Chapter 90 Cultural Export
It's April.
After two months of launch, Xiao Xin's wonderful adventure box office exceeded 3.8 billion, and it seems that another 4 billion is appropriate.
This also made Miao Hui, Liao Xiao and others excited.
This film invested a total of 100 million in cash, produced 50 million, and publicized 50 million, Li Xianyun said that I will lose money now, and I really can't help this little ghost.
Among them, Fengluxe Network and Baishan Capital each contributed 10 million, and then Jasmine also contributed 10 million, with an estimated price of 300 million, accounting for 3.33 percent of the shares, investing 10 million, and returning more than 50 million.
Although the money is not much, the rate of return is high.
This is still estimated at 300 million, and the actual investment is only 100 million.
Oh no, Xinya Fashion and Xinhai Group also paid 5 million each for sponsorship.
It's just to save face for friends.
However, Li Xianyun was worried.
The more money he makes, how much money a movie can make, it doesn't matter to him anymore, and it's not even worth his attention.
What really deserves his attention is the impact of the rapid expansion of capital on the entire market.
The industrial revolution brought about by the second innovation of Yisheng Studios is, in a sense, a huge change in the replacement of workers by machines, although it only affects the film and television industry, but it is big enough.
In the past, there have been more and more criticisms in the circle due to the existence of Yisheng Studios, and now it has reached its peak.
In this case, Li Xianyun was able to have a premonition of what would happen next.
I was thinking about it today, and the phone rang.
It's in Han Xin.
She said, "Director Fang wants to see you. ”
"Director Fang of the Film and Television Industry Bureau?" Li Xianyun asked.
"Hmm. and President Lu of the Film and Television Association. ”
"You can go for me."
Han Xin said: "I know, but things are getting serious, and there are some bad public opinions in the outside world. How exactly are you going to do that? ”
The third crisis of public opinion.
Not surprising.
Li Xianyun thought for a while and said, "You tell them, there are two choices. First, I stopped expanding and reduced the business of the film and television industry in my country. But you have to remind them that this will certainly bring opportunities to the practitioners, but it will also lead to dissatisfaction and huge competitive pressure on the film and television companies themselves. ”
This is the case, now the major film and television companies are through the cooperation with Yisheng Media to reduce costs, although Yisheng Studios has gained a large profit, but the film and television companies also have certain benefits.
If Yisheng Media reduces its domestic business, then film and television companies that lose cooperation opportunities are destined to lose in the industry competition.
Especially now investors have named to cooperate with Yisheng Media.
After taking care of the employees, what should the business do?
The country can't shut down Yisheng Studios because of this, right?
Then you might as well smash the machine all over the country.
The involution has begun, and the seal cannot be sealed.
Han Xinyu smiled: "What about the second option? ”
"Maintain the status quo, Yisheng Studios will not expand for the time being, and will make every effort to attack overseas. We try to grab business from the international community, but I need the support of the state. Whether it's the process, taxes, special entry and exit channels, or whatever. ”
"They don't have the right to do that."
The people above are all big when they make requests, and when they meet the requirements, they lack authority.
Li Xianyun was not surprised: "It's a matter of asking for a price, see what they can do." In addition, you can make a big deal about it. ”
Han Xin was strange: "How can it be big?" ”
"Cultural export." Li Xianyun replied.
Han Xinyu understood.
Now all countries are engaged in cultural export, cultural identity, but the United States has done the best in this regard, that set of democratic and free thinking has affected many people, it does not matter whether they are a beacon of democracy or not, the important thing is that it makes many people believe that they are a beacon!
Until now, there are still many people who still look forward to Lao Mi's set - Li Xianyun encountered this situation when he wrote, just because he said that the rice people started by slaughtering the aborigines, they were criticized by readers for "picking up the bowl to eat, putting down the chopsticks and scolding the mother", Li Xianyun also didn't understand, why did Lao Tzu eat the rice people's food?
Watching their movies counts as eating?
Exercise! That's obviously them eating Lao Tzu's food!
Yisheng Studios is unlikely to engage in cultural export, but holographic theaters can - in the initial stage, only Yisheng Media can produce holographic films, so holographic theaters must play Chinese movies.
Can't read it?
It doesn't matter anymore.
In the early days, those who watched holographic movies basically rushed to the technology, picture, and holographic effect!
The content doesn't matter anymore.
Han Xinyu understood what he meant, and hummed: "Okay, I'll go back and see the old ghost, let's go talk to the above about this." ”
Only two days later, Han Xinyu brought him a message.
Director Fang wanted to know if Li Xianyun was interested in making holographic films on anti-Japanese themes and national reform and development.
Hearing this, Li Xianyun was also surprised.
But it's right to think about it.
Since we want to export culture, of course, we must promote the positive image of the country, let the world really know what kind of country China is, and reverse those prejudices.
What so-called squinting, poverty and backwardness, can't afford to eat tea, eggs and mustard, all get out of the way!
Show the real Chinese style to the world!
If Li Xianyun can do this, the state is willing to fully support him.
That's a good thing!
Anyway, it will take at least a year and a half for the production and promotion of holographic theaters, and they have enough time to complete this plan.
However, Li Xianyun will not agree at will, and will always give some benefits from above.
The benefits are simple, preferential policies, tax exemptions, and even resource support are all available.
You do things for the country, and the country will not treat you badly.
So Li Xianyun immediately made a decision, in addition to the UFO ghost and those projects that cooperated with other companies, Yisheng Pictures immediately launched two trilogy series.
One tells the story of the country, and the other tells the story of the country's development and people's life construction.
Don't say it, this kind of political thing has a lot of room for profit if it is done well.
For example, if you ask a big-name star to make a free cameo in this kind of play, you will basically not refuse. Usually in private, there may be all kinds of foreign dogs, how good foreign countries are, and when it comes to the surface, they have to show that they are particularly patriotic; For example, publicity, the state will take the initiative to help you publicize and give you various discounts; For example, venues, group performances; For example, process audits; For example, awards, etc., the state will give support.
Coupled with the unique efficiency of Yisheng Media and the manpower support of the country, the Armageddon can be filmed casually, and all kinds of big dramas will be directly launched.
It's just that the script is more troublesome, and it has to be reviewed above.
Li Xianyun said: Anyway, it's not Lao Tzu who makes the script.
Tang Lei was also very interested in these two projects, and directly handed them over to Zhu Chen to be in charge, and ordered a group of elites from the headquarters to be in charge.
However, making patriotic films only solves the above problems, and public opinion still has to deal with it.
It's easy.
Don't you just think I'm stealing business?
I let it!
Three days later, Yisheng Media issued an external announcement.
In response to the employment needs of the majority of peers, Yisheng Studios will reduce the cooperation business in the domestic film and television industry from now on.
For ordinary business, the domestic limit is 30 units per month.
For ordinary VIP business, the domestic limit is five per month.
The original premium VIP service is upgraded to exclusive luxury VIP service, and the domestic limit is limited to one per month.
Don't pick it up if you don't pick it up
It's always okay, right?
As soon as the news came out, there was an uproar.
Yisheng Studios restricts its own business in order to survive its peers, and the public naturally praises it, but its peers in the industry will scold.
So what do we do?
For a time, countless film and television companies came over to cooperate with each other.
The studio quietly raised the price of a round.
The CEOs of major film and television companies angrily ordered: Those guys who are the happiest against the studio will never be used again!
Lao Tzu has completely unemployed you!
No pop-ups