Chapter 39 Platform

When I went back, it was late, and Li Xianyun stayed directly in the hotel.

Early the next morning, seeing that it had not yet reached the agreed time, Li Xianyun first came to Yisheng Brokerage Company and walked around.

The brokerage company moved once, and now it has its own independent office building, with dozens of people up and down, and there is a training building in the small building next to it, which is a women's group.

Dou Lingling, who has never cultivated artists, has also engaged in a trainee mode, but Li Xianyun has always felt that she is borrowing this to make money

There are more people inside, and if you go in and look, you can see a group of girls singing and dancing there.

Seeing Li Xianyun, his eyes lit up one by one.

The person in charge of the enterprise is smart, so there will be no such thing as not knowing his big boss, Dou Lingling has already printed out the avatars of Li Xianyun and Jiang Zheng, The first thing to do at work is to know his boss first, so as not to happen again Li Xianyun shouting at the door of Dou Lingling.

It's a shame that the company was small at that time, and now Li Xianyun is standing at the door shouting, Dou Lingling can't hear it.

Entering the company, Dou Lingling and Xu Shiqin were already waiting there.

Although Li Xianyun doesn't come often, he also has his own office.

Entering the office at this moment, Dou Lingling had already handed over the company's performance during this period to Li Xianyun.

It's all here, even if it's pretending, you have to understand the situation.

At this moment, the three of them were chatting in the office, and after a general understanding of the situation, Li Xianyun said: "I'm thinking about buying some influential platforms. ”

"Boss, you want to be a platform? That's a lot of money! Dou Lingling was surprised.

"Nope! Not to do it ourselves, the main thing is to facilitate ourselves. Li Xianyun said: "The media has always been an important publicity channel, whether it is to promote movies, artists, or ghost towns, they need it!" I want to get more publicity resources in this way, and the most important thing is to control! ”

Li Xianyun's face was very serious.

Dou Lingling was puzzled: "Do you think?"

"What artists are most afraid of is not being outdated, but collapsing houses! Once the house collapses, all the value collapses in an instant. ”

Xu Shiqin said: "We and the major media are very good! ”

Li Xianyun shook his head: "No, it's not enough." The media is digging out their minds every day to break the news, and you can't stop the media from doing anything. In fact, I've seen all of your PR tactics, your crisis resolution tactics, which are not to silence the media, but to give them new content. They're not helping you, just because you've created a new story for them. Take both the money and the news! ”

Xu Shiqin was speechless.

Yes, Li Xianyun is right.

Although they have a good relationship with the media, they have never been able to control the media.

They just use the news to cover up the old news, and even distort the facts!

But Dou Lingling still shook her head: "But even so, you can't control all the media." Even if you've taken over a hundred platforms now, what about more? Should they break the news or will break the news. ”

"But at least we're louder!" Li Xianyun smiled: "Don't tell me you don't understand this." The public can be brainwashed, and even preconceived, and even confused. Whether it's news covering up old news, distorting facts, and blocking the truth, it's better to have than not to have. It's true that we can't have full control, but we can increase our influence, and we can even do it."

Li Xianyun thought for a while and said, "Let them have some scruples when reporting on us." ”

Xu Shiqin asked directly: "Theoretically, how much do you plan to vote?" ”

"800 million." Li Xianyun can't spend all the money, he has to keep some.

Xu Shiqin smiled: "Adding a zero can be a little influential." ”

"It depends on how it works. In fact, different media also have different directions. What we need is not to control all the media, but to have a super-media that has more influence on other media. ”

Dou Lingling understood what he meant.

That's why Li Xianyun said that he wanted to enter the platform.

For example, if you take a stake in the famous short video platform Lingyin, then Lingyin only has a slight move, and all the self-media on it will automatically shut up.

Dongli Media does short videos, and Li Xianyun has invested in the five major platforms, even if the influence is not large, it can also help Dongli Media to a certain extent.

Xu Shiqin still shook her head: "There are several big platforms in China, all of which are rushed to invest, they won't care about this money, let alone for shareholders." ”

"But they've never turned down an investment either, have they? It's just that they need more than just money! Li Xianyun replied.

The bigger the platform, the less money is needed.

Just like the old ghost who invested in the ghost town, if he hadn't promised a series of TV series to be announced and released, and the upper-level relationship, Li Xianyun would not have agreed to give him the cost price when he sold his buttocks.

All ambitious enterprises want not only money, but also your special resources.

Thinking of this, Dou Lingling smiled: "Lingyin has been laying out the content layout, and they also bought Director Xu's movie not long ago. ”

"Yes." Li Xianyun smiled: "It's a pity that it didn't work well, obviously Lingyin invited the national audience to watch the movie, but the good reputation became Director Xu's." ”

"But we have an agreement with the swift platform, and all the products belong to them."

"It's okay, if necessary, let's start another film and television company and use the name of that company."

"Swiftness doesn't know."

"Little gestures don't mind. We are developing, we don't give what we have, but we can give a part of what we develop. Everyone is diversified, and no one is tied to anyone. In addition, artists can also help, we give them the lowest price, in-depth binding, they use our artists for publicity, and under the binding of interests, they will not easily engage our artists. ”

Dou Lingling was stunned: "Boss, why do I always think that what you mean from what you say is that our artist is going to have an accident?" ”

Hearing this, Li Xianyun smiled slightly: "Everyone is mixed in the circle, who still doesn't understand?" In which year did no artist have an accident in the entertainment industry? The public eats melons every year, and if there is a year of fineness, it will be lonely. ”

Yes, where in the entertainment industry will there be times when there will be no accidents, for major companies, it is not strange that there are accidents, but it is not their own artists who are looking forward to accidents.

"It's always good to be prepared." Li Xianyun said meaningfully.

Anyway, there is no need for the agency to pay for this, and it is to protect the artist, which is a good thing.

Dou Lingling immediately nodded: "That's okay, Shiqin, you go back and contact those big platforms, and we will try our best to diversify our investment." By the way, boss, you don't have a need for profit? ”

"Well, it's best to sign an agreement to protect the artist, as long as they are willing to sign it. For example, you don't want to have priority equity, ordinary equity is fine, and you can sign a repurchase agreement. ”

"Can you sign a buyback?" Dou Lingling was surprised, do you want to do this? So aren't you giving money away for nothing?

Li Xianyun smiled: "Repurchase also has the benefit of repurchase, at least the capital is preserved, isn't it?" The most important thing is that our conditions are low, and the threshold for entry is low, so people can accept it. If the money is not enough, add the artists, try to find as many big platforms as possible, and I will lend them this money at ultra-low interest to buy talismans for myself, anyway, there don't seem to be too many targets worth starting at this stage. ”

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