"Celebrity Reality Show, Exploring Why "Let's Run" is Popular"

"The premiere rating is 1.31, beating "Happy Camp", and the first in the same period of Saturday variety show"

"500,000 fans rose overnight, and Rouba was named the goddess of running"

"Flying Man Joins, Star-Bright Guest Lineup"

"An instant hit, Blue Whale announced its entry into the field of variety shows"

"The advertising revenue of "Run" on the Internet exceeds 100 million, and Wei Yang creates a new gold-absorbing weapon"

"Taobao hot-selling finger pressure board, a new hit brought up by variety shows"

《……》

The start of "Let's Run" was very successful, the premiere easily broke 1, and the number of online broadcasts was also very considerable, and the most important thing was that it caused widespread discussion.

Celebrity reality shows, novel productions and models, and high-entertainment styles have brought a high level of freshness to domestic audiences.

The instant hit may have been an exaggeration, but it did quickly open up the situation.

And this momentum is still expanding rapidly, which can be seen from the rapid growth of the playback volume of Penguin Video, and the influence of this variety show is rising.

After word-of-mouth fermentation, the playback increment of the following day alone is several times that of the first day.

Baidu's topic search for "Let's Run" reached 140,000 articles in less than a week, and the Weibo fans of the nine guests exceeded 5 million, and Liu Feiren, who was the most popular, was on 11 Weibo hot searches.

However, this is just the beginning!

…

On Friday of the following week, Wei Yang sat in the viewing hall where he watched "Run" last week, but this time he did not watch his own variety show, but watched "Where Are You Going, Dad" at home.

In "Detective Chinatown", the crew has been completed, but Gao Yuanyuan, who has not yet left, heard the news and came over, followed by a girl.

"Hello Mr. Wei, I am Sun Jiayi, Yuanyuan's best friend, and an actor."

"Hello, hello."

Wei Yang shook hands with her, he had heard others say that after Gao Gao's fate was completed, he was going to take a few days to travel in Thailand, and he also called a girlfriend from China to play together, it should be this Sun Jiayi.

He didn't have any impression of this person, he should be a young actor, and after chatting for a few words, it was really the case.

The two met in 2004, and they are both from Beijing, so they can talk better, they have been good friends all these years, and Gao Yuanyuan likes to call her when he has time to go out to play.

"You guys, if you need to call me."

Boss Wei didn't talk much, exchanged a few words, and then turned around and went to the seat in front of him, typing with his mobile phone from time to time.

Today's premiere of "Where Are You Going, Dad", Blue Whale and even the person in charge of Modu Satellite TV are paying attention, and everyone has pulled two groups on WeChat for various discussions.

"It's very polite, I thought this kind of big boss was very cold, but speaking of which, he is worthy of being a national husband, really handsome, and his skin is still very tender."

As soon as Wei Yang left, Sun Jiayi, who was still a little restrained just now, immediately became active, and Gao Yuanyuan couldn't help but tease.

"What, you like it?"

"Big handsome guy, rich and beautiful, who doesn't look greedy, it's a pity that it's a few years younger than me, but it doesn't matter, young people have better physical strength and strength."

"Wandering hooves, I have a fever when I see a handsome guy, and at this level, I don't see if you can grasp it."

"I took a look, it's not that big."

"Phew!"

Gao Yuanyuan didn't react at first, but when he understood it later, he took a sip of her, but thinking about his previous measurements, he felt that Sun Jiayi's words were biased.

The stuffing of the bun is not on the pleats, and many things can't be seen.........

However, Sun Jiayi just said a few words, bragging with his sisters, he really had to be thoughtful, and he wouldn't be so cowardly just now, at least find a way to leave a phone call.

Although she knew that she didn't have a play, she was really interested in Wei Yang.

Such a self-made top handsome male god who has created a fortune of hundreds of millions has a special filter in the eyes of many people.

The idol drama "Shanshan is Coming" likes the tyrant Feng Teng of civilian girls, and many people substitute him as Wei Yang, and then dream that he is Xue Shanshan, and then surrender to this upstart boss in the entertainment industry and hug the male god.

As for his scumbag?

It's just a test before true love, a stumbling block for my mother, as long as he falls in love with me, everything else will become floating clouds.

Obviously, Sun Jiayi also had a similar dream, inquiring about Wei Yang's private personality and knowing some things about him very well.

Because she happened to watch a variety show today, she chatted with Gao Yuanyuan about Wei Yang and "Run".

"Do you know, he made a lot of money in this project, and he made hundreds of millions of dollars in one go, and it was crazy in the circle, and some people called him the God of Wealth."

