Chapter 89 Resource Allocation (5)
According to Lu Jin's plan, no matter how big the card is, it will not use 12 billion.
If you don't consider the model artist, with the construction capacity of Yisheng Media, spending 30 million is a black heart. There will be more models, and if you look for a group of top models overseas, any quotation is tens of millions.
Find fifty, form a group of Xiao Lizi's girlfriends, and spend ten or twenty billion yuan easily.
The quality is insufficient to make up for the quantity, and there will not be only one variety show, shoot more, spend more promotion fees, and easily 3 billion.
However, spending money for the sake of spending money is the most unacceptable thing for Li Xianyun, and if Lu Jin dares to do this kind of work today, he can be laid off tomorrow.
Lu Jin is not a secretary and understands Li Xianyun's style, so he said with a smile: "Of course, I have invested in some industrial companies." ”
Exercise!
Investment!
You're going to play!
Take Shengyun and invest your money before investing!
It's a good way to spend money.
But in this way, the bigwigs are not satisfied.
Shi Jun said directly: "Then how much money do you keep in this project?" ”
"Billion." Lu Jin replied.
That's a sky-high price.
Exercise!
Co-authored to say that for a long time, 12 billion miles only came out of a billion?
And this billion is still your big head.
We're here to talk to you about tens of millions?
Shi Jun was about to turn his face, but Lu Jin said: "The industry of investment is still related to you. ”
Well?
Everyone looks at each other.
Why is this kid a little bit of Li Xianyun's inclination?
Talking in a truncated manner?
Don't say it, Lu Jin really learned from Li Xianyun.
The boss is a role model for the people below, Li Xianyun's style over the years, not to mention Lu Jin, everyone has learned a lot, but Lu Jin has learned the best.
At this moment, Lu Jin said slowly and methodically: "But there are too many people now, and there are a few people who have direct contact when I go back, let's talk about it separately." ”
Still have secret talks? You've got a lot of flowers.
Even the old ghost glanced at Lu Jin in surprise, but since Lu Jin insisted on this, and Li Xianyun handed over this matter to him, the old ghost couldn't say anything.
I had to say, "Then let's solve the other problems first." ”
The meeting was held like this, and after a long time, other related issues were finally resolved.
As for the animation companies that Li Zixing missed, Wei Mingxia didn't let go, this was not a matter of resource allocation, and besides, it was not up to me to say it, and the bosses of those companies couldn't accept it.
Only the 12 billion on the side of Xinlai Company has not been resolved, but obviously Lu Jin has a plan, and you are responsible for waiting for the notice, big guys.
At the end of the meeting, everyone dispersed, and here Lu Jin greeted Shi Jun, Tang Lei, Mo Rui, Xu Shiqin, Chu Xiya, Hong Rui, Li Zixing, Chang Deshan and others, and asked them to stay.
This stunned everyone.
Forget about others, even the old ghost, Shen Weifeng, Su Haili, and Chen Yu can't stay?
These are the biggest bosses!
and Rong Xiaoshu, she represents Li Xianyun!
Shi Jun was dissatisfied: "Boy, you are a little too arrogant." ”
Lu Jin smiled bitterly: "The matter is very important, I really can't let more people know, I'm sorry." ”
The old ghost smiled: "It's okay, anyway, I'm not a person from Yisheng Media now, I'm just here to be a referee." ”
As he spoke, he glanced at Lu Jin meaningfully and walked out of the office.
Lu Jin sighed: "If you want to do things, sometimes you have to offend people...... No way. ”
Mo Rui said quietly: "Old ghosts, their strength is not so small, if you can give a suitable reason, I can help you talk about it later." ”
"Thank you!" Lu Jin is very serious.
He came to the gate first, saw that there was no one around, closed the door and sat back, thought for a while, and said, "Xinlai Company...... There are actually three platforms. ”
"Three platforms?" Everyone was stunned.
Nobody knows about this.
Lu Jin smiled: "One is quietly." ”
Oh, you know, it doesn't matter, it's a thing that doesn't make money.
Lu Jin continued: "Another one is Tong Zhen. ”
"!" Now everyone scolded: "Tong Zhen was made by you?" ”
Speechless!
During this time, Tong Zhen's reputation can be regarded as stinky, and basically everyone knows about it.
It can't be helped, its operation is too shameless.
Following the first wave of equal bidding, Tong Zhen also successively made a year-on-year comparison of quality - that is, he directly took the toys bought from other houses, shouted at his own toys all over the world, compared them from all aspects, and told you that our products are better than them, and the price is cheaper than them.
Under the Advertising Law, it is illegal to disparage the products of other businesses and is not allowed.
But Lu Jin uses the ground push method, that is, there is no explicit advertising, all of them are word of mouth from the ground push personnel, which means that you can't catch his handle - it's useless for you to shoot a video, because we are a hired third-party company.
