In February, "The Temptation to Go Home" broadcast the finale, and the final average rating was 3.02, narrowly breaking the 3 barriers, and undisputedly winning the satellite TV ratings championship of the New Year's drama.

Even CCTV's New Year's drama, the period drama "Family Portrait" starring Qin Hailu, Wu Gang and others has also fallen into disadvantage.

However, due to the subject matter, this kind of era drama has a high probability of being cold, and it is also within everyone's understanding.

What really fights with "The Temptation of Going Home" is still the popular dramas of various David TVs, such as "The Legend of Chu and Han".

This TV series, which is known as the overall situation of history, has a cumulative investment of 240 million yuan, nearly nine months of shooting, plus half a year of post-production, and is known as the most expensive TV series in history.

Even if it is the "Celebrating More Than Years" series, it is claimed to cost 300 million to the outside world, but it is also shared equally among the three dramas, and a single drama is only about 100 million on the surface.

In addition, "The Legend of Chu and Han" invited Chen Daoming, Duan Long, He Rundong, Qin Lan, Yu Hewei and other powerful brands, as well as a group of backbone actors in "New Three Kingdoms", and the premiere was in Beijing, Tianjin, Hui Province and other four satellite TVs, with great momentum.

However, unlike the popularity before the broadcast, the ratings of this show can be called dismal, with an average rating of about 0.7, and the highest rating will break 1.

This data is not to mention "The Temptation to Go Home", but the average rating of "Heroes of the Sui and Tang Dynasties", known as the "Historical Thunder Drama", exceeds 1.5.

This comparison simply pressed the tall director's face to the ground!

While analyzing why "The Legend of Chu and Han" hit the streets, the industry can't help but reflect.

Cool dramas like "The Temptation to Go Home" and "Heroes of the Sui and Tang Dynasties" have become the mainstream of the market, does it mean that domestic audiences are overly entertained, and whether this has brought a bad head to the development of the film and television market.

Wei Yang hates this group of things the most, he has positive energy every day, and he often teaches bad children.

Listen to a song to be positive, watch a cross talk to be anti-vulgar, even watch a TV series for entertainment and entertainment, and if you have good grades, you will be criticized, what will affect the social atmosphere.

You especially want to take classes, understand life, go to the bookstore, and count on TV dramas.

If you want to force the film and television companies to shoot those model scenes with the main theme, there are a group of people who force them to speak unfreely, and all kinds of fake things are empty.

Wei Yang couldn't help but want to scold every time he saw similar comments, and then he fired at a subsequent screenwriters association.

“…… Now in the 21st century, after decades of reform and opening up, many people's old-fashioned and conservative ideas are still incomprehensible, and some people can even reach the point of feudalism.

"I don't want to buckle the big hat, and I also recognize that creative freedom must have a bottom line and be in line with national conditions, but you can't blindly put value on it, or that sentence, don't impose your own preferences on the audience and the people......"

"Support edutainment, but don't be afraid of entertainment, and oppose discrimination and bullying under the banner of so-and-so........."

"While shouting to resist the Korean Wave, surpass Hollywood, and criticize the shortcomings of domestic film and television, and on the other hand, he poured cold water on the film and television industry and suppressed commercial film and television ......"

"The film and television industry must develop healthily, but we can't waste food because of choking, we must resist bad movies and insist on high-quality entertainment, rather than boycotting entertainment, and even brutally suppressing and restricting ........."

“……”

Wei Yang is not idle and has nothing to do, he ran out and fired indiscriminately, he was actually fighting for public opinion space for the blue whale.

At this stage, Blue Whale is one of the largest entertainment companies in China, and the TV series produced every year are good, and they are biased towards idol entertainment themes.

If the so-called "excessive entertainment" ignites a fire, the blue whale will bear the brunt of it.

Wei Yang didn't overreact, there were similar discussions in previous dramas such as "Celebrating More Than Years", and this time "The Temptation to Go Home" defeated the "historical drama" with a cool drama, and many people began to bring rhythm.

Some people are purely forced by things, and some are just peers who are dissatisfied with the strength of the blue whale and follow the troubled waters to fish.

So in this case, Wei Yang can't bear it, and he must speak out resolutely on the premise that the rhythm has not been brought up and he has enough influence.

He kept saying that he should not buckle his hat, but in fact, every sentence was on the upper platform.

Some people say that they oppose excessive entertainment and feel that they are misleading the country and the people.

Then Wei Yang will talk about the development of film and television, everything must be restricted, with shackles everywhere, how to rise domestic film and television, and how to fight against Hollywood and Hallyu.

The cultural front of public opinion, if you do not occupy the enemy, you will occupy it.

