Wei Yang didn't keep pulling with Liu Shishi, he was actually very busy during this time.

Just a few companies are enough to give him a headache, and he has to follow up on the shooting projects in the second half of the year.

This year, Wei Yang plans to have two projects, "Langya Bang" has been filmed, and there is still a movie task.

Fortunately, due to the outbreak of the Spring Festival stalls last year, Blue Whale decided to move "Detective Chinatown" to the Spring Festival.

But at the moment, there is no rush for movies or anything, mainly PPTV's summer strategy, which is something that Boss Wei has to worry about when he sleeps these days.

In late July, PPTV's summer strategy was nearly halfway through, and the effect was still quite impressive.

That has also met with stubborn resistance from various platforms and even TV stations.

For example, as mentioned earlier, Hunan Provincial TV has moved out several variety shows, not only on Mango TV, but also sold to Penguin and iQiyi.

This is also related to the strategy of Mango TV, they are the shortest online time on many video websites, second only to Weiyang's revised PPTV.

For Mango TV, the initial ambition of Xiangsheng TV was not so big, just as an annex and supplement to the TV station.

It wasn't until later that video websites became the general trend,Hunan Provincial TV paid more and more attention to MangoTV,Even so,Later, it was difficult to say internally that MangoTV could overpower Hunan Provincial Satellite TV,This is determined by their system。

As a state-owned enterprise + propaganda unit, the TV station has always been their core foundation.

There is no doubt that this is a good thing for Wei Yang, not to mention it in the future, now it will give PPTV a chance to overtake in the corner.

At present, it is the peak period of Hunan Provincial Taiwan, and its content output ability, especially in variety shows, is very terrifying.

As I said before, this summer alone, Hunan Provincial TV has launched three popular variety shows "I Am a Singer 2", "Flowers and Youth", and "Extreme Pursuit", as well as regular trump cards such as "Everyday Upward" and "Happy Camp".

"I Am a Singer 2" invited Han Sanshi, Wei Wei, Zhang Yu, Zhou Bichang, Power Train, Zhang Jie, Pin Guan and Deng Ziqi, who became famous in one song.

Strictly speaking, this show can compete with "The Voice of China".

Whether it is singing skills, stage performance, and the ability to adapt songs, these powerful singers in "I Am a Singer 2" can beat the vast majority of good voice students.

And the lineup of "Flowers and Youth" is also very powerful, the most famous woman invited Liu Tao and Xu Qing, and the older generation of Deng Peipei and Zhang Kaili are also familiar faces.

Two male tour guides, one is Zhang Han, the first brother of Tianyu, and the other is Hua Chenyu, the champion of "Happy Boys" and the popular Hua Chenyu at the moment.

The content of celebrities' foreign poor travel programs is also a relatively scarce theme in China at present, and the guests are also well selected, especially Xu Qing, who is talking about it.

Even the show once rumored that he and Zhang Han [sister and brother? Aunt and nephew love], coupled with Sister Shuangzi, an ex-girlfriend who just broke up, Weibo is called a lively.

"Extreme Pursuit" is a program of Magic Reform Japan, which is somewhat similar to "All Acceleration" in the previous life, but it is a little different, and it may have changed its name because of this.

However, the lineup is quite luxurious, and the regular guests include Huang Xiaoming, Cai Shaofen, Du Chun, Jia Nailiang and the TF boys who are now out of the circle.

In addition, due to the design of the program and part of the plot, the visual stimulation given to the audience is not inferior to the battle of tearing off famous brands.

So many people think that this show is for "Run".

Of the three programs, only "Flowers and Boys" is broadcast exclusively by Mango TV, and "Speed Chase" and "I Am a Singer 2" are all simulcast with LeTV.

and even "I Am a Singer 2" will be broadcast exclusively on LeTV first, and after the specified time, Mango TV can be launched.

And programs such as "Everyday Upward" and "Happy Camp" are also currently online in real time on Youku and iQiyi.

Mango TV's current update progress is not as good as these websites, and some variety shows cannot even be launched on Mango TV due to contract restrictions.

This is not surprising, Mango TV's current traffic and ability to attract money are limited, and to sell the copyright is a large amount of money.

In such a situation,It's profitable to sell to other websites,It's a loss to keep it for yourself,In the case of Mango TV's lack of attention,It's not surprising that there is this kind of high-quality content export "enemy station"Crazy operation。

At this point, Mango TV can't learn from Wei Yang's left hand to the right hand, Blue Whale and PPTV are not the same, they must be done officially.

And Mango TV and Hunan Provincial TV are serious subordinate and subordinate units, plus they are state-owned enterprises, and the way of considering many things is completely different from that of private enterprises.

In particular, the accounts are quite serious and sensitive, in case something goes wrong, the tax problem is a trivial matter, and it is a big trouble to attract the supervision department.

This gives PPTV a space for rapid development.

