On the first day of the Lunar New Year, it stands to reason that it is the time for the annual leave to relax, but Wei Yang still paid a little attention to business.

"Journey to the West" will be released on this day!

Prior to this, the main schedules of domestic films were summer and Chinese New Year files.

The time frame of the two schedules is not consistent, such as the summer file, most of the statements are from the beginning of June ~ the end of August.

However, some also only count the two months of summer vacation, i.e. July and August, while some statistics also include September.

The Chinese New Year file is more complicated, and the algorithm is one, but if you count it broadly, theoretically speaking, the end of November ~ the beginning of March can be said to be the New Year's file.

However, soon this statement may have to be adapted, and the Chinese New Year stalls will be from the end of November to the end of January, the reason is the independence of the Spring Festival stalls.

As the hottest schedule in the future film market, the Spring Festival stalls at this time are not yet a battleground.

In previous years, the Spring Festival stalls were only one of the nodes of the Lunar New Year stalls, but with the continuous rise of the film market, the number of cinemas has increased, and the economic level of the people has risen, more and more people are willing to enter the cinema.

During the Spring Festival holiday, the younger generation is tired of the old habit of visiting relatives and friends, and prefers to bring friends and companions, or take the whole family to have fun, such as watching a movie or something.

The box office data of the Spring Festival stalls has been rising all the way, and in 2010, because of "Avatar", the Spring Festival stalls for about 7 days cut a total of 339 million box office.

In the next two years, although the box office of the Spring Festival stalls was not so bright, it also rose steadily after excluding "special factors".

More and more people are aware of the development prospects of the Spring Festival stalls in the past few days.

However, the summer file and the Chinese New Year file are still the most important schedules for everyone, until the release of "Journey to the West" this year.

According to Wei Yang's understanding, "Journey to the West" can be released during the Spring Festival, but there are certain unexpected factors, mainly due to the schedule, and it did not catch up with the Chinese New Year.

The release on the first day of the Lunar New Year is a gimmick, but it is also accompanied by risks, and no one dares to guarantee that the Spring Festival stalls will be popular.

There is no doubt that this is a gamble.

It's just that due to the foreshadowing and various marketing of all parties, as well as the previous market performance, the possibility of gambling losses is very low, and at most it is affected.

Wei Yang knew that he didn't care about the movie in "Journey to the West", but he cared about the birth and influence of the Spring Festival file.

If nothing else, he will have a movie next year that will compete in the Chinese New Year or the Spring Festival.

So he had to take a look at the market, analyze the market, and learn from other people's marketing plans.

The success of "Journey to the West", in terms of marketing and publicity, largely relies on Xingye's personal brand and appeal.

At the same time, the binding of Xing Ye and Journey to the West IP, and the huge popularity of Supreme Treasure and Zixia are also the key to attracting countless fans and passers-by.

The binding of personal appeal and CP and IP.

These Wei Yang can also be copied to himself, and even become his important selling point and marketing route in itself.

It's a pity that he debuted too late, everyone doesn't owe "him" a ticket, and he can't stir up his feelings in the short term, otherwise there will be a [Professor Gu / Li Chengyin / Lu Xinghe / Zhang Wansen, which we chased together in those years], can be worth hundreds of millions of box office to say the least.

As a professional screenwriter and an excellent businessman, Wei Yang knows better than anyone how profitable feelings are.

Take Xianjian Sanmei as an example, now they are filming together, although the lineup is luxurious and the momentum is huge, but it doesn't touch the audience much.

After a few years, it is best for a few people who have not cooperated for many years to come to a long-lost union, that is, "goodbye my youth", and kill casually.

Wei Yang didn't go to the movies, but his cousin and cousin went, and when he came back, he told him his opinions, both praise and depreciation.

"It was scary at first, and one of the children was scared and cried."

"Some of the plots are a bit awkward and old-fashioned."

"That empty boy is so funny, he died laughing."

"Sun Wukong is a little man."

"I have loved you for 10,000 years, and the emotional line is touching."

"I don't feel anything, just so."