"Hundreds of millions!"

Gao Yuanyuan's eyes were shocked, she has not seen the world, as a first-line actress, she has been famous for many years, and her income is not low.

At present, her salary in TV dramas is not inferior to those top flowers, with a single episode of more than 400,000 yuan, and the movie is entrusted to "Searching" and "Jinling, Jinling", and she is in the first echelon of mainland actresses, with a price of 500~6 million.

In addition, her own commercial value is not low, even if the work intensity is not as high as Fan Xiaopang's, she can easily break through eight figures every time she is young.

This year, her miscellaneous income has added up to more than 12 million.

And her new work "Let's Get Married" has not yet been officially broadcast, which often has a certain positive boost to her income, and the better the results, the greater the promotion.

But even so, hundreds of millions are still an unattainable amount for Gao Yuanyuan.

Not to mention that Wei Yang earned hundreds of millions of dollars in one project, even if she knew that this was a big boss, she still couldn't bear the fluctuations in her heart.

People always ignore the achievements of the people around them, maybe Wei Yang is familiar, she will always subconsciously ignore some of Wei Yang's achievements, until she is talked about by another person, she will re-realize some things.

Gao Yuanyuan glanced up at the young man in front of him who was silently fiddling with his mobile phone, and the handsome face who used to quarrel with himself from time to time suddenly became a little more calm and mysterious.

Sun Jiayi didn't know what her best friend thought, and Balabala analyzed some of the news she saw on the Internet.

"Let's Run" won the first battle, and the attention soared, and the outside world also opened up various insiders and details of this variety show, and how much money was made is naturally the most important topic.

is different from general variety shows, most of the other variety shows are produced by TV stations, and "Run" is produced by Blue Whale.

So, he can be sold to TV stations.

However, because Modu Satellite TV also participated in the production of "Let's Run", although the copyright is in the hands of Blue Whale, Modu TV does not participate in other revenues, but the interests of the TV station have been transferred a lot by Blue Whale.

The implantation of title advertisements belongs to Blue Whale, but some of its own advertisements on the TV station are handled by Modu TV itself.

The TV exclusive broadcast copyright also got a relatively "low" price - 30 million!

Blue Whale gave up part of the income, obtained the manpower and platform resources of the TV station, and the Magic Capital TV gave enough resource support, and then "prostituted" a popular variety show at a low price, to a certain extent, everyone was barely happy.

However, it is conceivable that as "Let's Run" becomes more and more popular and the benefits become bigger and bigger, the blue whale that eats the big head may cause dissatisfaction in Modutai.

But Boss Wei also has a way to deal with it, or to buy shares, or to open a new project, as long as the interests are enough, there is always a way to persuade Modutai.

This is the only way for private companies to enter variety shows at the moment, limited by the platform, they must cut their meat, no matter which TV station they cooperate with.

Modutai is relatively good, Boss Wei's connections are here, and he can settle it as little as possible.

After these two years, the TV station is no longer strong, the variety show market is full of flowers, and the plate is big enough, so Boss Wei doesn't have to worry so much.

For this reason, "Let's Run" has not benefited much from TV stations, and the main focus is still in advertisements and websites.

According to the original plan, "Let's Run" was actually intended to be distributed on multiple platforms and launched online.

This is also the current domestic variety show market, which is roughly similar to the TV drama market in previous years.

The main battlefield is mainly on the TV platform, the online platform is not very conspicuous, and the relevant copyright income cannot be raised.

In addition, there is also a piracy problem, compared with film and television dramas, piracy in variety shows is more "rampant", and many viewers don't even care about or understand which platform variety shows are broadcast on, so they just find a pirated website to pull them down.

This situation has further deteriorated the online market of variety shows, unless it is a trump card variety show like "Happy Camp" and "Kangxi is Coming", the video website bids are not high.

Of course, with the vigorous development of the variety show market in the past two years, there have also been a little new changes.

For example, in the second season of this year's "The Voice of China", after seeing the popularity of the first season, various platforms are also willing to pay more money to get a piece of the pie.

In the end, after fierce competition, Sohu won the exclusive copyright of the second season of "The Voice of China" at a sky-high price of 100 million.

This price can be said to have dropped a big bomb in the entire online variety show market.

What's even more powerful is that Sohu spent so much money without losing money, according to various financial reports, their various revenues in the second season of "The Voice of China" have exceeded 200 million.

This data allows everyone to see the market potential of domestic variety shows on video websites.

Naturally, the current popular variety shows "Let's Run" and "Where Are You Going, Dad" have been coaxed.

