On January 8, 2015, "The Pretender" premiered on PPTV and Modu TV.

The average rating of the premiere reached 1.3, with a market share of nearly 4%, and the ratings were the first in the same period.

On the first day, the number of online broadcasts exceeded 50 million, and Hualuo ranked first in popularity on the whole network, easily winning the daily crown of the day.

And since then, "The Pretender" has never been off this list.

As the main theme of a spy war drama, the performance of "The Pretender" is really unexpected, and some media even call it "Latent" second].

It is not easy to say whether "The Pretender" can be compared with "Latent", which caused a wave of national drama watching back then, but it is indeed the most topical spy war drama in recent years.

This is even a few points inferior to last year's "No War in Peking", which was also produced by Noon Sunshine and gathered with big names.

This can also be seen from the data performance and influence of all parties in "The Pretender".

Not only has it topped the list of TV platforms for many consecutive days, but its market share once approached 9%. A large number of records have been refreshed, and the final average rating is expected to break 2.

This achievement can be said to be top-notch in today's TV market, and a smaller TV station has great hope of becoming the drama king of the year.

In terms of PPTV, with the fermentation of popularity and word-of-mouth, the number of episodes has increased, and the current daily average number of online broadcasts of "The Pretender" has exceeded 100 million, and the number of individual days has exceeded 200 million.

According to the estimates, by the end of the TV series series, 3 billion views should be no problem, and 3.5 billion is also promising.

Perhaps this data cannot be compared with super hits such as "Flower Thousand Bone" and "The Legend of Wu Meiniang".

But don't forget, this is the main theme, and there are still some disadvantages in terms of webcasting.

Even in the previous life, "The Pretender" relied more on a large number of reruns and word-of-mouth stamina, and the performance during the serialization was hot, but it was still a little worse than the phenomenal level.

The "Pretender" in this time and space has strong support from PPTV, and the results are not worse than the original time and space.

Although it is inferior to dramas such as "Flower Thousand Bone" and "The Legend of the Ancient Sword", it has also set the best webcast data on the theme of anti-Japanese spy warfare with the main theme in recent years.

In addition, the popularity of the Internet topic set off by "The Pretender" is also unattainable by other film and television dramas broadcast at the same time.

As of mid-January, the topic of the same name as the TV series [The Pretender] has been read more than hundreds of millions of times on Weibo.

There are more than 30 derivative topics or hot searches directly related to the plot and characters, such as [Hu Ge Pretender], "There is a big brother called Ming Lou", "Best Assist Ming Cheng", etc.

Together, the core topic, along with the spin-offs, contributed a staggering 1 billion views.

Starring Hu Ge, Song Tie, Liu Yijun, Jin Dong, Wang Kai. have gained extremely high popularity, and even the supporting roles Wang Ou, Liu Mintao, Yue Yang and others have also benefited a lot, and fan Weibo and personal popularity have taken off.

All year round, there are actually a lot of dramas that can make people popular, but any supporting role in the whole drama can be popular, which is not something that ordinary works can do.

Not only is the TV series popular, but also the high quality, the good performance of the actors, and many other conditions that impress the audience.

Don't look at dramas such as "Flower Thousand Bone" and "The Legend of Wu Meiniang" that are popular enough, but they are more about the protagonist and important supporting roles.

In addition to the actors, the producer Noon Sunshine is also famous.

Noon Sunshine itself has a good reputation in the industry, and its masterpieces are frequent, and this reputation is more about the success of business transformation.

In the past, the noon sunshine was all drama popularity, the ratings were explosive, and the topic was average, but now it is an all-round explosion, with all kinds of exposure and popularity, and it has achieved a bumper harvest of word-of-mouth results, coupled with the accumulation of the past, it has become a new upstart in the film and television industry.

At this time, many people noticed that a major shareholder of Noon Sunshine traced back to the company under Boss Wei's name.

Some people think that Wei Yang has a unique vision, and he decisively started before the noon sun shines.

More people feel that the successful transformation of Noon Sunshine is essentially Boss Wei's operation, which is another masterpiece of Wei Yang in business.

But no matter what, both Noon Sunshine and Wei Yang have benefited, and even a real win-win situation.

Also winning is PPTV!

Compared with previous years, this year's opening drama is not as good as fighting the dragon, but it is not without strong players.