Domestic film and television can't develop, foreign film and television culture invades, and the younger generation grew up watching foreign works and was brainwashed.

In fact, there is nothing wrong with these two ideas, the key is how to choose and balance a degree.

But this is not something Wei Yang can worry about, it depends on the random regulation above, his ass is in the film and television industry, so he must speak from the perspective of the film and television industry, and strive for a favorable environment for the industry and himself as much as possible.

Use magic to defeat magic, and use big hats to fight big hats, although the tricks are insidious, but they are much more useful.

At least in terms of public opinion, Wei Yang won a big victory, after all, netizens and ordinary people like good-looking TV series.

Over-entertaining?

I can't afford a house, and I won't be allowed to watch a TV series.

Under the heat of this wave of public opinion, what many people have not discovered is that Weiyang's Baidu Encyclopedia has several more titles.

Director of the China TV Drama Artists Association, Executive Director of the China Screenwriters Committee, Vice Chairman of the Magic City TV Drama Artists Association, Vice President of the Magic City Screenwriters Association, and Judge of the 19th Magnolia Awards.........

As Blue Whale's status in the film and television industry gets higher and higher, whether Wei Yang wants it or not, he will inevitably have to hold some semi-official positions.

Especially here in the magic capital, he can't hide, and the screenwriting industry has become the flag-bearer of the younger generation.

The public's attention is more focused on Wei Yang's shooting at the screenwriters' conference, but if you take a closer look at the report article, you will find some thought-provoking details.

Its prefixes and descriptions of Wei Yang are similar to "outstanding young screenwriters", "representatives of young screenwriters", and "new power of screenwriters".

Wei Yang's opening was not a personal complaint at the conference, but as an outstanding representative of the association, he discussed the phenomenon in the industry and triggered a "warm response" from the participants.

These statements do not represent the Screenwriters Association's platform for Wei Yang, which also reveals the screenwriters' agreement's support for Wei Yang, a new force + big water hose.

The screenwriter's profession is too miserable, he has always been at the bottom of the core creative staff of the crew, his voice is pitiful, and his fame and fortune are far inferior to those of directors and actors.

Therefore, the Directors Guild and the Actors Guild hold meetings, all of which are good dramas + good acting, and the Screenwriters Guild holds meetings, and the most talked about is to improve the status of screenwriters.

But this kind of status promotion is not just a matter of shouting at a meeting, there must be enough people to guide the industry change.

There is no doubt that Wei Yang, who was born as a screenwriter, is the most optimistic candidate of the Screenwriters Association.

In fact, the dead girl, who is also an excellent screenwriter, should also be one of the candidates, but his reputation is too stinky, and he also plagiarizes, and everyone shouts and beats him in the Screenwriters Association.

In this way, Wei Yang has become a sweetheart, with high prestige and sufficient capital, which can promote the status of screenwriters.

In fact, in Blue Whale, the film and television production model is already faintly a bit of the shadow of the first script in South Korea, but the director also has a lot of autonomy and has not been reduced to a tool man, and the two sides form a certain degree of containment balance.

This is also related to Wei Yang himself as the screenwriter + producer of many projects, and several early works were jointly fought with the director, and the participation was extremely high.

Over time, the directors under Blue Whale have adapted to this mode of work.

The director must respect the script, not shoot blindly, and the script must also cooperate with the director and crew to shoot, make a certain amount of adjustments, and discuss and solve contradictions and conflicts on the premise of maintaining the tone of the plot.

In fact, to a certain extent, this has greatly improved the screenwriter's right to speak, although the director is still in charge, but the screenwriter is no longer a dispensable role.

In other crews, what the director says, the screenwriter can change it, and if he doesn't change it, he will change it for someone else.

Some screenwriters don't even have the right to know, let alone give their opinions, and they don't know that their scripts have been changed until they are broadcast.

In this industry environment, the production mode of blue whale is commendable.

And if this model can be promoted, then Wei Yang will be a great hero in the screenwriting industry.

With the current momentum of Blue Whale and the brilliant record of stable output of high-quality works, this model is expected to be supported and recognized by the industry.

Not to mention that Wei Yang himself is a big boss, and he can invest in some scripts for screenwriters.

So in public and private, Wei Yang is very popular in the Screenwriters Association, if it weren't for his young age, and there are more or less stinking problems of literati in the association, Wei Yang is not just a standing director.

Even after Wei Yang opened fire, some bigwigs in the association also stood up in support.