Blue Whale also changed its strategy, changing from full-platform distribution to selling exclusive copyrights, and finally sold the network rights to Penguin Video at a price of 125 million.

"Where Are You Going, Dad" is slightly cheaper due to the guest lineup, almost 100 million.

Even so, for the two variety shows that have not yet been actually broadcast, this price is very exaggerated.

If it weren't for the promotion of the second season of "The Voice of China", and the competition between various video websites has reached a white-hot stage, it would never have been sold at this price.

However, Penguin Video is not a loss, just got the exclusive copyright, and sold the exclusive network naming rights at a price of 72 million, in addition to patches and implantation, there are also many brands to spy on.

Penguins are selling well, not to mention the blue whale with the most advertising space in the entire show.

The cooperation between a single program car and Mercedes-Benz won 40 million advertising placements, and the title of the program was Anmuxi, with a bid of 140 million, as well as multiple sockets and implanted ads, which were worth several million.

In addition, there are also some promotions on the ground, such as what buildings to go to and what amusement parks to record, which are also advertising spaces.

Not counting these operations and follow-up development, only the income from advertising + copyright, the project "Run" Blue Whale has accumulated about 300 million yuan.

And as the show becomes more and more popular, there are still various ways to play, and there will be a steady stream of new income, Boss Wei regards it as a [cash cow], but it is not unprovoked.

Sun Jiayi may not understand these numbers and insider stories, she just looked at the rumors on the Internet and hearsay.

But it can barely match, and Gao Yuanyuan is stunned.

That's making money, it's just printing money!

She kind of understands why Boss Wei is so chic, taking people to the red light district to play casually, so much money, it's not enough to play with her waist.

"It's a pity, I don't know if he looks down on me, put the money aside, and don't lose if you sleep with the male god."

The more Sun Jia chatted, the more he got up, and he started to get up again, this was already a joke between girlfriends, and he fell in love with a handsome guy, and he couldn't take it seriously.

But for some reason, Gao Yuanyuan, who was still teasing Sun Jiayi just now, heard this at this time, but felt a little uncomfortable.

"I can't afford to offend this person, don't fool around, save me embarrassment."

It's not that she likes Wei Yang, the food is all rushed to eat, she didn't feel anything before, but now there is one more person who cares about her "friend", plus the two-point filter that has arisen on Wei Yang because of the chat just now, so she instinctively wants to protect the food.

"You know, it's not a joke."

Sun Jiayi didn't notice that Gao Yuanyuan was wrong, so he didn't pay attention to it at all, he laughed and watched TV, and then gossiped about Wei Yang's scandal, analyzing who could marry into a "wealthy family" and become the main palace of the male god.

Wei Yang didn't know what the two women behind him were muttering to him, he was watching "Where Are You Going, Dad" intently.

I have to say that this show can be a hit, and it is not a good stubble.

The collision between the cute baby and the celebrity father is warm and funny.

may not be as straightforward and entertaining as "Let's Run", but it has a little more leisurely and connotation of slow variety shows.

Several guests also performed very well, Guo Tao was straightforward, Wang Yuelun was clumsy, Lin Zhiying was gentle, Tian Liang was friendly, Zhang Liang was omnipotent, and the cute babies also had their own characteristics, and the highlights were frequent.

Director Xie Dikui is also a good player, he is the director of "Metamorphosis", has a lot of experience in reality shows, and even "Where Are You Going, Dad", which is essentially an alternative "Metamorphosis".

As far as Wei Yang's personal hobbies are concerned, he actually prefers to watch "Where Are You Going, Dad", but unfortunately he didn't grab the copyright.

He even wondered in his heart, should he find a TV station to rub off on the popularity and get a "Dad is Back", the guests are all ready-made, and they are directly pulled from the later seasons of "Where Are You Going, Dad", and the effect is definitely stronger than that of Taitung, Zhejiang Province in the previous life.

Thinking about it this way, Wei Yang no longer asks "Let's Run" to overwhelm "Where Are You Going, Dad", anyway, it is not a track show, and it doesn't matter if you have to compete for a high or low.

If he is asked to make a "Dad is Back", even if "Where Are You Going, Dad" wins, then he will also make it.

Wei Yang immediately contacted the person in charge of the Blue Whale Variety Show Department, told him his thoughts, and asked them to consider doing a project. If you think that the blue whale "borrowing" is not good-looking, you can set up a shell company, or let the TV station in front.

If the popularity is strong, rubbing the popularity, even if there is no money in the second season of "Where Are You Going, Dad", it will not be much worse.

Boss Wei was very happy, and suddenly found a money-making project, and he should go to the red light district to dance and listen to music......

(End of chapter)