Third-party companies can also cheat, we didn't let him do that, it's a personal act, we are at most mismanaged, and I fired the temporary worker.
But the expulsion is useless.
Lu Jin set up twelve operating companies that did local pushing, and employees were fired from this one, and then entered another to continue working, and there was an extra bonus - the employees of the local push company were about to be fired.
Of course, you can still sue, but this lawsuit will be difficult to fight.
Anyway, in the end, it's a big deal that those companies go bankrupt directly, and then change their skins and start over, and Tong Zhen is still standing - it only costs a few thousand yuan to open a leather bag company.
Following the year-on-year price and quality year-on-year, a series of other promotional activities have also been launched.
For example, if there is an activity of smashing other toys and shouting bad, as long as you do it, I will give you two pieces for free.
This practice is simply damaged to the bones, it is completely through unfair competition, stepping on others to take the position, so don't look at the Tao for half a year, it is already scolding, and it is notorious on the Internet.
But even if you use a third-party company, the lawsuit will still find you!
After all, it's directly related to you.
So Tong Zhenxi filed a large wave of lawsuits.
But Lu Jin said that it doesn't matter, there are too many lawsuits in our family, and we can't fight it, so we can fight it slowly, and if it doesn't work, we will go out of business.
But until then, I'm going to develop!
I'm going to sell in large quantities.
Tong Zhen and Hand Fun have different paths.
Hand fun is the main figure.
Tong Zhen has a wider range, it was still a toy before, and now it has begun to involve maternal and infant products, learning utensils, etc., so in addition to toy manufacturers, even maternal and infant products stationery manufacturers have joined the crusade against Tong Zhen, and it is estimated that it will not be long before children's clothes have to join.
Behind Tong Zhen's frenzied selling, there are huge losses and profit transfer - they give up all their profits to the manufacturer.
The main manufacturer is Xinlai!
Xinlai raised the price externally, there are always dealers to take over, it doesn't matter if it doesn't sell well, the key pricing is in place, here Tong Zhen sells at a low price, the platform loses, but Xinlai earns.
And the scolding itself also played a role in boosting Tong Zhen's reputation - Tong Zhen's operation is shameless, but this also reflects that their goods are indeed of high quality and low price!
Industry boycott is the gospel of consumers!
So later, even Lu Jin organized a group of water armies to scold Tong Zhen on the Internet - their scolding was more standard, that is, relying on low prices and high quality to dump, violating market management guidelines, and indiscriminate business methods.
Scandals are always easier to pay attention to than news, and Tong Zhen's fame is getting louder and louder.
As for Volkswagen...... Hehe, who cares about your business methods?
When I heard it: Oh, your family was scolded for low price and high quality, so I can't buy it quickly?
The crazier you scold, the more fierce you buy.
In addition to stepping on peers, Lu Jin's other method is plagiarism!
All the operational methods that work well must be copied.
Aren't you slashing a cow with a knife?
I'll copy!
Aren't your major platforms engaging in all kinds of special offers?
I'll copy!
Not only do I copy, but I also copy the same quality and good price, and I copy it in contrast.
Ten dollars off your special terms? I'll discount 12 yuan, and everything else is exactly the same!
And then shout all over the world: Look, this is their special offer, this is our family's, except that we have more discounts than theirs, everything else is the same, we are the conscience of the industry!
It doesn't get much more shameless than this.
You can blow the conscience of the industry, but you really can't compare it so intuitively!
The major companies were angry, and the lawyer's letters were sent one after another.
The person in charge of Lu Jin's arrangement directly said: No matter how big your special mother is, you don't have to come to threaten me, if you have the ability, you will come to sue Lao Tzu, and Lao Tzu is ready to die.
What about unfair business operations? If you have the ability, you will put me in prison for ten years!
Tong Zhen's business is definitely an improper operation, but they have all consulted with a lawyer before, and all of them are more radical than the edge ball.
Under this model, the lawsuit is sure to lose, and the punishment is definitely to be punished, but it will definitely not reach the point of going to the point of going to crime, and it is basically impossible to go to prison.
A bankruptcy is done!
And before the lawsuit comes out, what should Lao Tzu do?
The law firm is in a hurry, and the only requirement of the client is: the lawsuit can be lost, the time must be delayed, there is no money, and the way back must be found. As long as it can be resold, everything is casual. If I fall down, I will have my own descendants!
As a result, the Tong Zhen platform has grown rapidly in the scolding, and the speed of development is much faster than that of hand fun, but it is also a pattern that will collapse at any time if it is shaky.
Not long ago, he lost a lawsuit and wanted to lose money, so Tong Zhen has begun to enter the old man mode.