When the time was approaching May, the fifth theater line cooperated by Yisheng Media and Li Cheng was finally launched.

This theater is called "Ice Peak", which is a disaster movie, a bit similar to "The Day After Tomorrow".

It is a real non-ghost work that Li Xianyun tried to make, of course, the ghosts and gods actually still have to use it, but they don't come forward, but borrow their abilities.

The plant control of the Thorn Ghost, the stormy waves of the Octopus Ghost, the Ice Freeze of the Low Temperature Ghost, the Battle Royale of the Car Crash Ghost, and the flipping of the house of the Yoyaki Ghost are all reflected in this way.

To be honest, Li Xianyun didn't have much expectations for this film at first, after all, his best ghost basically didn't show it. He also made this at the beginning to avoid too many repetitive themes, and by the way, he practiced and cultivated Yisheng's own special effects ability in the later stage - many special effects in this movie were made by Yisheng himself in the later stage.

Unexpectedly, after a holiday during the May Day Golden Week, Bingfeng's box office exceeded 2.3 billion.

This box office data is amazing, &bsp;&bsp; According to this, the box office of this film should exceed 600 million, and it will become the best movie among the six platters made by Li Xianyun.

This made Li Xianyun confused.

Sure enough, making a movie is like this, if you intentionally plant flowers but not bloom, and unintentionally plant willows and willows.

You must know that in the previous four films, the best total box office of a single film was only 2.5 billion.

Fortunately, this cooperation with Li Cheng is a platter model, and the six are divided together, and now with Bingfeng as the foundation, this platter, investors will definitely not lose, plus Li Xianyun made up the two networks for them, and there is still a profit.

Li Xianyun immediately called Li Cheng, but Li Cheng laughed, "It's okay." Just what you said last time, everyone already trusts you. Of course, it's even better to be able to make money. Very good, &bsp;&bsp; I'll talk to them later, and if you're interested, I'll get a special fund and hand it over to you. ”

Li Xianyun smiled, "I haven't returned to you yet, don't take such a big step." ”

"It's okay, &bsp;&bsp; leave it to me. Oh, &bsp;&bsp; I'll vote for it when the time comes. Li Cheng laughed.

Yes, another big money plate is about to rise.

Bingfeng's success also made Li Xianyun re-examine himself and realize that their understanding of the market is still inferior - they paid too much attention to the control of their own advantages and ignored the market itself.

Again, this is unacceptable.

At that moment, a group of screenwriters, producers, and directors were organized to summarize and discuss Bingfeng's successes and previous failures.

In the end, they confirmed that it was indeed Yisheng Media that a large number of films and television with the same style and theme in the past two years have caused the audience's aesthetic fatigue of this kind of theme. For example, those ghosts, when they first appeared, everyone would amaze me,, can this low-end film have such real special effects? But when there are more of them, I will feel that it is nothing more than that, and the special effects of Yisheng Media have not improved much in recent years.

Not much.

Just no!

In addition, there is another important reason, that is, the new model also restricts the director's talent. Li Cheng's six films are the first time that everyone uses a new model to produce a cinema, and the standard of the cinema is too high, so it is inevitable that the quality will decline.

Finally, high-intensity creation is also squeezing the talent and creativity of screenwriters.

Although the money is earned, it is indeed a bit overdrawn and fails to maximize personal value. On the contrary, Bingfeng has a different way, giving everyone a bright feeling - there are not many domestic disaster movies, at least they have not experienced the saturation bombardment of Yisheng Media.

In short, the new shooting model that Li Xianyun made by himself is precisely the culprit of the unsatisfactory theater before.

It's the same as in Hollywood.

It's just that Hollywood's routines make everyone tired of the world that has been used for at least ten or twenty years, &bsp;&bsp; and Yisheng Media only took two or three years to do this.

But Li Xianyun can't give up his new shooting mode plan because of this.

At the seminar, Li Xianyun said, "Aesthetic fatigue has always existed, there are more than a dozen kinds of film and television themes, thousands of films and television are produced around the world every year, and hundreds or thousands of films can be pulled out of any theme." Even Huaguo has nearly 1,000 theaters a year. Another reason why there is such obvious aesthetic fatigue is that our investment amount is relatively fixed and the production standards are relatively uniform. ”

The investment amount is fixed, the production standard is unified, the signs of modularity are obvious, and the resulting aesthetic fatigue will increase rapidly.

This is also an important factor.

Li Xianyun said: "So the new mode shooting must continue, but we should further subdivide. I don't think we're going to limit the 3,000 to 50 million standard, but we're going to divide it into different levels. ”

According to Li Xianyun's idea, in the future, Yisheng Media's film and television production should be divided into five gears.

The fifth gear is the Internet University, this time he will try not to use ghost special effects in the future, reduce their appearance, and can no longer use the casual use of violent things.

The technical department tried not to get involved.

The fourth gear is the theater chain below 30 million. This file is the opposite, ghosts can be used, and the special effects are as few as possible. Focus on plot, characters, and emotions.

30 million must have 30 million specifications, this level of cinema, good content is the king, there is no reason to use special effects to attract people. Ghosts also appear as plot characters rather than special effects, so you can save a little cost.

This specification has few requirements for hard cost investment, high requirements for directors, screenwriters, and actors, and a significant reduction in the use of technical departments.

The filming of dozens of scenes a day relies on patches to support emotions, and problems will inevitably arise in the details.

And this can also reduce the amount of labor in the technical department and free up energy for other crews.

To put it bluntly, this level is mainly exquisite!

The third gear is 3,000 to 80 million.

This specification is the best route of Yisheng Media at present, this investment scale can be regarded as a large production, and it can be regarded as a small production, depending on how to match. Li Xianyun's requirements are: 1. New mode production, 2. Increase hard investment as much as possible. In other words, this one still follows the old path, trying to pretend to be a big production with a small production, investing 80 million, I dare to pretend to invest 300 million, and it looks decent.

But the quantity will be reduced, and enough time will be given to improve the quality.

The technical department has a role to play.

The second gear is a production of 80 million to 150 million.

This is at least a big production in China.

The technical department plays a major role.

It can be said that the main areas of concentration are in the second and third gears.

As for the first gear, it is basically a big production of more than 200 million, and there is no cap.

The same is true for the technical department, which will still be used, but the role of the technical department is not only to improve efficiency, but also to make an otherwise more ambitious design achievable.

Directors often have all kinds of fantastic ideas, but they can't realize them because of reality.

The first requirement of the technical department in this field is to be achievable, and the second requirement is high efficiency!

In the future, Yisheng Media, the fifth and fourth gears will all be handed over to the following directors to shoot, and Li Xianyun will be responsible for taking a look and giving some advice, and he may not even participate in the script meeting.

Only the third gear and above will he personally ask, but he still does not be a director, and only films above the second gear may be directed by him.

At the same time, Yisheng Media's producers, directors, screenwriters, etc., will also be set according to the level of the film.

As long as the films of each project team are successful, they can be adjusted according to this, and they can be regarded as having a level promotion mechanism.

。

No pop-ups