Chapter 18 Asking for the People's Lives
There was a sound of rushing water in the bathroom, and Li Xianyun sat on the sofa, looking at the traffic outside, pondering.
After a long time, he finally made a call: "Lao Li." ”
Li Cheng snorted: "What?" ”
"Shengda has done it." Li Xianyun said.
He gave a general picture of the situation.
Li Cheng smiled: "It's not surprising, haven't you been prepared for a long time?" ”
"This matter is yellow, and Lao Sun may do it in the theater later. He doesn't value it anymore, and it's impossible not to do something. ”
"So what do you mean?"
"Would you like to contact the other shareholders?"
Li Cheng thought for a while and said, "I've been in touch during this time, but I don't think it's time to make a move, the time hasn't come yet." ”
"Hmm."
"But you can take this opportunity to plant a seed and learn more about the situation by the way. Well, I'll have a couple of familiar dinners tonight. ”
"Okay, I'll leave it to you over there."
Putting down the phone, Li Cheng rang the bell, and a secretary came in.
Li Cheng said: "You have the contact information of the shareholders of Tongda Cinema Line here, right?" ”
"Yes, boss." The secretary nodded.
"Call them one by one, Huadu Hotel, at six o'clock in the evening, I will have a banquet for hospitality."
"Okay boss, that's Mr. Jin's side"
"If I pushed it, I said that I had something to do temporarily."
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Next.
Hotel gym.
Li Xianyun was running, and the new secretary Shao Xiaochong came over with his mobile phone: "Boss, the phone number of Li Dong of Xinhai." ”
Li Xianyun waved his finger, and Shao Xiaochong sent the phone to Li Xianyun's ear.
Li Xianyun said as he ran: "Old Li." ”
Li Cheng smiled: "Why are you out of breath?" What about running errands early in the morning? ”
"No, running. Exercising is the capital of the revolution. Li Xianyun smiled: "How is the situation?" ”
Li Cheng replied: "It's about the same as what we knew before. The main focus of the problem is on publicity, construction and asset transfer. ”
Li Xianyun smiled.
It is almost normal for major shareholders to pit small shareholders, and real estate tycoons are even more tricky to pit money, and the larger the group, the more they do it.
The one who will return to China next week will not say, There is also a boss Xu of Hengtai Real Estate, known as the first real estate tycoon back then, what is the result? A bunch of partners and investors have been cheated and lost, with a total amount of hundreds of billions.
The key is that it is very legal!
Using legal means to do illegal things is like using the truth to create lies, the big bosses are all specialized in this, and it can be said that the vast majority of the world's rich people have a butt of blood and tears behind them.
Li Xianyun has actually done it, using ghost town discounts in exchange for publicity and later production, equal priority for half-price use of venues, etc., but his handwriting is already very small, so weak that no shareholders will be dissatisfied.
It belongs to the major shareholders who are absolutely conscientious.
And the reason why he can speak of conscience is because he is open.
If it weren't for the ghost treasure in hand, even if he had the current business acumen from the beginning, it would not have been possible to reach this point in a few years.
The same goes for the Reach Cinema Line.
For example, Shengda Media's films have to be publicized, and Tongda Cinema itself is a publicity and distribution company.
So Shengda Media used Tongda's publicity, and things were easy to operate.
Taking distribution as an example, it used to be copied and the cost was high, but now it is digital delivery, which is a hard disk to put it bluntly. A hard drive costs 400 yuan, and the distributor wants 600 yuan, isn't it too much? So the normal price, the distribution price of a theater is 600 yuan, excluding others.
If you're going to distribute 2,000 theaters, that's 1.2 million, which is why films like Ghost Town Secrets cost millions of dollars just for distribution.
But in fact, the company can recycle hard drives.
Hard drives can be reused, just like props in film and television companies, and they are sold to you at cost price - what you earn is the money from the reuse of resources.
So this is the big profit.
But Shengda Media's films will not be so engaged in when they reach the cinema line.