Especially TV drama screenwriters, a large number of famous and well-known ones have come forward, Gao Mantang (Chuang Guandong), Wang Liping (daughter-in-law and the beautiful era), Liu Heping (Yongzheng Dynasty), Zhou Jingzhi (iron tooth bronze tooth, Ji Xiaolan), Haiyan (never look away), Ning Caishen (Wulin Gaiden), etc.

All of them are first-line screenwriters in the industry, and they can find people to form projects, even if the screenwriter's voice is not loud, these people are enough to bluff when they gather.

More importantly, it makes people see Wei Yang's connections and prestige, as well as the attitude of the screenwriting industry.

Wei Yang fights his own verbal battles, which is arguing for capital, but with the endorsement of official associations and many bigwigs, that is, speaking for the industry, the meaning is completely different.

Throughout the Spring Festival, Wei Yang was basically rushing to public or private gatherings, and even he himself took the time to hold several parties.

The bigger the career and the wider the network, the busier the year-end and New Year holidays, before the Spring Festival, and after the Spring Festival, it will be lively for a while.

…

At the end of January, "Thai Embarrassment" was officially drawn, perhaps because of Wei Yang, the box office was slightly higher than the previous life, and it will break 1.3 billion.

It's a pity that it's still a little bit away from "Avatar", but it doesn't matter, "Journey to the West" will be released soon, and there is no point in dwelling on these records.

Wei Yang ignored the outside world and concentrated on holding the Blue Whale Annual Meeting at the end of January.

said that it was the Blue Whale Annual Meeting, but in fact, employees from several other companies under his name also came, and the scattered ones added up to more than four figures.

The largest numbers are blue whales and red sharks, especially the latter, which has grown rapidly this year.

Film and game interaction, produced a number of blue whale film and television games, including "Celebrating More Than Years" and "Chef of the Flower Teapot", which has gained a lot of popularity and has a good income.

However, the most profitable is still Red Shark, according to Wei Yang's prompts, the several games it represents, although it is not a big hit, but it has also made a lot of money.

In 2012, the bottom line was settled, minus the costs of all parties, and the net profit was barely a few small goals, which really made Boss Wei feel the huge profits of the game industry.

Compared with the small fight at the beginning of the previous year, the Red Shark in 2012 is really on the right track, and the company has begun to recruit a large number of troops.

Next year will be a crucial year for Red Shark.

not only cooperated with Blue Whale to re-produce new film and television games, including "Flower Thousand Bone", which was highly valued by Wei Yang, but also focused on the development of mobile games, such as Cool Running and Matching.

Although Wei Yang is not very familiar with the game industry, he still knows some classic mobile games.

This kind of cool running and entertainment mobile games is an important part of the future mobile game market.

Of course, Wei Yang also needs to know that this kind of game is difficult to compete head-on with penguins with traffic pools, and people can easily imitate them, and then grab the market through traffic pools.

But the market can't be eaten by one family, and there will be a number of homogeneous games in the future, which shows that even if the penguin eats the big head, the red shark can also get a piece of the pie.

Really, I don't know if I'm not in the game industry, that fat penguin is too special a hooligan.

You can't be creative, it relies on the traffic pool, and it easily pirates to kill the genuine version.

Therefore, Red Shark has always insisted on film and game interaction, that is, because film and game cooperation relies on IP to eat, and it has complete copyright, and it is difficult for others to plagiarize and imitate.

At this stage, Red Shark wants to fight against penguins, and even if he wants to cooperate, he may not pay attention to it, so he can only slowly accumulate strength.

The red shark looks inconspicuous, but the actual profit is not inferior to the blue whale too much, and it is even very likely to surpass it in the future.

Therefore, Boss Wei still attaches great importance to it, and specially solicited the opinions of the employees of Red Shark Company, and invited Girls' Generation to participate in the annual meeting.

Most of the employees of these game companies are men, and they either like two-dimensional or beautiful women.

Now the famous Girls' Generation is naturally on the list, and when this option appears on the voting list, it quickly overshadows Jay Chou and Hatsune Miku.

No matter how good Dong Chou is, he is not as good as a beauty.

No matter how fragrant Hatsune is, more people are still willing to watch the third dimension.

In fact, there is also a teacher surnamed Cang in the options, who once topped the list, and was finally artificially crossed out by Boss Wei.

But although the option was crossed out, at the annual meeting, he still appeared as a surprise guest, and the scene was full of wolf howls, which made Boss Wei very disgusted.

How can my own employees look like they have never seen a woman, and they have always looked at me lightly.

Then the calm Boss Wei saw the headline of the next day - "The Temptation of Japanese and Korean Beauties, the Top Feast of Thousands of People in Weiyang"

The editor of this dog day, the title that I thought about while directing, right?

Still a headache, resume the update tomorrow

(End of chapter)