In August, Boss Wei was still relatively busy, not only "Mekong Action", but also "Langya Bang" was also confirmed to be broadcast in August.

Therefore, while Wei Yang was busy with movie promotion and follow-up roadshows, he also had to squeeze out time to shout "Langya Bang".

In this year's summer file, the movie aspect is already relatively clear, the best works in July are piled up, and August is almost the dominance of "Operation Mekong", the main suspense is how much market there will be after the outbreak of the July file.

In terms of TV series, it is relatively lively.

At the beginning of the summer season, "The Legend of Dance Music" starring Liu Shishi can be said to have made a good start, and with several other dramas in the Blue Whale series, the platforms and crews of all parties were suppressed very miserably.

In the following July, the families were a little more supportive.

But affected by the aftermath of "Legend of Dance Music", on the whole, PPTV and Blue Whale are the most beautiful.

According to the website data measured by relevant institutions in June and July, PPTV once surpassed Youku, which performed poorly in the summer, and ranked among the top two in the industry, second only to iQiyi, and there were a few days, and there was a top performance.

This time, the websites couldn't sit still!

Last year's PPTV summer strategy, which became famous in a fight, has already embarrassed everyone.

But the homeless also have a day for the New Year, the new boss of PPTV has just taken charge, and he is crazy about throwing money and all kinds of resources, and it is normal to show a wave of faces.

Although this face is a bit exposed, it even goes to the forefront of the industry in one go, which makes everyone feel frightened.

But a moment of popularity does not mean a lifetime of redness!

After all, PPTV is still shallow, and Wei Yang can't always invest regardless of the cost, as long as he doesn't move, after the initial outbreak of PPTV, the website should slowly stabilize, and even begin to decline.

Then, several websites waited for more than half a year.

From "The Legend of Wu Meiniang" in the second half of last year, to "The Pretender" at the beginning of this year, and then "Ode to Joy", "Legend of Dance Music", which opened the second summer strategy, and the upcoming "Langya Bang".

The explosive models are one after another, and there is no meaning of stability.

Sohu, Penguin, and LeTV have been turned over, and Youku is not guaranteed to see the chrysanthemum, and when you pick up the refurbishment of Wang iQiyi, you will be the first in the industry.

Standing still?

If you press it again, it's hard to say what's going on with PPTV, and the traffic and popularity of their website are about to be robbed.

In fact, as early as the beginning of the year, when "The Pretender" was in use, there were websites trying to block PPTV, and a tacit understanding had been reached when "Ode to Joy" was broadcast, and the posture of being besieged when "Legend of Dance and Music" was broadcast was somewhat obvious.

Even the online media bluntly said that "Legend of Dance Music" is "Deus Ex" or "Overwhelming".

But unfortunately, these so-called blocking and targeting did not pose much of a threat, and even boosted PPTV and Blue Whale to some extent.

This also annoys various websites, especially iQiyi and Youku.

Several other websites have been overtaken by PPTV, the situation has been decided, there is no need to fight with PPTV, unless there is a special reason, so the timing is the best.

But iQiyi and Youku are now directly facing the impact of PPTV, so these two companies are particularly concerned about dealing with PPTV, and they will be quick to break their summer strategy.

As a result, in the past, Weiyang's new dramas were often outstanding, but this time "Langya Bang" was launched, and there were two popular works that "bucked the trend".

And the webcast platforms behind these two works are Youku and iQiyi, and there is also a Hunan Provincial Station that wants to fight Modu Satellite TV.

Wei Yang and "Langya Bang", the seedlings of the annual drama king, are not easy to deal with.

This is a recognized fact, from the beginning of the project, this drama has been the most valued new drama in the circle, just to grab the first round of broadcast rights, various TV stations have played a dog's brain, and even CCTV can't help but compete.

The copyright fee issued by the five first-line TV stations is not less than 300 million, and if you want to be exclusive, it is at least more than 320 million.

The highest price is Zhejiang Satellite TV, which is packaged at 380 million yuan, setting a new record for the price of domestic dramas.

Modu Satellite TV and Hunan Satellite TV both gave 350 million, but with the addition of advertising income, Xiang Province's advertising revenue is good, and Modu gives a high proportion of shares, and the comprehensive calculation is more profitable than Zhejiang Satellite TV's simple 380 million.

Coupled with the advertising revenue of the crew itself, as well as copyright operations, such as webcasting, overseas, peripherals, and second and third rounds of clouds.

The direct income of "Langya Bang" starts with a minimum of 1 billion, and if you are optimistic, 1.5 billion is possible.

When you add in some subsequent long-term and indirect gains, this figure is even more staggering.

The filming cost of "Langya Bang" itself is actually less than 200 million, and a considerable proportion is because of the starring Wei Yang and Liu Shishi.

In the popular drama "The Legend of the Moon in the same period", it is rumored on the Internet that Sun Niangniang's salary is more than 3000~40 million, and it is also rumored to be 60 million.

Wei Yang and Liu Shishi's popularity and influence in the field of TV dramas are only higher than Sun Niangniang, and the two of them together took less than 100 million, which is definitely a friendship price.

