527 Why did you accidentally become the number one in the industry?!
When Boss Wei was tortured by Fan Xiaopang and Tang Yan, he wanted to die.
The outside world is boiling because of the outbreak of the National Day file!
2015 is destined to be a hot year at the box office, at the beginning of the year, "Detective Chinatown" set a new record in film history, and other films in the same period also had a number of 500 million+, and the total box office of the entire Spring Festival stalls approached 5 billion.
After 4~6 months, Hollywood masterpieces were frequent, and there were as many as three 1 billion+ movies, and "Fast and Furious 7" was the first mainland box office movie with a box office of 2 billion.
"Terminator: Genisys", which was released at the end of August, which is quite close to the National Day file, and "Mission Impossible 5" in early September, also had a box office of 7~900 million.
Coupled with other scattered time periods, as of October, Hollywood movies with a box office of more than 500 million are nearly double digits.
And the number of domestic movies is even greater.
The two outbreaks of the Spring Festival file and the summer file have surprised the Chinese people and the industry, but no one expected that the National Day file, which is not particularly valued, will also show its face this year.
If the popularity of "Hong Kong" is still expected.
After all, although it is not guaranteed whether Xu Zheng is a flash in the pan, the influence of "Thai Embarrassment" was not covered at the beginning, and the movie was quite optimistic about the industry before it was released.
According to the predictions of relevant institutions, nearly half of them believe that "Hong Kong" can reach a box office of 800 million+, and the lowest expected number is about 500 million, and although the number of people who think it exceeds 1 billion+ is the least, the proportion is nearly 20%.
Therefore, it is not a surprise to the outside world that "Hong Kong Embarrassment" can explode.
At most, I didn't expect it to be so powerful, and behind the hot box office, the controversy caused by the relatively mediocre quality of "Hong Kong".
Among the movies in the [Embarrassment] series, the first "People in Embarrassment" has the best reputation, with strong comedy elements, which is the people and things that two unlucky people met on the road.
The reputation of "Thai Embarrassment" is good and bad, and on the whole it is good, Xu Zheng added a middle-aged person's career and family emotional thread to it, but the point is over.
When it comes to "Hong Kong", it can be seen that Xu Zhengjia's private goods are getting more and more, and they are deviating from the public.
Most people can understand the dilemma of middle-aged people's family careers.
But the middle-aged son-in-law couldn't give birth to children, hid from his wife, desperately went to find Bai Yueguang, pursued the so-called youth and self, and finally the inexplicable three people faced life and death in the building, and the true confession was not understandable to many normal audiences.
How to say it, "Hong Kong Embarrassment" has an unpleasant idea and a very bad ending.........
So even if this movie didn't use a perfunctory performance of a certain Zhao, let his wife Tao Hong go into battle in person, and Bao Bell, who pretended to be stupid, was replaced by his old partner Wang Baoqiang, and the cold/facial paralysis first love professional household became a charming Gao Yuanyuan, but it still did not save the score of this movie.
Even because there are fewer slots for several leading actors, no one shares the firepower, and everyone questions Xu Zheng's directing ability even more.
Even Wei Yang was involved.
When filming "Thai Embarrassment", Xu Zheng had no confidence and intended to find a big guy for guidance, plus the rookie director wanted to add more gimmicks.
So Wei Yang served as the producer, and because he participated in the discussion of the script and put forward his opinions, Xu Zheng added his name to the screenwriter's column.
It's hard to say how much benefit these two names brought to "Thai Embarrassment", but they did steal a lot of limelight from Xu Zheng.
At that time, Wei Yang was a popular film and television tycoon, and there were countless high-quality hits produced under his command, and Xu Zheng was just a rookie director.
"Thai Embarrassment" created a box office miracle, and many people inevitably think that Wei Yang has contributed a lot, and the credit is put on his head, even if Boss Wei clarifies, it will not help, everyone thinks that he is modest.
After all, Wei Yang has always had the habit of supporting newcomers, and many times he will push the credit to the behind-the-scenes team.
