Lu Jin keeps saying that he makes a profit from his own production, but this is actually a big pit.

If self-production is so good, won't Ali give birth? Isn't Jingdong going to give birth?

The most important thing for a large platform is that the shelves should be rich in variety.

How much can you produce by producing it yourself?

You must know that large platforms like Ali, Jingdong, and Pinxixi have tens of millions of suppliers.

You have the ability to engage in such a big upstream, and all the enterprises in the country have been bought by you.

Even if Lu Jin locks the platform to a low age group, it is not possible to say that it is an accurate user.

Because it's not precise enough!

But Lu Jin will say ah.

Our platform also does other suppliers, mainly to enrich the shelves, and then make profits through self-production.

Sounds reasonable, doesn't it?

But don't manage upstream? Don't bother?

The larger the enterprise, the greater the consumption and the lower the efficiency.

Why did so many entrepreneurs later go to play with capital? Because playing capital operation consumes capital, not energy!

Capital can be unlimited, but energy is limited.

Using limited resources to leverage unlimited resources is the core of capital profit!

Therefore, Lu Jin's approach, if you don't do it, your own factory will become an oil bottle, and it is better to supply, the so-called self-production profit, if you don't do it, it will become a self-production loss.

But Lu Jin did just that, because his plan was to push the platform out and use the platform as a bait to develop the upstream industry!

Do the volume!

The boss likes it, and the individual can still get the benefit - the loss is a matter of course.

And for managers, it's still the same thing, cost is profit!

The loss of the supplier may be the profit of the platform, and the loss of the platform may be the profit of the supplier.

Lu Jin played a one-handed attack, which was still Li Xianyun's trick.

It's a pity that the students can't deceive the teacher, and they don't need to be a little ghost Li Xianyun to see the doorway.

At this moment, Lu Jin was sweating: "Chairman, if we want to control the toy market, we must have our own strong production capacity." ”

"Well, that's right." Li Xianyun did not deny it.

A precise market is not the same as an overall market.

As long as the overall market controls the terminal, it can be regarded as a monopoly terminal.

However, the precision market is small, the profit is small, the voice is weak, and there is no advantage in the horizontal, so it can only develop vertically.

Therefore, in order to achieve monopoly in the precision market, it is indeed necessary for the upstream and downstream to take all, even if there are pits in self-production, they must also try - a successful business is to turn the pit into their own moat.

Therefore, the Xinlai platform is not suitable for the concept of upstream and downstream, and it is indeed suitable for hand fun!

Lu Jin confused the concept and ate the practice of upstream, serving the hand fun rather than Xinlai, so he fooled Shi Jun and them, but unfortunately he was clearly and unmistakably perceived on Li Xianyun's side.

Li Xianyun said directly: "Hand fun is a hand-made platform, emotional consumption." The future Xinlai platform is a pan-platform, which belongs to typical functional consumption. Functional consumption can be compared to price, products, services, and functions. ”

Lv Jin said quickly: "The part we produce ourselves, the cost price can be profitable, and the product quality can be more controlled." ”

That's right, too.

Ali Pin's fakes are constantly there, and even Jingdong has fakes, and it is undeniable that there are management problems, but the core root cause is: they are not self-produced.

These big platforms are shopping malls, which are rented to merchants, who in turn buy goods from suppliers.

Since you don't control the right to buy, you can't be sure that there are no fakes.

And with fakes, the reputation will be damaged - isn't it normal for a grain of rat droppings to spoil a pot of porridge?

What's more, some platforms are still interested in indulgence.

Li Xianyun shook his head: "The problem is that our self-produced ones can be fake, but what about others?" ”

"We can make a distinction on the platform!" Lu Jin replied.

Li Xianyun snorted: "That means differential treatment, which is equivalent to reminding everyone that the goods of other companies on the Xinlai platform are unreliable!" What will merchants think? What will the supplier think? ”

Lu Jin was speechless.

Li Xianyun continued: "Of course, it's not that it can't be adjusted, and this matter can always be solved. The problem is the latter two, the service and the features! ”

Service,In addition to the APP to be convenient and easy to use,The rest is two。 One is logistics, the other is customer service.

Forget about customer service, in addition to snorting and snorting to let you dissipate your anger, the main role is to give upward feedback, in fact, it is to serve the company, not for customers.

The logistics are out of the way.

Because at this stage, it is impossible for Li Xianyun to invest a lot of money to do this.

There is no advantage in this area, and it may even be a disadvantage.

Because you're small!

Lu Jinyi gritted his teeth and said, "Function!" We're going to make features! ”

Li Xianyun smiled: "What business model have you thought of?" ”

Unexpectedly, Lu Jin shook his head: "It's not a business model, it's a product." The business model can be plagiarized, but the product cannot be plagiarized. ”

Li Xianyun's eyes narrowed slightly: "You mean, a new product?" ”

Lu Jin was excited: "Yes!" If Xinlai platform can have a new product in the future, only our platform has it, it will be easy to do. ”

May I?

You can!

The example given earlier, the one about the children's sexual protection platform, is like this.

Because they are self-produced and sold on their own platforms, the most important thing is that no one competes with them in this area, forming an exclusive monopoly.

If there is a product on the Xinlai platform, only they have it, then they can bring it up.

Here's another example:

Good back.

You don't care if this thing is useful or not, the point is that this thing is protected by patents, produced exclusively, and when it creates strong demand, it can form a cascading effect.

During the crazy period of Beibeijia, if there was such a platform, Beibeijia was only sold on this platform, then a strong connection was formed with consumers, and the "powerful function" would cause parents to have to buy for their children, so the synchronous growth of products and channels was formed.

Even if the product is finished, the platform will continue to exist.

Lu Jin's idea is this: a powerful new product is needed to escort the new platform.

Hearing Lu Jin's thoughts at this moment, Li Xianyun smiled: "Yisheng Media's main work is film and television, and this thing can't be moved." ”

"But we're not just movies!" Lu Jin replied: "For example, your Jinghua!" ”

Jinghua?

Li Xianyun was stunned.

Yes, Jinghua is unique to Li Xianyun.

But it's just a brand.

It doesn't have strong features.

The most important thing is that it takes the luxury route.

The luxury route is a high-end route, and the new platform is a mass route, and the two are not unified at all - whose father and mother will sell goods for their children for a piece of clothing worth tens of thousands of yuan?

It's.

Fortunately, Lu Jin didn't have the idea, he said: "There is also a strong energy lamp!" ”

Powerful lights?

Li Xianyun was stunned.

He really didn't expect that Lu Jin would pay attention to the strong energy lamp, and blurted out: "But the strong energy lamp is mainly used for film and television lights." ”

"You can change it!" Lu Jin said excitedly: "I have studied this product, but in fact, it is too wasteful to simply let it be used as a film and television lamp." It can be completely improved into children's light toys, this kind of strong energy lamp is a multi-functional lamp, not dazzling, low energy consumption, safe and reliable, and very versatile. ”

Li Xianyun's heart suddenly froze.

Exercise!

How did I not think of this?

The boss is big, and all he thinks about every day is resource integration, and it has long been impossible to pay attention to products - how else to say that the development of listed companies is not good? Who's still staring at specific products?

But the fact is that the effect of the strong energy lamp is powerful, and it is really too wasteful to only use it for film and television lights!

It could have had more developmental uses, such as its previous military role.

Li Xianyun didn't expect that Genting Technology had not yet developed the derivative effect of the strong energy lamp, and Lu Jin, this kid, had found a new direction.