Chapter Ninety-Three: Musical Development (II)
In the living room, Li Xianyun held his chin in contemplation.
I talked to Tang Lei before about the way to turn singers into artists, but this can only improve the horizontal development of singers, not the vertical promotion of singers.
Good music also needs a professional team to do, first of all, an excellent music producer, followed by songwriters, singers, &nbp;&nbp; promotion, very professional.
In fact, songs and film and television production, artist training and marketing planning are the same, they are all mass production, and then one can be popular, it is earned.
No matter how good a song you listen to, it won't be popular when you put it outside, &nbp;&nbp; can't help it.
On the other hand, this song may not be popular for a few years, and as soon as you change singers and sing it, &nbp;&nbp; will become popular again, &nbp;&nbp; is also normal.
Even some songs don't need to change singers, and old songs can become popular.
In short, things may not be said.
Li Xianyun bought a batch of song copyrights from Huayou, but unfortunately none of them became popular, but there is also a certain fixed income every year.
But artistic creation, the number of popular songs is valuable, there are no popular songs, and the income of those songs every year is basically negligible to Li Xianyun.
This carved stone army is full of confidence, and he has the intention of letting Li Xianyun listen to the songs they made.
But Li Xianyun didn't want to hear it.
He knew that his likes and dislikes didn't mean anything.
He's more concerned with how it works.
After thinking for a moment, he said, "What do you think of Constellation?" ”
"It's not right." Shi Jun said directly: "Lao Mo wants to be the team, but he is wrong. He should focus on the individual. ”
Well?
Li Xianyun looked at Shi Jun.
Shi Jundao: "I have studied the development of the Xingcai Women's Group, and the girls are all good and work hard, but it is precisely because they are all good that the audience is difficult to distinguish, &nbp;&nbp; is difficult to choose, &nbp;&nbp; affects the choice. It's like you entering a bookstore. There are so many good books that you don't have a choice, &nbp;&nbp; you can only flip through them and put them down. But if you enter a house, the owner is busy, you are bored of waiting, and you only have a book at hand. What would you do? ”
"Just pick it up and look through it."
"That's right, because you don't have a choice. Lao Mo's mistake is that he gave the audience too many choices! Shi Jun said seriously.
Li Xianyun nodded in surprise, "It sounds very reasonable, when discussing the issue of the Xingcai Women's Group before, Lao Tang thought that it was because of the professionalism and lack of groundedness, and now you have given another answer." ”
Shi Jun shook his head, "What Old Tang said is not unreasonable, but it is not the key. The point is that sometimes you can't give the audience too many options! ”
"I agree!" Li Xianyun nodded, "Boss Shi is Boss Shi, this pattern vision is really not said." So what do you think the Star Girl Group should develop? ”
"Expand, disperse, put the good seeds together with the not-so-good ones, and let the others set them off. Sometimes I'm not afraid of not knowing the goods, I'm afraid of comparing goods. People who were originally more outstanding, a comparison, can become very good. ”
Li Xianyun applauded: "Good idea." Lao Mo has been working hard, but he has been working hard for more than a year, &nbp;&nbp; less than a minute of yours. ”
"Ability is not measured by time, and Lao Mo didn't do this before, he faced too many things, and often ignored the core. I said, is my idea worth 10 million? Shi Jun asked with a smile.
"There are still a lot of implementation issues, and if it's too bad, it will drag down the whole."
"This requires a professional eye, I have excellent music producers here, and in fact, the problem about the Star Girl Group is not what I found, they found out." Shi Jun handed Li Xianyun a piece of information, which was the information of some professional teams under Shi Jun's music company.
Li Xianyun verified it and found that there were indeed many well-known celebrities in the industry, and it was obvious that Shi Jun had put a lot of effort into poaching these people.
"I'll go, how much did you pay for them to work for you?" Li Xianyun was surprised.
"Not much, a little stake and a promise." Shi Jun smiled and pointed at him, "This promise is you." ”
"A big gamble." Li Xianyun sighed.
"It's just a combination of resources." Shi Jun replied.
The big bosses are good at resource integration.
Shi Jun integrated those cattle in the industry as resources to make capital for Li Xianyun to talk about, and then used his relationship with Li Xianyun as capital to talk to the big names in the industry, which is the same as the story of Bill Gates's son-in-law and the president of the World Bank.
But if you want to say that people are opportunistic, it may not be, after all, this also requires huge dedication and ability.
Li Xianyun thought for a while and said, "Make a price." ”
Hearing this, Shi Jun was happy.
He knew that the story was halfway there.
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After talking to Shi Jun, Li Xianyun called Mo Rui.
Mo Rui recognized Shi Jun's idea of breaking up the Xingcai girl group one by one, but he was a little resistant to the company's merger.
In this regard, Li Xianyun said that Mo Rui can make his own choice.
He can choose to be in charge of Yisheng brokerage, give up the girl group, or choose to switch to music brokerage, the newly established music company is called Xingcai Music, Mo Rui, as the vice president of the company, is mainly responsible for music management, Shi Jun is responsible for music production, and Yisheng Media is responsible for promotion.
In addition, the shares of Yisheng Brokerage are still reserved for him, and Xingcai Music will also have his shares.
It's kind of paid for with money.
That is, his own people, Li Xianyun is so polite.
Mo Rui thought about it, but decided to accept the second one.
He used to be Shi Jun's subordinate, and now he has come back to be Shi Jun's deputy, and there is no psychological barrier, and he has been promoted. In the past, Shi Jun was several orders higher than him, but now he is basically a brother.
As for Yisheng's agent, Tang Lei is still in charge for the time being, but Tang Lei may fully transform into a variety show, and will form a coordination between Yisheng's agent and Xingcai, after all, the demand for artists in variety shows is extremely high.
Therefore, Yisheng's agent is likely to be handed over to Xu Shiqin later.
Li Xianyun has always had a little lack of trust in Xu Shiqin, she was narrowly escaped last time, but Tang Lei felt that Xu Shiqin was not a big problem - he didn't know that Li Xianyun used Feng Dan's affairs to assess several people for a round, but he only felt that Xu Shiqin had been conscientious recently, and it was still no problem if she didn't come out of the moth.
At the same time, Tang Lei also told him that Han Xinyu has significantly reduced his film contract recently, and after the filming of Crazy Dragon is completed, he may slowly transform behind the scenes, except for some top endorsements and big productions, other general businesses are not going to be accepted.
And with her as the deputy of Yisheng's brokerage, there is basically no problem.
So Li Xianyun finally agreed to Tang Lei's proposal.
At the same time, Li Xianyun also negotiated with Shi Jun that Yisheng Xingcai and Shi Jun's music company were formally merged, and after the shares were cut, Yisheng Media injected a sum of money, officially accounting for 40% of the shares, Shi Jun owned 32%, and other core personnel in the company also had a small number of shares.
The largest shareholder in the company is Yisheng Media, but the company's operation is basically handed over to Shi Jun to be responsible.
After completing the large framework, Shi Jun achieved his goal and left alone that night.
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