But this situation is very uncomfortable for Xu Zheng.
But he couldn't say anything yet, on the one hand, he didn't dare to offend Boss Wei, on the other hand, Wei Yang did help, he couldn't turn his face and deny people.
What's more, Wei Yang's name was added by himself to beg for nothing, and Wei Yang also expressed doubts at the beginning, and wanted to cross out the name, but it was he who pulled the producer and Wang Baoqiang to intercede to persuade Wei Yang.
Therefore, Xu Zheng, who had learned a lesson, did not have much communication with Wei Yang this time, nor did he mention the naming matter.
Wei Yang knew that he was ambitious, and he didn't attach much importance to "Hong Kong Embarrassment", and it was all a money-making project.
As a result, the word-of-mouth backlash of "Hong Kong Embarrassment", many people thought that Wei Yang gave Xu Zheng too much power and did not participate in the project, so he inexplicably gave Boss Wei a pot.
Don't talk about what kind of mood Wei Yang is, Xu Zheng is really autistic.
In addition, although the reputation of "Hong Kong" is unfavorable, the box office data is still good, and the film market ranks first at the box office, so Xu Zheng is rising more and more.
According to the grapevine, many companies and capital have thrown olive branches, although Xu Zheng did not say it explicitly, but it seems that there is a bit of a posture of parting ways with Wei Yang and the blue whale.
Boss Wei is not surprised by this, and even has been prepared for a long time, but people can go, and the copyright of the [Embarrassment] series is still in his hands.
Xu Zheng can continue to shoot, but he has to give money!
As mentioned above, Xu Zheng once cheated the company of "People in Embarrassment" in terms of copyright.
But Wei Yang is not a soft persimmon, and holds the copyright of "Thai Embarrassment" and "Hong Kong Embarrassment", and has registered a series of related trademarks and copyrights.
Let's put it this way, other people shoot the [Embarrassment] series, as long as they don't plagiarize, it's fine, but artists like Xu Zheng and Wang Baoqiang, who are deeply bound to the series, even if they don't use the word "Embarrassment", as long as it is a plot with the same structure, they have to give money.
Don't give?
Then let them see the strength of Wei Yang's legal team, known as "Xuhui Tumbler.........
In stark contrast to "Hong Kong Embarrassment" in the National Day file, it is "Charlotte's Troubles", which was not favored by the industry before its release, and resulted in a bumper harvest at the word-of-mouth box office.
Before the movie "Charlotte's Troubles" was released, it was very similar to "Thai Embarrassment" back then.
Not to mention that the outside world does not take Happy Twist, an unknown team in the film industry, in fact, the prospects of the film are also suffering from gains and losses.
Although Shen Teng and others are also frequent guests of the Spring Festival Gala, and this year they have increased a lot of popularity with "Happy Comedian", but the sketch is a sketch, and the film industry does not buy this account.
For many fans, the biggest gimmick of "Charlotte's Troubles" is actually two directors.
Yan Fei and Peng Damo!
These two names, who were unknown a year ago, became the champion directors in film history after "Detective Chinatown", even if the halo is more on Wei Yang, it is enough for them to become rookies in the director industry.
As for the drama of "Charlotte's Troubles", it is also quite popular, which also does not bring too much help to the movie.
Not to mention that the two art forms seem to be similar, but in fact, there are thick barriers between them, and more importantly, the drama market is too small, even if it is very popular, it may not be able to make a splash across borders.
Therefore, most people regard "Charlotte's Troubles" as a foil to "Hong Kong".
Only Wei Yang is different, he once again tried his best to dispel public opinion, and persuaded many high-level executives who were optimistic about "Charlotte's Troubles", and insisted on giving "Charlotte's Troubles" no less than "Hong Kong" publicity resources.
Even in private, Wei Yang quietly helped the crew of "Charlotte Troubles" contact some resources in his personal name.
Wei Yang's strong support gave "Charlotte's Troubles" the confidence to give full play to its advantages, and it did not live up to Wei Yang's expectations.