However, for Wei Yang, this is just some "pocket money".

As the main investor, needless to say, the income of the project itself is the most valuable other commercial sectors leveraged by "Langya Bang".

If he can be open-minded, this project can easily leverage the market of tens of billions or even more for him.

However, Boss Wei is more conservative and cautious in this regard, and he is unwilling to take risks, but even so, safe operation is expected to bring him double or even several times the benefits of the project.

Really, money is such a thing, when you don't have it, you can't earn it, but after you have enough capital and strength, you can't stop it.........

In the end, Wei Yang chose Modu Satellite TV, which was more sincere and cooperated more and more closely.

This also caused Hunan Province and Taiwan to choose to defect!

As mentioned earlier, the relationship between Weiyang and Hunan Province and Taiwan in the past two years has been quite complicated.

On the one hand, the two sides are still cooperating, last year's "Flower Thousand Bone", "The Legend of Wu Meiniang", and this year's "Legend of Dance and Music" were all premiered on Hunan Provincial Television, and the artists of Blue Whale and Coral Entertainment are also frequent guests of many variety shows in Hunan Provincial Television.

On the one hand, Mango Satellite TV, a subsidiary of Hunan Province, has also begun to enter the battle for video websites, and Blue Whale and Hunan Provincial TV are currently the two giants in the field of variety shows, and the competition is quite fierce.

This has led to the fact that Hunan Provincial Taiwan and Blue Whale and PPTV seem to be friends and enemies, and often cooperate closely, but there are also many times of-for-tat.

At present, Wei Yang and Blue Whale do not plan to break with Hunan Provincial Satellite TV, but their cooperation priorities continue to be in the back row.

For example, this time in "Langya Bang", the conditions of Hunan Provincial TV and Modu TV are similar, but Wei Yang still chose the latter, and a very important reason is that Modu Satellite TV is now the No. 1 cooperative TV station of Blue Whale.

In the past, Blue Whale didn't want to be too deeply bound to a certain TV station, and wanted to bet on multiple parties.

But now that PPTV has been established and its own platform base camp, many strategies have to change accordingly.

The video website PPTV has been full of enemies, and the TV station can no longer spread fish, but choose a few long-term partners to help each other and reach an offensive and defensive alliance.

Due to special reasons, Hunan Province has been excluded, if it were not for its platform advantages, now Blue Whale has broken off cooperation with it.

At present, Blue Whale gives priority to cooperating with three TV stations in Jiangsu, Zhejiang and Shanghai, which are also first-line TV stations, with money, strength, and capital to eat Blue Whale's project, and the geographical proximity can also help some other resources.

There is no doubt that Modu Satellite TV has the highest priority among the three TV stations, and it is also the most profitable one.

Hunan Province Taiwan chose to defect and deal with "Langya Bang", but it actually has little to do with the blue whale.

After all, the confrontation between the two sides is mainly in variety shows, and Mango TV cannot pose a threat to PPTV now, and TV dramas are actually the main way for the two sides to cooperate.

Therefore, Hunan Provincial TV chose to take action, mainly for Modu Satellite TV.

In recent years, Modu Satellite TV itself has developed well, and with the help of blue whales, it has become the second largest local province and Taiwan, which poses a threat to Hunan Province and Taiwan.

Youku and iQiyi can't stand the rise of PPTV, and Hunan Provincial TV naturally wants to suppress the strong Modu Satellite TV.

Hit it off!

Youku + Hunan Provincial Station came up with a big drama at the bottom of the box, which is exactly what I said before, Liu Tianxian went down to earth and filmed the costume romance drama - "Hua Xu Yin".

This drama is also adapted from an online text, and the author is Tang Qigongzi, that is, the one who wrote "Three Lives, Three Worlds, Ten Miles of Peach Blossoms".

It is rumored that Liu Tianxian's first preferred projects were "Zhu Xian" and "Three Lives, Three Worlds, Ten Miles of Peach Blossoms".

Among them, "Zhu Xian" is a big male lead drama, and it is a double female protagonist, even if the Internet demand for her role in Lu Xueqi is very high, many people speculate that the possibility is not high, and they may have contacted it, and the result was spread.

It's "Three Lives, Three Worlds, Ten Miles of Peach Blossoms", I heard that Liu Tianxian likes it more, and he once finished reading it.

But the copyright of these two works is in Weiyang, the former is jointly developed with Huanrui, and the latter is kept for others, and it is impossible to sell it, so no matter how much Liu Tianxian thinks about it, he can only return in vain.

It may be that Mr. Tang Qi, the author, left too deep an impression on Liu Tianxian, although "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" is not good, so she considered "Hua Xu Yin".

This essay is not small, and it has also won relevant awards, which can be regarded as the author's representative work.

What's more, there are already related companies ready to adapt and film, and Liu Tianxian is willing to participate, which can be described as a concubine, and soon reached a cooperation.

