Chapter 15 Commercial Street

In the office, Li Xianyun said, "The essence of tourism demand and commercial realization is a paradox. Tourists need attractive scenery, enough space and comfort, while the requirements of commercial streets are sufficient passenger flow and strong realization, which makes the two fundamentally different in construction. Ghost towns are better at creating an area that visitors will never want to leave, and we have a high demand for space. In order to avoid a decline in the tourist experience, we will even reduce the presence of some shops. ”

The more immersive the place, the less shops are needed.

Because that would ruin the experience.

Can you imagine that you come to an ancient architectural environment in the Tang Dynasty, and then those antique buildings are all modern small businesses?

Severely disrupt the scene experience.

But it can't be without!

After all, monetization needs must be considered.

So most of the time, the commercial street built in the ancient style, &bsp&bsp tourist attractions, &bsp&bsp have certain restrictions on the shops, those modern electrical appliances, luxury stores or something, don't think about it, try to sell some local products, souvenirs, snacks, and style inns, etc., mainly for the convenience of the people.

Like a ghost town in the doomsday town, Li Xianyun is not even allowed to exist in shops...... A bunch of shops are bustling with business, what kind of doomsday is it?

It is precisely because of Li Xianyun, Jiang Zheng's high requirements that the immersive experience of the ghost town is particularly outstanding, otherwise it would not have been possible to have such a strong response without a large number of advertisements bombarded.

It can be said that Li Xianyun and they have been extremely pursuing tourist experience from the beginning.

It can't be said that they are the only ones who have this long-term vision, but most businesses do not have such confidence.

Plug-in is the ability, but also the confidence, &bsp&bsp let you dare to take risks, dare to do the right choice - the vast majority of the right choice is abandoned, not because of the short-sightedness of the business, but because of high investment and high risk.

Because of this, in Li Xianyun's view, the commercial street planned by Weicheng is destined to be much less attractive than a ghost town because of its requirements.

Of course, the high street is not without its advantages.

One is in the urban area, with a good location and a large natural passenger flow. Another one is that there is no admission fee, and the threshold is low.

This makes the passenger flow in the business district no less than that of the ghost town, but the monetization ability is not necessarily strong.

The reason is simple, tickets are hard income!

It is also an average of 10,000 passengers per day, and the ticket money for guests in ghost towns is indispensable, and the remaining value-added services are optional, but tourists in the commercial street can walk over without spending a penny.

Therefore, no matter how fast your turnover is, no matter how large the passenger flow is, even if it is an average of 30,000 passengers per day, the passenger flow consumption may not be stronger than that of a ghost town.

But that's not what Wei Cheng needs to worry about.

Because they are rented!

If the business is good, the ground rent will definitely rise, and if the business is bad, the &bsp&bsp land rent will not be cheap.

As long as the people in the business department will be fooled, there will always be a steady stream of small businesses coming in, and they are the ones who are unlucky.

It is precisely for this reason that Wei Cheng very much needs a loud signboard to make a name for himself.

To put it bluntly, his commercial street is not selling experiences, but selling signs!

No wonder as soon as he heard that Li Xianyun was coming, Wei Chengcheng personally ran over to meet him.

From this point of view, Li Xianyun can imagine that this so-called immersive experience will not leave much space for the secret room - it is just a fool after all.

This made Li Xianyun a little excited, the essence of the business is to make quick money first, and then the sky will fall into my?

Wei Cheng didn't know that Li Xianyun had seen through his thoughts, and he was still happily saying, "It doesn't matter, with the golden signboard of Yisheng Ghost Town, it will definitely attract countless small businesses to settle in." ”

Hehe, you don't hide it.

Wei Cheng is a traditional businessman, and in his opinion, brands are used for monetization.

So the essence of the problem is also a question of price.

Wei Cheng said directly, "How is it?" Chairman Li, are you interested in coming to my company? I can tell you about our detailed development plan, which has been completed, and it will be less than two billion a year. ”

"Two billion?" Li Xianyun said, "A total of 200 acres of land, if you start a building, count it as a business area of 2,000 acres, that is, 10,000 square meters, an average of four to five yuan per square meter?" ”

If you can't build a building, it will become a commercial center, and it will lose its flavor, so generally three or four floors are about the same, remove the tourist walking path, and two hundred acres of land can produce two thousand acres of business area.

Sure enough, Wei Cheng shook his head, "At most, 1,500 acres, the price depends on the location, the specific has not yet been decided, if you are here, the money is not a problem." ”

Li Xianyun smiled.

The ground rent also depends on the place, and the commercial streets of the second-tier cities are generally four or five yuan per square meter.

Of course, if it is a place like the capital of the magic capital, there are dozens of square meters in the prime location.

Dong'an is a second-tier city, and the general location is only about four or five.

Eight yuan per square meter is already relatively expensive, at this price, fifty square meters is 400 yuan a day, and the rent for a month alone is 12,000. To open a small restaurant of 200 square meters, the monthly rent will be more than 30,000 yuan.

As for how much money the merchant can recoup, it depends on what kind of business it is doing.

Wei Cheng did not hide telling him that as long as Yisheng Media was willing to join, he would be able to raise the land price to more than eight yuan, which meant that he must ask Yisheng Media to take shares - only if he asked for shares, he would give a high valuation, otherwise the approach would be the opposite.

Li Xianyun has been in the business world for so many years, and now when the boss opposite pouts his buttocks, he knows what shit the other party is going to pull.

Wei Cheng must want him to publish the brand, the copyright, and maybe he will also have to pay for the technology.

The investment of 6 billion is estimated to be blown, but in fact, 4 billion is in the sky.

But Wei Cheng thought too well, so Li Xianyun had already rejected this possibility in his heart - if Lao Tzu wants to do this, he can't come to you to do it, but I can learn from your idea.

So it's just a smile.

At this moment, the UFO ghost in Li Xianyun's hand suddenly appeared.

Come and eat!

Come and eat!

Seeing this, Li Xianyun looked around quietly.

I didn't see anything out of the ordinary.

However, this office is relatively small, and with the sense of the UFO ghost, if it is outside the office, it is also likely to be found.

House of Mirrors!

Thinking of this, Li Xianyun got up and said, "I'm sorry, I drank a bit too much tea, I'll go put some water first." ”

Lin Chunsheng said with a smile: "Go out and turn left, keep moving forward." ”

"Okay." Li Xianyun pushed open the door, but walked straight towards the mirror house.

When I came to the door of the mirror house, I pushed the door down and found that the door was open.

Li Xianyun pushed the door and entered, and saw that the mirror house was empty, and there was no one.

What about Han Ping?

Li Xianyun was surprised.

He looked around, and suddenly his gaze fell on the mirror.

One of them is smiling at himself in the mirror.

His heart moved slightly, and Li Xianyun already had the ghost talisman in his hand.

biu

biu。 biu

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