In 2013, the world that survived the Mayan apocalyptic prophecy opened a new year.

In terms of movies, after Cheng Long's "Zodiac" was released, although "Thai Embarrassment" entered the end of the box office harvest, it still earned money every day.

At present, Blue Whale has won the key extension for "Thai Embarrassment" to extend the box office life as much as possible, and there is a great hope of breaking through 1.2 billion according to industry estimates.

But whether it can break the highest box office record of about 1.34 billion "Avatar" in the mainland market can only be done to see the destiny of heaven.

In any case, "Thai Embarrassment" broke the box office ceiling of 1 billion Chinese films, "Zodiac" and "Painted Skin 2" also performed well at the box office, and the top three rare and valuable films at the annual box office were all Chinese-language films.

In addition, "Rise to Fame" also entered the top ten, a little lower than "The Avengers", ranking seventh.

The strong performance of Chinese films in 2012 is exciting, and there are new film stars such as Wu Ershan, Wei Yang, and Xu Zheng, all of whom are overjoyed and excited, and are full of expectations for the film market in 2013.

In contrast, the TV drama market is also doing well, and it is more noteworthy that online platforms are beginning to rise day by day.

There are also a number of online dramas dedicated to Internet platforms such as "Soul Ferry", "Dick Silk Man", "Once Upon a Time in the Northeast", etc., which have a good influence.

The most important thing is that the rapid surge of webcast copyright!

Throughout last year, there have been many TV series with a webcast right price of more than 50 million, and a single episode of one million is no longer a big news that shocks the industry.

And it is rumored that Blue Whale has negotiated the price with LeTV, and the latter will win the webcast rights of "Celebrating More Than Years 2" and "Celebrating More Than Years 3" at a total price of 250 million.

The single-step TV drama network broadcast right exceeded 100 million, which is a new huge impact on the TV drama market.

Market economy, that is, speak by money!

Originally, the price given by the TV platform was high, and the income from the webcasting rights was just easy to earn, so the film and television company would definitely make TV series and pay attention to the requirements of the TV platform.

And if online platforms also offer high prices, the professional online drama market develops rapidly, and film and television companies will also make strategic adjustments.

At this stage, the TV station is still the boss, but the voice of the online platform can no longer be ignored, and the status gap between the two sides has begun to slowly equalize.

In last year's "Soul Ferry", the blue whale had already drunk the first oral soup.

This year, it has increased its output, and as early as the end of December, Blue Whale officially launched the [Online Drama Plan].

The first drama is naturally "Soul Ferry 2", this signboard that was finally erected must not fall.

The second drama "The Darkling", this project was not developed by Blue Whale itself, but was found from outside.

This drama is taken from the best-selling suspense "Death Notice", someone changed this drama into a script, and then handed the book to Wei Yang through connections.

One of the initiators of this project is called Zhou Linhao, who graduated from the Department of Drama and Performance, and Feng Shaofeng is his classmate + college roommate.

He was able to get in touch with Wei Yang, naturally relying on the way of going to the theater, and he was not only a student of the theater, but also a person from the Modu Drama Center.

As I said before, the three major drama centers in China, the human arts and Mandarin of the capital, and the other is the Magic City Drama Center.

Don't talk about the first two, the latter is basically a place to go to the play, as long as you graduate from the play, you can always find acquaintances.

In addition, Zhou Linhao's girlfriend is called Qian Fang, that is, Qiu Yingluo of "Dragon Gate Dart Game".

And Qian Fang doesn't have a good reputation in the entertainment industry, but she is a well-known figure in the magic capital drama circle.

He and Guo Jinfei are both mixed with Ning Caishen, and they belong to the leaders of the younger generation in the drama circle, especially in commercial dramas.

In recent years, the best box office sales of dramas are divided into one south and one north, the north is Happy Twist, the pillars are Shen Teng and Ma Li, the south is Ning Caishen, and the flag bearers are Guo and Qian.

Lei Datou, Yang Haoyu (Uncle Gong) and many other backbones in the Shanghai circle and even the entertainment industry have a deep friendship with them.

At this stage, this group of people has not yet developed, but their connections really cannot be ignored, at least they have the face to hand the script to Wei Yang through channels.

Wei Yang is really interested in this book, and this drama can also be made into a series, which can be developed in the long run.

At present, the online drama market has not yet risen, and Wei Yang's main purpose is to seize the market and make a name, not to mention losing money and making money, but the benefits are limited.

In this case, Wei Yang has ideas for the development of online dramas.

First of all, you have to have a big scale!

Now that the review of online dramas is loose, priority is given to those themes that are not allowed to be broadcast by TV stations, so as not to waste creativity, and the audience will also find it exciting.

In addition, it is better to develop it for a long time!

Try not to make a hammer deal, so that even if the early income is not large, you can rely on your influence to roll more and more, and even make up for all the previous losses.

"Soul Ferry" and "The Darkling" are all like this, the scale is large, at least the TV platform is impossible to on, the series cycle is long, at least three or four more, the level of reputation can be maintained, and it can also be increased.

Of course, the most important thing is that the quality is excellent, these two projects have been tested in the last life, and now there are Wei Yang and Blue Whale team optimization, and they will definitely not smash their own signboards.

The third web drama is called "Folk Strange Stories", which is an original script by Blue Whale, which is a bit of a blend of Lin Zhengying's zombie series.

It is said that a pair of capable warlocks and apprentices, entered the world and traveled, during which they encountered folk legends, mountain spirits and wild monsters, lonely souls and wild ghosts, etc., and the background of the story was placed in the Republic of China.

The Chinese population is more than one billion, even if the horror suspense market is small, but under this population base, the volume is very considerable.