That is Sun Honglei and Hai Qing's "Second Gunner", these two may not be as popular as some top performers, but their own national degree and influence are not covered, and they are proper first-line artists.

Sun Honglei's salary in the TV drama market in the first two years was second only to Wei Yang, and Haiqing was known as the ratings guarantee, and she was the most sought-after heroine in small and medium-cost family dramas.

The cooperation between the two, the director is Kang Honglei of "Soldier Assault", and the drama "Second Gunner" can be said to be the biggest hit at the beginning of the year.

The other is "Old Farmer", starring Chen Baoguo, Feng Yuanzheng, Jiang Xin and others, and the lineup is even stronger than "Second Gunner".

I want to explain here that Chen Baoguo was originally a well-known boss in the industry, the ceiling of mainland actors.

And in this time and space, due to the highlight role of Emperor Qing in "Celebrating More Than Years", Chen Baoguo has not only added a classic masterpiece in the past two years, but his popularity has skyrocketed.

In addition, he has the same qualifications and prestige as him, and now he is developing more in movies, and Lao Chen is now vaguely obsessed with the meaning of bull's ears in the field of TV dramas.

Starring him, plus a group of powerful factions with a good reputation, the strength of "Old Farmer" should not be underestimated.

In addition, the dead girl's "Song in the Clouds of Han Love" was also broadcast at the end of last year.

The reason why it was released at the end of last year is because since January 1, 2015, a certain bureau has issued a regulation to implement [one drama and two stars], that is, a TV series will be broadcast on two satellite TVs at most at the same time.

At the beginning of this policy, in addition to optimizing screen channels and enriching TV resources, it also stimulated the market, forced film and television dramas to be high-quality, and suppressed actors' high salaries.

The original intention of this policy is still very good, but it will inevitably deviate from its implementation.

The biggest problem is that four TV stations can buy a drama together, but now they can only buy two, and the purchase cost of TV dramas has risen sharply, first-tier TV stations can afford it, and second- and third-tier TV stations are under great pressure.

At the same time, there are so many good projects in the whole market, which can be bought by four companies in the past, but now they are all one or two, and the competitiveness will also pull the price.

So in the end, the damage caused is that the first-tier TV stations almost monopolize high-quality projects, and the second- and third-tier TV stations can only choose those dramas with low prices but poor market performance, and the gap between the ratings and various resources between the two sides is getting wider and wider.

As a result, many TV stations do not make money, they have less money in hand, and they are more conservative in buying dramas, and even the TV drama market is shrinking.

After 2015, don't look at the whole circle is booming, as if it has become an entertainment boom, but it is big companies and stars who make money.

In places that many people can't see, a large number of middle- and low-level film and television companies and small artists, if they don't find a way out in time, will go bankrupt and disappear from everyone.

And even the first-line TV stations, film and television companies and stars who make profits from this are actually not the biggest winners.

What is really because of [one drama and two stars] Dafa Li City is the major video website platforms.

There are not many high-quality projects on TV stations, and there are a lot of mediocre works, which has led TV viewers to turn to video sites.

Video websites not only have high-quality projects of those TV stations, but also a large number of high-quality online dramas and online comprehensives, and the viewing mechanism is also more free and advanced.

Originally, the competition between TV stations and video websites began to be at a disadvantage, and if there is one person with me or not, and I have someone with superiority, this battle will be completely hopeless.

Some people on video websites have money, and then they vigorously buy and buy, forcing TV stations to follow the volume, and then the more and more miserable, and finally most young people don't watch TV anymore, and TV stations can only rely on middle-aged and elderly audiences to barely survive.

At the same time, a large number of film and television companies that rely on TV stations to eat either go bankrupt and change careers, or turn to video websites, and stars and large companies also have to look at the face of the platform.

It is absolutely an exaggeration to say that [one drama and two stars] is the culprit of the decline of the TV station.

But the important catalyst is definitely well deserved, so when the companies are cheering and cursing for this, Wei Yang always looks on the sidelines.

This policy is not without negative impact on Blue Whale and related companies, but in the general direction, the benefits far outweigh the disadvantages.

Let's go back to the opening of the New Year, and because of [one drama and two stars], there are not many new year's dramas that were broadcast at the end of last year.

"Song in the Clouds of Han Love" can be described as a mid-range number, the lineup is very good, the leading artists Chen Yao and Yang Rong under the command of the dead girl participated, and Lu Yi and Yang Tianbao were also brought in.

