At the beginning of March, Yisheng Media reached an agreement with Linglan.

Acquired 30% of the shares in the hands of the board of directors at a price of 8.2 billion, and officially became the largest shareholder of Linglan, a premium equivalent to 1.6 billion, and Li Xianyun said that it was the first time I bought expensive goods, of which 1.5 billion was taken by Lingsheng and Huan as the price, and it was returned to Linglan, of course, the equity of the Mi Dai cosmetics company below Huan Shi was recovered.

As a representative of Yisheng Media, the old ghost Lao Changgui officially became a member of the board of directors of Linglan and served as the CEO, responsible for the business of Huanshi and Lingsheng.

This was impossible before, but in recent years, the attitude of the old ghost has finally changed, and he has become the CEO of the first leading TV drama production company in China from the chairman of Jingyang Film and Television back then, which is not an insult to him.

And with the treachery of the old ghost, dealing with Zheng Honghui can just be evenly matched, and it will also save Liu Yijiang from working hard to death.

Tang Lei said that I was angry: I finally increased the value of Lingsheng, but the boss sold it in a blink of an eye.

Not only that, but Yisheng Film and Television Business Group also lost two companies, which is equivalent to weakening Tang Lei's authority in disguise.

For this reason, Li Xianyun had no choice but to comfort him, and asked him to choose between half a little real stock of Yisheng Pictures and half a little dry stock of the studio - the heart of a meritorious man cannot be cold, and the reward must be rewarded.

Tang Lei chose Yisheng Pictures, he knew that Li Xianyun didn't want him to choose a studio, after all, the business group was the position he directly managed, and according to Li Xianyun's plan, Yisheng Pictures would be listed independently in the future.

He didn't know that Yisheng Pictures not only wanted to be listed independently, but Li Xianyun was going to let go of it all.

After this news came out, sure enough, Linglan's stock price in the stock market began to rise sharply - the already undervalued stock price plus the good news made it easy to raise its head.

But that's just the first step in the plan.

Next, Li Xianyun went to the capital to meet Wei Bofeng of the swift platform again.

Compared with the meeting back then, the position between them is different now.

Yisheng Media is now a super enterprise at the same level as the goose factory, monopolizing half of the film and television production.

So now Wei Bofeng is sitting in front of Li Xianyun, and his voice is a little lower.

In the villa of Wei Bofeng.

He poured tea for Li Xianyun with his own hands: "Yes, at the beginning of the new year, I will be the master of Linglan." Now half of the film industry belongs to you. ”

"Far from it." Li Xianyun picked up the teacup and turned it in his hand: "Although Linglan is the largest leading enterprise in China, the volume of this leading enterprise is only one-fifteenth of the domestic visual industry. ”

"What? Do you still want them to develop to the point where they can win? Fifty percent volume? Oh no, the domestic films produced by Yisheng Studios have reached 30 percent, and the investment has reached 80 percent, right? Wei Bofeng smiled.

Last year, Huaguo made about a thousand films, more than before. Among them, about 300 are participated by Yisheng Studios, more than 200 tail productions, ordinary services, 58 waist productions, ordinary VIP services, 12 head productions, exclusive VIP services, monopolizing all head productions, half of the waist productions and a small part of the tail productions.

Participated in 30 percent of the production scale, 80 percent of the investment level participated, about 50 percent of the actual proportion, and about 60 percent of the box office.

This is still the result of the production reduction quota, and some overseas productions have also been received.

Li Xianyun said with a smile: "It's impossible to let them do this, but the quality is insufficient, so the quantity is taken." I'm going to buy some more TV drama production companies and go to Linglan. ”

"Then you're not increasing capital in disguise? Zheng Honghui won't be willing, right? ”

"Don't move her boss's position, I, Li Xianyun, still have some credibility."

"Then you came to me this time......"

"I want to take a stake in the swift platform."

Wei Bofeng smiled.

He was not surprised by Li Xianyun's purpose, or that he had been prepared from the beginning.