My cousin liked this movie and gave it back to my classmate Amway, who thought it was okay, but didn't think it was a bad movie.

Wei Yang took a look at Douban and the emerging Zhihu comments, and then quickly closed them.

Not surprisingly, most of them are negative.

The users of these two platforms have too high requirements for movies, and sometimes they will be "objective" for the sake of "objectivity", even if they score high, they will deliberately find faults and pick out shortcomings.

And more importantly, those who are willing to speak and comment have some opinions, and they are not necessarily praised if they are satisfied or indifferent, and they will be pulled down by clicking on a five-star.

If it was Wei Yang's own movie, he would watch more and "masochist" to find the real shortcomings.

But it's not his movie, he doesn't bother to watch a bunch of online critics "show off", but to open several other platforms.

Weibo has been the hardest hit area of the water army in the past two years, and it is also not objective, especially some popular comments, which must be stared at by movie marketing.

Station B, Tianya, Tieba and other platforms that are not deeply related to movies, the relative situation is a little better, especially the scattered posts, the water army is too lazy to care, and occasionally one or two bar spirits are harmless.

Judging from the overall comprehensive evaluation of all parties, the reputation of "Journey to the West" is medium to high.

"Subversion" is the key word, some people approve, some people resist, Xing Ye will be a genius director for a while, a genius workmanship, and a fallen idol for a while, stepping down from the altar.

Particularly split!

Especially the latter's rhetoric, Wei Yang is very familiar with it, and it seems that since "Kung Fu" and even earlier "Shaolin Football", every time a movie is released, Xing Ye has to walk on the altar again.

And the same is true of Wei Yang, after the peak masterpieces "You from the Stars" and "East Palace", Wei Yang followed the many works of the Blue Whale, and went to the altar every three or five times.

He sometimes takes it, is the altar of your house a staircase, every day.........

So Wei Yang is used to it, and he looks down on these so-called god-making and god-destroying gods.

Today they hold you up to the sky, and the next time they trample you to the end, and soon after, they are fanatical again because of something, or they are scolded by thousands of people because of something.

Therefore, when you are a public figure, especially a public figure, you must have a strong psychological quality and a thick skin.

Wei Yang calmly summarized all the comments, and then made a judgment, and then waited to see the marketing layout and word-of-mouth guidance of the publisher, learn from it, and remove the green.

The blue whale is not without similar experience, but it still needs a certain run-in to the film market.

The previous "Rise to Fame" was okay, with a tailwind, and sufficient preparations, but "Thai Embarrassment" was not expected at the time, and it had never experienced such a large-scale movie, so there were still many loopholes.

"Journey to the West" is a good comparison and learning object, the blue whale will suffer a lot of challenges in the future, and it will have to speed up its growth.

Therefore, even Wei Yang, who has never advocated overtime for the New Year, is rare to break the exception, after sending a red envelope, in the work group @ many people in charge and related teams, keep an eye on "Journey to the West", and he will see the relevant summary report after the annual leave.

"It's getting less and less human."

Boss Wei saw that the group [received] one by one, reflected on his hanging street lamp behavior, and then sent a request to the executives of Jade Shrimp and Coral Entertainment.

Although the main business of the two companies is film and television investment and artist brokerage, it is a know-it-all, a know-it-all, business-related, and it doesn't hurt to learn more.

That night, Wei Yang received the news that the box office of "Journey to the West" was 83 million+ on the first day (including screenings and pre-sales), refreshing the first-day box office record of domestic films held by "Painted Skin 2".

Break 300 million+ in four days!

On the fifth day of the Lunar New Year, the last day of the annual holiday + Valentine's Day, the box office reversed, with a single-day box office of 126 million!

This figure has set a new single-day box office record for "Transformers 3", the highest in the mainland film market.

Compared with some people's simple exclamation that another phenomenal hit movie has appeared, people with a more far-sighted vision have seen the rise of the Spring Festival stalls.

Starting next year, the Lunar New Year and Spring Festival files are estimated to be separated, and countless film crews have focused their attention on this new schedule full of opportunities.........

(End of chapter)