It's a pity that in his last life, Yang Tianbao's popularity skyrocketed because of "Let's Run", which made this drama eat a lot of dividends.

And now that the dividends have been cut off by Di Li, although Yang Tianbao has developed his career to a certain extent with the support of Brother Xiao Ming, it is far inferior to his previous life.

even had a conflict with Yang Rong's fans because of this drama.

Pompom (Yang Rong's fan name) felt that the dead girl was too much, and even let Yang Tianbao, who was not as famous as Yang Rong, be the protagonist.

Yang Rong in this time and space is also very different from his previous life.

If Yang Tianbao is greatly weakened, then Yang Rong is super enhanced, and "The Best of Us" laid a very deep foundation for her popularity.

And the most important thing is that Yang Rong and Wei Yang have a good relationship, when the two of them were firing CP back then, Fan Xiaopang, Liu Shishi, and Zhao Liying were still there.

And what kind of celebrity is the coffee position now, and what is Yang Rong's situation?

Maybe Yang Rong himself doesn't care much about this, but their fans can't bear it.

There are many people in the original time and space who are upset with Yang Rong, for a female star, [female second professional household] is not a so-called honor, to put it bluntly, it can only cooperate with others, which is considered "inferior".

Although Yang Rong's fans were not convinced in his previous life, it was true that when Yang Rong was the heroine, the report card was indeed not eye-catching.

But now Yang Rong has "The Best of Us", which is known as the "Best Domestic Campus Drama".

Wei Yang can be popular, and when the dead girl becomes a second professional woman, she still has no ability and bullies honest people.

If Yang Rong had said that his classmates were righteous and came to help the dead girl, but went to Wei Yang, he might be more popular than Liu Shishi now, and he would not be able to be the proprietress of the blue whale.

It's a bit of an afterthought, but you can't expect fans to give you a sane discussion.

Yuan Shanshan was in the position before, and the pompom pompoms made trouble, but it was still in competition with the company, and the seniors promoted the juniors, and the former also served as the second female for Yang Rong.

But Yang Tianbao, an outsider, also "stepped on" Yang Rong's head, this dead girl is really not a thing.

At that time, when the filming of "Song in the Clouds of Han Love" was established, it was very noisy, and the spearhead was originally pointed at the dead girl.

The dead girl is also used to it, she has long been unfazed, lying flat and mocking, but she can't stand a "big smart" stall.

As we all know, the words that big babies are used to are amazing, the most classic is the Grand Slam, and the comment of "I'm a nightclub" is shocking enough.

After taking the position, I constantly wanted to get rid of the operation of my husband's influence to let myself suffer the consequences, and finally let myself cool down, not to mention the operation.

Hua Dan of the same level has not done stupid things, but there are as many slots as her, which is extremely rare.

So, in another interview, in the face of reporters' questions about the casting controversy, she said with a smile.

“…… The reason why directors and producers chose me may be because they think I'm better than everyone else......"

Now it's okay, the anger of all the pompom balls turned from the dead girl to Yang Tianbao, and even Yang Rong himself was angry.

She is a Buddha, but she is not temperless, and she is trampled on in public, if she doesn't express it, how will she mix in the circle in the future.

It is rumored that Er Yang and the two of them have a very stiff quarrel because of this, and they have not spoken to each other for a long time during the filming, and there have been two conflicts in the middle, forcing the dead girl to work hard to suppress the matter.

In such an atmosphere, the second female is bad, the heroine can't act, and the quality of the filming can be imagined.

However, the lineup is here, the fame of the dead girl is not covered, and the script is also adapted from the well-known, plus the simulcast of the four stations and the contradictory scandal of the heroine and the second daughter.

In terms of TV stations and word-of-mouth, they may not be the opponents of "Second Gunner" and "Old Farmer", but the network popularity and data are still the first in the opening year.

It wasn't until "The Pretender" was broadcast that it caught fire on the Internet and pressed the other party down.

And with its super high reputation, it greatly set off the low quality of "Song in the Clouds of Han Love", which caused the latter to completely lose control of public opinion and was named a bad drama.

I don't know how many times Boss Wei hanged and killed a girl!