The original main production company of "Hua Xu Yin" was Ciwen, but because of Liu Tianxian's joining, it attracted many platforms and film and television companies such as Youku and Xinli.

The investment cost of the entire project has risen, and the lineup has changed accordingly.

Originally, it was said that the male protagonist was looking for Xiangjiang actor Zheng Jiaying, who was the eighth master of "Step by Step", but now Liu Tianxian is a fairy, how can he still have his share.

is like the heroine who everyone breaks their heads to grab Boss Wei, although Liu Tianxian does not have as much influence as Wei Yang, but his own popularity and traffic are here, and he has the gimmick of filming dramas many years later, and the attention is very high.

As a result, all kinds of students are about to go crazy for the male protagonist of "Hua Xu Yin".

The temptation is too great, let's not talk about the results of the TV series, if you can have a scandal with Liu Tianxian, there will be no shortage of traffic for a year.

Moreover, the name of the fairy sister is not a joke, and it still has a special status in the hearts of 80s and 90s male stars.

If you perform well and fall in love with a beauty, it will be fame and fortune, and you will get both people and money, which is simply cool and crooked.

You know, it's also difficult for these little ones to have a birthday, Wei Yang is a dog day, and he directly wrapped up the most popular 85 flowers and 90 flowers, let alone worry about it, and even people who make scandals can't look down on it.

As for other relatively inferior female stars, male stars are also very realistic, who doesn't want to hug their thighs as "brothers-in-law".

So pulling and pulling, there are still female top performers who have not been touched by Boss Wei, there are only a few in total, and the one with the best comprehensive conditions is also the most exciting, and it is Liu Tianxian.

So whether it is a Hong Kong circle man, a top returnee, a newcomer in domestic entertainment, or a popular student, they are all actively in contact with "Hua Xu Yin".

Just the list of more certain people in the circle, there are Huo Jianhua, Brother Toothpick, Yang Yang, Feng Shaofeng, Hawick Lau, Luo Jin, Zhang Han, I heard that the big black bull has all signed up.

Anyway, when Wei Yang saw the list that broke out on the Internet, his expression was indescribable, and he was about to become a "rival in his previous life" recycle bin.........

After a series of confrontations, it was Huo Jianhua who finally won the project.

The reason is simple, he is the best in terms of comprehensive conditions!

These little students didn't hand over the brokerage contract, Ciwen and Xinli and even Youku must look at the cost performance.

There is no doubt that Huo Jianhua is the most famous and influential, although the toothpick brother has a large traffic, there is no work to prove it, and he is not trusted by all parties.

And Huo Jianhua's sincerity is sufficient, not only is he willing to serve as a second time, but the salary is also very suitable.

In addition, Liu Tianxian's opinions were also valued by the filmmaker, and those few people did not hide their appearances, Huo Jianhua was relatively normal, and he got the impression points of Liu Tianxian and his team.

"Hua Xu Yin" has Liu Tianxian + Huo Jianhua, two first-line top stars, and Jiang Xin, Zheng Jiaying, Da Hei Niu, Guo Zhenni, Bao Jianfeng and many other stars participated, and the lineup is not inferior to "Langya Bang" too much.

Even aside from the male and female protagonists, only in terms of supporting role configuration, "Hua Xu Yin" is even better.

Coupled with the boost of the two major platforms of Hunan Province Taiwan and Youku, it is bound to become the biggest competitor of "Langya Bang".

And Ai Yiqi also made a heavy investment, and was stunned to add money to snatch "Young Marshal" from LeTV, start broadcasting in advance, and fight against Wei Yang.

The lineup of the drama "Young Marshal" is not bad at all, and it is also the most watched drama in the past two years.

Directed by Zhang Li, the director of "Ming Dynasty" and "Towards the Republic", starring Wen Zhang, one of the most popular students of the post-80s, Li Xuejian, a top veteran actor, the heroine is the powerful Hua Dan Xiao Song Jia, and the other supporting roles are all powerful actors.

iQIYI knows that fighting traffic may not be the opponent of "Langya Bang", so it simply goes sideways, fights for quality and word of mouth, and comes up with a drama.

Therefore, the two dramas "Hua Xu Yin" and "Young Marshal" have gimmicks and gimmicks, traffic and traffic, word-of-mouth and reputation, and quality.

In the scope of the whole year, it is expected to compete for the annual championship, and now it is really a "waste" to use it against the opponent "Langya Bang".

But there is no way, Wei Yang's strength is here, the king of ratings, the annual national ratings champion is soft, and he can't stand it at all.

Even now, several platforms didn't think they could beat "Langya Bang".

Wei Yang's advantages accumulated over the years are too great, unless he encounters an unborn phenomenon, it is not something that can be offset by one or two popular dramas at all.

Their plan is not to defeat Langya Bang, but to block it effectively.

Differentiation reduces the popularity and achievements of "Langya Bang", and do their best not to let this drama stand out, which will affect the summer strategy, and even the development of PPTV and Modu Satellite TV, this is their fundamental purpose.

I can't beat you, but I still have the ability to stumble on your two heels and drag your feet.........

(End of chapter)