Xianyun's plan is to make other revenues that are twice as much as the ticket revenue, and it's not worth it to cause the number of tourists to drop for the sake of ticket prices.

At this moment, he thought about it and said, "The number of ticket price increases can't be frequent, don't worry, wait for the completion of the comprehensive construction to be in place at one time." As long as the price increase can be maintained at an average of 5,000 per day, then the ghost town will be fine. ”

"Well, I don't think it's a problem." Jiang Zheng nodded.

In terms of cost performance, a ghost town with a ticket price of 200 is much more interesting than a Phoenix city with two or three hundred.

But it can't be helped, it's an old brand.

Now the important thing is to stabilize the passenger flow, with the passenger flow, in order to double the supporting income.

The package does not need to consider the ticket price, and only the number of tourists and the crew determines the supporting income.

When the fourth phase is completed, the tourist ceiling will be doubled, the ticket price will rise, and in the absence of a commercial area, it will almost reach 100 million yuan in revenue, which is mainly based on rent.

If calculated according to the investment ratio, it is still a little worse than the vertical store.

There is no way around it.

The old tourist attractions are bound to have an inherent advantage, and if the catch-up wants to rise, they must pay more costs and better services.

The small film and television center cannot give full play to the advantages of combining ticket prices and numbers, and it is a natural loss.

Of course, the specific pricing also needs to be judged by the marketing department after collecting enough information, and the boss can't make a decision with a pat on the head.

In short, the business operation is calculated from different angles, and the results are completely different, although they are all film and television centers, it is still difficult for ghost towns to catch up with the vertical stores in general.

I can only think of a way to do this slowly in the future.

At this moment, Jiang Zhengdao said, "By the way, if it is according to this fare, then I suggest that the natural area should not be rebuilt." It has a small floor area and a large capacity. Although the scenery is not very sighty, it is also a good buffer point. And those growers are worried...... Their loquat is selling well this year. County Magistrate Wang has approached me several times, which means that for the sake of wealth, he also gives some opportunities to the local people. We can't just cross the river and tear down the bridge after making money. In addition, the conversion of agricultural land to commercial land is also troublesome. ”

Li Xianyun put his hands behind his back, nodded and said, "Well, there are still scenes in the natural area, and the lake on the side is really not good for some gods and devils." Some children are not used to this, and may find rowing more fun than this. You can consider it, but the conditions still have to be mentioned, or the lake area will be handed over to us. Recently, there are always people who come by boat secretly, the ticket is trivial, the key is to add to the chaos, and there are special swimmers ashore, who is the drowning person? Exercise! Take control of that side, get some boats, water plays, boat plays are also required. There are octopus ghosts and ghosts, and it is not a big problem to engage in some wind and waves to shoot sea scenes. ”

"This is okay, there is no room for development on the land in Zexian County, you can ask for it on the water, as long as you pay attention to environmental protection." Jiang Zheng agrees.

"Leave it to us, and you don't have to pay for it."

The area of Zehu Lake is not large, but as long as it can withstand the wind and waves, you can indeed play the drama of stormy waves.

In the past, only the wharf on the scenic spot belonged to them, and now the county hopes that they will contribute more to the local area, no problem, then by the way, the lake area will also be taken, for the local government, save environmental protection costs, and further generate income.

The two were discussing and unconsciously walked to the area of the natural area.

On a green meadow, a large tent was being propped up, and the loudspeaker shouted loudly.

A little girl is handing out leaflets around.

Suddenly saw Li Xianyun, and excitedly shouted, "Chairman Li!" ”

A puff of smoke ran over.

Li Xianyun thought about it, and suddenly remembered, "Lin Miaomiao? ”

"Meow meow!" Lin Meow was dissatisfied and shouted, "My name is Lin Meow!! ”

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