That's right, although "The Pretender" is produced by Noon Sunshine, but with the investment of Blue Whale, Wei Yang is still the major shareholder of Noon Sunshine, and the drama is still broadcast on PPTV, so it is naturally branded as Boss Wei.

Although it was a little forceful, it couldn't stop everyone from stepping on the girl, so the case was confirmed.

Let's not talk about how the dead girl is heartwarming, "The Pretender" defeated "Song in the Clouds of Han Love", which also represents the PPTV behind it to win the film and television at the beginning of the year, and by the way, it also pit Youku and Penguin this time in cooperation with the dead girl.

In the confrontation of websites, the victory or defeat is not only the gain or loss of data and reputation, but also the interests of Minghuang.

PPTV started the year with a crushing of each station, and brands and advertisers also began to stand in line with their feet.

The more popular the website, the more business there will be, and the higher the price.

PPTV's advertising revenue can almost be said to be "shabby" a year ago, and there are only a handful of advertisements in other aspects except for sports.

It wasn't until Wei Yang took over that the website underwent a large-scale reform, and at that time, PPTV's advertising business improved.

After all, Boss Wei has not been in vain over the years, and he has known a lot of advertisements and brands, and some people have come to cheer.

However, at that time, everyone was mostly selling Wei Yang's face, and they basically made a small fuss, which is understandable, and those who do business are the masters who don't see rabbits and don't scatter eagles, and they don't have enough interests, how can they make a big investment.

The real explosion of PPTV's advertising business is the great success of the summer strategy, the World Cup and several popular projects have made PPTV a big profit.

In the third and fourth quarters of 2014, PPTV advertising revenue ranked second and third, respectively.

The total advertising revenue for the year approached 2 billion yuan, ranking behind iYiqi, Youku, Sohu and LeTV, and slightly stronger than Penguin.

And this ranking is not necessarily accurate, because the calculation method of each company, whether the published data has moisture or not is debatable.

But no matter what, PPTV can win 2 billion advertising revenue, which is enough to shock the industry, you know, PPTV is also in the forefront in terms of paid user income.

Before Wei Yang became the owner, the revenue in PPTV2012 was only 800 million+, and in 2013 it exceeded 1 billion, and last year it directly increased several times.

The valuation of the website continues to soar, which is also inseparable from PPTV's beautiful revenue.

At present, the industry believes that iQiyi and PPTV are the only two video websites on the whole network that can achieve profitability in the short term.

Wei Yang is noncommittal about this, PPTV makes a lot of money, burns more fiercely, and smashes billions of dollars before and after, don't look at the beautiful revenue, the actual loss on the books is terrible.

A considerable part of the "loss" was lost, and it was transferred back to Blue Whale and other companies, otherwise Wei Yang would have laughed enough.

However, compared with last year, this year's PPTV film library has been initially improved, and the actual speed of burning money will be reduced a little.

Coupled with the fact that it has just made a good start, advertising and membership revenue have risen sharply, and there is also a main control of "Happy Comedian", PPTV's first quarter financial statements will look very good.

Announcing it will be good whether it is to attract financing or pave the way for listing in the future.

Boss Wei didn't want to burn money all the time, as long as he could ensure the main control of the website, financing and listing were in his plan.

If it goes well, he will consider attracting capital financing this year, on the one hand, to increase funds, and on the other hand, to further compress Suning's right to speak.

The capital that Wei Yang recruited was naturally close to him, and he was simply his own person to further enhance his strength on the board of directors.

In this way, it will not only achieve its own goals, but also give some friends and allies the opportunity to make a fortune and gain wider support.

Even Wei Yang considered the time to let Blue Whale participate in a share, and then used various operations to reward these shares in the name of Blue Whale to the senior artist Yunyun.

It has been said before that the blue whale can not be listed, but it cannot but give executives the opportunity to make a fortune.

Hualuo.com, PPTV, Bingyang, Mixing, and even other projects that Weiyang is optimistic about are expected to be listed, can carry out similar operations.

1~2 years, financing completed!

About 3 years, the operation is listed!

This is Wei Yang's next goal after gaining a firm foothold in PPTV and developing to a certain extent.

As for making PPTV a giant in the industry and even a leader, this is Weiyang's long-term goal, and the two will not be delayed, and even complement each other.

In this regard, Boss Wei is still looking forward to it, he has been in business for so many years, and he has indeed not experienced ringing the bell to go public.........

(End of chapter)