It was released at the end of September, and it was only 45 million on the first day of release.
is lower than "Hong Kong Embarrassment", which has been released for nearly a week, and "Nine-Story Demon Tower" directed by Lu Taro and starring Gao Yuanyuan's husband and Yao Dazui.
The latter is also a popular movie on this National Day, directed by a "famous director", and the lineup is also handy, and the most important thing is the super IP of "Ghost Blowing the Lamp".
In theaters on September 30, "Nine-Story Demon Tower" and "Hong Kong" shared nearly 70% of the film schedule.
followed by "Charlotte's Troubles" and "Save Mr. Wu", in the previous life, the latter with Liu Tianwang participated in more films, and now the former is backed by the blue whale, even if the background is still shallow, but it has also won some films.
Although the box office performance of "Charlotte's Troubles" seems to be "sorry" for this schedule.
But Boss Wei was very calm, and personally called to stabilize the creators.
An original movie that is almost like a "rookie team", it is normal to start slowly, and in the previous life, "Charlotte's Troubles" could explode, and it only became popular when word-of-mouth fermented.
Dark horses, they are all in the middle and late stages!
However, Wei Yang's calculation was wrong this time, because "Charlotte's Troubles" now has the publicity and support of the Blue Whale.
Previously, because "Charlotte's Troubles" could be promoted, many plot links needed to be kept secret, and the capital budget was not enough to bomb wildly, so the strategy of the publicity team was relatively conservative.
But after the release of the film, realizing that the word-of-mouth was excellent, the publicity team immediately realized that the entry point had come.
According to the praise of the first wave of moviegoers, he directly invested all the funds in his hand and began to promote the movie wildly on the whole network, in order to make a name, he even did not hesitate to attack his own people.
"The Funniest Comedy Movie in the National Day File"
"You dare to believe it, this movie is much better than "Hong Kong"
"Come on, this is the way to really chase the first love on campus"
《……》
That's called a yin and yang weirdness!
The "Hong Kong Embarrassment" team was so angry that they brought the lawsuit to Wei Yang, so that they could stop a little.
But even if you don't step on and touch the porcelain "Charlotte's Troubles", the popularity and exposure of the movie are also growing rapidly, especially the full spread of word-of-mouth, which has attracted a large number of audiences.
I have to say that the quality of the movie "Charlotte's Troubles" is really good, and it can be regarded as a boutique in Chinese comedy movies, and it can even be said to be a classic.
Based on the big gimmick of traversing, with a large number of excellent characters and continuous baggage, it is enough to make people laugh constantly, and the "prodigal son" of the main emotional line, although some viewers do not approve of it, but generally speaking, it is still a reunion that is generally liked.
The excellence of a comedy movie actually has a side measure, that is, the ability to create memes.
And this is the strength of the Happy Twist hit movie, in "Charlotte's Troubles", such as - the teacher doesn't hold grudges, what are you going to do? What kind of winter plum is the horse, snowflakes fluttering BGM, just why your name is Charlotte, I call you brother, you call me dad and so on.
Later, they all became famous stalks, not only in large numbers, but also enduring, and even became a memory symbol of a generation, which is very remarkable.
Shen Teng later had great box office appeal, and even the term "rattan content" appeared, and the goodwill and national popularity accumulated by these stalks were also very important.
At the moment, the power of these stalks has not yet been shown, but it has also brought great convenience to the promotion of the movie.
On the second day of the release of "Charlotte's Troubles", the film schedule has increased, and the box office has also risen significantly.
60 million+!
In addition, the attendance rate of "Charlotte's Troubles" is as high as 48.4%, and the box office proportion of the market is also higher than the proportion of scheduled films.
The number of theater screenings is different, and the attendance rate cannot be roughly compared, but the attendance rate of nearly 50% can also show the popularity of "Charlotte's Troubles".
The attendance rate of "Hong Kong Embarrassment" is only 34%, and "Nine-Layer Demon Ride" is less than 30%.
Even if they have more shows and lower the rise rate, this data comparison also makes the theater side think about it.