TV dramas are now mainly online platforms, so the platform is like a movie theater.

Li Xianyun makes movies, he controls the theater chain, and if he wants to develop TV series, he will definitely start with the film and television platform.

So from the moment he entered Linglan, Wei Bofeng knew that he would come to find him sooner or later.

The swift platform has not yet been listed, but in the latest round of financing, the valuation is 25 billion Chinese dollars, and it is claimed to be 40 billion to the outside world.

What's more, the swift platform is a loss-making company, losing money every year, with a loss of 1.2 billion last year, which is the result of getting dividends from Yisheng Pictures and Ghost Town.

The three major mainstream film and television platforms in China are all losing money, all of which are maintained by investors burning money, the growth of paying users is weak, and the cost of copyright remains high, which has become the biggest drag on the loss of film and television platforms.

But the film and television platforms can't help but buy, in order to compete for copyright and defeat competitors, they are really burning money to buy users, and their customer acquisition costs remain high, and the cost of individual customer acquisition is even as high as hundreds of yuan.

That is to say, in order to get a paying user, it costs hundreds of dollars.

It's no wonder if you don't lose.

However, the three major platforms have backends, which is also struggling to support them.

Relying on the traffic of the goose factory and the output of Li Xianyun, the swift platform is the least loss-making of the three major platforms, and the annual losses of the other two have reached more than 3 billion.

It is precisely for this reason that Li Xianyun has never invested in the three major film and television platforms.

It's really a pit.

However, this is not what it used to be, Li Xianyun, who has food in his hands, already has the idea to be qualified to make a bigger layout, and the once super low force has gradually upgraded to an ordinary low force.

Li Xianyun said: "With 25 billion as the standard for financing, Yisheng Media wants 34%. ”

It's just over a third of the requirements.

Wei Bofeng was happy: "This price is not high, how can I explain to other shareholders?" ”

Li Xianyun replied: "It's not low. I will buy a few more TV drama companies and go to Linglan, about 5.5 billion. The works of these companies will all be played on the swift platform. In addition, we will further control the publicity and distribution of the films produced by Yisheng Studios, including the network part. That is to say......"

Wei Bofeng understood: "Half of the domestic movies and one-fifth of the TV series will be broadcast on our platform? ”

Li Xianyun shook his head: "It can't reach this level, some film and television companies have their own channels, but we expect to be able to provide 200 movies, no less than 40 TV series per year, but the head and waist account for more than 50." ”

Yisheng Media started with movies, so it is more convenient to do high-end TV series than low-end TV series, plus the head is easy to make hits, so the head proportion is inevitable, that is to say, the typical magnitude is low, and the energy level is high, these forty TV series can really be called half of the country.

Exercise!

In other words, if Li Xianyun transfers these films to other platforms, the source of the fast platform will be greatly lost, and the influence will be attenuated.

"It's all about price." Wei Bo Feng Road.

If you give us the original price, it won't be interesting.

Li Xianyun smiled: "Different production prices are different, this can't be done, it must still be bidding." What the swift platform needs is equivalent priority. ”

"Giving priority to equivalence doesn't mean that other platforms can't raise prices."

As soon as others raise the price, don't you give priority to the equivalent or the one with the highest price?

Li Xianyun spread his hands: "You can also participate in the production and pricing in the early stage." How did you do it before, and how do you do it now, this kind of thing is simple, and you still use me to teach you? ”

Li Xianyun didn't give much, but he didn't ask for much.

Give you equal priority, and you still want a valuation of 25 billion.

Wei Bofeng shook his head: "You can play." After taking the controlling stake in the swift platform, you can turn around and negotiate with those companies, and the upstream and downstream are all your capital. ”

"As I say, let's make money together. The three major platforms are competing with each other, and no one has a good result, so it depends on who can survive to the end. The significance of Yisheng Media's entry is to determine a king. Li Xianyun said meaningfully: "The swift platform has the traffic of the goose factory, coupled with our production, you are the upstream and downstream." ”