Under the premise that Mango TV has not yet concentrated on the advantages of variety shows, and the self-made online dramas of websites such as iYiqi have not made any efforts, the joint blue whale has completely launched the signboard of PPTV to produce high-quality variety shows and films, and deepened the attributes of PPTV [content is king].

Once this brand is deeply rooted in the hearts of the people, even if it is encircled and suppressed by all parties in the future, PPTV can stabilize its position and continue to gain support.

Therefore, Wei Yang is still very grateful to Xiangxingtai for this, he is worthy of being an old friend, and being a man is righteousness.

Several high-quality variety shows in Hunan Province and Taiwan were scattered on the Internet, and the pressure on "Let's Run" also dropped by half.

In terms of the popularity of Hualuo.com's variety shows, PPTV's exclusive variety shows occupy three seats, two of which are in the top five, and they are out of the limelight.

In terms of TV dramas, PPTV in July is dominated by exclusive web dramas, although the popularity has not reached the point of crushing the same period, but there is still a "Ancient Sword Story".

Although the drama "The Legend of the Ancient Sword" has been broadcast, the afterglow still exists, just relying on the fans of the drama to brush it up or twice, the popularity is not worse than those hot dramas in the same period, and even better.

Several leading actors are hot and popular, Da Mi Mi and Rouba also caught up with the hot broadcasts of "Small Times 3" and "Let's Run 2", and they were on the hot search every day or two, and they made the same drama immortal to death.

The data of all parties that led to PPTV is getting higher day by day.

Compared with those established websites, sometimes some of the data can be evenly divided, and the increase in new users is even higher.

However, what satisfies Wei Yang and Li Ji the most is that it is not the sharp increase in users, but the continuous improvement of PPTV's online hours, and the large number of stock film and television dramas in the film library is also increasing data little by little.

This means that users are not only attracted by these popular projects today, but also start to use the website deeply.

To put it bluntly, in the accumulation of die-hard old users!

This is what Wei Yang has always been very concerned about, no matter how successful the summer strategy is, after all, it is only a part, and the war cannot last.

Drainage is the key, but how to retain and convert the users who come to the drainage is even more crucial.

Although Wei Yang has constantly emphasized that this summer strategy will make a name for itself first, improve users, and don't care about anything else, but it's good to listen to this, how can it really not matter.

Don't look at the rapid increase in users now, the growth rate of paid users is the first in the whole network in the short term, but these users only pay for a month or two.

After the summer, after watching these popular projects, people slipped away, and PPTV's so-called summer strategy should also be discounted.

The retention rate of new users is something that PPTV cannot afford to pay attention to.

Therefore, Wei Yang will replenish the film library as soon as possible, in order to make the audience feel rich in film and television resources at this time, so that they will continue to stay on the website after the excitement, and after waiting for a long time, they will get used to the website, and they will unconsciously become loyal old users.

So, when I realized that the resources of the film library began to be used, and the feedback was good.

Boss Wei was very pleased and gave two instructions.

One is to call the water army, post comments and barrages on major film and television dramas in the film library, and will not go to Douban and Tianya to copy, anyway, it is to increase "popularity" and "interactivity".

Only when there are more "people" watching the movie, and the audience feels lively and resonant, will they have a better impression of PPTV.

Wei Yang is experienced in this, in the case of station B, many old dramas are rejuvenating and becoming popular again, and even become ghost animals and hot stalks on the whole network.

Station B's strong interaction, high-density information barrage and lively and comfortable viewing atmosphere are all important magic weapons, and a considerable proportion of the audience is here for these.

If PPTV can activate the enthusiasm of the audience, greatly enrich the barrage materials, and at the same time suppress the fan circle control comments and sensitive topics, and improve the viewing atmosphere experience, it will establish a great advantage.

Even if this drama is available all over the network, everyone prefers to come to PPTV, thinking that the barrage here is full of talents and speaks well.

At this stage, although most of the major websites have enabled danmaku, they have not yet tapped into the full benefits of this feature.

PPTV has Wei Yang's mention, and more efforts can be made in this regard.

At that time, there will be a signboard of "content is king" on the outside, and an experience ecology of "strong interactive community culture" inside, which will complement each other.

Hiring a water army is a last resort, it is a transitional operation, there was no one in QQ back then, and Brother Xiao Ma also pretended to be a female netizen.

When the number of users and strong interaction habits come up, these barrages and comments will disappear unconsciously.........

Another indication is to continue to expand the library.

Wei Yang plans to invest a total of billions this year, and this money can't be spent on Blue Whale and some new projects, more than half of which is to purchase copyrights and supplement the film library.

There is not enough of this thing, and if you buy it with joy, tens of billions are not enough, you can't buy it at home, and there are a lot of it abroad.

However, Wei Yang is not so biao, although the supplementary film library is complete, it is not all bits and pieces, and it is still based on some influential projects as much as possible.

Among them, Wei Yang is also more willing to buy permanent copyrights.