Three hundred pieces per piece!
This issue alone is half as much as other countries.
In addition, there are schedules, advertisements, publicity, light boxes, posters, etc., all of which are said.
Basically, Tongda Cinema Line gives Shengda Media the most preferential price, so that the same distribution, Shengda Media can do it at just over half the price.
There is also the construction of theaters, which is also responsible for Shengda Group. Shengda Group takes money from the investor with its left hand, and gives the construction fee to its own construction company with its right hand.
Isn't it the same with ghost town development?
At the beginning, wasn't Lanyuan Group fighting for the right to build a comprehensive ghost town without bidding? They recovered a lot of profits from this piece alone, because it was their own, and Li Xianyun could only turn a blind eye when it was not too excessive, but he still insisted on bidding afterwards.
But now that Lan Yuan is out, they don't have to worry about it, and they don't have so much to do with their own development.
Finally, there is the transfer of assets, which is the most important.
Over the years, Shengda Group has been borrowing Tongda Cinema Line to speculate on land.
In the past two years, the state has vigorously developed the cultural and tourism industry and given many preferential policies, a large part of which is convenient for taking land.
Shengda Group engages in real estate development under the brand of cultural tourism, takes land at a preferential price, and then transfers it to Shengda Group, and the benefits are all reaped by Shengda Group.
Through various means, the high-quality assets of the industry are stripped of their own pockets, and the final satisfaction is their own pockets.
Related Party Transactions!!
There is basically no one who does not do this for the major shareholders.
Therefore, doing business is to go through minefields to pick up gold, and the farther you go, the more gold you will pick up, but if you don't step on a mine, you will be blown up.
Then a better approach would be to unite a group of minority shareholders and let them go to the front.
Minority shareholders are responsible for stepping on mines, and major shareholders are responsible for collecting gold.
Happy working together!
In short, Tongda Cinema Line makes money, but the small shareholders who are cheated can't make much money.
Now is the development period, the chairman of Tongda Fan Wenzhong shouted to expand, give less or even no dividends, at least the financial report is still profitable, and when it is really time to share a lot of money, it is possible to lose money immediately.
But in that case, why do small shareholders have to endure it?
Because Fan Wenzhong promised that they would go public with the cinema chain!
The market environment is changing, the policies are also changing, the restrictions on the listing of cinemas are becoming smaller, and the returns are increasing.
Shareholders do not expect to live on dividends, but look forward to going public. The stock price rises a wave, and then you can cash out and leave.
"Do Sun Junliang and Fan Wen have a plan to go public?" Li Xianyun asked.
Li Cheng said with a smile: "Once Tongda Cinema Line is listed, it will be fully supervised, and some things are inconvenient to do." So do you think they'll be available now? Minority shareholders are also complaining now, but they can't help it. ”
"If you join forces, you should be able to resist."
Li Cheng said: "Sun Junliang is not stupid. The latter major shareholders, Xinglong Building Materials Fiberhome Industry and Jingdong Aluminum are all major customers of Shengda Group, and they have an irreversible relationship with each other, and the losses here will be rewarded through the business of Shengda Group, so the cinema chain must be unconditionally supported. Just pull a few more small shareholders, and you can have more than half. ”
Ordinary major decisions can generally be passed by more than half of the majority, and only core decisions involving corporate restructuring and corporate strategic transformation need to go through the shareholders' meeting and obtain more than two-thirds of the equity.
Sun Junliang and they don't need to go through the shareholders' meeting to do anything, plus the support of some shareholders, so the remaining small shareholders have no way to fight at all, and the only thing they can do is to hope that Sun Junliang and they can complete the listing commitment under the condition of a community of interests.
As for now, Li Cheng has newly acquired the shares of Tongda Cinema Line, he is not even a member of the board of directors, and he must strive to become a member of the board of directors at the next shareholders' meeting, so that it can be more convenient.
"What do you think?" Li Xianyun asked directly.
Li Cheng smiled: "Thoughts? Simple. For the people! ”
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