The comparison of the box office proportion data of the market is even more intuitive!
It is equivalent to that 20% of the scheduled films of "Charlotte's Troubles" earned 100 million, and 35% of the scheduled films of "Nine-Story Demon Tower" earned 120 million.
It seems that "Nine-Story Demon Tower" makes a lot of money, but the efficiency is simply miserable.
The theater side is thinking about profit, and seeing this, it is natural to think about who is more profitable with the same film scheduling rate, and the results speak for themselves.
There is also a very important point, the reputation of "Charlotte's Troubles" is getting better and better.
The Douban score of 8.1 absolutely crushed "Hong Kong", which scored less than 6 points, and "Nine-Story Demon Tower", which scored 4.4 points.
Some Douban users even said that the score of "Charlotte's Troubles" is absolutely inflated, and the reason is that it is set off by the latter two movies.
But regardless of whether it is false or not, in this stark contrast, to a certain extent, the box office trend behind it is revealed.
Bad movies are likely to decline at the box office, and word-of-mouth works will also rise as a result. This may not be absolute, but let's not forget that behind Charlotte's Troubles is the Blue Whale.
A simple excellent movie may not be able to become a dark horse, but an excellent movie with a background, as long as it takes off, it can no longer be stopped.
On the third day of the release of "Charlotte's Troubles", the film schedule soared to 28%, and the box office exceeded 100 million on the same day, surpassing "Hong Kong" to top the first place in the same period.
And this super, "Charlotte's Troubles" has not come down for more than ten days.
As of mid-October, the Hollywood Marvel movie "Ant-Man" was released, and finally "Charlotte's Troubles" was driven to second place.
At that time, the box office of "Charlotte's Troubles", which had been released for more than two weeks, was approaching 1.3 billion.
and "Hong Kong", which has been released for more than 20 days, is about to reach 1.6 billion at the box office, but unfortunately, due to word-of-mouth, the latter's stamina has been discharged, and it is estimated that there will be tens of millions of box office.
On the contrary, it is "Charlotte's Troubles", which has good stamina, and with Wei Yang's support, the performance is much better than in the previous life.
According to authoritative predictions, if nothing else, 1.5 billion is no problem, and there is even hope to beat "Hong Kong" and become the champion of the National Day file, but it may take some luck.
Happy Twist and Shen Teng and others became famous in a fight and became upstarts in the film industry, and the two directors were even praised to the sky.
However, in the eyes of those who care, it is more worth paying attention to Boss Wei.
As of mid-October, Wei Yang or its subsidiaries have invested in six films this year, with a box office of more than 1 billion+.
Detective Chinatown
Pancake Man
"Journey to the West: The Return of the Great Sage"
Operation Mekong
"Hong Kong Embarrassment"
Charlotte's Troubles
occupies six of the top seven domestic films in this year's box office list, and only "Monster Hunt" has "escaped from the clutches", with a cumulative box office of more than 9 billion yuan, if you count some other investment films such as "Wolf Warrior".
The cumulative box office of the film projects that Wei Yang participated in this year is expected to exceed 10 billion!
I don't know if I don't count, I'm shocked when I count it!
Boss Wei used to think that there was still a gap between Huayi and Huayi, but now he suddenly felt that Huayi was a fart.
Inquire, in addition to China Film, which other company has an annual cumulative box office of more than 10 billion?
Even if you don't count the Hollywood movies that have been released, this year, China Film has to be his younger brother in domestic films!
You must know that up to now, the total box office of the entire mainland this year is less than 40 billion, Wei Yang and Blue Whale account for only a quarter, and the total box office of domestic films is about 24 billion, of which Wei Yang and Blue Whale account for 40%.
Originally, the goal set at the beginning of the year was to accumulate steadily, strive to build the film sector, and strive to reach the top level in the industry, but the hard work came to an end, and it was the first to reach the cliff in one go.
Wei Yang crossed his waist: "It's a showdown, don't pretend, I'm the boss of the film industry!" ”
(End of chapter)