If PPTV wants to be a barrage cultural community, the copyright expires, the data is cleared, and the good barrage and comments are gone, which is very sad for users.

Therefore, Wei Yang thinks that it doesn't matter if he can buy perpetually, even if it is expensive, and he is not obsessed with exclusivity, although most of the permanent copyrights are exclusive, there are many exceptions.

Non-perpetual copyright, try to extend the time limit, especially some high-quality copyrights, how many years can be bought.

It doesn't matter if you spend more money, because copyright is getting more and more expensive, and the more you spend now, the more you will save in the future.

Because of this, Wei Yang also specially asked people to design two labels [Exclusive] and [Permanent] on PPTV, which were placed on the cover and page of the project.

The former is normal, many websites have this mark, and the latter is exclusive to PPTV, and it is also a reminder to users.

In this way, with a prior reminder, it is also a comfort to the audience, and at the same time, it is more intimate with the project with a [permanent] target, and it is also a small operation to enhance user cohesion and loyalty.

B-station barrage and atmosphere + mango-style exclusive high-quality content output + Aiyouteng platform operation advantages.

If PPTV can combine these three points well, the great cause can be achieved, and the retreat can occupy a place, and there will be an undefeated trend, and it can be called the king and the champion.

Wei Yang really became more and more confident, and his goals and appetites became bigger and bigger.

If it goes on like this, in two years, not to mention wrestling with Aiyouge, he will dare to clamor for the acquisition of Douyin and Station B.........

…

When the time came to August, many relevant industry insiders began to analyze the changes in PPTV last month, and a lot of various data were listed.

Someone has made statistics,PPTV in the past six months, the number of Internet searches and input method frequency have increased more than ten or even dozens of times compared with last year。

Station P was just the abbreviation of a website a year ago, and the scope is extremely niche, after the rise of PPTV, it was once comparable to those popular website platforms.

The most popular website in the first half of 2014 may not be PPTV.

But the most amazing profoundness and rise to popularity, PPTV is the best.

According to rumors, there are also university courses that take Weiyang Lightning's acquisition of PPTV and its short-term operation as a research case, analyzing various details, if it weren't for the lack of time, maybe someone would use this as a graduation thesis.

The valuation of PPTV has more than doubled in just a few months from about 3 billion when Wei Yang originally became the owner, and the current valuation is around 7 billion.

That's it, it's still a short time, and the outside world as a whole is still waiting, otherwise this kind of valuation with a huge amount of water is not new to double or triple it.

You must know that the Youku potatoes on the market are about 180~20 billion.

At present, this former video leader has been greatly impacted by the following websites, if it weren't for the rumors that he was contacting Ali, he would have been supercharged by iQiyi.

iQiyi, which has just acquired PPS, has accepted Xiaomi's investment again, and it is rumored that Xiaomi spent 1.8 billion to take about 10%+ shares of iQiyi, in the eyes of the industry, it is not much inferior to Youku.

If it weren't for Wei Yang's PPTV, iQiyi would be the most powerful video website this year.

There is also a LeTV.

In terms of the development of the video website itself,LETV is not particularly prominent,But it can't stand up to the good work of the industrial chain,Boss Jia's various ecological antis,Suffocation,Causing LETV's stock price to take off all the way。

LeTV, which was originally known as the "demon stock", is now almost the brightest star in the stock market.

At present, the market value of LETV has approached 50 billion, and it is still rich to catch up with Youku, and it is still rising

This is the market value of real money, which has risen more than the valuation of PPTV, and Wei Yang's heart trembles when he looks at it.

If you want to say that you are still ruthless!

Wei Yang doesn't admire Boss Jia's bookkeeping skills, but he admires his boldness, if he doesn't go abroad, then the end will be tsk.........

However, the vast majority of ordinary people don't care about these boring statistics and the so-called stock market value.

Eating and drinking properly, what's the matter with them!

For them, the biggest change in PPTV is that the website is becoming more and more well-known and used.

One thing to say, a few months ago, with Wei Yang smashing a small 3 billion yuan into PPTV, and after several months of hot searches, this website has entered the public eye.

But everyone still binds PPTV to Wei Yang more and regards it as a gossip, and most people still watch the excitement.

Since the beginning of the summer strategy, this concept has changed significantly, and more and more people regard PPTV as a serious [entertainment tool] and play its original role.

Go to work and catch up with "Let's Run 2", and watch the stars tear up the famous brand battle.

When eating takeout, I took the old dramas "Wulin Gaiden" and "Underground Transportation Station" in the station to eat, and watched the ridicule of the barrage, which was warm.

Before going to bed at night, I watched "The Legend of the Ancient Sword" three times, admiring the handsome men and beautiful women, and the blood and hatred of dogs.

Take a look at the online drama "The Darkling" with my friend Amway, which is suspenseful and exciting, and the scale is very large.

……

When people talk about PPTV again, it is no longer all related to Weiyang, but like some popular website platforms, it has subtly become a part of everyone's daily life.........

(End of chapter)