The Xiangjiang zombie films in the early years, as well as many Internet universities in later generations, have confirmed this, and the benefits of this market are very considerable.

Taking advantage of the current lax network supervision, Wei Yang pondered to make a test of the water, anyway, this kind of theme investment does not need too much, and it doesn't matter if you lose it.

The most important thing is who this warlock master and apprentice will find to play, this is the core of the whole play, and the apprentice can say that the master has to find someone who has enough weight.

Yizhuang is also harmonious, can laugh and scold, break the skin and play tricks, and can also be unfathomable, slaying demons and demons.

Wei Yang pondered for a while and wrote a few names, led by You Benchang.

These three dramas are the main online drama projects currently developed by Blue Whale.

At the end of the day, the company's focus is still on movies and TV series, and special TV series can still get a piece of the online market.

If it weren't for the subject matter restrictions and long-term layout considerations, Blue Whale's investment in online dramas would be unwise and a waste of resources in the eyes of some people.

Many people think that Wei Yang attaches too much importance to online dramas, but they don't know that if he doesn't have a lot of concerns, Wei Yang himself would want to act in online dramas.

There is no way, the current review of online dramas is too loose, it is simply heaven in the eyes of future generations, and Wei Yang's creativity is ready to move.

For example, a zombie movie, Wei Yang has wanted to make one since his previous life, but it is too difficult for this theme to pass the review in China.

But with the current review standards, the chance of passing is very high, even if the modern background is not good, the ancient zombie film is no problem at all, and if it doesn't work, you can change the setting, such as poisoning and epidemics, "The Legend of Sword and Fairy 3" has a similar poisonous plot.

Now that South Korea's "Kingdom" and other dramas have not yet been born, Wei Yang really wants to take the lead and let Jinyiwei and the zombies touch.

However, if you want to make an ancient zombie film, the investment is definitely not low, and with the current online drama market, Wei Yang can only wait slowly.

But at that time, I don't know how the online drama review policy has changed.

So that's the fuck up here!

If the management is loose, the market will not work, and it will lose money by making a big deal, and when the market is up, it can be done in a big way, but it will also be followed by strict review specifications, and many things cannot be shot.

As a company mainly engaged in film and television production, Blue Whale undoubtedly wants to act with the changes in the film and television market.

Last year's success also allowed Blue Whale to have more abundant funds, the team also had better development, and attracted a lot of new talents.

In addition to the above-mentioned online drama plan, a number of projects in film and television dramas have also begun to be prepared.

Among them, there are many movies such as "Detective Chinatown" and "Living Together in Time and Space", as well as medium and high-production dramas such as "Flower Thousand Bone", "Ancient Sword Strange Tan", "Why Sheng Xiaomo" and so on.

In addition, after the Spring Festival, the Blue Whale Brokerage Department will be officially established.

The company's first variety show will also start the production of preparations this year.

And this variety show is adapted from the Korean national variety show "Running Man", tentatively scheduled to be "Run".

Even if Wei Yang laid out in advance, he still paid a lot of price in the face of competition from various David TVs, but fortunately, the ending was good.

No matter how bad the variety show "Run" is in the future, it is indeed the most famous national variety show in China, and several veterans have become a front-line, even if they rely on eating the old bottom in the future, they have maintained enough exposure.

What's more, it's a super gold-sucking behemoth.

As far as the third season of the previous life was disclosed by the outside world, the total amount of oral broadcast hard radio exceeded 500 million yuan, the naming fee was nearly 350 million, the exclusive title advertisement on the network was 180 million, and the purchase price of iQiyi was estimated to be more than 400 million yuan in the industry.

Coupled with other miscellaneous incomes, the total income reached 2 billion +, and 16~1.7 billion is not a big problem.

And this is just one season of "Let's Run", even if the third season is considered the peak in terms of influence, the rest of the seasons can't be compared, but it won't be too far behind.

So Wei Yang did not hesitate to choose "Run, Brother" as the opening of the Blue Whale variety show.

Even if there are large and small slots and deficiencies in the later stage of this variety show, it is impossible for Wei Yang to give up billions of volume profits.

Moreover, in view of some flaws and drawbacks of "Let's Run", Blue Whale can be adjusted and optimized, and it may not degenerate into the tragic situation in the previous life.

At present, "Let's Run" has not been announced to the public, but it has quietly begun to prepare for the project.

Two key points, one is to find a cooperative platform, that is, a TV station, and set up a recording team.

The other is to choose the right MC, the original Korean show is seven, and it was also a seven-member group at the beginning of the previous life, and Guiyang intends to keep this setting.

But the running men's group in the previous life was a cooperation between Zhejiang Satellite TV and Huayi, and now that "Run" is in the hands of Wei Yang, the members will definitely have a big change.

In Wei Yang's heart, the original seven-member group of the original version was intended to be left with Deng Chao and Wang Baoqiang, Chen Chichi to be determined, and the remaining four would all be replaced.

One thing to say, Yang Tianbao's effect on the show is actually good, but there is only one actress quota, and it is impossible for Wei Yang not to praise his own people and give it to Brother Xiao Ming's daughter-in-law.

Therefore, if nothing else, the only female member of "Let's Run" will be selected among the two people, Di Lirouba and Guli Naza.

Or simply let two people take turns, one to record a few episodes, or one season each.

But this is not very stable, and it is not conducive to shaping the so-called group soul, or depending on the needs of the program group.

Anyway, no matter who you choose, it also means that Wei Yang has basically determined that they can't be a powerful faction, and the negative impact of variety shows on actors doesn't mean much to them.........

(End of chapter)